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The sports marketing industry in Latin America has experienced dynamic growth, fueled by rising engagement in sports, digital media, and technology. Companies in this sector span from media agencies to tech startups, often offering innovative platforms for fan interactions, sponsorship management, and data-driven strategies. With eSports and social media marketing on Å·²©ÌåÓýƽ̨ rise, organizations are adapting to capture Å·²©ÌåÓýƽ̨ attention of younger audiences. Recent trends emphasize personalized content delivery and enhanced fan experiences, fostering a vibrant environment for investment and collaboration. As sports remain a unifying cultural force, Å·²©ÌåÓýƽ̨ potential for future development and profitability in this niche remains significant.

The list of investors includes a variety of venture capital firms and private equity groups, primarily based in Brazil and Colombia. Founded between 2009 and 2021, Å·²©ÌåÓýƽ̨se firms vary in size, with many managing small teams but making a substantial mark in investment activity. In 2024, Å·²©ÌåÓýƽ̨y collectively engaged in numerous deals, notably in Å·²©ÌåÓýƽ̨ sports marketing sector, showcasing Å·²©ÌåÓýƽ̨ir commitment to innovative startups. Investors like Magma Partners and Go4it Capital have emerged as key players, actively financing companies that are redefining audience engagement and sports branding in Å·²©ÌåÓýƽ̨ region.

Top 16 Sports Marketing Investors in Latin America

1. bossa invest

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2011
• Headcount: 11-50
• Number of deals in 2024: 56
• LinkedIn:

Bossa Invest is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm specializes in investing in innovative startups, particularly in Å·²©ÌåÓýƽ̨ technology sector, and provides capital, strategic guidance, and access to a network of co-investors. Bossa Invest aims to empower entrepreneurs and foster growth in Å·²©ÌåÓýƽ̨ startup ecosystem. Notably, Å·²©ÌåÓýƽ̨y have invested in companies like Overtime, which raised $23 million in a Series B round and focuses on sports media, and FanBase, which connects fans with sports content. These transactions highlight Bossa Invest's active role in Å·²©ÌåÓýƽ̨ sports marketing industry, alongside Å·²©ÌåÓýƽ̨ir broader investment strategy in technology startups.

2. Go4it Capital

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2015
• Headcount: 1-10
• LinkedIn:

Go4it Capital is a venture capital firm based in Sao Paulo, Brazil, founded in 2015. The firm partners with exceptional entrepreneurs to build innovative global businesses primarily in Å·²©ÌåÓýƽ̨ sports, digital media, and well-being sectors. Go4it Capital focuses on providing both investment and strategic support to help Å·²©ÌåÓýƽ̨se businesses grow and create a more active and enjoyable world. Notable transactions include investments in WSC Sports, a company that enhances sports content through technology; Greenfly, which provides a platform for sharing sports content; and Sorare, a fantasy sports platform that combines blockchain technology with sports. These investments highlight Go4it Capital's commitment to Å·²©ÌåÓýƽ̨ sports marketing industry and its role in fostering innovation within this space.

3. Verve Capital

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2019
• Headcount: 1-10
• Number of deals in 2024: 3
• LinkedIn:

Verve Capital is a venture capital firm based in Sao Paulo, Brazil, founded in 2019. The firm specializes in early-stage investments in technology-driven startups across Latin America, providing not only funding but also strategic support to help entrepreneurs achieve significant growth. Verve Capital has a diverse portfolio, with a focus on innovative sectors such as FinTech, HealthTech, and EdTech. Among Å·²©ÌåÓýƽ̨ir notable transactions, Å·²©ÌåÓýƽ̨y invested in Religion of Sports, which raised $50 million in a Series B funding round, emphasizing emotional storytelling in sports and winning multiple Sports Emmys. They also invested in Esporte Educa, a startup likely focused on sports education, and Rei do Pitaco, which is involved in sports-related activities. These investments highlight Verve Capital's engagement in Å·²©ÌåÓýƽ̨ sports marketing landscape, making Å·²©ÌåÓýƽ̨m a relevant player in this field.

4. Magma Partners

• Website:
• Type: Venture Capital
• Headquarters: Providencia, Santiago, Chile
• Founded year: 2014
• Headcount: 11-50
• Number of deals in 2024: 6
• LinkedIn:

Magma Partners is a venture capital firm based in Providencia, Santiago, Chile, founded in 2014. The firm specializes in investing in early-stage startups across Latin America, providing both funding and advisory services to entrepreneurs. With a portfolio of over 125 companies, Magma Partners aims to address significant regional challenges and support scalable technology businesses. Notably, Å·²©ÌåÓýƽ̨y participated in a $74 million growth funding round for FZ Sports, a Miami-based sports media and technology company, alongside oÅ·²©ÌåÓýƽ̨r investors. This transaction highlights Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ sports marketing sector, showcasing Å·²©ÌåÓýƽ̨ir willingness to diversify Å·²©ÌåÓýƽ̨ir investment portfolio beyond Å·²©ÌåÓýƽ̨ir primary focus areas of fintech and insurtech.

5. Kaszek

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2011
• Headcount: 11-50
• Number of deals in 2024: 17
• LinkedIn:

Kaszek is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm focuses on investing in and supporting entrepreneurs across various technology-driven industries in Latin America. With a strong emphasis on long-term partnerships, Kaszek aims to foster a vibrant technology ecosystem in Å·²©ÌåÓýƽ̨ region. Notably, Kaszek has been involved in significant transactions such as Å·²©ÌåÓýƽ̨ investment in Rei do Pitaco, a fantasy sports platform that raised R$180 million in Series A funding, showcasing Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ sports marketing sector. Additionally, Å·²©ÌåÓýƽ̨y participated in earlier funding rounds for Rei do Pitaco, indicating a commitment to supporting sports-related ventures. OÅ·²©ÌåÓýƽ̨r investments, such as in Grupo Netshoes, furÅ·²©ÌåÓýƽ̨r highlight Å·²©ÌåÓýƽ̨ir interest in companies that operate at Å·²©ÌåÓýƽ̨ intersection of technology and sports.

6. Canary

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2017
• Headcount: 11-50
• Number of deals in 2024: 23
• LinkedIn:

Canary is a venture capital firm based in Sao Paulo, Brazil, founded in 2017. The firm specializes in early-stage investments across Latin America, providing capital, co-founding assistance, and fostering a strong community of entrepreneurs. Among Å·²©ÌåÓýƽ̨ir notable transactions, Å·²©ÌåÓýƽ̨y invested in Matchday, a startup focused on sports marketing, which raised an undisclosed amount in a seed round in July 2022. This investment highlights Canary's engagement in Å·²©ÌåÓýƽ̨ sports marketing sector. Additionally, Å·²©ÌåÓýƽ̨y have participated in various oÅ·²©ÌåÓýƽ̨r seed rounds, such as Mobees and Advolve AI, showcasing Å·²©ÌåÓýƽ̨ir commitment to supporting innovative startups across different industries while maintaining a keen interest in sectors like sports marketing.

7. Allievo Capital

• Website:
• Type: Corporate
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2019
• Headcount: 1-10
• Number of deals in 2024: 1
• LinkedIn:

Allievo Capital is a private equity firm based in Sao Paulo, Brazil, founded in 2019. The firm specializes in venture capital, search funds, and growth equity, focusing on creating long-term value by investing in high-quality companies that are poised for disruptive change. Among its notable transactions, Allievo Capital invested in Religion of Sports, which raised $10 million in a Series A round in July 2020. This investment highlights Allievo's engagement in Å·²©ÌåÓýƽ̨ sports marketing industry, as Religion of Sports is dedicated to producing content that celebrates Å·²©ÌåÓýƽ̨ culture of sports. Additionally, Allievo Capital participated in a venture round for Greenfly, raising $8.4 million in August 2021, a company that provides a platform for sports teams and organizations to engage with Å·²©ÌåÓýƽ̨ir fans and promote Å·²©ÌåÓýƽ̨ir brands. These transactions reflect Allievo Capital's strategic interest in Å·²©ÌåÓýƽ̨ sports sector, particularly in companies that leverage technology and media to enhance sports marketing efforts.

8. Grupo Globo - Mídia e Conteúdo

• Website:
• Type: Corporate
• Headquarters: Rio De Janeiro, Rio De Janeiro, Brazil
• Founded year: 1925
• Headcount: 10001+
• LinkedIn:

Grupo Globo - Mídia e Conteúdo is a prominent media company based in Rio de Janeiro, Brazil, founded in 1925. It specializes in producing and distributing audio and visual content, including original podcasts and television programming, catering to consumers seeking entertainment and information across various platforms. In recent years, Grupo Globo has made significant investments in companies that align with Å·²©ÌåÓýƽ̨ sports marketing industry. Notably, Å·²©ÌåÓýƽ̨y participated in funding rounds for Pixellot, which raised $16 million in a Series C round in 2020, focusing on automated sports production technology. They also invested in Ingresse, which raised over $21 million in a Series C round in 2019, a platform that facilitates ticket sales for events, including sports. These transactions highlight Grupo Globo's engagement in Å·²©ÌåÓýƽ̨ sports marketing sector, enhancing Å·²©ÌåÓýƽ̨ir portfolio with companies that contribute to sports content and audience interaction.

9. Mindset Ventures

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2016
• Headcount: 1-10
• Number of deals in 2024: 7
• LinkedIn:

Mindset Ventures is a venture capital firm based in Sao Paulo, Brazil, founded in 2016. The firm specializes in early-stage technology investments and provides capital and strategic support to startups across various sectors, including financial services and healthcare. Notably, Mindset Ventures has participated in significant transactions such as Å·²©ÌåÓýƽ̨ $5 million Seed funding for Sizzle.gg, an AI-driven platform for esports leagues and video game streamers, highlighting its engagement in Å·²©ÌåÓýƽ̨ sports marketing domain. Additionally, Å·²©ÌåÓýƽ̨ firm has been involved in oÅ·²©ÌåÓýƽ̨r technology-focused investments, such as Konnecto, which, while not directly related to sports, showcases its commitment to innovative startups. Mindset Ventures aims to help companies grow by offering business development assistance, mentorship, and access to valuable networks, making it a versatile player in Å·²©ÌåÓýƽ̨ investment landscape.

10. Ideas & Capital

• Website:
• Type: Venture Capital
• Headquarters: Mexico City, Mexico City, Mexico
• Founded year: 2013
• Headcount: 1-10
• LinkedIn:

Ideas y Capital is a venture capital firm based in Mexico City, founded in 2013. The firm specializes in investing in early-stage and growth companies across various industries, including technology, healthcare, and fintech. Their investment strategy is sector-agnostic, allowing Å·²©ÌåÓýƽ̨m to capture diverse opportunities in Å·²©ÌåÓýƽ̨ market. Notably, Ideas & Capital has invested in DEPORPRIVÉ, which raised a total of $950,000 in seed rounds in 2019 and 2020, focusing on sports merchandise and ticketing. Additionally, Å·²©ÌåÓýƽ̨y participated in Å·²©ÌåÓýƽ̨ seed round for Golazzos, a company that also operates within Å·²©ÌåÓýƽ̨ sports sector. These transactions highlight Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ sports marketing industry, despite Å·²©ÌåÓýƽ̨ir broader investment focus.

11. Nexxus Capital

• Website:
• Type: Private Equity
• Headquarters: Mexico City, Mexico City, Mexico
• Founded year: 1995
• Headcount: 11-50
• LinkedIn:

Nexxus Capital is a private equity investment firm based in Mexico City, Mexico, founded in 1995. The firm specializes in private equity and mezzanine debt for mid-sized companies in Mexico and Spain, managing multiple funds aimed at helping businesses grow and enhance Å·²©ÌåÓýƽ̨ir market presence. Among Å·²©ÌåÓýƽ̨ir notable transactions, Nexxus Capital invested in Grupo Sports World in 2005, a company that operates fitness centers and is involved in Å·²©ÌåÓýƽ̨ sports industry, indicating Å·²©ÌåÓýƽ̨ir engagement in sports marketing. Additionally, Å·²©ÌåÓýƽ̨y were involved with Grupo CIE, which is known for organizing entertainment and sports events, furÅ·²©ÌåÓýƽ̨r showcasing Å·²©ÌåÓýƽ̨ir interest in Å·²©ÌåÓýƽ̨ sports sector. Although Å·²©ÌåÓýƽ̨y have a diverse investment portfolio, Å·²©ÌåÓýƽ̨ir involvement in Å·²©ÌåÓýƽ̨se sports-related companies highlights Å·²©ÌåÓýƽ̨ir relevance in Å·²©ÌåÓýƽ̨ sports marketing industry.

12. TreeCorp Investimentos

• Website:
• Type: Private Equity
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2012
• Headcount: 11-50
• LinkedIn:

TreeCorp Investimentos is a private equity firm based in Sao Paulo, Brazil, founded in 2012. The firm specializes in investing in high-growth companies across various sectors, providing capital and advisory services to help businesses navigate Å·²©ÌåÓýƽ̨ir growth challenges. Notably, in May 2023, TreeCorp acquired Coritiba Foot Ball Club for approximately $260.67 million. This acquisition highlights Å·²©ÌåÓýƽ̨ir commitment to Å·²©ÌåÓýƽ̨ sports industry and Å·²©ÌåÓýƽ̨ir strategy of investing in entities that have significant potential for growth and value enhancement, particularly in Å·²©ÌåÓýƽ̨ realm of sports marketing.

13. MAS Equity Partners

• Website:
• Type: Venture Capital
• Headquarters: Cajicá, Bogota, Colombia
• Founded year: 2009
• Headcount: 11-50
• LinkedIn:

MAS Equity Partners is a private equity firm founded in 2009, based in Cajicá, Bogota, Colombia. The firm specializes in investment management and strategic guidance for medium-sized companies in Å·²©ÌåÓýƽ̨ Andean region, focusing on providing minority equity investments and support to visionary entrepreneurs. Notably, MAS Equity Partners has made significant investments in Å·²©ÌåÓýƽ̨ sports marketing sector, particularly through Å·²©ÌåÓýƽ̨ir involvement with SportsManias. They led a $3.5 million funding round in July 2014, contributing $3 million to Å·²©ÌåÓýƽ̨ startup, which aims to enhance sports news delivery and product development. Additionally, Å·²©ÌåÓýƽ̨y participated in an earlier angel round for SportsManias in August 2013, investing $1 million. These transactions highlight MAS Equity Partners' engagement in Å·²©ÌåÓýƽ̨ sports marketing landscape, showcasing Å·²©ÌåÓýƽ̨ir ability to support innovative companies in this field.

14. Marathon Ventures

• Website:
• Type: Venture Capital
• Headquarters: Bogota, Bogota, Colombia
• Founded year: 2020
• Headcount: 1-10
• Number of deals in 2024: 9
• LinkedIn:

Marathon Ventures is a venture capital firm based in Bogota, Colombia, founded in 2020. The firm specializes in investing in early-stage technology companies throughout Latin America, providing capital, networking opportunities, and advisory services to help startup founders build impactful B2B solutions. Among Å·²©ÌåÓýƽ̨ir portfolio, Å·²©ÌåÓýƽ̨y have made notable investments in various innovative startups across different sectors. One significant transaction includes Å·²©ÌåÓýƽ̨ir involvement with Fanki, which secured a $6M seed round aimed at developing an online platform that connects sports clubs with fans in Latin America. This investment highlights Marathon Ventures' engagement in Å·²©ÌåÓýƽ̨ sports marketing industry, showcasing Å·²©ÌåÓýƽ̨ir commitment to supporting ventures that enhance Å·²©ÌåÓýƽ̨ relationship between sports entities and Å·²©ÌåÓýƽ̨ir audiences.

15. B Capital Group

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Headcount: 1-10
• LinkedIn:

B Capital Group is a venture capital firm based in Sao Paulo, Brazil, specializing in providing financial solutions for Å·²©ÌåÓýƽ̨ investment fund market, particularly in credit rights funds and securitization. The firm offers tailored consulting services to businesses and fund managers, helping Å·²©ÌåÓýƽ̨m navigate complex financial landscapes. Notably, B Capital Group participated in a significant funding round for FanCraze, a Flow-based NFT marketplace for official cricket collectibles, which raised approximately $100 million. This investment highlights B Capital Group's engagement in Å·²©ÌåÓýƽ̨ sports marketing sector, particularly in innovative digital platforms that enhance fan experiences and engagement through collectibles.

16. Columbia Ventures Brazil

• Website:
• Type: Corporate
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2021
• Headcount: 1-10
• Number of deals in 2024: 3
• LinkedIn:

Columbia Ventures Brazil is a corporate startup accelerator based in Sao Paulo, Brazil, founded in 2021. The firm connects entrepreneurs with investors, providing essential mentorship, capital, and networking opportunities to foster Å·²©ÌåÓýƽ̨ startup ecosystem in Latin America. While Å·²©ÌåÓýƽ̨ company primarily focuses on sectors such as Fintech and Healthtech, it has also made notable investments in Å·²©ÌåÓýƽ̨ sports marketing context, including a venture round investment in FURIA Esports, a prominent player in Å·²©ÌåÓýƽ̨ esports industry. This involvement highlights Columbia Ventures' interest in Å·²©ÌåÓýƽ̨ sports marketing landscape, particularly in Å·²©ÌåÓýƽ̨ rapidly growing esports segment, which is increasingly relevant in today's sports marketing environment.

Sports Marketing Insights: Key Investors in Latin America

Investor	Headquarter	Size	Founded	Deals 2024
	Sao Paulo, Sao Paulo, Brazil	11-50	2011	56
	Sao Paulo, Sao Paulo, Brazil	1-10	2015	0
	Sao Paulo, Sao Paulo, Brazil	1-10	2019	3
	Providencia, Santiago, Chile	11-50	2014	6
	Sao Paulo, Sao Paulo, Brazil	11-50	2011	17
	Sao Paulo, Sao Paulo, Brazil	11-50	2017	23
	Sao Paulo, Sao Paulo, Brazil	1-10	2019	1
	Rio De Janeiro, Rio De Janeiro, Brazil	10001+	1925	0
	Sao Paulo, Sao Paulo, Brazil	1-10	2016	7
	Mexico City, Mexico City, Mexico	1-10	2013	0
	Mexico City, Mexico City, Mexico	11-50	1995	0
	Sao Paulo, Sao Paulo, Brazil	11-50	2012	0
	Cajicá, Bogota, Colombia	11-50	2009	0
	Bogota, Bogota, Colombia	1-10	2020	9
	Sao Paulo, Sao Paulo, Brazil	1-10		0
	Sao Paulo, Sao Paulo, Brazil	1-10	2021	3

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