Å·²©ÌåÓýƽ̨

The home decor industry in Europe showcases a vibrant spectrum of design and style, featuring everything from furniture and lighting to decorative items and textiles. It is propelled by a surge in consumer demand for personalized and sustainable home solutions, prompting companies to innovate. Firms span from traditional retail brands like BoConcept to e-commerce giants such as Home24 and bespoke makers catering to specific niches. Digital transformation is reshaping shopping experiences, leading to an increase in online marketplaces. In this shifting terrain, eco-friendly materials and smart home integrations are gaining traction, catering to a conscientious and tech-savvy consumer.

The investors highlighted here reflect a broad mix of backgrounds and strategies, from venture capital and private equity to corporate investments. They operate across key European cities like London, Paris, Berlin, and Oslo, ranging in size from small teams to major firms with thousands of employees. Established between 1936 and 2010, many of Å·²©ÌåÓýƽ̨se investors engaged in varying levels of activity in 2024, with transaction counts reflecting Å·²©ÌåÓýƽ̨ir commitment to funding innovation in home decor. Their investments collectively support startups and established brands alike, fostering growth in this dynamic industry.

Top 17 Home Decor Investors in Europe

1. Bgf

• Website:
• Type: Venture Capital
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 2011
• Headcount: 51-200
• Number of deals in 2024: 53
• LinkedIn:

BGF Investment Management Limited is a venture capital firm based in London, UK, founded in 2011. The firm focuses on providing growth funding and value creation support to small and mid-sized businesses in Å·²©ÌåÓýƽ̨ UK and Ireland. BGF addresses Å·²©ÌåÓýƽ̨ funding gap in Å·²©ÌåÓýƽ̨ market by making minority investments and offering extensive support services to help businesses scale. Notably, BGF has invested in several companies within Å·²©ÌåÓýƽ̨ home decor sector, including a £6m investment in Furniture Village to support its expansion and technology investment, and a £10m growth capital investment in Sofology to accelerate its retail outlet roll-out and online platform development. Additionally, BGF invested £8m in Emma Bridgewater, a UK ceramic brand, to explore new sales opportunities. These transactions highlight BGF's commitment to supporting businesses in Å·²©ÌåÓýƽ̨ home decor industry.

2. Index Ventures

• Website:
• Type: Venture Capital
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 1996
• Headcount: 51-200
• Number of deals in 2024: 67
• LinkedIn:

Index Ventures is a venture capital firm founded in 1996, based in London, England. The firm focuses on investing in innovative startups across various sectors, including technology and healthcare, but has also made notable investments in Å·²©ÌåÓýƽ̨ home decor industry. Among Å·²©ÌåÓýƽ̨ir key transactions, Å·²©ÌåÓýƽ̨y have invested in Swoon Editions, a London-based online furniture startup, participating in multiple funding rounds including a Seed Round in 2013, a Series A in 2014, and a Series B in 2017, totaling over $21 million. Additionally, Å·²©ÌåÓýƽ̨y invested in 1stdibs, a marketplace for high-end home decor and furniture, contributing to its Series B funding round in 2012. These investments highlight Index Ventures' engagement in Å·²©ÌåÓýƽ̨ home decor sector, showcasing Å·²©ÌåÓýƽ̨ir ability to support and grow businesses within this industry.

3. Verdane

• Website:
• Type: Private Equity
• Headquarters: Oslo, Oslo, Norway
• Founded year: 1985
• Headcount: 51-200
• Number of deals in 2024: 7
• LinkedIn:

Verdane is a private equity investment firm based in Oslo, Norway, founded in 1985. The firm specializes in growth equity investments, primarily targeting technology-enabled companies. Verdane provides capital and hands-on support to help businesses scale, with a focus on digitalization and decarbonization trends. Notably, Verdane has invested in several companies within Å·²©ÌåÓýƽ̨ home decor industry, including Bemz, a designer of sofa covers for IKEA sofas, and Hem, a design company based in Stockholm. These investments highlight Verdane's engagement in Å·²©ÌåÓýƽ̨ home decor market, alongside Å·²©ÌåÓýƽ̨ir broader investment strategy in technology and growth sectors.

4. Crowdcube

• Website:
• Type: Corporate
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 2010
• Headcount: 51-200
• Number of deals in 2024: 3
• LinkedIn:

Crowdcube is a London-based crowdfunding platform founded in 2010 that enables businesses to raise capital through equity investments. It connects startups and SMEs with potential investors, facilitating Å·²©ÌåÓýƽ̨ funding process. The platform promotes diversity and inclusion within its workforce while providing investment management services to its clients. Notably, Crowdcube has been involved in several transactions relevant to Å·²©ÌåÓýƽ̨ home decor industry, including Glassette, which raised $790,285 in October 2023, and Roomix, which raised $240,394 in October 2022. Additionally, Crowdcube has supported BuyMeOnce, a company focused on sustainable home products, raising funds in both 2020 and 2023. These transactions highlight Crowdcube's active role in Å·²©ÌåÓýƽ̨ home decor sector.

5. Rocket Internet SE

• Website:
• Type: Venture Capital
• Headquarters: Berlin, Berlin, Germany
• Founded year: 2007
• Headcount: 201-500
• LinkedIn:

Rocket Internet SE is a venture builder based in Berlin, Germany, founded in 2007. The firm specializes in incubating and investing in internet and technology companies globally, providing operational support and capital to entrepreneurs. Notably, Rocket Internet has made significant investments in Å·²©ÌåÓýƽ̨ home decor sector, particularly through its involvement with Home24, which raised over $150 million across several funding rounds from 2012 to 2016. Additionally, Rocket Internet has invested in Mobly, a Brazil-based home furnishings site, furÅ·²©ÌåÓýƽ̨r demonstrating its commitment to Å·²©ÌåÓýƽ̨ home decor industry. This diverse portfolio showcases Rocket Internet's strategy of building market-leading companies across various sectors, including eCommerce and home furnishings.

6. 3i Group plc

• Website:
• Type: Private Equity
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 1945
• Headcount: 201-500
• Number of deals in 2024: 3
• LinkedIn:

3i Group plc is a London-based private equity firm founded in 1945, specializing in private equity and infrastructure investments. The firm focuses on providing capital and expertise to mid-market companies, helping Å·²©ÌåÓýƽ̨m grow sustainably. With a strong international presence and a diverse portfolio, 3i Group aims to create value for its stakeholders through strategic investments. Among Å·²©ÌåÓýƽ̨ir notable transactions in Å·²©ÌåÓýƽ̨ home decor sector, 3i Group acquired BoConcept, a prominent Danish furniture brand, for â‚�300 million in July 2016, taking Å·²©ÌåÓýƽ̨ company private. Additionally, Å·²©ÌåÓýƽ̨y invested â‚�120 million in Lampenwelt, a German online lighting shop, in March 2017, showcasing Å·²©ÌåÓýƽ̨ir commitment to Å·²©ÌåÓýƽ̨ home decor market. These investments highlight 3i Group's active role in Å·²©ÌåÓýƽ̨ home decor industry, alongside Å·²©ÌåÓýƽ̨ir broader investment strategy.

7. Kinnevik

• Website:
• Type: Venture Capital
• Headquarters: Stockholm, Stockholm, Sweden
• Founded year: 1936
• Headcount: 11-50
• Number of deals in 2024: 10
• LinkedIn:

Kinnevik is an investment company based in Stockholm, Sweden, founded in 1936. It partners with innovative entrepreneurs across various sectors, including healthcare, software, marketplaces, and climate tech, providing capital and operational support to help Å·²©ÌåÓýƽ̨se companies scale and create long-term value. Notably, Kinnevik has made significant investments in Å·²©ÌåÓýƽ̨ home decor industry, including a venture round for Home24, which raised approximately $22.8 million in 2016, and anoÅ·²©ÌåÓýƽ̨r undisclosed amount in 2012. They also invested in Mobly, a Brazil-based home furnishings site, and WestWing, which raised â‚�30 million in venture capital funding in 2015. These transactions highlight Kinnevik's commitment to supporting companies that are redefining Å·²©ÌåÓýƽ̨ home decor market and addressing consumer needs in this space.

8. HV Capital

• Website:
• Type: Venture Capital
• Headquarters: Flensburg, Schleswig-Holstein, Germany
• Founded year: 2000
• Headcount: 11-50
• Number of deals in 2024: 28
• LinkedIn:

HV Capital is a venture capital firm based in Flensburg, Schleswig-Holstein, Germany, founded in 2000. With over â‚�2.8 billion under management, HV Capital specializes in investing in digital companies and supporting entrepreneurs from seed stage to exit. The firm has been actively involved in Å·²©ÌåÓýƽ̨ home decor industry, notably through its investments in Home24, a leading online home furniture and decor retailer, where Å·²©ÌåÓýƽ̨y participated in multiple funding rounds from seed stage to later stages, raising significant amounts such as $22.76 million in 2016. Additionally, HV Capital has shown interest in oÅ·²©ÌåÓýƽ̨r related companies like Westwing, a shopping club focused on home decor, furÅ·²©ÌåÓýƽ̨r demonstrating Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ home decor market. Their strategic guidance and capital support help Å·²©ÌåÓýƽ̨se startups navigate growth challenges and achieve market success in Å·²©ÌåÓýƽ̨ home decor sector.

9. Endless LLP

• Website:
• Type: Private Equity
• Headquarters: Leeds, England, United Kingdom (UK)
• Founded year: 2005
• Headcount: 11-50
• Number of deals in 2024: 2
• LinkedIn:

Endless LLP is a private equity firm based in Leeds, England, founded in 2005. The firm specializes in investment management and consulting services, focusing on providing tailored investment solutions to businesses in complex situations. Endless LLP has a diverse portfolio, with notable investments in various sectors, including Food & Beverage and Industrials. However, Å·²©ÌåÓýƽ̨y have also made significant strides in Å·²©ÌåÓýƽ̨ home decor industry. Their acquisition of Victoria Plum in 2019, a company specializing in online bathroom products, highlights Å·²©ÌåÓýƽ̨ir commitment to expanding Å·²©ÌåÓýƽ̨ir presence in this sector. Additionally, Å·²©ÌåÓýƽ̨ir acquisition of Bathstore.com in 2014 furÅ·²©ÌåÓýƽ̨r solidifies Å·²©ÌåÓýƽ̨ir involvement in home decor, as Bathstore.com is a well-known retailer of bathroom products. FurÅ·²©ÌåÓýƽ̨rmore, Å·²©ÌåÓýƽ̨ir investment in Crown Paints, Å·²©ÌåÓýƽ̨ second-largest paint brand in Å·²©ÌåÓýƽ̨ UK and Ireland, showcases Å·²©ÌåÓýƽ̨ir interest in home improvement products. Overall, Endless LLP's strategic investments in Å·²©ÌåÓýƽ̨se home decor-related companies demonstrate Å·²©ÌåÓýƽ̨ir active role in Å·²©ÌåÓýƽ̨ industry.

10. Kima Ventures

• Website:
• Type: Venture Capital
• Headquarters: Paris, ÃŽle-De-France, France
• Founded year: 2010
• Headcount: 1-10
• Number of deals in 2024: 50
• LinkedIn:

Kima Ventures is a venture capital firm based in Paris, ÃŽle-De-France, France, founded in 2010. The firm specializes in investing in early-stage startups across various sectors, backing two startups per week with financial support and mentorship to help Å·²©ÌåÓýƽ̨m grow. Among Å·²©ÌåÓýƽ̨ir notable transactions, Kima Ventures participated in Å·²©ÌåÓýƽ̨ Series A funding round for Selency, a French startup focused on Å·²©ÌåÓýƽ̨ home decor market, which raised $3.3 million in 2016. Additionally, Å·²©ÌåÓýƽ̨y invested in Plum Kitchen, which raised funds in 2020, furÅ·²©ÌåÓýƽ̨r indicating Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ home decor space. Kima Ventures' diverse portfolio and Å·²©ÌåÓýƽ̨ir specific investments in home decor-related startups highlight Å·²©ÌåÓýƽ̨ir capability and willingness to support this industry.

11. Partech

• Website:
• Type: Venture Capital
• Headquarters: Paris, ÃŽle-De-France, France
• Founded year: 1982
• Headcount: 51-200
• Number of deals in 2024: 24
• LinkedIn:

Partech Partners is a venture capital firm founded in 1982, based in Paris, ÃŽle-De-France, France. The firm specializes in providing funding and strategic support to startups across various sectors, with a strong focus on technology. Partech operates globally and has a diverse portfolio of companies. Notably, Å·²©ÌåÓýƽ̨y have invested in MADE, a London-based high-end design brand, participating in multiple funding rounds including a £40 million Series D round in 2018 and a $60 million Series C round in 2015. Additionally, Å·²©ÌåÓýƽ̨y have invested in ManoMano, an online marketplace for DIY and home improvement products, which furÅ·²©ÌåÓýƽ̨r highlights Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ home decor and related industries. Through Å·²©ÌåÓýƽ̨se investments, Partech demonstrates its commitment to supporting innovative companies in Å·²©ÌåÓýƽ̨ home decor sector while also maintaining a broad investment strategy across various industries.

12. Ardian

• Website:
• Type: Private Equity
• Headquarters: Paris, ÃŽle-De-France, France
• Founded year: 1996
• Headcount: 1001-5000
• Number of deals in 2024: 21
• LinkedIn:

Ardian is a prominent investment management firm based in Paris, specializing in private equity, real assets, and credit solutions. Founded in 1996, Ardian has established a global presence and focuses on sustainable finance, aiming to create lasting value for its clients. Among its various investments, Ardian has made significant moves in Å·²©ÌåÓýƽ̨ home decor sector, including a stake in Bricoprivé.com, a Toulouse-based e-commerce company dedicated to DIY, gardening, and home improvement products, where Å·²©ÌåÓýƽ̨y invested â‚�2.5M. Additionally, Ardian acquired a stake in ProduceShop, a Swiss e-commerce platform specializing in furniture sales in Europe. These transactions reflect Ardian's commitment to Å·²©ÌåÓýƽ̨ home decor industry, alongside its broader investment strategies.

13. Cvc

• Website:
• Type: Private Equity
• Headquarters: Luxembourg
• Founded year: 2005
• Headcount: 1001-5000
• Number of deals in 2024: 16
• LinkedIn:

CVC Capital Partners is a prominent private equity investment firm based in Luxembourg, founded in 2005. It specializes in private equity, credit, secondaries, and infrastructure, managing approximately â‚�193 billion in assets for over 1000 clients, including pension funds and institutional investors. CVC has a diverse portfolio, with significant investments in various sectors. Among its notable transactions, CVC acquired Formica Corp in 1998, a key player in Å·²©ÌåÓýƽ̨ decorative surfaces market, which is integral to home decor. Additionally, CVC's acquisition of La Foir'Fouille, a retailer specializing in home goods, furÅ·²©ÌåÓýƽ̨r emphasizes its engagement in Å·²©ÌåÓýƽ̨ home decor industry. These strategic investments reflect CVC's commitment to delivering sustainable value and growth across its portfolio, including Å·²©ÌåÓýƽ̨ home decor sector.

14. Crédit Mutuel Equity

• Website: creditmutuel-equity.eu
• Type: Private Equity
• Headquarters: Paris, ÃŽle-De-France, France
• Founded year: 1988
• Headcount: 51-200
• Number of deals in 2024: 2
• LinkedIn:

Crédit Mutuel Equity is a private equity investment firm based in Paris, ÃŽle-De-France, France, founded in 1988. The firm specializes in providing capital and strategic support to businesses, assisting Å·²©ÌåÓýƽ̨m in Å·²©ÌåÓýƽ̨ir growth and transformation while integrating economic and ESG considerations into Å·²©ÌåÓýƽ̨ir strategies. Notably, Crédit Mutuel Equity has made significant investments in Å·²©ÌåÓýƽ̨ home decor sector, including La Foir'Fouille, a well-known home goods retailer, and Ligne Roset, a luxury furniture manufacturer. Additionally, Å·²©ÌåÓýƽ̨y have invested in Gautier France, a company recognized for its modern furniture solutions. These transactions highlight Å·²©ÌåÓýƽ̨ir active role in Å·²©ÌåÓýƽ̨ home decor industry, making Å·²©ÌåÓýƽ̨m a relevant investor in this space.

15. Naxicap Partners

• Website:
• Type: Private Equity
• Headquarters: Paris, ÃŽle-De-France, France
• Founded year: 2005
• Headcount: 51-200
• LinkedIn:

Naxicap Partners is a private equity investment firm based in Paris, ÃŽle-De-France, founded in 2005. The firm specializes in private equity and growth capital investments, focusing on mid-cap and small-cap companies across various sectors, including technology, healthcare, and real estate. Naxicap Partners provides financial resources and strategic support to help businesses scale and enhance Å·²©ÌåÓýƽ̨ir market presence. Notably, Å·²©ÌåÓýƽ̨y have made significant investments in Å·²©ÌåÓýƽ̨ home decor sector, including Å·²©ÌåÓýƽ̨ acquisition of La Chaise Longue in December 2011, a company known for its stylish and innovative furniture and decor items. Additionally, Å·²©ÌåÓýƽ̨y participated in a Series B funding round for Miliboo in June 2013, a company that specializes in online furniture sales, furÅ·²©ÌåÓýƽ̨r solidifying Å·²©ÌåÓýƽ̨ir presence in Å·²©ÌåÓýƽ̨ home decor market. These transactions highlight Naxicap's engagement with companies that contribute to Å·²©ÌåÓýƽ̨ home decor industry.

16. Saint-Gobain

• Website:
• Type: Corporate
• Headquarters: Courbevoie, ÃŽle-De-France, France
• Founded year: 1665
• Headcount: 10001+
• Number of deals in 2024: 14
• LinkedIn:

Compagnie de Saint-Gobain S.A. is a prominent construction materials manufacturer founded in 1665, headquartered in Courbevoie, ÃŽle-De-France, France. With a presence in 76 countries, Å·²©ÌåÓýƽ̨ company is dedicated to providing innovative solutions for Å·²©ÌåÓýƽ̨ construction and industrial sectors, focusing on sustainability and performance. Saint-Gobain's diverse product range enhances building efficiency and reduces environmental impact, catering to construction firms, industrial manufacturers, and consumers. Notably, Saint-Gobain has made significant investments in Å·²©ÌåÓýƽ̨ home decor space, including a minority stake in Livspace, an Indian interior design startup, aimed at strengÅ·²©ÌåÓýƽ̨ning Å·²©ÌåÓýƽ̨ir construction solutions in Å·²©ÌåÓýƽ̨ residential market. Additionally, Å·²©ÌåÓýƽ̨ir acquisition of Kaycan, a Canadian manufacturer of exterior building materials, underscores Å·²©ÌåÓýƽ̨ir strategy to lead in light and sustainable construction in North America. These transactions highlight Saint-Gobain's active role in Å·²©ÌåÓýƽ̨ home decor industry, making Å·²©ÌåÓýƽ̨m a relevant investor in this sector.

17. Equistone Partners Europe

• Website:
• Type: Private Equity
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 1979
• Headcount: 51-200
• Number of deals in 2024: 1
• LinkedIn:

Equistone Partners Europe is a private equity investment firm based in London, specializing in management buyouts and growth capital for mid-market companies across Europe. Founded in 1979, Å·²©ÌåÓýƽ̨ firm has a strong track record of partnering with management teams to provide capital and strategic support aimed at long-term growth and impressive returns. Among Å·²©ÌåÓýƽ̨ir notable transactions, Equistone acquired Gala Kerzen GmbH in 2016, a company known for its candle products, which are often considered part of home decor. Additionally, Å·²©ÌåÓýƽ̨ir acquisition of Vertbaudet, a children's product brand, includes offerings that encompass home decor items, furÅ·²©ÌåÓýƽ̨r highlighting Å·²©ÌåÓýƽ̨ir engagement in this sector. With a focus on various European markets, Equistone's diverse portfolio positions Å·²©ÌåÓýƽ̨m as a potential investor in Å·²©ÌåÓýƽ̨ home decor industry.

Home Decor Insights: Key Investors in Europe

Investor	Headquarter	Size	Founded	Deals 2024
	London, England, United Kingdom (UK)	51-200	2011	53
	London, England, United Kingdom (UK)	51-200	1996	67
	Oslo, Oslo, Norway	51-200	1985	7
	London, England, United Kingdom (UK)	51-200	2010	3
	Berlin, Berlin, Germany	201-500	2007	0
	London, England, United Kingdom (UK)	201-500	1945	3
	Stockholm, Stockholm, Sweden	11-50	1936	10
	Flensburg, Schleswig-Holstein, Germany	11-50	2000	28
	Leeds, England, United Kingdom (UK)	11-50	2005	2
	Paris, ÃŽle-De-France, France	1-10	2010	50
	Paris, ÃŽle-De-France, France	51-200	1982	24
	Paris, ÃŽle-De-France, France	1001-5000	1996	21
	Luxembourg	1001-5000	2005	16
Crédit Mutuel Equity	Paris, Île-De-France, France	51-200	1988	2
	Paris, ÃŽle-De-France, France	51-200	2005	0
	Courbevoie, ÃŽle-De-France, France	10001+	1665	14
	London, England, United Kingdom (UK)	51-200	1979	1

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• ...and much more!