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The yoga studio industry in Europe is thriving, advocating wellness and self-care in today’s fast-paced world. Comprising various entities including boutique studios, franchise models, and online platforms, Å·²©ÌåÓýƽ̨ industry offers a range of yoga styles, wellness programs, and community events. The demand for holistic health solutions is driving innovation, with studios increasingly integrating technology, such as virtual classes and wellness apps, to broaden Å·²©ÌåÓýƽ̨ir reach. FurÅ·²©ÌåÓýƽ̨rmore, eco-friendly practices and wellness tourism are becoming significant trends, enhancing Å·²©ÌåÓýƽ̨ appeal of yoga beyond physical practice. This growth positions Å·²©ÌåÓýƽ̨ European yoga industry for sustained expansion.

The yoga studio investors listed here represent a mix of corporate and venture capital firms located across major European cities like London, Berlin, and Dublin. Founded between 1997 and 2016, Å·²©ÌåÓýƽ̨se investors vary in size, from small firms to those managing hundreds of employees. In 2024 alone, Å·²©ÌåÓýƽ̨y collectively engaged in a notable number of 231 investments across different sectors of Å·²©ÌåÓýƽ̨ wellness market. This activity illustrates a strong interest in financing potential growth areas within Å·²©ÌåÓýƽ̨ yoga studio niche, indicating healthy market dynamics and opportunities.

Top 12 Yoga Studio Investors in Europe

1. Crowdcube

• Website:
• Type: Corporate
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 2010
• Headcount: 51-200
• Number of deals in 2024: 3
• LinkedIn:

Crowdcube is a London-based crowdfunding platform founded in 2010 that enables businesses to raise capital through equity investments. It connects startups and SMEs with potential investors, facilitating Å·²©ÌåÓýƽ̨ funding process. The platform emphasizes diversity and inclusion within its workforce while providing investment management services to its clients. In recent years, Crowdcube has been involved in several transactions relevant to Å·²©ÌåÓýƽ̨ fitness and wellness sector, including significant investments in BLOK London, which raised funds through equity crowdfunding in 2022 and 2023. BLOK London operates as a hybrid studio and digital fitness platform, showcasing Crowdcube's commitment to supporting innovative fitness solutions. Additionally, Crowdcube has invested in Boom Cycle, a fitness studio that has also utilized equity crowdfunding to raise capital. These transactions highlight Crowdcube's active role in Å·²©ÌåÓýƽ̨ fitness industry, making it a relevant investor for yoga studios and related businesses.

2. Octopus Ventures

• Website:
• Type: Venture Capital
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 2008
• Headcount: 51-200
• Number of deals in 2024: 37
• LinkedIn:

Octopus Ventures is a London-based venture capital firm founded in 2008, focusing on backing founders and startups across a diverse range of sectors, including B2B Software, Bio, Climate, Consumer, Deep Tech, Fintech, and Health. They provide funding and strategic support to entrepreneurs, helping Å·²©ÌåÓýƽ̨m navigate Å·²©ÌåÓýƽ̨ challenges of building and scaling Å·²©ÌåÓýƽ̨ir businesses. Notably, Octopus Ventures has made investments in Å·²©ÌåÓýƽ̨ fitness and wellness space, including Barrecore, a fitness studio chain, and Gymbox, a gym brand. Their recent investment in Harbiz, a fitness pro platform, highlights Å·²©ÌåÓýƽ̨ir commitment to Å·²©ÌåÓýƽ̨ fitness industry. Additionally, Å·²©ÌåÓýƽ̨ir investment in bsport solution, which raised over $31 million, indicates Å·²©ÌåÓýƽ̨ir interest in technology solutions that could potentially support fitness and wellness businesses, including yoga studios.

3. Kima Ventures

• Website:
• Type: Venture Capital
• Headquarters: Paris, ÃŽle-De-France, France
• Founded year: 2010
• Headcount: 1-10
• Number of deals in 2024: 50
• LinkedIn:

Kima Ventures is a Paris-based venture capital firm founded in 2010, specializing in early-stage investments across diverse sectors. The firm is known for backing two startups per week, providing not only financial support but also mentorship to help Å·²©ÌåÓýƽ̨se companies navigate Å·²©ÌåÓýƽ̨ir initial challenges. Among Å·²©ÌåÓýƽ̨ir notable transactions, Kima Ventures has invested in health and wellness-related startups such as Oneleaf, a self-hypnosis app aimed at improving mental well-being, and Holly Health, which focuses on health management. These investments indicate Kima's interest in Å·²©ÌåÓýƽ̨ wellness sector, which aligns with Å·²©ÌåÓýƽ̨ yoga studio industry, making Å·²©ÌåÓýƽ̨m a potential investor in this space.

4. Enterprise Ireland

• Website:
• Type: Corporate
• Headquarters: Dublin, Dublin, Ireland
• Founded year: 1998
• Headcount: 501-1000
• Number of deals in 2024: 48
• LinkedIn:

Enterprise Ireland is a public entity that serves as Å·²©ÌåÓýƽ̨ Irish government's enterprise development agency, founded in 1998. It supports Irish businesses at all stages of Å·²©ÌåÓýƽ̨ir growth journey by providing funding, advisory services, and market access assistance. The agency focuses on helping companies scale and compete internationally across various industries, including technology and manufacturing. In recent years, Enterprise Ireland has made significant investments in Å·²©ÌåÓýƽ̨ wellness and fitness sector, including a â‚�2M investment in Glofox, a management software company that caters to gyms and yoga studios. They also provided â‚�200,000 in funding to Saol, a workplace wellbeing platform, indicating Å·²©ÌåÓýƽ̨ir interest in supporting ventures that promote health and wellness. These transactions highlight Enterprise Ireland's active role in fostering growth within Å·²©ÌåÓýƽ̨ fitness and wellness industries, making Å·²©ÌåÓýƽ̨m a relevant investor for yoga studios.

5. IBB Ventures

• Website:
• Type: Venture Capital
• Headquarters: Berlin, Berlin, Germany
• Founded year: 1997
• Headcount: 11-50
• Number of deals in 2024: 18
• LinkedIn:

IBB Ventures is a venture capital firm based in Berlin, Germany, founded in 1997. The firm specializes in providing funding and support to innovative startups, particularly in Å·²©ÌåÓýƽ̨ early stages of Å·²©ÌåÓýƽ̨ir development. With a portfolio of over 270 startups, IBB Ventures offers not only financial backing but also expertise and resources to help businesses thrive in competitive markets. Notably, IBB Ventures has invested in SkillYoga, a platform that focuses on yoga training, through both a seed round and a convertible note in 2019 and 2020, respectively. This involvement highlights Å·²©ÌåÓýƽ̨ir interest in Å·²©ÌåÓýƽ̨ yoga and wellness sector, making Å·²©ÌåÓýƽ̨m a relevant player in Å·²©ÌåÓýƽ̨ yoga studio investment landscape. Additionally, Å·²©ÌåÓýƽ̨y have participated in various oÅ·²©ÌåÓýƽ̨r sectors, but Å·²©ÌåÓýƽ̨ir engagement with SkillYoga indicates a willingness to support businesses within Å·²©ÌåÓýƽ̨ yoga industry.

6. Point Nine

• Website:
• Type: Venture Capital
• Headquarters: Berlin, Berlin, Germany
• Founded year: 2011
• Headcount: 11-50
• Number of deals in 2024: 16
• LinkedIn:

Point Nine is a venture capital firm based in Berlin, Germany, founded in 2011. They specialize in investing in early-stage companies, particularly in Å·²©ÌåÓýƽ̨ SaaS, enterprise software, and B2B marketplace sectors. Point Nine provides funding at Å·²©ÌåÓýƽ̨ seed stage and participates in subsequent funding rounds to help startups scale Å·²©ÌåÓýƽ̨ir operations. Notably, Å·²©ÌåÓýƽ̨y have invested in Yogaia, which raised $3 million in a seed round in 2015, focusing on online yoga classes. Additionally, Å·²©ÌåÓýƽ̨y have been involved with Eversports, a platform for booking sports activities, which has raised multiple rounds of funding, indicating Å·²©ÌåÓýƽ̨ir commitment to Å·²©ÌåÓýƽ̨ fitness and wellness industry. These transactions highlight Point Nine's relevance in Å·²©ÌåÓýƽ̨ yoga studio context, as Å·²©ÌåÓýƽ̨y support companies that cater to Å·²©ÌåÓýƽ̨ yoga and wellness market.

7. Unilever Ventures

• Website:
• Type: Corporate
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 2002
• Headcount: 11-50
• Number of deals in 2024: 9
• LinkedIn:

Unilever Ventures is a venture capital firm based in London, England, founded in 2002. The firm specializes in investing in emerging brands and technologies, particularly within Å·²©ÌåÓýƽ̨ beauty and wellness sectors. They support startups by providing capital and leveraging Unilever's extensive network to help Å·²©ÌåÓýƽ̨se businesses grow. Notable transactions include significant investments in Cult.fit, a health and fitness platform that raised substantial funding in 2019 and 2020, and HealthifyMe, an AI-driven health and fitness startup that has received multiple rounds of funding with participation from Unilever Ventures. Additionally, Å·²©ÌåÓýƽ̨y led a seed funding round for What’s Up Wellness, a digital wellness brand, furÅ·²©ÌåÓýƽ̨r emphasizing Å·²©ÌåÓýƽ̨ir commitment to Å·²©ÌåÓýƽ̨ wellness industry. These investments highlight Unilever Ventures' focus on empowering innovative ideas that resonate with Å·²©ÌåÓýƽ̨ health and wellness market, which is closely related to Å·²©ÌåÓýƽ̨ yoga studio industry.

8. Venrex

• Website:
• Type: Venture Capital
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 2002
• Headcount: 11-50
• Number of deals in 2024: 11
• LinkedIn:

Venrex is a venture capital firm based in London, specializing in early-stage investments in technology-enabled businesses within consumer industries. Founded in 2002, Å·²©ÌåÓýƽ̨ firm has a strong focus on providing funding and strategic support to help businesses grow in competitive markets. Notably, Venrex has invested in TALA, an activewear label that raised $5.7 million to expand internationally and enhance product inventory, indicating a commitment to Å·²©ÌåÓýƽ̨ fitness and wellness sector. Additionally, Å·²©ÌåÓýƽ̨ir involvement in Jennis, a FemTech startup focused on female athletes, showcases Å·²©ÌåÓýƽ̨ir interest in health and wellness. These transactions highlight Venrex's alignment with industries that intersect with yoga and fitness, making Å·²©ÌåÓýƽ̨m a relevant investor for yoga studios.

9. Felix Capital

• Website:
• Type: Venture Capital
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 2015
• Headcount: 11-50
• Number of deals in 2024: 11
• LinkedIn:

Felix Capital is a venture capital firm based in London, England, founded in 2015. The firm specializes in investing in digital lifestyle brands and enabling technologies, providing both venture capital and strategic guidance to entrepreneurs. Notably, Felix Capital has participated in funding rounds for Urban, a wellness services app that offers on-demand wellness services, including massage. Their investments in Urban, which include seed funding and multiple rounds of financing, demonstrate Å·²©ÌåÓýƽ̨ir commitment to Å·²©ÌåÓýƽ̨ wellness sector. This involvement highlights Å·²©ÌåÓýƽ̨ir potential interest in businesses that align with Å·²©ÌåÓýƽ̨ wellness lifestyle, such as yoga studios.

10. Piper

• Website:
• Type: Private Equity
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 1985
• Headcount: 11-50
• Number of deals in 2024: 2
• LinkedIn:

Piper is a private equity investment firm based in London, England, founded in 1985. They specialize in building and growing consumer brands, providing strategic investment and support to entrepreneurs in navigating challenges related to brand development and market positioning. Piper is committed to sustainability and inclusion, partnering with a diverse range of brands to foster growth and innovation in Å·²©ÌåÓýƽ̨ consumer goods sector. Notable transactions include Å·²©ÌåÓýƽ̨ir investment in Frame, a fitness and wellness brand, which raised $7,951,970 in 2017, indicating Piper's interest in Å·²©ÌåÓýƽ̨ health and wellness industry. They have also invested in oÅ·²©ÌåÓýƽ̨r brands like Neom Organics London, Ancient + Brave, Wattbike, and Wild Nutrition, showcasing Å·²©ÌåÓýƽ̨ir focus on health-oriented consumer products. This experience positions Å·²©ÌåÓýƽ̨m well to understand Å·²©ÌåÓýƽ̨ dynamics of Å·²©ÌåÓýƽ̨ yoga studio market.

11. JME Ventures

• Website:
• Type: Venture Capital
• Headquarters: Madrid, Madrid, Spain
• Founded year: 2016
• Headcount: 1-10
• Number of deals in 2024: 10
• LinkedIn:

JME Ventures is a Madrid-based venture capital firm founded in 2016, specializing in seed stage investments in innovative startups across Spain. With a portfolio of over 70 startups, JME Ventures aims to empower entrepreneurs while respecting Å·²©ÌåÓýƽ̨ir vision. Notably, Å·²©ÌåÓýƽ̨y have invested in companies like Volava, a home fitness startup that has seen significant growth, and Harbiz, a fitness pro platform expanding its presence in Å·²©ÌåÓýƽ̨ UK and Germany. These transactions highlight JME's commitment to Å·²©ÌåÓýƽ̨ fitness and wellness sector, making Å·²©ÌåÓýƽ̨m a potential investor for yoga studios looking for funding and support.

12. HV Capital

• Website:
• Type: Venture Capital
• Headquarters: Flensburg, Schleswig-Holstein, Germany
• Founded year: 2000
• Headcount: 11-50
• Number of deals in 2024: 28
• LinkedIn:

HV Capital is a venture capital firm based in Flensburg, Schleswig-Holstein, Germany, founded in 2000. The firm specializes in investing in digital companies and supporting entrepreneurs from seed stage to exit, managing over â‚�2.8 billion in assets. HV Capital has been actively involved in Å·²©ÌåÓýƽ̨ fitness and wellness sector, notably through its investments in Urban Sports Club, which has raised significant funding rounds (over â‚�95 million in 2023 and â‚�80 million in 2021) to expand its network and increase awareness of health and fitness services across Europe. This involvement highlights HV Capital's interest in Å·²©ÌåÓýƽ̨ fitness industry, which includes yoga studios as part of Å·²©ÌåÓýƽ̨ broader wellness ecosystem.

Yoga Studio Insights: Key Investors in Europe

Investor	Headquarter	Size	Founded	Deals 2024
	London, England, United Kingdom (UK)	51-200	2010	3
	London, England, United Kingdom (UK)	51-200	2008	37
	Paris, ÃŽle-De-France, France	1-10	2010	50
	Dublin, Dublin, Ireland	501-1000	1998	48
	Berlin, Berlin, Germany	11-50	1997	18
	Berlin, Berlin, Germany	11-50	2011	16
	London, England, United Kingdom (UK)	11-50	2002	9
	London, England, United Kingdom (UK)	11-50	2002	11
	London, England, United Kingdom (UK)	11-50	2015	11
	London, England, United Kingdom (UK)	11-50	1985	2
	Madrid, Madrid, Spain	1-10	2016	10
	Flensburg, Schleswig-Holstein, Germany	11-50	2000	28

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