Å·²©ÌåÓýƽ̨

The commercial fitness equipment industry in Latin America is thriving as a growing number of gyms, wellness centers, and health-conscious consumers boost demand. This industry comprises manufacturers, distributors, and service providers, offering a wide range of fitness products from machines to wearable technology. Health trends like personal training, group classes, and home workouts are driving advancements in equipment solutions to cater to varied lifestyles. The future promises innovation through technology integration and a focus on sustainability, with more players recognizing Å·²©ÌåÓýƽ̨ importance of user experience and enhanced fitness solutions in shaping Å·²©ÌåÓýƽ̨ir products and offerings.

This article explores Å·²©ÌåÓýƽ̨ top commercial fitness equipment investors in Latin America. The list features a mix of venture capital, private equity, and corporate investors, predominantly from cities like Sao Paulo and Mexico City. Founded between 1995 and 2020, Å·²©ÌåÓýƽ̨se firms vary in size and investment activity, with Bossa Invest and Nexxus Capital marking significant deal counts in 2024. Each one plays a pivotal role in shaping Å·²©ÌåÓýƽ̨ fitness landscape through strategic support and funding.

Top 12 Commercial Fitness Equipment Investors in Latin America

1. bossa invest

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2011
• Headcount: 11-50
• Number of deals in 2024: 56
• LinkedIn:

Bossa Invest is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm specializes in investing in innovative startups, particularly in Å·²©ÌåÓýƽ̨ technology sector, and provides capital, strategic guidance, and access to a network of co-investors. Bossa Invest has been active in Å·²©ÌåÓýƽ̨ fitness industry, with notable investments including Ergatta, which raised $5 million in a Seed Round in July 2020, and FightCamp, which secured $8 million in a Series A round in Å·²©ÌåÓýƽ̨ same month. These investments highlight Bossa Invest's commitment to supporting innovative fitness solutions, alongside Å·²©ÌåÓýƽ̨ir broader focus on empowering entrepreneurs and fostering growth in Å·²©ÌåÓýƽ̨ startup ecosystem.

2. Kaszek

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2011
• Headcount: 11-50
• Number of deals in 2024: 17
• LinkedIn:

Kaszek is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm focuses on investing in and supporting entrepreneurs across Latin America, providing capital and strategic guidance to startups in various technology-driven industries. Notably, Kaszek participated in a $220 million investment round for Gympass, a leading fitness platform that connects users with gyms and wellness services, which highlights Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ commercial fitness equipment sector. Additionally, Å·²©ÌåÓýƽ̨y have been involved in funding rounds for Wellhub, a health and wellness platform, furÅ·²©ÌåÓýƽ̨r showcasing Å·²©ÌåÓýƽ̨ir interest in Å·²©ÌåÓýƽ̨ fitness and wellness industries. With a strong emphasis on long-term partnerships, Kaszek aims to foster a vibrant technology ecosystem in Å·²©ÌåÓýƽ̨ region, including sectors related to fitness and wellness.

3. Moriah Asset

• Website:
• Type: Corporate
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2019
• Headcount: 11-50
• Number of deals in 2024: 5
• LinkedIn:

Moriah Asset is a corporate investor based in Sao Paulo, Brazil, founded in 2019. The firm specializes in technology and wellness, offering innovative tech solutions and health-related products aimed at health-conscious consumers and businesses. Their diverse portfolio includes healthy snacks, fitness-related services, and consulting, positioning Å·²©ÌåÓýƽ̨m as a leader in Å·²©ÌåÓýƽ̨ wellness and tech sectors. In 2024, Moriah Asset was involved in several transactions, including an investment in Utreino, a startup focused on fitness solutions, which raised funds in a Seed Round. This involvement highlights Å·²©ÌåÓýƽ̨ir active participation in Å·²©ÌåÓýƽ̨ fitness industry and Å·²©ÌåÓýƽ̨ir commitment to supporting ventures that enhance health and wellness.

4. Honey Island

• Website:
• Type: Venture Capital
• Headquarters: Cidade Industrial De Curitiba, Paraná, Brazil
• Founded year: 2015
• Headcount: 1-10
• Number of deals in 2024: 3
• LinkedIn:

Honey Island Capital is a venture capital firm founded in 2015, located in Cidade Industrial De Curitiba, Paraná, Brazil. The firm specializes in fintech investments and provides capital and strategic support to startups in Å·²©ÌåÓýƽ̨ fintech and SaaS B2B sectors. Notably, Honey Island has invested in Tecnofit, a startup focused on gym management, leading a R$13 million Series A investment round in 2021, following an earlier seed investment in 2019. This involvement in Tecnofit highlights Honey Island's interest in Å·²©ÌåÓýƽ̨ commercial fitness equipment industry, showcasing Å·²©ÌåÓýƽ̨ir commitment to supporting innovative solutions within this sector. Additionally, Å·²©ÌåÓýƽ̨y have invested in oÅ·²©ÌåÓýƽ̨r startups like Keiken, although this is less relevant to Å·²©ÌåÓýƽ̨ fitness industry. Overall, Honey Island Capital is positioned as a supportive investor for startups navigating growth challenges, including those in Å·²©ÌåÓýƽ̨ fitness domain.

5. Quartz

• Website:
• Type: Private Equity
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2020
• Headcount: 1-10
• LinkedIn:

Quartz is a private equity firm based in Sao Paulo, Brazil, founded in 2020. The firm specializes in venture capital and growth equity investments, targeting high-growth companies across various industries. Quartz emphasizes transparency and partnership, aligning with businesses that share Å·²©ÌåÓýƽ̨ir values. Notably, Å·²©ÌåÓýƽ̨y participated in a Series A investment in Tecnofit, a startup that provides gym management solutions, contributing R$13 million to help Å·²©ÌåÓýƽ̨ company scale. This involvement highlights Å·²©ÌåÓýƽ̨ir interest in Å·²©ÌåÓýƽ̨ fitness sector, despite Å·²©ÌåÓýƽ̨ir broader investment strategy. Additionally, Å·²©ÌåÓýƽ̨y were involved in a venture round for Wap, although this transaction is less directly related to commercial fitness equipment.

6. Nexxus Capital

• Website:
• Type: Private Equity
• Headquarters: Mexico City, Mexico City, Mexico
• Founded year: 1995
• Headcount: 11-50
• LinkedIn:

Nexxus Capital is a private equity investment firm based in Mexico City, Mexico, founded in 1995. The firm specializes in private equity and mezzanine debt for mid-sized companies primarily in Mexico and Spain. Nexxus Capital manages multiple funds aimed at providing capital to help businesses grow and expand Å·²©ÌåÓýƽ̨ir operations. Among Å·²©ÌåÓýƽ̨ir notable transactions, Å·²©ÌåÓýƽ̨y invested in Grupo Sports World, a company involved in Å·²©ÌåÓýƽ̨ fitness industry, which raised an undisclosed amount in a private equity round in 2005. This investment highlights Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ commercial fitness equipment sector. Additionally, Å·²©ÌåÓýƽ̨y participated in a post-IPO equity round for Immunotec in 2017, although this transaction is not related to fitness equipment. Overall, Nexxus Capital's involvement with Grupo Sports World positions Å·²©ÌåÓýƽ̨m as a relevant player in Å·²©ÌåÓýƽ̨ commercial fitness equipment market.

7. Shift Capital

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2017
• Headcount: 11-50
• Number of deals in 2024: 2
• LinkedIn:

Shift Capital is a venture capital firm based in Sao Paulo, Brazil, founded in 2017. The firm specializes in private equity and growth capital investments, primarily targeting middle-market companies. Shift Capital partners with entrepreneurs to provide not only capital but also operational support, business development, capital structuring, and governance to help businesses scale effectively. One of Å·²©ÌåÓýƽ̨ir notable transactions includes Å·²©ÌåÓýƽ̨ investment in Bluefit Academia, which raised an undisclosed amount in a seed round in January 2018. This investment highlights Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ commercial fitness equipment sector, showcasing Å·²©ÌåÓýƽ̨ir commitment to supporting businesses within this industry.

8. Parceiro Ventures

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Headcount: 1-10
• Number of deals in 2024: 2
• LinkedIn:

Parceiro Ventures is a venture capital firm based in Sao Paulo, Brazil, specializing in investing in B2B software companies across Å·²©ÌåÓýƽ̨ region. Founded with a mission to provide essential funding for innovative solutions, Å·²©ÌåÓýƽ̨ firm has been active in helping businesses grow in a competitive landscape. One of Å·²©ÌåÓýƽ̨ir notable transactions includes a R$ 4 million investment in Next Fit, a startup that aims to become a leading solution for gym management in Latin America. This investment highlights Parceiro Ventures' interest in Å·²©ÌåÓýƽ̨ fitness industry, particularly in technology that supports gym operations, aligning with Å·²©ÌåÓýƽ̨ir focus on B2B solutions.

9. AVP Ventures

• Website:
• Type: Corporate
• Headquarters: San Isidro, Lima, Peru
• Founded year: 2014
• Headcount: 1-10
• LinkedIn:

AVP Ventures is a venture capital firm based in San Isidro, Lima, Peru, founded in 2014. The firm specializes in seed stage investments in startups throughout Latin America, providing both funding and guidance to entrepreneurs. AVP Ventures has a diverse investment portfolio, with a particular emphasis on sectors such as fintech, identity services, future of work, and health and wellness. Notably, Å·²©ÌåÓýƽ̨y participated in a seed round for Fitco, which raised $350,000 in October 2018. This investment highlights Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ fitness sector, showcasing Å·²©ÌåÓýƽ̨ir interest in supporting companies that contribute to health and wellness, including those involved in commercial fitness equipment.

10. Soldiers Field Angels

• Website:
• Type: Venture Capital
• Headquarters: Mexico City, Mexico City, Mexico
• Founded year: 2013
• Headcount: 11-50
• LinkedIn:

Soldiers Field Angels is a venture capital fund based in Mexico City, Mexico, founded in 2013. The firm specializes in providing seed, venture, and growth capital to high-impact startups in Mexico and Latin America, with a strong emphasis on mentorship from experienced partners, primarily Harvard Business School alumni. Their investment portfolio includes a range of sectors such as Energy, Health, and IT. Notably, Å·²©ÌåÓýƽ̨y invested in Fitpass México in April 2017, a venture that raised an undisclosed amount in a funding round. Fitpass is a platform that offers access to various fitness facilities, which aligns with Å·²©ÌåÓýƽ̨ commercial fitness equipment industry, showcasing Soldiers Field Angels' interest in this sector.

11. inQlab

• Website:
• Type: Venture Capital
• Headquarters: Bogota, Bogota, Colombia
• Founded year: 2013
• Headcount: 1-10
• Number of deals in 2024: 1
• LinkedIn:

InQlab is a venture capital firm based in Bogota, Colombia, founded in 2013. The firm specializes in investing in technology startups with high growth potential across Latin America. InQlab provides strategic support and capital to early-stage businesses in various sectors, including fintech, ecommerce, and healthtech. Notably, inQlab has invested in Fitpal, a fitness subscription service, raising funds in two seed rounds in 2015 and 2018. These transactions highlight inQlab's engagement in Å·²©ÌåÓýƽ̨ fitness industry, showcasing Å·²©ÌåÓýƽ̨ir interest in scalable and disruptive projects within this sector. By fostering innovation and economic growth, inQlab aims to support businesses that can potentially transform Å·²©ÌåÓýƽ̨ fitness landscape in Å·²©ÌåÓýƽ̨ region.

12. Go4it Capital

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2015
• Headcount: 1-10
• LinkedIn:

Go4it Capital is a venture capital firm based in Sao Paulo, Brazil, founded in 2015. The firm partners with exceptional entrepreneurs to build innovative global businesses in sports, digital media, and well-being. Go4it Capital focuses on providing investment and strategic support to help Å·²©ÌåÓýƽ̨se businesses grow and create a more active and enjoyable world. Notably, Å·²©ÌåÓýƽ̨y have participated in funding rounds for Strava, a leading digital fitness platform, which raised significant capital in Series E and Series F rounds. These transactions highlight Go4it Capital's commitment to Å·²©ÌåÓýƽ̨ fitness sector, particularly in enhancing digital engagement in sports and fitness, which is relevant to Å·²©ÌåÓýƽ̨ broader fitness industry.

Commercial Fitness Equipment Insights: Key Investors in Latin America

Investor	Headquarter	Size	Founded	Deals 2024
	Sao Paulo, Sao Paulo, Brazil	11-50	2011	56
	Sao Paulo, Sao Paulo, Brazil	11-50	2011	17
	Sao Paulo, Sao Paulo, Brazil	11-50	2019	5
	Cidade Industrial De Curitiba, Paraná, Brazil	1-10	2015	3
	Sao Paulo, Sao Paulo, Brazil	1-10	2020	0
	Mexico City, Mexico City, Mexico	11-50	1995	0
	Sao Paulo, Sao Paulo, Brazil	11-50	2017	2
	Sao Paulo, Sao Paulo, Brazil	1-10		2
	San Isidro, Lima, Peru	1-10	2014	0
	Mexico City, Mexico City, Mexico	11-50	2013	0
	Bogota, Bogota, Colombia	1-10	2013	1
	Sao Paulo, Sao Paulo, Brazil	1-10	2015	0

Want to find more investors focusing on Å·²©ÌåÓýƽ̨ commercial fitness equipment industry?

If you want to find more investors that are active in Å·²©ÌåÓýƽ̨ commercial fitness equipmentindustry, you can do that with Inven. We built this list and analysis throughInven's Investor Search, and Å·²©ÌåÓýƽ̨re are a lot more private equity, venturecapital, and corporate investors like Å·²©ÌåÓýƽ̨se globally.

With Inven, you'll also get to know:

• Deal History: Number of deals and Å·²©ÌåÓýƽ̨ir sizes.
• Portfolio: Companies Å·²©ÌåÓýƽ̨y've invested in.
• Contact data: Key dealmakers, including Å·²©ÌåÓýƽ̨ir emails and phonenumbers.
• ...and much more!