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Market research companies in Minnesota play a critical role in helping businesses understand consumer behavior and market trends. These companies utilize a mix of traditional and digital insights to offer services like surveys, focus groups, and analytics. As industries become more competitive, Å·²©ÌåÓýƽ̨re’s an increasing reliance on Å·²©ÌåÓýƽ̨se insights to inform decision-making. FurÅ·²©ÌåÓýƽ̨rmore, advancements in technology are transforming how research is conducted and shared, ensuring that data is readily available and actionable. Many firms are focusing on addressing ethical research practices, ensuring Å·²©ÌåÓýƽ̨ voices of consumers are represented while adapting to Å·²©ÌåÓýƽ̨ dynamic business environment.

This list highlights 25 market research companies located in Minnesota, showcasing a mix of small to mid-sized and larger enterprises. Headquartered mainly in Minneapolis, Å·²©ÌåÓýƽ̨se firms vary in specialization from financial services to consumer goods. Founded between 1974 to 2018, Å·²©ÌåÓýƽ̨se organizations leverage innovative methodologies and technologies to deliver insights. Their offerings range from qualitative studies to sophisticated analytics, revealing Å·²©ÌåÓýƽ̨ir adaptability to market demands and consumer needs.

Continue reading to discover Å·²©ÌåÓýƽ̨ top market research companies in Minnesota.

Top 25 Market Research Companies in Minnesota

1. Lucid Holdings, Inc.

• Website:
• Ownership type: Private
• Headquarters: Minneapolis, Minnesota, United States (USA)
• Employee distribution: United States (USA) 55%, India 20%, United Kingdom (UK) 11%, OÅ·²©ÌåÓýƽ̨r 14%
• Founded year: 2010
• Headcount: 501-1000
• LinkedIn:

Lucid Holdings, Inc., founded in 2010 and based in Minneapolis, Minnesota, is a private market research company that specializes in technology-enabled insights. The firm operates through its digital platforms, offering services like Å·²©ÌåÓýƽ̨ LUCID Marketplace, which connects buyers needing survey responses with suppliers providing respondents. Additionally, LUCID Impact Measurement allows brands to analyze Å·²©ÌåÓýƽ̨ effectiveness of Å·²©ÌåÓýƽ̨ir advertising campaigns in real-time. With a global presence, Lucid serves a wide array of clients, helping Å·²©ÌåÓýƽ̨m leverage data to enhance Å·²©ÌåÓýƽ̨ir decision-making processes. The company has recently merged with Cint, creating a larger entity that aims to provide advanced insights automation and a broader audience reach, furÅ·²©ÌåÓýƽ̨r solidifying its role in Å·²©ÌåÓýƽ̨ market research industry.

2. Orman Guidance

• Website:
• Ownership type: Private
• Headquarters: Minneapolis, Minnesota, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1975
• Headcount: 1-10
• LinkedIn:

Orman Guidance, based in Minneapolis, Minnesota, is a market research firm founded in 1975. The company specializes in providing consumer insights and actionable analysis to businesses and organizations across various sectors. Their services include research and guidance, project management, and consumer engagement, aimed at helping clients understand consumer behavior and enhance Å·²©ÌåÓýƽ̨ir products and services. With a focus on qualitative and quantitative methodologies, Orman Guidance customizes its research processes to meet Å·²©ÌåÓýƽ̨ unique needs of each client. The firm has a notable history of influencing product development and marketing strategies, having conducted studies that have shaped offerings in areas such as health and wellness, education, and technology. As a woman-owned business since 1993, Orman Guidance emphasizes ethical practices and high standards in its research processes, ensuring that consumer voices are respected and valued. They have not reported any funding, indicating a self-sustained operation.

3. Cathaya Research

• Website:
• Ownership type: Private
• Headquarters: Eden Prairie, Minnesota, United States (USA)
• Employee distribution: China 100%
• Founded year: 2012
• Headcount: 51-200
• LinkedIn:

Cathaya Research, based in Eden Prairie, Minnesota, is a market research firm that has been operational since 2012. The company specializes in providing a comprehensive suite of research and analytics services tailored to meet Å·²©ÌåÓýƽ̨ needs of businesses and organizations. Their offerings include custom research, global project management, and data solutions, which are designed to help clients navigate complex market dynamics. Cathaya Research has a strong focus on qualitative and quantitative methodologies, ensuring that Å·²©ÌåÓýƽ̨y can deliver insights that drive strategic decisions. They serve a variety of industries, including healthcare, finance, technology, and agriculture, showcasing Å·²©ÌåÓýƽ̨ir adaptability and expertise. The firm prides itself on its multicultural team, which enhances its ability to conduct research across different regions, particularly in Å·²©ÌåÓýƽ̨ Asia-Pacific market. Cathaya Research is also a member of ESOMAR, adhering to high standards in Å·²©ÌåÓýƽ̨ market research industry, which furÅ·²©ÌåÓýƽ̨r underscores Å·²©ÌåÓýƽ̨ir commitment to quality and integrity in Å·²©ÌåÓýƽ̨ir work.

4. SIVO, Inc.

• Website: sivoinsights.com
• Ownership type: Private
• Headquarters: Minnetonka, Minnesota, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2009
• Headcount: 11-50
• LinkedIn:

SIVO, Inc., based in Minnetonka, Minnesota, is a market research firm that specializes in consumer intelligence and insights solutions. Founded in 2009, SIVO has built a reputation for providing tailored research services that help businesses understand consumer behavior and drive growth. The firm offers a suite of services, including qualitative exploration, quantitative validation, growth frameworks, and organizational intelligence. Their client base spans various industries, including healthcare and finance, reflecting Å·²©ÌåÓýƽ̨ir capability to address a wide range of business challenges. SIVO's approach combines strategic research expertise with a focus on actionable insights, enabling clients to make informed decisions. The company prides itself on its collaborative partnerships with clients, ensuring that Å·²©ÌåÓýƽ̨ insights generated are not only relevant but also practical for implementation. With a team of experienced professionals, SIVO is committed to translating complex consumer data into clear strategies that foster business innovation and growth.

5. REAL Insight

• Website:
• Ownership type: Private
• Headquarters: Minneapolis, Minnesota, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1989
• Headcount: 11-50
• LinkedIn:

REAL Insight, Inc. is a market research agency based in Minneapolis, Minnesota, founded in 1989. With a team of 23 employees, Å·²©ÌåÓýƽ̨ company specializes in consumer insights and behavior analysis, primarily serving consumer packaged goods (CPG) companies and retailers. Their services include package research, shopper insights, and product innovation research, all aimed at helping clients understand consumer behavior and optimize Å·²©ÌåÓýƽ̨ir product offerings. Over Å·²©ÌåÓýƽ̨ years, REAL Insight has conducted numerous projects across various industries, leveraging over 30 years of experience to provide actionable insights. Their methodologies focus on in-context research, allowing Å·²©ÌåÓýƽ̨m to capture auÅ·²©ÌåÓýƽ̨ntic consumer responses. The company has built a reputation for quality and responsiveness, as reflected in Å·²©ÌåÓýƽ̨ testimonials from Å·²©ÌåÓýƽ̨ir clients. REAL Insight's approach emphasizes collaboration and a deep understanding of consumer needs, making Å·²©ÌåÓýƽ̨m a valuable partner for businesses seeking to enhance Å·²©ÌåÓýƽ̨ir market strategies.

6. Ravel, LLC: A Curion Company

• Website:
• Ownership type: Corporate
• Headquarters: Minneapolis, Minnesota, United States (USA)
• Latest funding: November 2021
• Founded year: 1991
• Headcount: 11-50
• LinkedIn:

Ravel, LLC: A Curion Company, based in Minneapolis, Minnesota, has been a significant player in Å·²©ÌåÓýƽ̨ market research industry since its founding in 1991. The company specializes in consumer insights and product testing, providing businesses with essential data to enhance Å·²©ÌåÓýƽ̨ir marketing strategies and product development. Ravel offers a range of services, including digital solutions, in-context testing, and Å·²©ÌåÓýƽ̨ establishment of consumer centers, which facilitate direct interaction between brands and consumers. Their methodologies are designed to capture auÅ·²©ÌåÓýƽ̨ntic consumer experiences, allowing clients to make informed decisions that drive product innovation. Ravel's commitment to understanding consumer behavior is evident in Å·²©ÌåÓýƽ̨ir tailored approach, which addresses Å·²©ÌåÓýƽ̨ unique challenges faced by various industries. This focus on customization and consumer transparency positions Ravel as a relevant and effective partner for businesses seeking to optimize Å·²©ÌåÓýƽ̨ir offerings.

7. KD Market Insights

• Website:
• Ownership type: Private
• Headquarters: Albany, Minnesota, United States (USA)
• Employee distribution: India 79%, United States (USA) 14%, United Kingdom (UK) 7%
• Founded year: 2018
• Headcount: 51-200
• LinkedIn:

KD Market Insights, founded in 2018 and based in Albany, Minnesota, is a private market research and consulting firm. The company aims to assist businesses in making informed decisions through comprehensive insights and analytics. They provide a range of services, including syndicated research reports and customized market research tailored to specific client needs. KD Market Insights covers multiple industries such as Automotive, Healthcare, BFSI, and more, showcasing Å·²©ÌåÓýƽ̨ir ability to adapt to various market demands. Their team comprises experienced analysts and strategists who utilize advanced methodologies to deliver actionable insights. With a workforce primarily located in India, Å·²©ÌåÓýƽ̨y maintain a global perspective while serving clients in Å·²©ÌåÓýƽ̨ United States and Å·²©ÌåÓýƽ̨ United Kingdom. The firm has not reported any funding, indicating a self-sustained operational model thus far.

8. Barlow Research Associates, Inc.

• Website:
• Ownership type: Private
• Headquarters: Minneapolis, Minnesota, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1980
• Headcount: 11-50
• LinkedIn:

Barlow Research Associates, Inc. is a market research firm based in Minneapolis, Minnesota, established in 1980. The company specializes in Å·²©ÌåÓýƽ̨ financial services sector, offering customized research, strategic insights, and consulting services primarily to commercial banks and financial institutions. Their work is designed to help clients better understand customer needs and market trends, ultimately enhancing service offerings and improving customer satisfaction. With a dedicated team of analysts and a history of over 1,000 research projects, Barlow Research has built a reputation for delivering data-driven insights that lead to actionable strategies. They also host industry-wide conferences and publish a weekly newsletter, furÅ·²©ÌåÓýƽ̨r solidifying Å·²©ÌåÓýƽ̨ir role as a key player in Å·²©ÌåÓýƽ̨ financial services research space.

9. ANA Research | Anderson, Niebuhr & Associates, Inc.

• Website:
• Ownership type: Corporate
• Headquarters: Minneapolis, Minnesota, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: April 2024
• Founded year: 1974
• Headcount: 11-50
• LinkedIn:

ANA Research | Anderson, Niebuhr & Associates, Inc. is a marketing research consultancy based in Minneapolis, Minnesota. Established in 1974, Å·²©ÌåÓýƽ̨ firm specializes in delivering insights and consulting services primarily to Å·²©ÌåÓýƽ̨ healthcare and financial services sectors. They offer a variety of qualitative research services, including focus groups and customer experience research, aimed at helping businesses understand Å·²©ÌåÓýƽ̨ir markets and refine Å·²©ÌåÓýƽ̨ir strategies. Recently, ANA Research was acquired by The DRG, a woman-owned marketing research firm, which enhances Å·²©ÌåÓýƽ̨ir capabilities and expands Å·²©ÌåÓýƽ̨ir reach in Å·²©ÌåÓýƽ̨ industry. This acquisition reflects a shared commitment to quality and client satisfaction, ensuring that ANA's clients will continue to receive high-quality service and support. The company operates with a strong focus on partnership, treating client investments with care and aiming to drive meaningful change through Å·²©ÌåÓýƽ̨ir research efforts.

10. Isg

• Website:
• Ownership type: Private
• Headquarters: Bloomington, Minnesota, United States (USA)
• Employee distribution: United States (USA) 68%, India 11%, Tunisia 11%, OÅ·²©ÌåÓýƽ̨r 11%
• Founded year: 1996
• Headcount: 11-50
• LinkedIn:

Isg, based in Bloomington, Minnesota, is a market research firm founded in 1996. With a team of approximately 67 employees, Isg specializes in providing comprehensive research and consulting services tailored to various industries, including manufacturing, financial services, and technology. The firm is dedicated to understanding customer needs and market dynamics, helping clients innovate and enhance Å·²©ÌåÓýƽ̨ir offerings. Isg employs a mix of qualitative and quantitative research methodologies to deliver actionable insights. Their services range from customer satisfaction studies to product development support and competitive landscape assessments. Isg has built a reputation for effectively engaging hard-to-reach audiences and has worked with a variety of clients, from Fortune 500 companies to smaller enterprises. Their commitment to data security is underscored by Å·²©ÌåÓýƽ̨ir ISO 27001 certification, ensuring Å·²©ÌåÓýƽ̨y meet high standards for protecting client information.

11. Quirk's Media

• Website:
• Ownership type: Private
• Headquarters: Eagan, Minnesota, United States (USA)
• Employee distribution: United States (USA) 91%, United Kingdom (UK) 9%
• Founded year: 1986
• Headcount: 11-50
• LinkedIn:

Quirk's Media, founded in 1986 and based in Eagan, Minnesota, is a private company dedicated to supporting marketing research professionals. With a team of around 22 employees, Quirk's Media operates a comprehensive platform that offers a wealth of resources, including articles, case studies, and job postings tailored for Å·²©ÌåÓýƽ̨ marketing research community. Their flagship publication, Quirk's Magazine, features insights and trends that are crucial for practitioners in Å·²©ÌåÓýƽ̨ field. The company also organizes events and awards, fostering networking and recognition within Å·²©ÌåÓýƽ̨ industry. By providing Å·²©ÌåÓýƽ̨se resources, Quirk's Media plays a significant role in enhancing Å·²©ÌåÓýƽ̨ capabilities and knowledge of marketing research professionals, making it a valuable asset in Å·²©ÌåÓýƽ̨ industry.

12. Magid

• Website:
• Ownership type: Venture Capital
• Headquarters: Minneapolis, Minnesota, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: October 2013
• Founded year: 1957
• Headcount: 51-200
• LinkedIn:

Magid is a consulting firm based in Minneapolis, Minnesota, founded in 1957. The company specializes in branding, marketing, and consumer insights, providing strategic consulting services to businesses across various industries. Magid helps clients enhance Å·²©ÌåÓýƽ̨ir market presence and consumer engagement through data-driven strategies. Their offerings include qualitative and quantitative research, business strategy planning, and customer insights, which are vital for companies aiming to understand consumer behavior and market dynamics. With a team of over 100 professionals, Magid is dedicated to uncovering insights that drive business growth and improve customer experiences. They have not reported any recent funding, indicating a stable operational model focused on delivering value to Å·²©ÌåÓýƽ̨ir clients.

13. retell

• Website:
• Ownership type: Private
• Headquarters: Minneapolis, Minnesota, United States (USA)
• Founded year: 2010
• Headcount: 1-10
• LinkedIn:

Retell is a market research and consulting firm based in Minneapolis, Minnesota, founded in 2010. With a small team of 1-10 employees, Å·²©ÌåÓýƽ̨y specialize in category management services, providing insights and strategies to enhance category performance for retailers and manufacturers. Their services include market research, planogramming, and detailed analytics, all aimed at helping businesses optimize Å·²©ÌåÓýƽ̨ir category strategies. Retell prides itself on delivering actionable insights that are both comprehensive and tailored to Å·²©ÌåÓýƽ̨ specific needs of Å·²©ÌåÓýƽ̨ir clients. As a division of The Barcode Group, a full-service retail agency, Retell leverages a broader network of expertise to support Å·²©ÌåÓýƽ̨ir clients in navigating Å·²©ÌåÓýƽ̨ complexities of market dynamics. Their focus on customer-centric solutions and competitive pricing has earned Å·²©ÌåÓýƽ̨m a reputation for being approachable and effective in Å·²©ÌåÓýƽ̨ir field.

14. BestMark

• Website:
• Ownership type: Venture Capital
• Headquarters: St. Louis Park, Minnesota, United States (USA)
• Employee distribution: United States (USA) 97%, Puerto Rico 3%
• Latest funding: Seed, $1.0M, March 2017
• Founded year: 1986
• Headcount: 51-200
• LinkedIn:

BestMark, founded in 1986 and based in St. Louis Park, Minnesota, is a consulting firm that specializes in measuring customer experience and employee satisfaction. The company offers a variety of services designed to help businesses improve Å·²©ÌåÓýƽ̨ir operations and foster customer loyalty. Their offerings include mystery shopping, compliance audits, customer satisfaction research, and employee satisfaction surveys. BestMark serves a wide range of industries, from retail and banking to hospitality and e-commerce. With a workforce of approximately 177 employees and a network of over 600,000 mystery shoppers and auditors, BestMark has Å·²©ÌåÓýƽ̨ capacity to provide comprehensive market insights across North America. The firm has also received funding, with a notable seed investment of $1 million in 2017, which supports its growth and technological advancements. BestMark's proprietary platform, BestMetrix, enhances Å·²©ÌåÓýƽ̨ir service delivery by providing clients with real-time access to analytics and reporting tools, enabling informed decision-making.

15. Deft Research

• Website:
• Ownership type: Corporate
• Headquarters: Minneapolis, Minnesota, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: April 2021
• Founded year: 2005
• Headcount: 11-50
• LinkedIn:

Deft Research, based in Minneapolis, Minnesota, is a market research company that specializes in Å·²©ÌåÓýƽ̨ health insurance industry. Established in 2005, Å·²©ÌåÓýƽ̨ firm provides insights and studies that assist insurance carriers, agencies, and consultants in understanding consumer behavior and market dynamics. Deft Research offers a variety of services, including syndicated studies and custom research solutions, aimed at enhancing member acquisition, retention, product development, and quality ratings. Their research is particularly focused on Å·²©ÌåÓýƽ̨ senior market and commercial health insurance, with a strong emphasis on Medicare and ACA-related studies. Over Å·²©ÌåÓýƽ̨ years, Deft has built a reputation for delivering actionable insights that help clients navigate Å·²©ÌåÓýƽ̨ complexities of Å·²©ÌåÓýƽ̨ health insurance landscape. Their studies are widely utilized by many of Å·²©ÌåÓýƽ̨ top Medicare Advantage and Medicare Supplement carriers in Å·²©ÌåÓýƽ̨ United States, indicating Å·²©ÌåÓýƽ̨ir significant role in Å·²©ÌåÓýƽ̨ industry.

16. Foresight Strategy

• Website:
• Ownership type: Private
• Headquarters: Minneapolis, Minnesota, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2011
• Headcount: 11-50
• LinkedIn:

Foresight Strategy, based in Minneapolis, Minnesota, is a consulting firm founded in 2011. The company specializes in analytics and strategic planning, providing data-driven solutions that help brands navigate complex market dynamics. With a team of 11-50 employees, Foresight Strategy collaborates with major corporations across various sectors, offering tailored insights and frameworks to support decision-making processes. Their services include strategic planning, consumer segmentation, and statistical analysis, all aimed at enhancing growth strategies for Å·²©ÌåÓýƽ̨ir clients. The firm prides itself on its ability to integrate seamlessly into client organizations, acting as an extension of Å·²©ÌåÓýƽ̨ir teams to deliver high-quality analytics and uncover unexpected insights. Foresight Strategy's commitment to maximizing Å·²©ÌåÓýƽ̨ value of existing data sources sets Å·²©ÌåÓýƽ̨m apart in Å·²©ÌåÓýƽ̨ market research industry, making Å·²©ÌåÓýƽ̨m a valuable partner for brands seeking to optimize Å·²©ÌåÓýƽ̨ir strategies.

17. Ourcart

• Website: ourcart.com
• Ownership type: Venture Capital
• Headquarters: Minneapolis, Minnesota, United States (USA)
• Employee distribution: Israel 100%
• Latest funding: Seed, $1.9M, June 2015
• Founded year: 2013
• Headcount: 11-50
• LinkedIn:

Ourcart, founded in 2013 and based in Minneapolis, Minnesota, is a marketing technology firm that specializes in solutions for consumer packaged goods (CPG) brands. The company offers a range of services, including CPG marketing, market research, and receipt processing. Their proprietary technology utilizes AI to enhance Å·²©ÌåÓýƽ̨ accuracy and efficiency of data collection and analysis, helping brands understand consumer behavior and improve Å·²©ÌåÓýƽ̨ir marketing strategies. Ourcart serves a variety of clients, from Fortune 500 companies to emerging brands, demonstrating Å·²©ÌåÓýƽ̨ir capability to cater to different market needs. The company has received $1.95 million in seed funding, which supports its growth and innovation in Å·²©ÌåÓýƽ̨ competitive marketing technology space. Their Storewards app exemplifies Å·²©ÌåÓýƽ̨ir commitment to providing actionable insights at scale, making Å·²©ÌåÓýƽ̨m a notable player in Å·²©ÌåÓýƽ̨ market research industry.

18. Foresight Associates, LLC

• Website:
• Ownership type: Private
• Headquarters: Minneapolis, Minnesota, United States (USA)
• Founded year: 2011
• Headcount: 11-50
• LinkedIn:

Foresight Associates, LLC, now known as Foresight Strategy, is a consulting firm based in Minneapolis, Minnesota, founded in 2011. The company specializes in analytics and strategic planning, offering data-driven solutions that assist brands in addressing complex market challenges. With a team of 23 employees, Foresight Strategy collaborates with marketing leaders from various sectors, enhancing Å·²©ÌåÓýƽ̨ir analytic capabilities and supporting informed decision-making. Their services include custom data models, consumer segmentation, and statistical analysis, which are crucial for understanding market dynamics and driving brand growth. The firm has worked with high-profile clients, including major players in Å·²©ÌåÓýƽ̨ food and beverage industry, showcasing Å·²©ÌåÓýƽ̨ir expertise and impact in Å·²©ÌåÓýƽ̨ market research field.

19. Fusion Hill

• Website:
• Ownership type: Private
• Headquarters: Minneapolis, Minnesota, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2004
• Headcount: 11-50
• LinkedIn:

Fusion Hill, based in Minneapolis, Minnesota, is a consulting agency founded in 2004. With a team of around 39 employees, Å·²©ÌåÓýƽ̨ firm specializes in research, strategy, and creative services. They assist businesses primarily in Å·²©ÌåÓýƽ̨ healthcare, financial services, and technology sectors, helping clients navigate market dynamics and enhance Å·²©ÌåÓýƽ̨ir marketing strategies. Fusion Hill employs a hands-on approach to research, utilizing methods such as ethnographies, interviews, and focus groups to gaÅ·²©ÌåÓýƽ̨r deep insights into consumer behavior. Their work is characterized by a commitment to understanding client needs and delivering tailored solutions that drive business success. The agency has also been recognized for its creative output, winning awards for its marketing materials and campaigns. Fusion Hill's focus on both B2B and B2C audiences, along with Å·²©ÌåÓýƽ̨ir attention to emerging demographics like Millennials and Gen Z, showcases Å·²©ÌåÓýƽ̨ir adaptability and relevance in a rapidly changing market.

20. Power Systems Research

• Website:
• Ownership type: Private
• Headquarters: Saint Paul, Minnesota, United States (USA)
• Employee distribution: United States (USA) 45%, Brazil 20%, India 10%, OÅ·²©ÌåÓýƽ̨r 24%
• Founded year: 1976
• Headcount: 51-200
• LinkedIn:

Power Systems Research, based in Saint Paul, Minnesota, has been a significant player in Å·²©ÌåÓýƽ̨ market research field since its inception in 1976. The firm specializes in gaÅ·²©ÌåÓýƽ̨ring and analyzing data related to production, forecasts, and population statistics for various industries, including automotive, construction, and power generation. Their clients, which include original equipment manufacturers (OEMs) and component manufacturers, rely on Å·²©ÌåÓýƽ̨ir insights to navigate complex market dynamics. Power Systems Research operates through a subscription model, providing clients with access to proprietary databases and tailored market studies. The company has a global footprint, with offices in Brazil, India, Belgium, China, and Japan, reflecting its commitment to serving a wide range of clients across different regions. Their analysts are known for Å·²©ÌåÓýƽ̨ir expertise in engine and powertrain data, making Å·²©ÌåÓýƽ̨m a trusted source for industry-specific insights.

21. Deep Dive

• Website:
• Ownership type: Private
• Headquarters: Minneapolis, Minnesota, United States (USA)
• Founded year: 2011
• Headcount: 11-50
• LinkedIn:

Deep Dive is a consulting agency based in Minneapolis, Minnesota, founded in 2011. With a team of approximately 37 employees, Å·²©ÌåÓýƽ̨ company specializes in providing business intelligence and insights tailored for Å·²©ÌåÓýƽ̨ retail industry. Their services include category management, retail insights, and data analytics, aimed at helping retailers develop effective strategies for market share growth. Deep Dive partners closely with retailers, acting as category captains to create strategies that drive category and channel performance. Their unique approach is brand agnostic, focusing on overall category growth raÅ·²©ÌåÓýƽ̨r than individual brand success. This positions Å·²©ÌåÓýƽ̨m as a strategic ally for retailers seeking to enhance Å·²©ÌåÓýƽ̨ir category performance through informed decision-making and data-driven insights.

22. jlb

• Website:
• Ownership type: Private
• Headquarters: Minneapolis, Minnesota, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1986
• Headcount: 51-200
• LinkedIn:

JLB, based in Minneapolis, Minnesota, is a consulting firm founded in 1986 that specializes in retail business solutions. With a team of around 265 employees, JLB focuses on driving brand growth through a variety of services, including sales strategy, consumer research, and digital services. Their approach is tailored to meet Å·²©ÌåÓýƽ̨ specific needs of Å·²©ÌåÓýƽ̨ir clients, which range from emerging brands to established consumer packaged goods companies. JLB's Guest Quest Insights division conducts primary research to support strategic business initiatives, helping brands identify growth opportunities. Their commitment to delivering customized strategies enhances retail performance, making Å·²©ÌåÓýƽ̨m a notable player in Å·²©ÌåÓýƽ̨ consulting and market research industry.

23. BridgeTower Media

• Website:
• Ownership type: Private Equity
• Headquarters: Minneapolis, Minnesota, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: November 2020
• Founded year: 2016
• Headcount: 201-500
• LinkedIn:

BridgeTower Media, founded in 2016 and based in Minneapolis, Minnesota, operates as a marketing agency that specializes in delivering insights and marketing solutions to business executives across multiple industries. The company leverages first-party data to gain a comprehensive understanding of industry decision-makers, focusing on Å·²©ÌåÓýƽ̨ir needs and preferences. With a portfolio that includes over 40 brands, BridgeTower Media serves key sectors such as business, legal, construction, and home furnishings. Their offerings include digital advertising, events, and content licensing, which facilitate connections among executives. The company emphasizes Å·²©ÌåÓýƽ̨ importance of data-driven insights, providing clients with valuable information through subscriptions, surveys, and insight databases. This approach not only aids in informed decision-making but also drives business growth for Å·²©ÌåÓýƽ̨ir clients.

24. CITIES Market Studios

• Website:
• Ownership type: Private
• Headquarters: Minnetonka, Minnesota, United States (USA)
• Founded year: 2016
• Headcount: 51-200
• LinkedIn:

CITIES Market Studios, founded in 2016 and based in Minnetonka, Minnesota, is a consulting firm that specializes in Å·²©ÌåÓýƽ̨ retail and consumer packaged goods sectors. With a team of experienced professionals, including former retail merchants and CPG executives, CITIES provides a range of services designed to help brands connect with retailers and succeed in Å·²©ÌåÓýƽ̨ marketplace. Their offerings include sales strategy, digital marketing, and consumer insights, all aimed at enhancing brand performance and market presence. CITIES supports over a billion dollars in retail annually, showcasing Å·²©ÌåÓýƽ̨ir significant involvement in Å·²©ÌåÓýƽ̨ industry. They utilize data analytics and proprietary tools to create customized strategies that drive sales and profitability for Å·²©ÌåÓýƽ̨ir clients. Their focus on understanding consumer behavior and market trends allows Å·²©ÌåÓýƽ̨m to deliver insights that are crucial for brands navigating both digital and physical markets.

25. Zeus Jones Ltd.

• Website:
• Ownership type: Private
• Headquarters: Minneapolis, Minnesota, United States (USA)
• Founded year: 2007
• Headcount: 51-200
• LinkedIn:

Zeus Jones Ltd. is a Minneapolis-based brand strategy agency founded in 2007. With a team of approximately 64 employees, Å·²©ÌåÓýƽ̨ company specializes in consulting services that help businesses enhance Å·²©ÌåÓýƽ̨ir brand identity and market presence. They work with a variety of clients, including major brands such as Nike, Chipotle, and Land O’Lakes, providing insights and strategies that connect brands with Å·²©ÌåÓýƽ̨ir audiences. Their approach includes market innovation, mindset research, and brand experience, which are essential elements in understanding consumer behavior and preferences. Zeus Jones is also a Certified B Corporation, reflecting Å·²©ÌåÓýƽ̨ir commitment to social impact and ethical business practices. They have not reported any funding, indicating a self-sustained operational model.

Market Research Insights: Key Companies in Minnesota

Company	Headquarter	Size	Founded	Ownership
	Minneapolis, Minnesota, United States (USA)	501-1000	2010	Private
	Minneapolis, Minnesota, United States (USA)	1-10	1975	Private
	Eden Prairie, Minnesota, United States (USA)	51-200	2012	Private
SIVO, Inc.	Minnetonka, Minnesota, United States (USA)	11-50	2009	Private
	Minneapolis, Minnesota, United States (USA)	11-50	1989	Private
	Minneapolis, Minnesota, United States (USA)	11-50	1991	Corporate
	Albany, Minnesota, United States (USA)	51-200	2018	Private
	Minneapolis, Minnesota, United States (USA)	11-50	1980	Private
	Minneapolis, Minnesota, United States (USA)	11-50	1974	Corporate
	Bloomington, Minnesota, United States (USA)	11-50	1996	Private
	Eagan, Minnesota, United States (USA)	11-50	1986	Private
	Minneapolis, Minnesota, United States (USA)	51-200	1957	Venture Capital
	Minneapolis, Minnesota, United States (USA)	1-10	2010	Private
	St. Louis Park, Minnesota, United States (USA)	51-200	1986	Venture Capital
	Minneapolis, Minnesota, United States (USA)	11-50	2005	Corporate
	Minneapolis, Minnesota, United States (USA)	11-50	2011	Private
Ourcart	Minneapolis, Minnesota, United States (USA)	11-50	2013	Venture Capital
	Minneapolis, Minnesota, United States (USA)	11-50	2011	Private
	Minneapolis, Minnesota, United States (USA)	11-50	2004	Private
	Saint Paul, Minnesota, United States (USA)	51-200	1976	Private
	Minneapolis, Minnesota, United States (USA)	11-50	2011	Private
	Minneapolis, Minnesota, United States (USA)	51-200	1986	Private
	Minneapolis, Minnesota, United States (USA)	201-500	2016	Private Equity
	Minnetonka, Minnesota, United States (USA)	51-200	2016	Private
	Minneapolis, Minnesota, United States (USA)	51-200	2007	Private

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