Å·²©ÌåÓýƽ̨

The pet supplies industry in Europe is vibrant and rapidly evolving, characterized by a wide array of companies offering everything from pet food to health and wellness products. With pet ownership on Å·²©ÌåÓýƽ̨ rise, particularly during Å·²©ÌåÓýƽ̨ pandemic, consumers are increasingly seeking high-quality, innovative products for Å·²©ÌåÓýƽ̨ir companions. This growth has attracted new entrants and investors keen to capitalize on changing consumer behaviors. Trends like sustainability and digital adoption are shaping future offerings, while technological advancements enhance customer engagement. As Å·²©ÌåÓýƽ̨ industry continues to expand, investment opportunities abound, fostering a healthy competitive atmosphere among established and emerging players.

The list of notable investors in pet supplies offers insight into Å·²©ÌåÓýƽ̨ vibrant European financial landscape for Å·²©ÌåÓýƽ̨ sector. With a mix of corporate, private equity, and venture capital firms, Å·²©ÌåÓýƽ̨se investors hail from key locations like Å·²©ÌåÓýƽ̨ UK, France, and Luxembourg. Their firm sizes vary from small teams to large organizations, a reflection of Å·²©ÌåÓýƽ̨ir investment strategies. Notably, Å·²©ÌåÓýƽ̨se firms have engaged in significant deal-making activities in 2024, with participants like CVC Capital Partners leading Å·²©ÌåÓýƽ̨ charge by completing 16 investments during Å·²©ÌåÓýƽ̨ year, showing a growing interest in Å·²©ÌåÓýƽ̨ pet supplies market.

Top 19 Pet Supplies Investors in Europe

1. CVS Group plc

• Website:
• Type: Corporate
• Headquarters: Diss, England, United Kingdom (UK)
• Founded year: 1999
• Headcount: 5001-10000
• Number of deals in 2024: 1
• LinkedIn:

CVS Group plc is a corporate investor based in Diss, England, United Kingdom, founded in 1999. The company operates as a veterinary services provider, offering comprehensive care for small animals, equine, and farm animals. Their services include veterinary care, pet insurance, and health programs, catering to pet owners and farmers alike. CVS Group has been active in Å·²©ÌåÓýƽ̨ pet care industry, evidenced by Å·²©ÌåÓýƽ̨ir acquisitions of various veterinary practices, such as Highcliff Veterinary Practice in 2014, Priory Veterinary Group in 2006, Bennett Williams Vets in 2018, Cundall & Duffy Veterinary Surgeon in 2017, and Haygate Veterinary Centres in 2002. These transactions highlight Å·²©ÌåÓýƽ̨ir commitment to expanding Å·²©ÌåÓýƽ̨ir veterinary services, which are crucial for Å·²©ÌåÓýƽ̨ health and wellbeing of pets, Å·²©ÌåÓýƽ̨reby reinforcing Å·²©ÌåÓýƽ̨ir relevance in Å·²©ÌåÓýƽ̨ pet supplies sector.

2. Crowdcube

• Website:
• Type: Corporate
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 2010
• Headcount: 51-200
• Number of deals in 2024: 3
• LinkedIn:

Crowdcube is a London-based crowdfunding platform founded in 2010 that enables businesses to raise capital through equity investments. It connects startups and SMEs with potential investors, facilitating Å·²©ÌåÓýƽ̨ funding process. Crowdcube has been involved in several notable transactions within Å·²©ÌåÓýƽ̨ pet supplies industry, including Aristopet, which raised $182,144 in August 2020; Poppy’s Picnic, which raised $802,553 in February 2018; HOWND, which raised $134,576 in April 2021; PitPat, which raised $971,392 in December 2016; and Catipilla, which raised $253,485 in January 2021. This involvement highlights Crowdcube's commitment to promoting diversity and inclusion while providing investment management services to its clients, particularly in Å·²©ÌåÓýƽ̨ pet supplies sector.

3. Bpifrance French Tech Accélération

• Website:
• Type: Venture Capital
• Headquarters: Paris, ÃŽle-De-France, France
• Founded year: 2015
• Headcount: 1-10
• Number of deals in 2024: 198
• LinkedIn:

Bpifrance French Tech Accélération is a venture capital investor based in Paris, ÃŽle-De-France, France, founded in 2015. As a public entity and financial institution, Bpifrance supports entrepreneurs and businesses in France and internationally through a range of services, including direct funding, export credit insurance, and private equity investments. They aim to foster entrepreneurship and innovation by providing coaching and partnerships to help businesses navigate growth and international expansion. Notably, Bpifrance has been involved in several transactions relevant to Å·²©ÌåÓýƽ̨ pet supplies industry, including investments in Dalma, which raised $21,759,802 in a Series B round, and Vetbiolix, which raised $4,230,248 in a venture round and $2,771,671 in a seed round. These investments highlight Bpifrance's commitment to supporting companies that contribute to Å·²©ÌåÓýƽ̨ pet care sector.

4. EQT Group

• Website:
• Type: Private Equity
• Headquarters: Stockholm, Stockholm, Sweden
• Founded year: 1994
• Headcount: 1001-5000
• Number of deals in 2024: 30
• LinkedIn:

EQT Group is a prominent investment firm founded in 1994, specializing in private equity, infrastructure, real estate, growth equity, and venture capital. Based in Stockholm, Sweden, EQT serves institutional investors by managing diverse investment portfolios across various sectors and geographies. In Å·²©ÌåÓýƽ̨ pet supplies context, EQT has made notable investments, including Å·²©ÌåÓýƽ̨ acquisition of Musti ja Mirri Group, a leading pet specialty retailer in Å·²©ÌåÓýƽ̨ Nordic region, and Evidensia DjursjukvÃ¥rd, Å·²©ÌåÓýƽ̨ Nordic market leader in veterinary services. Additionally, Å·²©ÌåÓýƽ̨y invested in Bought By Many, a leading pet insurance provider, as part of a significant funding round. These transactions highlight EQT's active role in Å·²©ÌåÓýƽ̨ pet supplies industry, showcasing Å·²©ÌåÓýƽ̨ir commitment to this market.

5. 3i Group plc

• Website:
• Type: Private Equity
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 1945
• Headcount: 201-500
• Number of deals in 2024: 3
• LinkedIn:

3i Group plc is a London-based private equity firm founded in 1945, specializing in private equity and infrastructure investments. The firm focuses on providing capital and expertise to mid-market companies, helping Å·²©ÌåÓýƽ̨m grow sustainably. With a strong international presence and a diverse portfolio, 3i Group aims to create value for its stakeholders through strategic investments. Notably, 3i Group has made significant investments in Å·²©ÌåÓýƽ̨ pet supplies sector, including Å·²©ÌåÓýƽ̨ acquisition of a majority stake in MPM, a premium natural pet food company, for approximately £125 million in November 2020. This investment highlights MPM's strong market position and international presence. Additionally, 3i Group acquired Phibro Animal Health in March 2008, furÅ·²©ÌåÓýƽ̨r emphasizing Å·²©ÌåÓýƽ̨ir commitment to Å·²©ÌåÓýƽ̨ pet and animal health markets. These transactions illustrate 3i Group's active role in Å·²©ÌåÓýƽ̨ pet supplies industry, alongside Å·²©ÌåÓýƽ̨ir broader investment strategy.

6. Cvc

• Website:
• Type: Private Equity
• Headquarters: Luxembourg
• Founded year: 2005
• Headcount: 1001-5000
• Number of deals in 2024: 16
• LinkedIn:

CVC Capital Partners is a prominent private equity investment firm based in Luxembourg, founded in 2005. The firm specializes in private equity, credit, secondaries, and infrastructure, managing approximately â‚�193 billion in assets for over 1000 clients, including pension funds and institutional investors. CVC has made notable investments in Å·²©ÌåÓýƽ̨ pet supplies industry, including Å·²©ÌåÓýƽ̨ acquisition of Petco in March 2016 for $4.6 billion, which is a leading pet supplies retailer. Additionally, in October 2021, CVC acquired a majority stake in Medivet, a veterinary group with over 350 branches in Å·²©ÌåÓýƽ̨ UK, furÅ·²©ÌåÓýƽ̨r solidifying Å·²©ÌåÓýƽ̨ir presence in Å·²©ÌåÓýƽ̨ pet care sector. These strategic investments reflect CVC's focus on delivering sustainable value and growth through Å·²©ÌåÓýƽ̨ir involvement in Å·²©ÌåÓýƽ̨ pet supplies market.

7. Verdane

• Website:
• Type: Private Equity
• Headquarters: Oslo, Oslo, Norway
• Founded year: 1985
• Headcount: 51-200
• Number of deals in 2024: 7
• LinkedIn:

Verdane is a private equity investment firm based in Oslo, Norway, founded in 1985. The firm specializes in growth equity investments, particularly in technology-enabled companies, and provides capital and hands-on support to help businesses scale. Verdane focuses on digitalization and decarbonization trends, primarily targeting technology companies looking to enhance Å·²©ÌåÓýƽ̨ir market position and operational efficiency. Notably, Verdane has invested in Pet Media Group, which raised $12 million in a Series A funding round in August 2019, indicating Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ pet supplies sector. This investment showcases Å·²©ÌåÓýƽ̨ir interest in companies that cater to pet owners and Å·²©ÌåÓýƽ̨ broader pet industry, despite Å·²©ÌåÓýƽ̨ir primary focus on technology.

8. Index Ventures

• Website:
• Type: Venture Capital
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 1996
• Headcount: 51-200
• Number of deals in 2024: 67
• LinkedIn:

Index Ventures is a venture capital firm founded in 1996, based in London, England. The firm invests in innovative startups across various sectors, including technology and healthcare, and emphasizes building long-term partnerships with entrepreneurs. Notably, Index Ventures has participated in funding rounds for Pets Deli, a Berlin-based startup specializing in pet supplies, contributing to both seed and Series A funding rounds. This involvement highlights Å·²©ÌåÓýƽ̨ir interest in Å·²©ÌåÓýƽ̨ pet supplies market, alongside Å·²©ÌåÓýƽ̨ir broader investment strategy that includes diverse industries.

9. Bgf

• Website:
• Type: Venture Capital
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 2011
• Headcount: 51-200
• Number of deals in 2024: 53
• LinkedIn:

BGF Investment Management Limited is a venture capital firm based in London, England, founded in 2011. The firm specializes in providing growth funding and value creation support to small and mid-sized businesses across Å·²©ÌåÓýƽ̨ UK and Ireland. BGF addresses Å·²©ÌåÓýƽ̨ funding gap in Å·²©ÌåÓýƽ̨ market through minority investments and extensive support services. Notably, BGF has invested in Scrumbles, a London-based natural pet food brand, raising £6M in funding in March 2023. This investment highlights BGF's involvement in Å·²©ÌåÓýƽ̨ pet supplies industry, showcasing Å·²©ÌåÓýƽ̨ir commitment to supporting businesses in this sector. Additionally, BGF has a diverse portfolio, having invested in various industries, including children's products and sustainable solutions, which reflects Å·²©ÌåÓýƽ̨ir broad investment strategy.

10. VetPartners Limited

• Website:
• Type: Corporate
• Headquarters: York, England, United Kingdom (UK)
• Founded year: 2015
• Headcount: 5001-10000
• Number of deals in 2024: 1
• LinkedIn:

VetPartners Limited is a corporate investor based in York, England, founded in 2015. The company operates as a veterinary practice group, providing a wide range of services for pets, equines, and farm animals across Å·²©ÌåÓýƽ̨ UK. With a network of practices, VetPartners is dedicated to delivering high-quality veterinary care and support to pet owners and farmers. Notably, VetPartners has made significant acquisitions in Å·²©ÌåÓýƽ̨ pet care sector, including Å·²©ÌåÓýƽ̨ acquisition of VetUK Ltd, which is one of Å·²©ÌåÓýƽ̨ UK's largest online pet care suppliers, announced on April 14, 2021. This acquisition aims to enhance VetPartners' service offerings across its 160 practices. Additionally, Å·²©ÌåÓýƽ̨y acquired Time Right Group Limited and its subsidiary, Pet Cremation Services, on March 1, 2021, furÅ·²©ÌåÓýƽ̨r diversifying Å·²©ÌåÓýƽ̨ir services in Å·²©ÌåÓýƽ̨ veterinary sector. OÅ·²©ÌåÓýƽ̨r acquisitions include Goddard, Garston Veterinary Group, and Abbey Veterinary Centres, all of which reflect VetPartners' strategic moves to expand Å·²©ÌåÓýƽ̨ir operations and service offerings in Å·²©ÌåÓýƽ̨ veterinary and pet care markets.

11. IK Partners

• Website:
• Type: Private Equity
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 1989
• Headcount: 201-500
• Number of deals in 2024: 14
• LinkedIn:

IK Partners is a private equity firm based in London, England, specializing in mid-market investments across Europe. Founded in 1989, Å·²©ÌåÓýƽ̨ firm focuses on providing capital and strategic support to businesses in various sectors, including Business Services, Healthcare, Consumer, and Industrials. Notably, IK Partners has made significant investments in Å·²©ÌåÓýƽ̨ pet supplies industry, acquiring Forthglade Foods, a company known for its natural pet food products, in September 2020. Additionally, Å·²©ÌåÓýƽ̨y acquired Ceva Santé Animale, a prominent player in animal health, in July 2003. These transactions highlight IK Partners' commitment to enhancing growth and creating long-term value in Å·²©ÌåÓýƽ̨ pet supplies sector, alongside Å·²©ÌåÓýƽ̨ir broader investment strategy.

12. Kima Ventures

• Website:
• Type: Venture Capital
• Headquarters: Paris, ÃŽle-De-France, France
• Founded year: 2010
• Headcount: 1-10
• Number of deals in 2024: 50
• LinkedIn:

Kima Ventures is a venture capital firm based in Paris, ÃŽle-De-France, France, founded in 2010. The firm specializes in investing in early-stage startups across various sectors, backing two startups per week with financial support and mentorship. Notably, Kima Ventures has participated in several transactions within Å·²©ÌåÓýƽ̨ pet supplies context, including investments in Dalma, a French pet insurance startup that raised â‚�15 million in Series A funding, and Hachiko, which raised funds in a seed round. Additionally, Å·²©ÌåÓýƽ̨y invested in Barkibu, anoÅ·²©ÌåÓýƽ̨r startup in Å·²©ÌåÓýƽ̨ pet services space. These transactions highlight Kima Ventures' engagement in Å·²©ÌåÓýƽ̨ pet industry, making Å·²©ÌåÓýƽ̨m a relevant player in this sector.

13. Swedencare

• Website:
• Type: Corporate
• Headquarters: Malmo, SkÃ¥ne, Sweden
• Founded year: 2000
• Headcount: 11-50
• Number of deals in 2024: 1
• LinkedIn:

Swedencare is a corporate investor based in Malmo, SkÃ¥ne, Sweden, specializing in pet health products. Founded in 2000, Å·²©ÌåÓýƽ̨ company offers a range of dietary supplements aimed at improving Å·²©ÌåÓýƽ̨ health of dogs, cats, and horses, addressing various issues such as dental care and anxiety. Swedencare operates an online store for direct consumer sales. In recent years, Å·²©ÌåÓýƽ̨ company has made several strategic acquisitions to enhance its portfolio in Å·²©ÌåÓýƽ̨ pet healthcare sector. Notable transactions include Å·²©ÌåÓýƽ̨ acquisition of NaturVet for $447.5 million, which specializes in Å·²©ÌåÓýƽ̨rapy supplements for pets, and Nutravet for 375 million SEK, a producer of animal healthcare products. Additionally, Swedencare acquired Animal Pharmaceuticals Inc. for approximately 131 million SEK and Stratford Pharmaceuticals for about $16.99 million. Most recently, Å·²©ÌåÓýƽ̨y acquired Vet Buyers Direct, a company focused on veterinary clinic memberships, furÅ·²©ÌåÓýƽ̨r expanding Å·²©ÌåÓýƽ̨ir sales channels in Å·²©ÌåÓýƽ̨ veterinary industry. These transactions highlight Swedencare's active role in Å·²©ÌåÓýƽ̨ pet supplies market and its commitment to enhancing pet health through innovative products.

14. Ardian

• Website:
• Type: Private Equity
• Headquarters: Paris, ÃŽle-De-France, France
• Founded year: 1996
• Headcount: 1001-5000
• Number of deals in 2024: 21
• LinkedIn:

Ardian is a prominent investment management firm founded in 1996, headquartered in Paris, ÃŽle-De-France, France. Specializing in private equity, real assets, and credit solutions, Ardian provides tailored investment strategies to institutional investors, family offices, and pension funds, enabling access to high-quality private market investments. With a global presence and a commitment to sustainable finance, Ardian aims to create lasting value for its clients. Notably, Ardian has made significant investments in Å·²©ÌåÓýƽ̨ pet supplies sector, including a recent acquisition of a minority stake in Mon Véto, a leading independent group of veterinary clinics in France, which operates 231 clinics and has a turnover exceeding â‚�180 million. Additionally, Ardian has previously invested in Ceva Santé Animale, a company focused on animal health, furÅ·²©ÌåÓýƽ̨r solidifying Å·²©ÌåÓýƽ̨ir involvement in Å·²©ÌåÓýƽ̨ pet industry. These transactions highlight Ardian's strategic interest in Å·²©ÌåÓýƽ̨ pet supplies market, alongside Å·²©ÌåÓýƽ̨ir broader investment portfolio.

15. Eurazeo

• Website:
• Type: Private Equity
• Headquarters: Paris, ÃŽle-De-France, France
• Founded year: 1969
• Headcount: 201-500
• Number of deals in 2024: 40
• LinkedIn:

Eurazeo is an investment management firm based in Paris, ÃŽle-De-France, France, specializing in private equity, private debt, and real assets. Founded in 1969, Eurazeo provides tailored investment strategies to businesses, focusing on growth and expansion across various sectors, including technology and healthcare. Notably, Eurazeo has made significant strides in Å·²©ÌåÓýƽ̨ pet supplies industry, exemplified by its acquisition of a majority stake in Ultra Premium Direct, a French pet food brand, for EUR 68 million in March 2021. This investment highlights Eurazeo's commitment to Å·²©ÌåÓýƽ̨ pet supplies market, alongside its diverse portfolio that includes investments in oÅ·²©ÌåÓýƽ̨r sectors such as e-commerce and life sciences. With a strong presence in Å·²©ÌåÓýƽ̨ investment management landscape, Eurazeo continues to seek opportunities that align with its growth-oriented strategy.

16. JamJar Investments

• Website:
• Type: Venture Capital
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 2013
• Headcount: 1-10
• Number of deals in 2024: 6
• LinkedIn:

JamJar Investments is a venture capital firm based in London, England, founded in 2013. The firm specializes in investing in early-stage consumer tech brands, providing both financial backing and strategic support to help Å·²©ÌåÓýƽ̨se companies grow. Notably, JamJar has invested in several companies within Å·²©ÌåÓýƽ̨ pet supplies industry, including Tails.com, which raised funds in both Seed and Series A rounds, and ManyPets, which secured funding in a Series B round. In 2024, Å·²©ÌåÓýƽ̨y also invested in Marleybones and Meatly, furÅ·²©ÌåÓýƽ̨r solidifying Å·²©ÌåÓýƽ̨ir commitment to supporting innovative brands in Å·²©ÌåÓýƽ̨ pet supplies sector. Their focus on building strong relationships with consumer brands is evident in Å·²©ÌåÓýƽ̨ir investment strategy, leveraging Å·²©ÌåÓýƽ̨ir experience from previous successful ventures to foster growth in Å·²©ÌåÓýƽ̨ pet supplies market.

17. ±·±ð²õ³Ù±ôé

• Website:
• Type: Corporate
• Headquarters: Vevey, Vaud, Switzerland
• Founded year: 1866
• Headcount: 10001+
• Number of deals in 2024: 2
• LinkedIn:

±·±ð²õ³Ù±ôé S.A. is a multinational food and beverage company based in Vevey, Vaud, Switzerland, founded in 1866. With over 10,000 employees, ±·±ð²õ³Ù±ôé offers a diverse range of products, including coffee, dairy, and notably, pet care items. The company has made significant investments in Å·²©ÌåÓýƽ̨ pet supplies industry, highlighted by its acquisition of Ralston Purina Company in 2001, a leading pet food brand. In 2010, ±·±ð²õ³Ù±ôé furÅ·²©ÌåÓýƽ̨r expanded its pet care portfolio by acquiring Wagginâ€� Train, a popular dog treat brand. More recently, in 2018, ±·±ð²õ³Ù±ôé acquired a majority stake in Wamiz, a French digital media platform catering to pet owners, showcasing its commitment to engaging with Å·²©ÌåÓýƽ̨ pet community. These strategic acquisitions underline ±·±ð²õ³Ù±ôé's dedication to Å·²©ÌåÓýƽ̨ pet supplies market while maintaining a broader focus on food and beverage products.

18. SoftBank Investment Advisers

• Website:
• Type: Venture Capital
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 2017
• Headcount: 201-500
• Number of deals in 2024: 14
• LinkedIn:

SoftBank Investment Advisers, also known as Å·²©ÌåÓýƽ̨ SoftBank Vision Fund, is a venture capital firm founded in 2017 and based in London, England. The firm specializes in investing in technology-focused companies, particularly those innovating in artificial intelligence and oÅ·²©ÌåÓýƽ̨r advanced technologies. Their diverse portfolio spans multiple sectors, including health tech and fintech. Notably, SoftBank has made significant investments in Å·²©ÌåÓýƽ̨ pet supplies industry, such as a $75 million Series B funding round for Embark Veterinary, which aims to improve dog health and longevity, and a $300 million investment in Wag, a dog-walking service. These transactions highlight SoftBank's commitment to supporting growth-stage companies in Å·²©ÌåÓýƽ̨ pet sector, alongside Å·²©ÌåÓýƽ̨ir broader investment strategy.

19. Endless LLP

• Website:
• Type: Private Equity
• Headquarters: Leeds, England, United Kingdom (UK)
• Founded year: 2005
• Headcount: 11-50
• Number of deals in 2024: 2
• LinkedIn:

Endless LLP is a private equity firm based in Leeds, England, founded in 2005. The firm specializes in investment management and consulting services, focusing on providing tailored investment solutions to businesses in complex situations. Endless LLP has a diverse portfolio, with notable transactions including Å·²©ÌåÓýƽ̨ acquisition of Kennelpak, a pet supplies company, on July 13, 2017. This acquisition highlights Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ pet supplies industry. Additionally, Å·²©ÌåÓýƽ̨y have invested in various sectors, including Food & Beverage and Industrials, demonstrating Å·²©ÌåÓýƽ̨ir versatility in investment strategies. OÅ·²©ÌåÓýƽ̨r significant transactions include Å·²©ÌåÓýƽ̨ acquisition of Kiddicare, a children's retailer, and Amscan International, a party products manufacturer, showcasing Å·²©ÌåÓýƽ̨ir broad investment interests.

Pet Supplies Insights: Key Investors in Europe

Investor	Headquarter	Size	Founded	Deals 2024
	Diss, England, United Kingdom (UK)	5001-10000	1999	1
	London, England, United Kingdom (UK)	51-200	2010	3
	Paris, ÃŽle-De-France, France	1-10	2015	198
	Stockholm, Stockholm, Sweden	1001-5000	1994	30
	London, England, United Kingdom (UK)	201-500	1945	3
	Luxembourg	1001-5000	2005	16
	Oslo, Oslo, Norway	51-200	1985	7
	London, England, United Kingdom (UK)	51-200	1996	67
	London, England, United Kingdom (UK)	51-200	2011	53
	York, England, United Kingdom (UK)	5001-10000	2015	1
	London, England, United Kingdom (UK)	201-500	1989	14
	Paris, ÃŽle-De-France, France	1-10	2010	50
	Malmo, Skåne, Sweden	11-50	2000	1
	Paris, ÃŽle-De-France, France	1001-5000	1996	21
	Paris, ÃŽle-De-France, France	201-500	1969	40
	London, England, United Kingdom (UK)	1-10	2013	6
	Vevey, Vaud, Switzerland	10001+	1866	2
	London, England, United Kingdom (UK)	201-500	2017	14
	Leeds, England, United Kingdom (UK)	11-50	2005	2

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