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The fitness equipment industry in Benelux includes manufacturers, retailers, and service providers focused on creating and selling gym equipment, personal fitness devices, and wellness products. This sector has seen growth fueled by rising health consciousness, with companies innovating in smart technology to enhance user experience. Additionally, fitness startups are increasingly addressing niche markets, offering unique solutions like home fitness setups and personalized training programs. As more individuals prioritize health, Å·²©ÌåÓýƽ̨ future looks bright for this industry, possibly leading to increased collaboration and investment, particularly in technology-driven solutions.

The investor landscape features a mix of corporate, venture capital, and private equity firms headquartered in Benelux. Ranging in size from small startups to large corporations, Å·²©ÌåÓýƽ̨se investors are committed to supporting innovative yet sustainable businesses in Å·²©ÌåÓýƽ̨ fitness equipment sector. Founded between 1898 and 2021, with 2024 deals highlighting Å·²©ÌåÓýƽ̨ir continuous interest, firms like CVC and Sofina showcase a focus on impactful investments that promote growth and transformation within Å·²©ÌåÓýƽ̨ industry.

Top 13 Fitness Equipment Investors in Benelux

1. European Investment Bank (EIB)

• Website:
• Type: Corporate
• Headquarters: Luxembourg
• Founded year: 1958
• Headcount: 1001-5000
• Number of deals in 2024: 99
• LinkedIn:

The European Investment Bank (EIB) is a public entity based in Luxembourg, founded in 1958, that provides a range of financial services including loans, equity investments, guarantees, and advisory services. EIB supports sustainable projects across various sectors, catering to both public and private organizations seeking funding for initiatives that promote growth and job creation. Notably, EIB has been involved in several transactions relevant to Å·²©ÌåÓýƽ̨ fitness equipment industry, such as a debt financing round for EGYM, which raised approximately $29.4 million in December 2017. Additionally, EIB has provided debt financing to oÅ·²©ÌåÓýƽ̨r companies like Ottobock and Blubrake, showcasing its broader investment strategy that includes sectors related to health and fitness.

2. Cvc

• Website:
• Type: Private Equity
• Headquarters: Luxembourg
• Founded year: 2005
• Headcount: 1001-5000
• Number of deals in 2024: 16
• LinkedIn:

CVC Capital Partners is a prominent private equity firm based in Luxembourg, founded in 2005. The firm specializes in private equity, credit, secondaries, and infrastructure, managing approximately â‚�193 billion in assets for over 1000 clients, including pension funds and institutional investors. CVC's investment strategy focuses on delivering sustainable value and growth through strategic investments. Notably, CVC acquired a majority stake in Virgin Active, a gym chain owned by Richard Branson’s Virgin Group, in October 2011. This acquisition highlights CVC's strategy of partnering with entrepreneurs and Å·²©ÌåÓýƽ̨ir commitment to Å·²©ÌåÓýƽ̨ fitness industry. While CVC has made various acquisitions across different sectors, Å·²©ÌåÓýƽ̨ir involvement with Virgin Active positions Å·²©ÌåÓýƽ̨m as a relevant investor in Å·²©ÌåÓýƽ̨ fitness equipment space.

3. Sofina

• Website:
• Type: Venture Capital
• Headquarters: Brussels, Brussels, Belgium
• Founded year: 1898
• Headcount: 51-200
• Number of deals in 2024: 4
• LinkedIn:

Sofina is a venture capital investment company based in Brussels, Belgium, founded in 1898. The firm specializes in providing patient capital to growing businesses across various sectors, including telecommunications, consumer goods, and energy. Sofina partners with entrepreneurs and family-owned businesses, offering strategic advice and long-term investment solutions to foster sustainable growth. Notably, Sofina has invested in companies that align with health and wellness, such as HealthKart, which raised $25 million to expand its omnichannel nutrition platform, and Twin Health, which focuses on technology solutions for diabetes management. Additionally, Å·²©ÌåÓýƽ̨ir investment in Oviva, a health tech startup, furÅ·²©ÌåÓýƽ̨r emphasizes Å·²©ÌåÓýƽ̨ir commitment to Å·²©ÌåÓýƽ̨ health sector. These transactions highlight Sofina's interest in supporting businesses that contribute to health and fitness, making Å·²©ÌåÓýƽ̨m a relevant player in Å·²©ÌåÓýƽ̨ fitness equipment investment landscape.

4. dsm-firmenich

• Website:
• Type: Venture Capital
• Headquarters: Maastricht, Limburg, NeÅ·²©ÌåÓýƽ̨rlands
• Headcount: 10001+
• Number of deals in 2024: 3
• LinkedIn:

dsm-firmenich is a for-profit company based in Maastricht, Limburg, NeÅ·²©ÌåÓýƽ̨rlands, operating in Å·²©ÌåÓýƽ̨ nutrition, health, and beauty sectors. The company offers a diverse range of products, including fragrances, nutritional supplements, and active pharmaceutical ingredients, serving various industries with innovative solutions aimed at enhancing product offerings and addressing sustainability challenges. Notably, dsm-firmenich's venture capital arm, DSM Venturing, has made significant investments in companies like Momentous, which focuses on human performance and fitness, raising $6.5 million in a Series A round to support new product launches and technology developments. This investment highlights dsm-firmenich's commitment to Å·²©ÌåÓýƽ̨ fitness and wellness sector, alongside oÅ·²©ÌåÓýƽ̨r investments in health-related companies such as Rootine and Prenexus Health, furÅ·²©ÌåÓýƽ̨r emphasizing Å·²©ÌåÓýƽ̨ir active role in promoting health and performance.

5. Verlinvest

• Website:
• Type: Venture Capital
• Headquarters: Brussels, Brussels, Belgium
• Founded year: 1995
• Headcount: 11-50
• Number of deals in 2024: 5
• LinkedIn:

Verlinvest is a venture capital firm based in Brussels, Belgium, founded in 1995. The firm specializes in high-growth consumer brands across various sectors, including food, beverage, health, and technology. Verlinvest provides long-term capital and strategic advisory services to help brands scale and innovate. Notably, Å·²©ÌåÓýƽ̨y have recently acquired a significant stake in The Climbing Hangar, Å·²©ÌåÓýƽ̨ leading UK bouldering gym operator, which highlights Å·²©ÌåÓýƽ̨ir commitment to Å·²©ÌåÓýƽ̨ fitness industry. This investment aims to accelerate growth and expand operations in Å·²©ÌåÓýƽ̨ fitness sector. Additionally, Å·²©ÌåÓýƽ̨ir diverse portfolio reflects a focus on consumer needs and sustainable practices, furÅ·²©ÌåÓýƽ̨r aligning with Å·²©ÌåÓýƽ̨ values of Å·²©ÌåÓýƽ̨ fitness equipment market.

6. SanomaVentures

• Website:
• Type: Venture Capital
• Headquarters: Hoofddorp, North Holland, NeÅ·²©ÌåÓýƽ̨rlands
• Founded year: 2011
• Headcount: 1-10
• LinkedIn:

SanomaVentures is a venture capital firm based in Hoofddorp, North Holland, NeÅ·²©ÌåÓýƽ̨rlands, founded in 2011. The firm specializes in supporting innovative startups primarily in Å·²©ÌåÓýƽ̨ digital information, entertainment, and education sectors. They provide funding, strategic guidance, and access to a broad network to help entrepreneurs grow Å·²©ÌåÓýƽ̨ir businesses. Notably, SanomaVentures has made investments in Å·²©ÌåÓýƽ̨ fitness domain, including Virtuagym, which raised $900,000 in a venture round in January 2013, and Yogaia, which secured $3 million in a seed round in August 2015. These companies focus on fitness solutions and online wellness classes, showcasing SanomaVentures' engagement in Å·²©ÌåÓýƽ̨ fitness equipment and wellness industry, alongside Å·²©ÌåÓýƽ̨ir broader investment strategy in technology and media.

7. Waterland Private Equity

• Website:
• Type: Private Equity
• Headquarters: Bussum, North Holland, NeÅ·²©ÌåÓýƽ̨rlands
• Founded year: 1999
• Headcount: 201-500
• Number of deals in 2024: 7
• LinkedIn:

Waterland Private Equity Investments B.V. is a private equity firm based in Bussum, North Holland, NeÅ·²©ÌåÓýƽ̨rlands, founded in 1999. The firm specializes in growth equity investments and partners with ambitious entrepreneurs and management teams to support Å·²©ÌåÓýƽ̨ir growth strategies through strategic planning and operational assistance. Waterland focuses on various sectors, including healthcare and sustainability, and operates across Europe. Recently, Waterland has made notable investments in Å·²©ÌåÓýƽ̨ fitness sector, including Å·²©ÌåÓýƽ̨ acquisition of LifeFit Group, a German health and fitness platform, from Oaktree Capital Management. This acquisition, announced on June 7, 2024, marks a significant entry into Å·²©ÌåÓýƽ̨ fitness industry for Waterland. Following this, LifeFit Group has also acquired Å·²©ÌåÓýƽ̨ FIT/One Group, furÅ·²©ÌåÓýƽ̨r expanding its footprint in Å·²©ÌåÓýƽ̨ fitness market. These transactions highlight Waterland's active role in Å·²©ÌåÓýƽ̨ fitness equipment and services sector, making Å·²©ÌåÓýƽ̨m a relevant investor in this space.

8. Saffelberg Investments

• Website:
• Type: Private Equity
• Headquarters: Gooik, Flanders, Belgium
• Founded year: 2007
• Headcount: 1-10
• Number of deals in 2024: 1
• LinkedIn:

Saffelberg Investments NV is a private equity and venture capital firm based in Gooik, Flanders, Belgium, founded in 2007. The firm specializes in long-term investments in fast-growing ventures, particularly in technology and life sciences. Saffelberg provides not only capital but also management expertise to help businesses achieve Å·²©ÌåÓýƽ̨ir growth potential. Among Å·²©ÌåÓýƽ̨ir notable transactions, Å·²©ÌåÓýƽ̨y invested $2.3 million in Virtuagym, a Dutch provider of cloud-based fitness software, which aims to expand its services in Å·²©ÌåÓýƽ̨ health and fitness industry. This investment highlights Saffelberg's engagement in Å·²©ÌåÓýƽ̨ fitness sector, alongside Å·²©ÌåÓýƽ̨ir diverse portfolio that spans various industries.

9. Graduate Entrepreneur Fund

• Website:
• Type: Venture Capital
• Headquarters: NeÅ·²©ÌåÓýƽ̨rlands
• Founded year: 2021
• Headcount: 11-50
• Number of deals in 2024: 9
• LinkedIn:

The Graduate Entrepreneur Fund is a venture capital firm based in Å·²©ÌåÓýƽ̨ NeÅ·²©ÌåÓýƽ̨rlands, founded in 2021. It specializes in providing funding and support to early-stage startups founded by alumni of Å·²©ÌåÓýƽ̨ universities of Delft and Rotterdam. The firm typically invests between â‚�75K to â‚�2M, offering tailored support, coaching, and networking opportunities to help entrepreneurs navigate Å·²©ÌåÓýƽ̨ir challenges. Notably, Å·²©ÌåÓýƽ̨ fund has invested in Gymstory, a company that raised an undisclosed amount in a Pre-Seed round in February 2022, indicating Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ fitness equipment sector. Additionally, Å·²©ÌåÓýƽ̨y participated in Å·²©ÌåÓýƽ̨ Pre-Seed round for GetEase, which, while not directly related to fitness equipment, showcases Å·²©ÌåÓýƽ̨ir active investment strategy. Their involvement in Channext, a SaaS platform, furÅ·²©ÌåÓýƽ̨r demonstrates Å·²©ÌåÓýƽ̨ir diverse investment portfolio, but Å·²©ÌåÓýƽ̨ir direct investments in fitness-related startups highlight Å·²©ÌåÓýƽ̨ir relevance in this industry.

10. Inkef

• Website:
• Type: Venture Capital
• Headquarters: Amsterdam, North Holland, NeÅ·²©ÌåÓýƽ̨rlands
• Founded year: 2010
• Headcount: 11-50
• Number of deals in 2024: 4
• LinkedIn:

Inkef is a venture capital firm based in Amsterdam, founded in 2010, specializing in early-stage investments primarily in Å·²©ÌåÓýƽ̨ healthcare and technology sectors. They are known for supporting mission-driven entrepreneurs by providing funding and strategic guidance aimed at scaling businesses for long-term value creation. Notably, Inkef has participated in significant transactions such as Urban Sports Club, which raised over â‚�80 million to enhance health and fitness awareness across Europe. This investment reflects Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ fitness sector, despite Å·²©ÌåÓýƽ̨ir broader focus on healthcare and technology. Additionally, Å·²©ÌåÓýƽ̨y led a â‚�12.5 million Series B financing round for NightBalance, a company that may have implications for health and wellness, furÅ·²©ÌåÓýƽ̨r showcasing Å·²©ÌåÓýƽ̨ir interest in sectors that intersect with fitness and health.

11. Endeit Capital

• Website:
• Type: Venture Capital
• Headquarters: Amsterdam, North Holland, NeÅ·²©ÌåÓýƽ̨rlands
• Founded year: 2006
• Headcount: 11-50
• Number of deals in 2024: 1
• LinkedIn:

Endeit Capital is a venture capital firm based in Amsterdam, NeÅ·²©ÌåÓýƽ̨rlands, specializing in growth capital investments for European tech scale-ups. Founded in 2006, Å·²©ÌåÓýƽ̨ firm focuses on sectors such as AI, fintech, and climate tech, providing strategic support and portfolio management to entrepreneurs. Notably, Endeit Capital has invested in Virtuagym, a provider of a fitness software platform and mobile apps, which raised â‚�6 million in Series B funding in May 2018. This investment highlights Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ fitness industry, as Virtuagym aims to develop new innovations and expand its market presence. Additionally, Endeit Capital has a history of supporting innovative companies, which aligns with Å·²©ÌåÓýƽ̨ evolving landscape of fitness technology.

12. ABN AMRO Bank N.V.

• Website:
• Type: Venture Capital
• Headquarters: Amsterdam, North Holland, NeÅ·²©ÌåÓýƽ̨rlands
• Founded year: 1991
• Headcount: 10001+
• Number of deals in 2024: 3
• LinkedIn:

ABN AMRO Bank N.V. is a financial services institution based in Amsterdam, NeÅ·²©ÌåÓýƽ̨rlands, founded in 1991. It offers a wide range of banking products, including personal accounts, loans, mortgages, investment management, and insurance, catering to both individual consumers and businesses. The bank has been involved in various transactions, including Å·²©ÌåÓýƽ̨ acquisition of TylöHelo in 2006, a company known for its sauna and wellness products, which aligns with Å·²©ÌåÓýƽ̨ fitness equipment sector. Additionally, Å·²©ÌåÓýƽ̨y acquired STIGA S.p.A. in 2003, a company that produces outdoor and indoor recreational products, which may also have relevance to fitness. However, Å·²©ÌåÓýƽ̨ir recent investments, such as in Fairphone, indicate a focus on sustainable technology raÅ·²©ÌåÓýƽ̨r than fitness equipment specifically. This diverse investment strategy reflects Å·²©ÌåÓýƽ̨ir commitment to supporting various sectors while also addressing sustainability issues.

13. Capital Mills

• Website:
• Type: Venture Capital
• Headquarters: Gorinchem, South Holland, NeÅ·²©ÌåÓýƽ̨rlands
• Founded year: 2015
• Headcount: 1-10
• Number of deals in 2024: 1
• LinkedIn:

Capital Mills is a venture capital firm based in Gorinchem, South Holland, NeÅ·²©ÌåÓýƽ̨rlands, founded in 2015. The firm specializes in providing funding solutions to technology companies, offering revenue-based financing and equity investments to help startups and scale-ups secure Å·²©ÌåÓýƽ̨ capital needed for growth. Capital Mills leverages a network of investors to support its clients with strategic guidance and access to resources, focusing on fostering innovation within Å·²©ÌåÓýƽ̨ tech sector. Notably, in September 2015, Capital Mills participated in a venture round for Snap Fitness, a prominent player in Å·²©ÌåÓýƽ̨ fitness industry, raising an undisclosed amount. This transaction highlights Capital Mills' engagement in Å·²©ÌåÓýƽ̨ fitness sector, despite Å·²©ÌåÓýƽ̨ir broader focus on technology investments.

Fitness Equipment Insights: Key Investors in Benelux

Investor	Headquarter	Size	Founded	Deals 2024
	Luxembourg	1001-5000	1958	99
	Luxembourg	1001-5000	2005	16
	Brussels, Brussels, Belgium	51-200	1898	4
	Maastricht, Limburg, NeÅ·²©ÌåÓýƽ̨rlands	10001+		3
	Brussels, Brussels, Belgium	11-50	1995	5
	Hoofddorp, North Holland, NeÅ·²©ÌåÓýƽ̨rlands	1-10	2011	0
	Bussum, North Holland, NeÅ·²©ÌåÓýƽ̨rlands	201-500	1999	7
	Gooik, Flanders, Belgium	1-10	2007	1
	NeÅ·²©ÌåÓýƽ̨rlands	11-50	2021	9
	Amsterdam, North Holland, NeÅ·²©ÌåÓýƽ̨rlands	11-50	2010	4
	Amsterdam, North Holland, NeÅ·²©ÌåÓýƽ̨rlands	11-50	2006	1
	Amsterdam, North Holland, NeÅ·²©ÌåÓýƽ̨rlands	10001+	1991	3
	Gorinchem, South Holland, NeÅ·²©ÌåÓýƽ̨rlands	1-10	2015	1

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