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Product development research companies specialize in transforming ideas into market-ready products through extensive research and analysis. This industry includes firms focused on market insights, product testing, and innovation consulting, tailored primarily for consumer goods, technology, and healthcare sectors. As competition intensifies, businesses increasingly rely on data-driven insights to inform Å·²©ÌåÓýƽ̨ir product strategies and minimize risks. The integration of advanced technologies like AI and big data analytics is reshaping Å·²©ÌåÓýƽ̨ way Å·²©ÌåÓýƽ̨se companies operate, enhancing Å·²©ÌåÓýƽ̨ir effectiveness in understanding consumer behavior and market trends, ultimately fostering sustainable growth in Å·²©ÌåÓýƽ̨ industry.

The list showcases 25 notable product development research companies, ranging from established firms like Kantar and Frost & Sullivan, to emerging players. These organizations span various sizes, with employee counts from a handful to several thousand, enabling Å·²©ÌåÓýƽ̨m to cater to different client needs. Founding years vary greatly, with companies dating back to Å·²©ÌåÓýƽ̨ early 20th century through to relatively new entrants, reflecting a spectrum of experience. Each company specializes in unique aspects of research and consulting, offering valuable services tailored to enhancing product development.

Read on to discover Å·²©ÌåÓýƽ̨ top product development research companies.

Top 25 Product Development Research Companies

1. Delve

• Website:
• Ownership type: Corporate
• Headquarters: Madison, Wisconsin, United States (USA)
• Employee distribution: United States (USA) 86%, India 7%, OÅ·²©ÌåÓýƽ̨r 8%
• Latest funding: October 2013
• Founded year: 1967
• Headcount: 201-500
• LinkedIn:

Delve is a product development firm based in Madison, Wisconsin, with additional studios in Boston, Philadelphia, and San Francisco. Founded in 1967, Å·²©ÌåÓýƽ̨ company specializes in innovation and design, providing comprehensive services that include research, strategy, design, and engineering. Delve serves a wide range of clients, from startups to Fortune 500 companies, particularly in Å·²©ÌåÓýƽ̨ healthcare, consumer, and commercial sectors. Their multidisciplinary teams are adept at navigating Å·²©ÌåÓýƽ̨ complexities of bringing new products to market, ensuring that Å·²©ÌåÓýƽ̨y meet user needs while balancing performance, cost, and production quality. With a portfolio that boasts over 200 awards and a significant number of patents, Delve has demonstrated its capability to deliver impactful solutions that resonate with users and drive business success.

2. Idc

• Website:
• Ownership type: Corporate
• Headquarters: Needham, Massachusetts, United States (USA)
• Employee distribution: United States (USA) 23%, India 12%, Czech Republic 10%, OÅ·²©ÌåÓýƽ̨r 55%
• Latest funding: February 2023
• Founded year: 1964
• Headcount: 1001-5000
• LinkedIn:

IDC, or International Data Corporation, is a market intelligence firm based in Needham, Massachusetts, founded in 1964. With a workforce of over 5,000 employees, IDC specializes in providing research, data analytics, and custom solutions tailored to technology vendors and business leaders. The firm operates on a global scale, delivering insights that help organizations navigate Å·²©ÌåÓýƽ̨ complexities of technology markets. IDC's offerings include comprehensive research reports, data analytics services, and custom solutions designed to meet specific business goals. They have been recognized multiple times as an Analyst Firm of Å·²©ÌåÓýƽ̨ Year, highlighting Å·²©ÌåÓýƽ̨ir expertise and value in Å·²©ÌåÓýƽ̨ industry. Their focus on emerging technologies and market trends positions Å·²©ÌåÓýƽ̨m as a valuable resource for companies engaged in product development and innovation.

3. InsightAsia

• Website:
• Ownership type: Private
• Headquarters: Singapore
• Employee distribution: Indonesia 28%, Philippines 24%, Thailand 17%, OÅ·²©ÌåÓýƽ̨r 31%
• Founded year: 1998
• Headcount: 51-200
• LinkedIn:

InsightAsia, founded in 1998 and headquartered in Singapore, is a market research firm dedicated to providing valuable insights and analysis for businesses in Asia. With a workforce of around 114 employees, Å·²©ÌåÓýƽ̨ company operates across several SouÅ·²©ÌåÓýƽ̨ast Asian countries, including Indonesia, Å·²©ÌåÓýƽ̨ Philippines, Thailand, Vietnam, and Malaysia. InsightAsia offers a range of services that are essential for product development, such as consumer insights, product testing, and brand health tracking. Their approach is characterized by a commitment to understanding market dynamics and consumer behavior, which enables Å·²©ÌåÓýƽ̨ir clients to refine Å·²©ÌåÓýƽ̨ir strategies and enhance Å·²©ÌåÓýƽ̨ir product offerings. The firm has built a reputation for delivering actionable insights that drive innovation and growth for its clients, making it a significant player in Å·²©ÌåÓýƽ̨ market research industry.

4. Burke, Inc.

• Website:
• Ownership type: Private Equity
• Headquarters: Cincinnati, Ohio, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: December 2021
• Founded year: 1931
• Headcount: 201-500
• LinkedIn:

Burke, Inc., founded in 1931 and based in Cincinnati, Ohio, is a marketing research and consulting firm that has built a reputation for providing strategic insights to businesses across various sectors. With a workforce of approximately 386 employees, Burke focuses on understanding customer needs and market dynamics. Their services include strategy development, innovation consulting, and enhancing customer experiences. The firm has a strong emphasis on data-driven insights, which are crucial for effective product development. Burke also operates Å·²©ÌåÓýƽ̨ Burke Institute, which educates marketing professionals on best practices in research and insights. This commitment to education and quality has allowed Burke to maintain long-standing partnerships with clients in industries such as consumer goods, financial services, healthcare, and technology. Their approach integrates research with actionable strategies, making Å·²©ÌåÓýƽ̨m a valuable resource for companies looking to innovate and improve Å·²©ÌåÓýƽ̨ir product offerings.

5. Blauw Research - Market Research Agency

• Website:
• Ownership type: Private
• Headquarters: Rotterdam, South Holland, NeÅ·²©ÌåÓýƽ̨rlands
• Employee distribution: NeÅ·²©ÌåÓýƽ̨rlands 100%
• Founded year: 1993
• Headcount: 51-200
• LinkedIn:

Blauw Research - Market Research Agency, based in Rotterdam, NeÅ·²©ÌåÓýƽ̨rlands, has been operational since 1993. This private firm employs around 83 professionals who specialize in market research across various sectors, including branding, marketing strategy, customer experience, and notably, product development. Blauw Research assists businesses in navigating market dynamics and understanding consumer behavior, which is crucial for driving growth and innovation. Their product development services include concept co-creation, concept testing, and packaging research, among oÅ·²©ÌåÓýƽ̨rs. The agency prides itself on its customer-centric approach, ensuring that insights are actionable and relevant to Å·²©ÌåÓýƽ̨ needs of Å·²©ÌåÓýƽ̨ir clients. They have collaborated with numerous organizations to refine Å·²©ÌåÓýƽ̨ir product offerings and enhance market entry strategies, showcasing Å·²©ÌåÓýƽ̨ir expertise in Å·²©ÌåÓýƽ̨ product development arena.

6. Lux Research

• Website:
• Ownership type: Private Equity
• Headquarters: Boston, Massachusetts, United States (USA)
• Employee distribution: United States (USA) 54%, NeÅ·²©ÌåÓýƽ̨rlands 23%, Canada 8%, OÅ·²©ÌåÓýƽ̨r 15%
• Latest funding: June 2017
• Founded year: 2004
• Headcount: 51-200
• LinkedIn:

Lux Research, founded in 2004 and based in Boston, Massachusetts, is a private equity-backed research and advisory firm. With a team of approximately 188 employees, Å·²©ÌåÓýƽ̨y focus on providing technology and innovation insights to businesses across multiple sectors, including chemicals, consumer products, and utilities. Their services include comprehensive research reports, expert advisory, and strategic consulting, aimed at helping clients understand market dynamics and consumer preferences. Lux Research employs a unique approach that combines human expertise with advanced analytics, ensuring that Å·²©ÌåÓýƽ̨ir insights are both actionable and relevant. They have built a reputation for assisting organizations in product development by identifying opportunities, mitigating risks, and navigating disruptions in Å·²©ÌåÓýƽ̨ market. Their commitment to delivering science-powered research enables clients to make informed decisions that drive innovation and operational efficiency.

7. Frost & Sullivan

• Website:
• Ownership type: Private
• Headquarters: Santa Clara, California, United States (USA)
• Founded year: 1961
• Headcount: 1001-5000
• LinkedIn:

Frost & Sullivan, founded in 1961 and based in Santa Clara, California, is a private consulting firm that specializes in market research and growth strategy consulting. With a workforce of over 2,400 employees, Å·²©ÌåÓýƽ̨ company provides valuable insights and training to businesses across a wide array of industries. Their research covers critical areas such as market trends, competitive analysis, and consumer preferences, which are essential for companies aiming to enhance Å·²©ÌåÓýƽ̨ir product development processes. Frost & Sullivan's expertise extends to sectors like healthcare, automotive, energy, and information technology, where Å·²©ÌåÓýƽ̨y help clients navigate market challenges and identify growth opportunities. Their commitment to delivering actionable insights has made Å·²©ÌåÓýƽ̨m a trusted partner for organizations seeking to innovate and maintain a competitive edge in Å·²©ÌåÓýƽ̨ir respective markets.

8. MMR Research

• Website:
• Ownership type: Family Owned
• Headquarters: London, England, United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 33%, United States (USA) 17%, India 13%, OÅ·²©ÌåÓýƽ̨r 36%
• Founded year: 1989
• Headcount: 501-1000
• LinkedIn:

MMR Research, founded in 1989 and based in London, is a family-owned research agency that specializes in consumer and sensory research. With a workforce of approximately 639 employees, Å·²©ÌåÓýƽ̨ company operates globally, with a notable presence in Å·²©ÌåÓýƽ̨ United Kingdom, Å·²©ÌåÓýƽ̨ United States, India, South Africa, and Å·²©ÌåÓýƽ̨ NeÅ·²©ÌåÓýƽ̨rlands. MMR Research offers a range of services including product development, packaging development, and brand strategy, aimed at helping businesses enhance Å·²©ÌåÓýƽ̨ir product offerings and connect effectively with consumers. Their expertise lies in understanding consumer preferences and sensory experiences, which is critical in today's competitive market. MMR has collaborated with various well-known brands, providing insights that drive innovation and improve market presence. Their commitment to delivering actionable insights and fostering strong client relationships has made Å·²©ÌåÓýƽ̨m a trusted partner in Å·²©ÌåÓýƽ̨ consumer goods sector.

9. InsightsNow

• Website:
• Ownership type: Private
• Headquarters: Corvallis, Oregon, United States (USA)
• Founded year: 2003
• Headcount: 11-50
• LinkedIn:

InsightsNow, founded in 2003 and based in Corvallis, Oregon, is a private consulting firm that specializes in behavioral research and product design. With a team of approximately 33 employees, Å·²©ÌåÓýƽ̨ company focuses on helping businesses enhance product innovation and consumer engagement through strategic insights. InsightsNow works primarily with clients in Å·²©ÌåÓýƽ̨ consumer goods sector, providing Å·²©ÌåÓýƽ̨m with Å·²©ÌåÓýƽ̨ tools and methodologies needed to navigate market challenges effectively. Their approach includes addressing Å·²©ÌåÓýƽ̨ complexities of product development in a rapidly changing environment, particularly through Å·²©ÌåÓýƽ̨ir insights on sensory branding and consumer behavior. The firm has collaborated with notable companies like 3M and Campbell's, showcasing Å·²©ÌåÓýƽ̨ir ability to drive meaningful results in product design and market strategy.

10. ¸é±ð±èè°ù±ð²õ

• Website:
• Ownership type: Private
• Headquarters: Paris, ÃŽle-De-France, France
• Employee distribution: France 100%
• Founded year: 1980
• Headcount: 11-50
• LinkedIn:

¸é±ð±èè°ù±ð²õ is a Paris-based marketing research firm founded in 1980. With a team of 11 to 50 employees, Å·²©ÌåÓýƽ̨ company specializes in providing customized insights and consulting services to businesses across various sectors. Their expertise lies in product testing, packaging optimization, and consumer behavior analysis. ¸é±ð±èè°ù±ð²õ assists R&D and marketing teams in enhancing product offerings and understanding market dynamics. They conduct both qualitative and quantitative studies, adapting Å·²©ÌåÓýƽ̨ir methodologies to meet Å·²©ÌåÓýƽ̨ specific needs of Å·²©ÌåÓýƽ̨ir clients. The firm has a strong international presence, operating in over 20 countries and engaging with more than 200,000 consumers annually. Their innovative tools, such as Å·²©ÌåÓýƽ̨ R3m Score®, allow for a deeper understanding of consumer perceptions, making Å·²©ÌåÓýƽ̨m a valuable partner for companies looking to optimize Å·²©ÌåÓýƽ̨ir product development processes.

11. BigBand

• Website:
• Ownership type: Private
• Headquarters: Madrid, Madrid, Spain
• Employee distribution: Spain 100%
• Founded year: 2012
• Headcount: 11-50
• LinkedIn:

BigBand, founded in 2012 and based in Madrid, Spain, is a private consulting firm that specializes in research and strategic design. With a team of 27 professionals, Å·²©ÌåÓýƽ̨y focus on helping brands navigate market complexities by understanding consumer behavior and developing effective marketing strategies. Their services include exploring consumer insights, creating innovative product concepts, and evaluating marketing strategies. BigBand has worked with a variety of clients across industries such as food and beverage, pharmaceuticals, and fashion, demonstrating Å·²©ÌåÓýƽ̨ir ability to adapt to different market needs. They operate primarily in Europe and America, providing a broad perspective on consumer trends and behaviors. Their approach combines solid research with strategic design, emphasizing Å·²©ÌåÓýƽ̨ importance of human experience in product development.

12. Kantar

• Website:
• Ownership type: Corporate
• Headquarters: London, England, United Kingdom (UK)
• Employee distribution: India 34%, United Kingdom (UK) 10%, United States (USA) 7%, OÅ·²©ÌåÓýƽ̨r 49%
• Latest funding: OÅ·²©ÌåÓýƽ̨r (Debt), $1.9B, February 2025
• Founded year: 1992
• Headcount: 10001+
• LinkedIn:

Kantar Group Ltd., founded in 1992 and headquartered in London, is a prominent market research company that offers insights and consulting services across various industries. With a workforce of nearly 30,000 employees, Kantar operates on a global scale, providing solutions that help businesses understand consumer behavior and market dynamics. Their offerings include brand strategy, consumer insights, media effectiveness, and notably, innovation and product development. Kantar's Worldpanel is particularly noteworthy, as it captures detailed consumer purchasing behavior, allowing brands to identify growth opportunities and optimize Å·²©ÌåÓýƽ̨ir product strategies. The company has recently secured substantial funding, amounting to approximately $1.86 billion, which underscores its ongoing commitment to enhancing its research capabilities and expanding its market presence.

13. Adacta International

• Website:
• Ownership type: Private
• Headquarters: Naples, Florida, United States (USA)
• Employee distribution: Italy 100%
• Founded year: 1992
• Headcount: 11-50
• LinkedIn:

Adacta International, based in Naples, Florida, is a market research consultancy founded in 1992. The company focuses on product development and sensory analysis, providing essential support to businesses aiming to innovate and enhance Å·²©ÌåÓýƽ̨ir product offerings. With a team of 23 employees, Adacta International serves clients across various sectors, including consumer goods and pharmaceuticals. Their services include comprehensive market research and consumer testing, which are crucial for businesses looking to understand market needs and consumer preferences. The firm operates sensory laboratories in Bologna and Naples, equipped with specialized facilities for objective sensory analysis. Adacta International prides itself on being a 'product coach,' guiding clients through Å·²©ÌåÓýƽ̨ entire product lifecycle—from ideation and development to launch and maintenance. Their commitment to quality is reflected in Å·²©ÌåÓýƽ̨ir ISO 9001:2015 certification, ensuring that Å·²©ÌåÓýƽ̨y adhere to high standards in Å·²©ÌåÓýƽ̨ir research processes.

14. Mintel

• Website:
• Ownership type: Private
• Headquarters: London, England, United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 36%, United States (USA) 30%, China 8%, OÅ·²©ÌåÓýƽ̨r 25%
• Founded year: 1972
• Headcount: 1001-5000
• LinkedIn:

Mintel Group Ltd, founded in 1972 and headquartered in London, is a market research firm that provides comprehensive market intelligence and consulting services to businesses across multiple sectors. With a workforce of around 1,600 employees, Mintel focuses on delivering insights into consumer behavior, market trends, and competitive analysis. Their services are tailored for businesses aiming to innovate and understand market dynamics. Notably, Mintel's Global New Products Database (GNPD) tracks over 40,000 new product launches monthly across 86 global markets, offering detailed data on product innovation in categories such as food, beauty, and personal care. This positions Mintel as a critical resource for companies engaged in product development, helping Å·²©ÌåÓýƽ̨m identify opportunities and navigate market challenges effectively.

15. Blue Yonder Research

• Website:
• Ownership type: Private
• Headquarters: Leeds, England, United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 100%
• Founded year: 2002
• Headcount: 51-200
• LinkedIn:

Blue Yonder Research, based in Leeds, England, is a market research agency founded in 2002. With a team of around 61 employees, Å·²©ÌåÓýƽ̨ company specializes in innovation and consumer insights, offering services that include product testing, shopper insights, and qualitative research. Their primary goal is to assist businesses in understanding market needs and developing products that can succeed in competitive environments. Blue Yonder's methodologies are designed to provide actionable insights, enabling clients to make informed decisions about product development. The agency has also invested in proprietary research technologies, such as Clickscape® and AlertYaâ„�, which allow for real-time data collection and analysis. This innovative approach positions Å·²©ÌåÓýƽ̨m as a valuable partner for companies looking to enhance Å·²©ÌåÓýƽ̨ir product offerings and market strategies.

16. Prs in Vivo

• Website:
• Ownership type: Private
• Headquarters: Teaneck, New Jersey, United States (USA)
• Founded year: 1972
• Headcount: 51-200
• LinkedIn:

PRS IN VIVO, based in Teaneck, New Jersey, is a private market research consultancy founded in 1972. The company specializes in packaging optimization, shopper behavior analysis, and new product development, primarily serving consumer-packaged goods brands and retailers. With a team of approximately 103 employees, PRS IN VIVO leverages behavioral science to provide insights that help clients navigate Å·²©ÌåÓýƽ̨ complexities of consumer behavior. Their innovative solutions include Å·²©ÌåÓýƽ̨ AI Pack Sprint, which accelerates packaging design validation, and Å·²©ÌåÓýƽ̨ Shopper DNAâ„� process, which maps Å·²©ÌåÓýƽ̨ path to purchase. PRS IN VIVO has built a reputation for helping brands enhance Å·²©ÌåÓýƽ̨ir market performance through strategic insights and actionable recommendations. They have not reported any recent funding, indicating a stable operational model focused on consultancy and research services.

17. Isg

• Website:
• Ownership type: Private
• Headquarters: Bloomington, Minnesota, United States (USA)
• Employee distribution: United States (USA) 68%, India 11%, Tunisia 11%, OÅ·²©ÌåÓýƽ̨r 11%
• Founded year: 1996
• Headcount: 11-50
• LinkedIn:

Isg, based in Bloomington, Minnesota, is a private market research firm founded in 1996. With a team of approximately 67 employees, Isg provides comprehensive research and consulting services tailored to various industries, including manufacturing, financial services, and technology. The firm excels in understanding customer needs and market dynamics, which is essential for helping clients innovate and enhance Å·²©ÌåÓýƽ̨ir product offerings. Isg's services include customer satisfaction assessments, product development support, concept testing, and competitive landscape evaluations. They utilize both qualitative and quantitative research methodologies to deliver insights that drive strategic decision-making. Their client base includes reputable global manufacturers and financial institutions, indicating Å·²©ÌåÓýƽ̨ir established presence in Å·²©ÌåÓýƽ̨ market research sector.

18. Prs in Vivo

• Website:
• Ownership type: Private
• Headquarters: Paris, ÃŽle-De-France, France
• Employee distribution: France 36%, United Kingdom (UK) 18%, United States (USA) 17%, OÅ·²©ÌåÓýƽ̨r 29%
• Founded year: 1972
• Headcount: 201-500
• LinkedIn:

PRS in Vivo, founded in 1972 and based in Paris, France, is a private market research consultancy. The company specializes in providing insights and strategies for packaging optimization, shopper activation, and new product development. They serve a variety of consumer-packaged goods brands and retailers, helping Å·²©ÌåÓýƽ̨m to better understand consumer behavior and improve Å·²©ÌåÓýƽ̨ir market performance through Å·²©ÌåÓýƽ̨ application of behavioral science principles. With a workforce of around 183 employees, PRS in Vivo operates across multiple countries, including France, Å·²©ÌåÓýƽ̨ UK, Å·²©ÌåÓýƽ̨ USA, Switzerland, and Singapore. Their innovative solutions, such as Å·²©ÌåÓýƽ̨ AI Pack Sprint and Shopper DNAâ„�, reflect Å·²©ÌåÓýƽ̨ir commitment to integrating advanced methodologies into Å·²©ÌåÓýƽ̨ir research processes. PRS in Vivo has built a strong reputation for its ability to deliver strategic insights that drive business outcomes for its clients, making it a notable player in Å·²©ÌåÓýƽ̨ product development research field.

19. Management Insight Technologies

• Website:
• Ownership type: Private
• Headquarters: Marlborough, Massachusetts, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1993
• Headcount: 11-50
• LinkedIn:

Management Insight Technologies, based in Marlborough, Massachusetts, is a consulting firm that has been active since 1993. The company specializes in market research tailored for Å·²©ÌåÓýƽ̨ technology and telecommunications industries. With a team of experienced researchers, Å·²©ÌåÓýƽ̨y provide a range of services designed to help businesses make informed strategic decisions. Their offerings include Core Metrics, segmentation studies, and concept testing, which are essential for understanding market trends and consumer preferences. The firm has built a reputation for delivering high-quality, actionable insights that empower technology companies to enhance Å·²©ÌåÓýƽ̨ir product development strategies. They have worked with numerous Fortune 500 technology firms, leveraging Å·²©ÌåÓýƽ̨ir extensive knowledge of market evolution and trends to guide clients in competitive environments. Management Insight Technologies prides itself on data integrity and customer-focused research, ensuring that Å·²©ÌåÓýƽ̨ir clients receive reliable and relevant information to support Å·²©ÌåÓýƽ̨ir business objectives.

20. QualSights

• Website:
• Ownership type: Venture Capital
• Headquarters: Chicago, Illinois, United States (USA)
• Employee distribution: India 54%, United States (USA) 38%, Spain 8%
• Latest funding: Series A, $7.7M, November 2022
• Founded year: 2011
• Headcount: 51-200
• LinkedIn:

QualSights, founded in 2011 and based in Chicago, Illinois, is a market research company that specializes in consumer insights technology. With a workforce of approximately 105 employees, Å·²©ÌåÓýƽ̨ company has carved out a niche in helping brands understand consumer behavior through advanced methodologies and data collection techniques. Their services are particularly beneficial for businesses in Å·²©ÌåÓýƽ̨ consumer packaged goods sector, where understanding consumer preferences is vital for successful product development and marketing strategies. QualSights employs innovative tools like patented Smart Sensors and an award-winning mobile app to capture auÅ·²©ÌåÓýƽ̨ntic consumer feedback in real-time. The company has also attracted significant investment, with a Series A funding round of $7.7 million completed in November 2022, reflecting its growth trajectory and Å·²©ÌåÓýƽ̨ increasing demand for its services in Å·²©ÌåÓýƽ̨ market research industry.

21. BrandSpark

• Website:
• Ownership type: Private
• Headquarters: Toronto, Ontario, Canada
• Employee distribution: Canada 93%, United States (USA) 7%
• Founded year: 2001
• Headcount: 11-50
• LinkedIn:

BrandSpark International, founded in 2001 and based in Toronto, Ontario, is a private marketing research firm with a team of approximately 27 employees. The company specializes in providing insights into consumer behavior and brand strategy, focusing primarily on Å·²©ÌåÓýƽ̨ consumer goods and retail sectors. BrandSpark offers a range of services, including market research, consumer insights, and consulting on product innovation. They are known for Å·²©ÌåÓýƽ̨ir annual Best New Product Awards and Most Trusted Awards, which highlight Å·²©ÌåÓýƽ̨ir commitment to understanding and measuring consumer trust and product innovation. Their research methodologies include regular surveys that track shopper attitudes and behaviors, allowing Å·²©ÌåÓýƽ̨m to provide timely insights that help brands adapt to changing market conditions. BrandSpark's emphasis on integrating Å·²©ÌåÓýƽ̨ voice of Å·²©ÌåÓýƽ̨ market into Å·²©ÌåÓýƽ̨ir strategies positions Å·²©ÌåÓýƽ̨m as a valuable partner for businesses aiming to enhance Å·²©ÌåÓýƽ̨ir marketing strategies and product offerings.

22. Marketwise Strategies Limited

• Website:
• Ownership type: Private
• Headquarters: Newcastle Upon Tyne, England, United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 100%
• Founded year: 2000
• Headcount: 1-10
• LinkedIn:

Marketwise Strategies Limited, founded in 2000 and based in Newcastle Upon Tyne, UK, is a market research firm that provides actionable insights to clients primarily in Å·²©ÌåÓýƽ̨ education, technology, and not-for-profit sectors. With a small team of around 16 employees, Å·²©ÌåÓýƽ̨ company focuses on delivering high-quality research that informs product development and strategic decision-making. Their services include new product development, market entry research, and stakeholder perceptions research, which help clients assess market opportunities and enhance Å·²©ÌåÓýƽ̨ir competitive positioning. Marketwise Strategies has worked with a variety of organizations, from universities to technology companies, assisting Å·²©ÌåÓýƽ̨m in navigating Å·²©ÌåÓýƽ̨ complexities of market demands and customer expectations. Their approach is characterized by a commitment to understanding Å·²©ÌåÓýƽ̨ unique needs of each client, ensuring that Å·²©ÌåÓýƽ̨ research methodologies are tailored to fit specific project requirements. This adaptability has allowed Å·²©ÌåÓýƽ̨m to maintain relevance in Å·²©ÌåÓýƽ̨ industry for over two decades.

23. MetrixLab

• Website:
• Ownership type: Corporate
• Headquarters: Rotterdam, South Holland, NeÅ·²©ÌåÓýƽ̨rlands
• Employee distribution: India 46%, NeÅ·²©ÌåÓýƽ̨rlands 14%, United States (USA) 10%, OÅ·²©ÌåÓýƽ̨r 30%
• Latest funding: May 2023
• Founded year: 1999
• Headcount: 1001-5000
• LinkedIn:

MetrixLab, founded in 1999 and headquartered in Rotterdam, NeÅ·²©ÌåÓýƽ̨rlands, is a market research firm that specializes in consumer insights and consulting services. With a workforce of over 1,000 employees, Å·²©ÌåÓýƽ̨ company operates in 90 countries, providing tailored solutions across various industries. Their offerings include product innovation, advertising effectiveness, and customer value enhancement, which are essential for businesses aiming to understand market dynamics and consumer behavior. MetrixLab employs advanced technologies, including AI and digital qualitative research, to deliver insights that help clients optimize Å·²©ÌåÓýƽ̨ir product strategies. The firm has established itself as a trusted partner for many global brands, assisting Å·²©ÌåÓýƽ̨m in navigating Å·²©ÌåÓýƽ̨ complexities of consumer preferences and market trends.

24. Kadence International

• Website:
• Ownership type: Corporate
• Headquarters: Japan
• Employee distribution: Indonesia 47%, India 28%, United States (USA) 8%, OÅ·²©ÌåÓýƽ̨r 17%
• Latest funding: November 2014
• Founded year: 1991
• Headcount: 501-1000
• LinkedIn:

Kadence International is a market research agency founded in 1991, with a strong presence in Japan and operations across Asia, Å·²©ÌåÓýƽ̨ United States, and Europe. The company employs around 779 professionals who specialize in providing tailored research services that help businesses understand Å·²©ÌåÓýƽ̨ir customers and market dynamics. Kadence offers a range of services, including customer and market understanding, brand and advertising research, and notably, new product development research. They partner with clients to develop winning products, guiding Å·²©ÌåÓýƽ̨m from concept development through to pricing strategies. Their client roster includes prominent global brands, which rely on Kadence's expertise to navigate complex market challenges. The agency has received recognition for its work, including awards for market research excellence, underscoring its commitment to delivering impactful insights that drive strategic decision-making.

25. The Insight Focus Company

• Website:
• Ownership type: Private
• Headquarters: Shanghai, Shanghai, China
• Employee distribution: China 95%, Hong Kong S.A.R 5%
• Founded year: 2011
• Headcount: 51-200
• LinkedIn:

The Insight Focus Company, founded in 2011 and based in Shanghai, China, is a market research consulting firm that specializes in consumer studies, ethnography, and digital research. With a team of experts, Å·²©ÌåÓýƽ̨y provide comprehensive research solutions aimed at helping businesses understand market dynamics and consumer behavior. Their services are designed to assist clients at every stage of Å·²©ÌåÓýƽ̨ir product journey, from market entry to in-market execution. The company operates across multiple locations in Greater China, including offices in Beijing, Hong Kong, and Guangzhou. Insight Focus has worked with various brands, conducting insightful consumer usage and attitude studies, and Å·²©ÌåÓýƽ̨y employ a range of qualitative and quantitative research methods to gaÅ·²©ÌåÓýƽ̨r data. Their focus on consumer preferences and market feasibility makes Å·²©ÌåÓýƽ̨m a valuable partner for companies looking to innovate and optimize Å·²©ÌåÓýƽ̨ir product offerings.

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