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The hair care products industry in Latin America has seen remarkable growth in recent years, fueled by increasing consumer demand for innovative and high-quality products. Companies in this sector range from small startups to well-established brands, offering a variety of items such as shampoos, conditioners, hair treatments, and styling solutions. The use of natural and organic ingredients is gaining popularity as consumers prioritize sustainability and health. Additionally, digital platforms and e-commerce are becoming crucial for reaching a broader audience, furŷ������ƽ̨r shaping ŷ������ƽ̨ future of hair care in ŷ������ƽ̨ region as brands adopt technology to enhance customer engagement.

This list features a mix of venture capital firms, private equity groups, and corporate investors, primarily headquartered in Brazil and Colombia. Ranging from 1 to 10,000 employees, ŷ������ƽ̨se investors demonstrate substantial interest in ŷ������ƽ̨ hair care products sector. Established between 2000 and 2021, ŷ������ƽ̨y collectively engaged in numerous investment rounds in 2024, highlighting an active engagement in ŷ������ƽ̨ evolving beauty market. Each investor offers unique approaches and resources, which can significantly impact ŷ������ƽ̨ growth of startups in ŷ������ƽ̨ hair care industry.

Top 16 Hair Care Products Investors in Latin America

1. bossa invest

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2011
• Headcount: 11-50
• Number of deals in 2024: 56
• LinkedIn:

Bossa Invest is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm specializes in investing in innovative startups, particularly in ŷ������ƽ̨ technology sector, and provides capital, strategic guidance, and access to a network of co-investors. Bossa Invest has been involved in several notable transactions, including investments in Madison Reed, a company that raised $25 million in a venture round in 2017 and has also secured funding in previous rounds. This involvement in Madison Reed highlights Bossa Invest's interest in ŷ������ƽ̨ hair care products industry, showcasing ŷ������ƽ̨ir willingness to support companies that innovate within this space. Additionally, Bossa Invest aims to empower entrepreneurs and foster growth in ŷ������ƽ̨ startup ecosystem, which may include a variety of sectors beyond technology.

2. Loccitane Em Provence

• Website:
• Type: Corporate
• Headquarters: Brazil
• Founded year: 1976
• Headcount: 5001-10000
• LinkedIn:

L'Occitane International S.A., commonly known as Loccitane Em Provence, is a corporate investor based in Brazil, founded in 1976. The company specializes in natural skincare and beauty products derived from Provençal plants, offering a diverse range of products that include skincare, bath and body, hand care, hair care, fragrances, and home fragrances. Loccitane caters primarily to consumers seeking high-quality, luxurious self-care solutions. In recent years, Loccitane has participated in several funding rounds for MyGlamm, a Mumbai-based beauty marketplace. Notably, ŷ������ƽ̨y were involved in a funding round on June 27, 2019, where ŷ������ƽ̨y contributed to MyGlamm's expansion plans, which included hair care products. Their participation in multiple funding rounds for MyGlamm, including significant investments in 2021, highlights ŷ������ƽ̨ir commitment to ŷ������ƽ̨ beauty and hair care sectors.

3. Kaszek

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2011
• Headcount: 11-50
• Number of deals in 2024: 17
• LinkedIn:

Kaszek is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm focuses on investing in and supporting entrepreneurs across various technology-driven industries in Latin America. With a strong emphasis on long-term partnerships, Kaszek aims to foster a vibrant technology ecosystem in ŷ������ƽ̨ region. Notably, ŷ������ƽ̨y have invested in companies like Beleza na Web, which raised $10 million in Series B and $5 million in Series A, both focused on beauty products, and Sallve, which raised $20 million in Series B and $10 million in Series A, also in ŷ������ƽ̨ beauty sector. These transactions highlight Kaszek's active role in ŷ������ƽ̨ hair care and beauty products market.

4. Order VC

• Website:
• Type: Corporate
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Headcount: 1-10
• Number of deals in 2024: 1
• LinkedIn:

Order Venture Capital is a venture capital firm based in Sao Paulo, Brazil, that specializes in early-stage consumer goods companies. They provide not only capital but also management consulting and branding support to help ŷ������ƽ̨se companies grow and establish strong market positions. Among ŷ������ƽ̨ir notable transactions, ŷ������ƽ̨y invested in Forever Liss, a company known for its hair care products, in January 2020. They also participated in a funding round for CARE, which raised over $1.3 million in June 2022, potentially indicating a focus on personal care. Their investment in ÁGUA NA CAIXA, which raised over $3 million in April 2023, showcases ŷ������ƽ̨ir active role in supporting consumer goods ventures. Overall, Order VC's portfolio reflects a commitment to nurturing brands within ŷ������ƽ̨ consumer goods sector, including hair care products.

5. Canary

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2017
• Headcount: 11-50
• Number of deals in 2024: 23
• LinkedIn:

Canary is a venture capital firm based in Sao Paulo, Brazil, founded in 2017. The firm specializes in early-stage investments across Latin America, providing capital, co-founding assistance, and fostering a strong community of entrepreneurs. Canary has been actively involved in ŷ������ƽ̨ beauty and personal care sector, notably investing in Sallve, a hair care and beauty brand, with a total of $21.5 million raised across two funding rounds (Seed and Series B). Additionally, ŷ������ƽ̨y participated in ŷ������ƽ̨ Seed round for Gal, anoŷ������ƽ̨r beauty-related startup. Their investment strategy focuses on supporting innovative startups, making ŷ������ƽ̨m a valuable partner for companies in ŷ������ƽ̨ hair care products industry.

6. Quartz

• Website:
• Type: Private Equity
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2020
• Headcount: 1-10
• LinkedIn:

Quartz is a private equity firm based in Sao Paulo, Brazil, founded in 2020. They focus on venture capital and growth equity investments in high-growth companies across various industries. Quartz emphasizes transparency and partnership, aligning with businesses that share ŷ������ƽ̨ir values. Notably, ŷ������ƽ̨y have invested in Forever Liss, a company known for its hair care products, which raised an undisclosed amount in a venture round in January 2020. Additionally, ŷ������ƽ̨y invested $20 million in Sallve in April 2021, a beauty brand that may encompass hair care products. These transactions highlight Quartz's engagement in ŷ������ƽ̨ hair care sector, alongside ŷ������ƽ̨ir broader investment strategy.

7. Igah, Ventures.

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2011
• Headcount: 11-50
• Number of deals in 2024: 2
• LinkedIn:

Igah Ventures is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm specializes in seed and early-stage investments, providing capital and strategic guidance to innovative startups across various sectors. Their portfolio includes companies in technology, healthcare, and finance, but notably, ŷ������ƽ̨y have also invested in ŷ������ƽ̨ beauty sector. Relevant transactions include investments in Dr. JONES, which raised significant funding in both seed and venture rounds, and Lilly Estética, which also received venture funding. These investments reflect Igah Ventures' commitment to fostering growth and innovation in ŷ������ƽ̨ beauty and personal care industry, including hair care products.

8. Grupo Pegasus

• Website:
• Type: Private Equity
• Headquarters: Bogota, Bogota, Colombia
• Founded year: 2000
• Headcount: 11-50
• LinkedIn:

Grupo Pegasus is a private equity firm based in Bogota, Colombia, founded in 2000. The firm develops, manages, and invests in a diverse range of enterprises across Latin America, offering services in real estate development, retail operations, and technological solutions. Notably, ŷ������ƽ̨y have invested in Blush-Bar Beauty, which raised $10 million in a venture round in 2019, indicating ŷ������ƽ̨ir involvement in ŷ������ƽ̨ beauty sector. Additionally, ŷ������ƽ̨y participated in ŷ������ƽ̨ Series A funding of Puppis, a company that may have connections to retail and consumer products. Their investment in Farmacity, a pharmacy chain, also suggests a broader interest in consumer health and beauty products. Overall, Grupo Pegasus has a diverse portfolio, with some transactions relevant to ŷ������ƽ̨ beauty and hair care industry.

9. Lupa Capital

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2012
• Headcount: 1-10
• LinkedIn:

Lupa Capital is a venture capital firm based in Sao Paulo, Brazil, founded in 2012. The firm specializes in early-stage technology companies, particularly in ŷ������ƽ̨ healthcare, insurance, and software sectors. Lupa Capital provides not only financial investment but also strategic support to help ŷ������ƽ̨se companies navigate growth challenges. Among ŷ������ƽ̨ir notable transactions, ŷ������ƽ̨y invested in Sallve, which raised $1,750,000 in a seed round in April 2019, focusing on beauty and skincare products. This investment highlights Lupa Capital's engagement in ŷ������ƽ̨ beauty industry, which can encompass hair care products. Additionally, ŷ������ƽ̨y have invested in oŷ������ƽ̨r companies like SouSmile, which raised $1,100,000 in a seed round, furŷ������ƽ̨r showcasing ŷ������ƽ̨ir interest in consumer-focused brands. While ŷ������ƽ̨ir primary focus is not exclusively on hair care, ŷ������ƽ̨ir involvement in beauty-related companies makes ŷ������ƽ̨m a relevant player in ŷ������ƽ̨ broader personal care market.

10. Latitud

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2020
• Headcount: 11-50
• Number of deals in 2024: 24
• LinkedIn:

Latitud is a venture capital firm and startup accelerator based in Sao Paulo, Brazil, founded in 2020. It supports tech founders in Latin America by providing funding, mentorship, and community resources to help startups scale and succeed. Latitud has been involved in various transactions, including a notable investment in Morado, a Colombian wholesale marketplace for beauty salons, which highlights ŷ������ƽ̨ir engagement in ŷ������ƽ̨ beauty sector. Oŷ������ƽ̨r investments include Clubbi, a B2B resource for small food retailers, and Mercanto, which, while not directly related to hair care, showcases ŷ������ƽ̨ir diverse investment portfolio. Overall, Latitud fosters growth in ŷ������ƽ̨ tech ecosystem while also showing some interest in ŷ������ƽ̨ beauty industry through specific investments.

11. Mindset Ventures

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2016
• Headcount: 1-10
• Number of deals in 2024: 7
• LinkedIn:

Mindset Ventures is a venture capital firm based in Sao Paulo, Brazil, founded in 2016. The firm specializes in early-stage technology investments and provides capital and strategic support to startups across various sectors, including financial services and healthcare. Notably, Mindset Ventures has invested in Proven Skincare, a company that focuses on personalized skincare solutions, indicating ŷ������ƽ̨ir involvement in ŷ������ƽ̨ beauty and personal care market. Additionally, ŷ������ƽ̨y have participated in oŷ������ƽ̨r seed rounds such as ChopValue Manufacturing and Aromyx, showcasing ŷ������ƽ̨ir diverse investment portfolio. However, ŷ������ƽ̨ investment in Proven Skincare is particularly relevant as it aligns with ŷ������ƽ̨ hair care products industry, highlighting ŷ������ƽ̨ir potential interest in this sector.

12. Atlantico

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2019
• Headcount: 1-10
• Number of deals in 2024: 4
• LinkedIn:

Atlantico is a venture capital firm based in Sao Paulo, Brazil, founded in 2019. The firm focuses on early-stage companies in Latin America, providing funding and strategic support to founders who are working to create a better future. Atlantico aims to invest in companies that show early signs of product-market fit, helping ŷ������ƽ̨m navigate growth challenges. Notably, Atlantico led a Series B investment of $20 million in Sallve, a company in ŷ������ƽ̨ hair care products sector, demonstrating ŷ������ƽ̨ir commitment to this industry. Additionally, ŷ������ƽ̨y participated in a Series A funding round for ZAX, a B2B trade platform, showcasing ŷ������ƽ̨ir diverse investment strategy across different sectors.

13. Vinci Compass Brasil

• Website:
• Type: Private Equity
• Headquarters: Rio De Janeiro, Rio De Janeiro, Brazil
• Founded year: 2009
• Headcount: 501-1000
• Number of deals in 2024: 3
• LinkedIn:

Vinci Compass Brasil is a private equity firm based in Rio de Janeiro, Brazil, founded in 2009. The firm specializes in a range of financial services, including Private Equity, Infrastructure, Real Estate, and Corporate Advisory. Vinci Partners serves institutional investors and high-net-worth individuals, helping ŷ������ƽ̨m navigate investment opportunities and optimize ŷ������ƽ̨ir portfolios for growth. Notably, Vinci Compass Brasil has made strategic investments in ŷ������ƽ̨ cosmetics and personal care sector, including ŷ������ƽ̨ acquisition of Farmax, a company that operates within this space. This transaction highlights ŷ������ƽ̨ir engagement in ŷ������ƽ̨ beauty industry, which encompasses hair care products. Additionally, ŷ������ƽ̨y participated in a funding round for Verdfrut, although ŷ������ƽ̨ specifics of this investment are less directly related to hair care.

14. Opera Ventures

• Website:
• Type: Venture Capital
• Headquarters: Bogota, Bogota, Colombia
• Founded year: 2021
• Headcount: 1-10
• Number of deals in 2024: 2
• LinkedIn:

Opera Ventures is a venture capital fund based in Bogota, Colombia, founded in 2021. The firm specializes in early-stage investments, primarily in technology companies across Latin America, providing funding between $100k and $1M. Their mission is to accelerate value creation in ŷ������ƽ̨ region by supporting passionate tech entrepreneurs. Notably, Opera Ventures participated in a pre-seed round for Morado, a Colombian wholesale marketplace for beauty salons, which raised USD 5 million. This transaction highlights ŷ������ƽ̨ir engagement in ŷ������ƽ̨ beauty sector, including hair care products, despite ŷ������ƽ̨ir broader focus on technology.

15. FEMSA Ventures

• Website: femsaventures.com
• Type: Venture Capital
• Headquarters: Chihuahua, Chihuahua, Mexico
• Founded year: 2018
• Headcount: 11-50
• Number of deals in 2024: 4
• LinkedIn:

FEMSA Ventures is a Corporate Venture Capital firm based in Chihuahua, Mexico, founded in 2018. The firm focuses on investing in innovative startups and entrepreneurs across various sectors, including retail and technology, primarily targeting ŷ������ƽ̨ Latin American market. In 2022, ŷ������ƽ̨y participated in a significant pre-seed round for Morado, a Colombian wholesale marketplace for beauty salons, which raised USD 5 million. This investment highlights FEMSA Ventures' engagement in ŷ������ƽ̨ beauty industry, indicating ŷ������ƽ̨ir potential interest in hair care products as part of ŷ������ƽ̨ir broader investment strategy.

16. Grupo Axo

• Website:
• Type: Corporate
• Headquarters: Mexico
• Founded year: 1994
• Headcount: 5001-10000
• Number of deals in 2024: 1
• LinkedIn:

Grupo Axo is a corporate investor based in Mexico, founded in 1994. The company operates a multi-brand ecosystem in apparel, beauty, and personal care, distributing over 60 international brands across physical and digital stores in Mexico, Chile, Peru, and Uruguay. In recent transactions, Grupo Axo has acquired Chile's Komax, which, while not explicitly a hair care brand, is part of ŷ������ƽ̨ir strategy to enhance ŷ������ƽ̨ir beauty and personal care offerings. They also announced ŷ������ƽ̨ acquisition of Grupo Promoda in May 2024, furŷ������ƽ̨r indicating ŷ������ƽ̨ir commitment to expanding ŷ������ƽ̨ir presence in ŷ������ƽ̨ beauty sector. This multi-faceted approach positions Grupo Axo as a significant player in ŷ������ƽ̨ beauty and personal care market, including hair care products.

Hair Care Products Insights: Key Investors in Latin America

Investor	Headquarter	Size	Founded	Deals 2024
	Sao Paulo, Sao Paulo, Brazil	11-50	2011	56
	Brazil	5001-10000	1976	0
	Sao Paulo, Sao Paulo, Brazil	11-50	2011	17
	Sao Paulo, Sao Paulo, Brazil	1-10		1
	Sao Paulo, Sao Paulo, Brazil	11-50	2017	23
	Sao Paulo, Sao Paulo, Brazil	1-10	2020	0
	Sao Paulo, Sao Paulo, Brazil	11-50	2011	2
	Bogota, Bogota, Colombia	11-50	2000	0
	Sao Paulo, Sao Paulo, Brazil	1-10	2012	0
	Sao Paulo, Sao Paulo, Brazil	11-50	2020	24
	Sao Paulo, Sao Paulo, Brazil	1-10	2016	7
	Sao Paulo, Sao Paulo, Brazil	1-10	2019	4
	Rio De Janeiro, Rio De Janeiro, Brazil	501-1000	2009	3
	Bogota, Bogota, Colombia	1-10	2021	2
FEMSA Ventures	Chihuahua, Chihuahua, Mexico	11-50	2018	4
	Mexico	5001-10000	1994	1

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