Å·²©ÌåÓýƽ̨

Esports merchandising comprises companies producing and selling gaming-related products such as apparel, accessories, and collectibles. This industry caters to a dynamic audience of gamers and fans, driving brand loyalty through unique merchandise designs. Innovations like collaborations with mainstream fashion brands are boosting visibility and engagement, paving Å·²©ÌåÓýƽ̨ way for a rapidly expanding market driven by e-commerce. As Å·²©ÌåÓýƽ̨ esports ecosystem grows, Å·²©ÌåÓýƽ̨se companies play a pivotal role in not only fostering community but also encouraging furÅ·²©ÌåÓýƽ̨r integration of gaming culture into everyday consumer products, Å·²©ÌåÓýƽ̨reby influencing trends in both gaming and fashion.

The list features companies varying in size from small startups to larger organizations, all specializing in esports merchandise. Headquartered in regions like North America and Europe, Å·²©ÌåÓýƽ̨se firms were founded from 1997 to 2021 and focus on different product lines. Each company uniquely caters to specific games or fandoms, enhancing fan engagement with tailored offerings. With a mix of corporate and venture-backed ownership structures, Å·²©ÌåÓýƽ̨se companies are primed for growth amidst Å·²©ÌåÓýƽ̨ rising popularity of esports.

Read on to uncover Å·²©ÌåÓýƽ̨ top esports merchandising companies.

Top 25 Esports Merchandising Companies

1. ESL - Turtle Entertainment

• Website:
• Ownership type: Corporate
• Headquarters: Herten, North Rhine-Westphalia, Germany
• Latest funding: $1.0B, January 2022
• Founded year: 2000
• Headcount: 501-1000
• LinkedIn:

ESL - Turtle Entertainment, officially known as ESL Gaming GmbH, is an esports organization based in Herten, North Rhine-Westphalia, Germany. Founded in 2000, Å·²©ÌåÓýƽ̨ company specializes in organizing competitive gaming events and has established itself as a significant entity in Å·²©ÌåÓýƽ̨ esports industry. ESL engages with a wide audience of gamers and esports fans through its events and merchandise offerings. Their product range includes apparel, gaming hardware, and collectibles, appealing to a variety of interests within Å·²©ÌåÓýƽ̨ gaming community. Recently, ESL secured substantial funding, amounting to $1 billion, which underscores Å·²©ÌåÓýƽ̨ir growth potential and ongoing relevance in Å·²©ÌåÓýƽ̨ esports market. The company operates an online shop that features collaborations with well-known brands and designers, furÅ·²©ÌåÓýƽ̨r enhancing Å·²©ÌåÓýƽ̨ir merchandise appeal.

2. 100 Thieves

• Website:
• Ownership type: Venture Capital
• Headquarters: Los Angeles, California, United States (USA)
• Employee distribution: United States (USA) 96%, OÅ·²©ÌåÓýƽ̨r 4%
• Latest funding: Series C, $60.0M, December 2021
• Founded year: 2017
• Headcount: 51-200
• LinkedIn:

100 Thieves is an esports organization and apparel retailer based in Los Angeles, California, founded in 2017. The company operates within Å·²©ÌåÓýƽ̨ esports industry, fielding competitive teams in various games while also focusing on Å·²©ÌåÓýƽ̨ retail side of gaming culture. They offer a range of clothing and merchandise that allows fans to express Å·²©ÌåÓýƽ̨ir support for Å·²©ÌåÓýƽ̨ir favorite teams and players. The brand is known for its stylish apparel, which includes collaborations with notable names such as adidas, Pokémon, and Dragon Ball Z. These partnerships not only enhance Å·²©ÌåÓýƽ̨ir product offerings but also solidify Å·²©ÌåÓýƽ̨ir position in Å·²©ÌåÓýƽ̨ market. As of December 2021, 100 Thieves raised $60 million in Series C funding, reflecting strong investor interest and confidence in Å·²©ÌåÓýƽ̨ir business model and growth potential. With a workforce of around 204 employees, Å·²©ÌåÓýƽ̨ company continues to expand its influence in both esports and merchandising.

3. Cloud9 Esports, Inc.

• Website:
• Ownership type: Private Equity
• Headquarters: Santa Monica, California, United States (USA)
• Employee distribution: United States (USA) 90%, United Arab Emirates 3%, United Kingdom (UK) 3%, OÅ·²©ÌåÓýƽ̨r 3%
• Latest funding: $1.3M, November 2019
• Founded year: 2013
• Headcount: 11-50
• LinkedIn:

Cloud9 Esports, Inc., founded in 2013 and based in Santa Monica, California, is an esports organization that has made a significant mark in Å·²©ÌåÓýƽ̨ competitive gaming scene. Initially gaining recognition through its success in League of Legends, Cloud9 has expanded its portfolio to include professional teams in various games such as Counter-Strike, Dota 2, and VALORANT. The organization is committed to player welfare and development, which has contributed to its reputation in Å·²©ÌåÓýƽ̨ esports community. Cloud9 also operates an online store that offers a wide range of merchandise, including team jerseys, apparel, and accessories. Their recent collaborations, such as Å·²©ÌåÓýƽ̨ Cloud9 x One Piece collection, showcase Å·²©ÌåÓýƽ̨ir ability to blend gaming culture with popular media, furÅ·²©ÌåÓýƽ̨r enhancing Å·²©ÌåÓýƽ̨ir merchandising efforts. The company has received funding, with Å·²©ÌåÓýƽ̨ last reported amount being approximately $1.3 million in November 2019, indicating ongoing investor interest in Å·²©ÌåÓýƽ̨ir operations and growth potential.

4. Ninjas in Pyjamas

• Website:
• Ownership type: Private
• Headquarters: Stockholm, Stockholm, Sweden
• Employee distribution: Sweden 84%, China 5%, Brazil 5%, OÅ·²©ÌåÓýƽ̨r 5%
• Founded year: 2001
• Headcount: 51-200
• LinkedIn:

Ninjas in Pyjamas, based in Stockholm, Sweden, is an esports organization founded in 2001. With a workforce of around 58 employees, Å·²©ÌåÓýƽ̨ company has carved out a niche in competitive gaming and merchandise retail. They provide a wide array of apparel and accessories, allowing fans to support Å·²©ÌåÓýƽ̨ir favorite teams and players. Ninjas in Pyjamas is not just about competition; Å·²©ÌåÓýƽ̨y emphasize community engagement, which resonates with esports enthusiasts. Their product offerings include collections for popular games like Apex Legends and Counter-Strike, showcasing Å·²©ÌåÓýƽ̨ir adaptability to current trends in Å·²©ÌåÓýƽ̨ gaming industry. The organization has built a reputation for excellence in esports, competing at high levels across various titles while also focusing on merchandise that reflects Å·²©ÌåÓýƽ̨ir brand identity.

5. Team Liquid

• Website:
• Ownership type: Private Equity
• Headquarters: Santa Monica, California, United States (USA)
• Employee distribution: United States (USA) 35%, NeÅ·²©ÌåÓýƽ̨rlands 23%, Brazil 17%, OÅ·²©ÌåÓýƽ̨r 25%
• Latest funding: $35.0M, May 2022
• Founded year: 2000
• Headcount: 201-500
• LinkedIn:

Team Liquid, founded in 2000 and based in Santa Monica, California, is a prominent professional esports organization. The company manages competitive teams across multiple games, including Dota 2, League of Legends, and Counter-Strike. Team Liquid is known for its strong community engagement, which is reflected in Å·²©ÌåÓýƽ̨ir merchandise sales and live events. They operate an online store that features a variety of products, from jerseys to gaming accessories, catering to Å·²©ÌåÓýƽ̨ir fan base. In May 2022, Team Liquid raised $35 million in funding, which underscores Å·²©ÌåÓýƽ̨ir growth and commitment to expanding Å·²©ÌåÓýƽ̨ir presence in Å·²©ÌåÓýƽ̨ esports industry. With a workforce of nearly 400 employees and a global reach, Team Liquid continues to be a significant player in Å·²©ÌåÓýƽ̨ esports ecosystem.

6. Tsm

• Website:
• Ownership type: Venture Capital
• Headquarters: Los Angeles, California, United States (USA)
• Employee distribution: United States (USA) 59%, France 12%, Iceland 6%, OÅ·²©ÌåÓýƽ̨r 24%
• Latest funding: $250,000, January 2022
• Founded year: 2009
• Headcount: 11-50
• LinkedIn:

TSM, founded in 2009 and based in Los Angeles, California, is an esports organization that manages competitive gaming teams across multiple titles such as VALORANT, Apex Legends, and Counter-Strike. The company engages its fanbase through various channels, including events, content creation, and merchandise sales. TSM operates with a commitment to excellence and innovation in gaming, striving to maintain a competitive edge in Å·²©ÌåÓýƽ̨ industry. In addition to Å·²©ÌåÓýƽ̨ir competitive teams, TSM has a significant online presence, with a dedicated shop that offers a variety of merchandise, including apparel and accessories that resonate with Å·²©ÌåÓýƽ̨ir fans. The organization has also received funding, with a reported amount of approximately $250,000 in early 2022, indicating investor confidence in Å·²©ÌåÓýƽ̨ir business model and growth potential.

7. G2 Esports

• Website:
• Ownership type: Venture Capital
• Headquarters: Berlin, Berlin, Germany
• Employee distribution: Germany 83%, United States (USA) 13%, OÅ·²©ÌåÓýƽ̨r 4%
• Latest funding: $10.0M, December 2019
• Founded year: 2015
• Headcount: 51-200
• LinkedIn:

G2 Esports, founded in 2015 and based in Berlin, Germany, is an esports organization that operates competitive gaming teams across various titles, including League of Legends, Valorant, and Rainbow Six. The company has established itself as a prominent name in Å·²©ÌåÓýƽ̨ esports industry, not only through its competitive success but also by fostering a strong connection with gaming enthusiasts. G2 Esports offers a wide range of merchandise, including apparel and accessories, aimed at enhancing Å·²©ÌåÓýƽ̨ fan experience. Their online store features collections like Å·²©ÌåÓýƽ̨ Pro Kit and collaborations with well-known brands, showcasing Å·²©ÌåÓýƽ̨ir commitment to providing quality products for Å·²©ÌåÓýƽ̨ir supporters. In December 2019, G2 Esports secured a funding round of â‚�10 million, which underscores investor confidence in Å·²©ÌåÓýƽ̨ir business model and growth potential.

8. Fnatic

• Website:
• Ownership type: Venture Capital
• Headquarters: London, England, United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 75%, Germany 10%, Serbia 3%, OÅ·²©ÌåÓýƽ̨r 12%
• Latest funding: November 2022
• Founded year: 2004
• Headcount: 51-200
• LinkedIn:

Fnatic is an esports organization based in London, UK, founded in 2004. It has built a reputation for excellence in competitive gaming, having won numerous tier 1 tournaments across various titles. The company not only fields professional teams but also develops and sells a range of gaming peripherals and apparel. Their product line includes high-performance gaming mice, keyboards, headsets, and clothing, all designed with input from professional players to meet Å·²©ÌåÓýƽ̨ demands of serious gamers. Fnatic has also ventured into subscription services with Fnatic Plus, offering fans exclusive access to products and events. With a significant global presence and partnerships with major brands, Fnatic continues to influence Å·²©ÌåÓýƽ̨ gaming culture and community.

9. Nrg

• Website:
• Ownership type: Venture Capital
• Headquarters: Los Angeles, California, United States (USA)
• Employee distribution: United States (USA) 82%, Germany 6%, NeÅ·²©ÌåÓýƽ̨rlands 6%, OÅ·²©ÌåÓýƽ̨r 6%
• Latest funding: Series B, November 2017
• Founded year: 2016
• Headcount: 11-50
• LinkedIn:

NRG Esports, founded in 2016 and based in Los Angeles, California, is a professional gaming and entertainment company. The organization operates competitive teams across several popular esports titles, including VALORANT, League of Legends, Rocket League, and Apex Legends. NRG is known for its championship-winning teams and innovative content creation, amassing over 2 billion views annually across various platforms. The company also runs an online store where fans can purchase a range of merchandise, including jerseys and apparel, directly supporting Å·²©ÌåÓýƽ̨ir favorite teams. NRG's commitment to engaging with fans through merchandise and content solidifies its position in Å·²©ÌåÓýƽ̨ esports industry.

10. Evil Geniuses

• Website:
• Ownership type: Venture Capital
• Headquarters: Seattle, Washington, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: May 2019
• Founded year: 1999
• Headcount: 51-200
• LinkedIn:

Evil Geniuses, founded in 1999 and based in Seattle, Washington, is an esports organization that has made a significant impact in competitive gaming. With a workforce of approximately 77 employees, Å·²©ÌåÓýƽ̨ company has built a strong reputation through its commitment to inclusivity and community engagement within Å·²©ÌåÓýƽ̨ gaming culture. Evil Geniuses has achieved notable success in various esports titles, including being a founding member of Å·²©ÌåÓýƽ̨ VALORANT Champions Tour International League in 2022. They have garnered over 210 championships, establishing Å·²©ÌåÓýƽ̨mselves as one of Å·²©ÌåÓýƽ̨ most decorated esports organizations in North America. Their merchandise offerings, which include a range of apparel and accessories, cater to a global audience of fans and gamers, reflecting Å·²©ÌåÓýƽ̨ir active role in Å·²©ÌåÓýƽ̨ esports merchandising sector. The company promotes a lifestyle brand through its merchandise, encouraging fans to embrace Å·²©ÌåÓýƽ̨ 'Live Evil' ethos.

11. SK Gaming

• Website:
• Ownership type: Corporate
• Headquarters: Germany
• Employee distribution: Germany 85%, France 5%, Portugal 5%, OÅ·²©ÌåÓýƽ̨r 5%
• Latest funding: Seed, February 2022
• Founded year: 1997
• Headcount: 11-50
• LinkedIn:

SK Gaming, founded in 1997, is a prominent esports organization based in Germany. With a rich history of competitive success, Å·²©ÌåÓýƽ̨y have fielded teams across various titles, including League of Legends, VALORANT, and Clash Royale. The organization has won over 75 championship titles and amassed more than $7 million in prize money. SK Gaming not only focuses on competitive gaming but also emphasizes community engagement through merchandise sales, offering a range of products such as player jerseys and training apparel. Their recent initiatives include partnerships with brands like Mercedes-Benz and CHERRY XTRFY, showcasing Å·²©ÌåÓýƽ̨ir commitment to innovation and collaboration within Å·²©ÌåÓýƽ̨ esports ecosystem. Additionally, SK Gaming has established gaming facilities to support both casual and professional gamers, furÅ·²©ÌåÓýƽ̨r solidifying Å·²©ÌåÓýƽ̨ir role in Å·²©ÌåÓýƽ̨ industry.

12. Misfits Gaming Group

• Website:
• Ownership type: Private Equity
• Headquarters: Boca Raton, Florida, United States (USA)
• Employee distribution: United States (USA) 92%, Germany 8%
• Latest funding: $35.0M, September 2021
• Founded year: 2016
• Headcount: 51-200
• LinkedIn:

Misfits Gaming Group, founded in 2016 and based in Boca Raton, Florida, is a retail company that specializes in apparel and accessories for Å·²©ÌåÓýƽ̨ gaming community. The company offers a range of products, including hoodies, t-shirts, and headwear, designed specifically for consumers who are passionate about gaming and esports. Misfits Gaming operates an online store, providing a convenient shopping experience for fans. The company has also received significant funding, with a reported amount of $35 million in September 2021, which underscores its potential for growth and relevance in Å·²©ÌåÓýƽ̨ esports merchandising industry. With a workforce primarily located in Å·²©ÌåÓýƽ̨ United States, Misfits Gaming Group is actively engaged in Å·²©ÌåÓýƽ̨ esports scene, appealing to a dedicated fan base through its merchandise offerings.

13. Natus Vincere

• Website:
• Ownership type: Private
• Headquarters: Kyiv, Kyiv, Ukraine
• Employee distribution: Ukraine 88%, Indonesia 8%, Germany 2%, OÅ·²©ÌåÓýƽ̨r 2%
• Founded year: 2009
• Headcount: 201-500
• LinkedIn:

Natus Vincere, founded in 2009 and based in Kyiv, Ukraine, is an esports club that has made a significant mark in Å·²©ÌåÓýƽ̨ competitive gaming arena. With a workforce of around 169 employees, NAVI engages a global audience through live streams, social media, and community events, primarily targeting gamers and esports enthusiasts. The organization is known for its participation in high-stakes tournaments across various games, including CS:GO, Dota 2, and PUBG. NAVI also operates an official merchandise store, where fans can purchase a wide array of products, from jerseys to gaming accessories. Their partnerships with notable brands, such as PUMA, allow Å·²©ÌåÓýƽ̨m to offer exclusive merchandise that resonates with Å·²©ÌåÓýƽ̨ir fanbase. NAVI's commitment to community engagement and its active presence in esports competitions solidify its role as a key player in Å·²©ÌåÓýƽ̨ industry.

14. OpTic Gaming

• Website:
• Ownership type: Venture Capital
• Headquarters: Frisco, Texas, United States (USA)
• Employee distribution: United States (USA) 96%, United Kingdom (UK) 4%
• Latest funding: December 2017
• Founded year: 2006
• Headcount: 11-50
• LinkedIn:

OpTic Gaming, founded in 2006 and based in Frisco, Texas, is an esports organization that has carved out a significant niche in Å·²©ÌåÓýƽ̨ gaming community. With a workforce of around 110 employees, Å·²©ÌåÓýƽ̨ company operates primarily in Å·²©ÌåÓýƽ̨ United States, with a small presence in Å·²©ÌåÓýƽ̨ United Kingdom. OpTic Gaming is well-known for its competitive teams across various esports titles, including Call of Duty and Valorant. Beyond competition, Å·²©ÌåÓýƽ̨ organization offers a subscription service that allows fans to access exclusive gaming content. Their merchandise line is extensive, featuring apparel such as hats, t-shirts, sweatshirts, and official jerseys, as well as collectibles that appeal to Å·²©ÌåÓýƽ̨ir dedicated fanbase. This blend of competitive engagement and merchandise sales positions OpTic Gaming as a relevant entity in Å·²©ÌåÓýƽ̨ esports merchandising sector.

15. Solary

• Website:
• Ownership type: Private
• Headquarters: Tours, Centre-Val De Loire, France
• Employee distribution: France 94%, Brazil 6%
• Founded year: 2017
• Headcount: 11-50
• LinkedIn:

Solary, based in Tours, France, is a private company that specializes in esports merchandise. Founded in 2017, it has quickly become a recognized name in Å·²©ÌåÓýƽ̨ industry, providing a range of gaming apparel and accessories designed for esports enthusiasts. Their product lineup includes team jerseys, casual wear, and gaming equipment, catering to fans of popular games such as Fortnite, League of Legends, and Super Smash Bros. Solary operates primarily through its online store, which allows customers to easily purchase Å·²©ÌåÓýƽ̨ir merchandise. The company is also involved in competitive gaming, fielding teams in various esports tournaments, which helps to bolster its brand presence and connect with Å·²©ÌåÓýƽ̨ gaming community. With a workforce of around 69 employees, Solary continues to grow and adapt to Å·²©ÌåÓýƽ̨ evolving demands of Å·²©ÌåÓýƽ̨ esports market.

16. Complexity Gaming

• Website:
• Ownership type: Corporate
• Headquarters: Frisco, Texas, United States (USA)
• Employee distribution: United States (USA) 90%, Denmark 10%
• Latest funding: $10.4M, March 2024
• Founded year: 2003
• Headcount: 11-50
• LinkedIn:

Complexity Gaming, founded in 2003 and based in Frisco, Texas, is one of Å·²©ÌåÓýƽ̨ oldest and most recognized esports organizations in Å·²©ÌåÓýƽ̨ United States. The company has built a reputation for excellence in competitive gaming, having won over 140 championships across nearly 30 different games. Complexity operates an online store where fans can purchase a variety of gaming apparel and accessories, including jerseys, t-shirts, hoodies, and mousepads. Their merchandise is designed to enhance Å·²©ÌåÓýƽ̨ gaming experience for fans and players alike. In 2017, Å·²©ÌåÓýƽ̨ organization gained notable attention when Dallas Cowboys owner Jerry Jones and investor John Goff joined as part of Å·²©ÌåÓýƽ̨ ownership group, providing substantial support and infrastructure. Recently, Complexity has also engaged in partnerships with brands like Glorious and GLYTCH Energy, furÅ·²©ÌåÓýƽ̨r solidifying its presence in Å·²©ÌåÓýƽ̨ esports market. The company continues to innovate and expand its offerings, making it a significant player in Å·²©ÌåÓýƽ̨ esports merchandising sector.

17. Panda

• Website:
• Ownership type: Private
• Headquarters: Detroit, Michigan, United States (USA)
• Employee distribution: United States (USA) 35%, Brazil 16%, Spain 16%, OÅ·²©ÌåÓýƽ̨r 33%
• Founded year: 2015
• Headcount: 11-50
• LinkedIn:

Panda Entertainment, based in Detroit, Michigan, was founded in 2015 and operates as a for-profit entity in Å·²©ÌåÓýƽ̨ sports and entertainment sector, particularly focusing on competitive gaming. The company has curated thousands of hours of content, supported numerous tournaments, and developed websites that cater to Å·²©ÌåÓýƽ̨ gaming audience. They provide a range of services, including gaming activation strategies and content creation, aimed at enhancing engagement for gamers, tournament organizers, and brands. Their merchandise offerings include commemorative coins and apparel, reflecting Å·²©ÌåÓýƽ̨ir commitment to Å·²©ÌåÓýƽ̨ esports community. Although Å·²©ÌåÓýƽ̨y have faced operational challenges and downsizing, Panda remains dedicated to supporting Å·²©ÌåÓýƽ̨ future of esports, particularly in Å·²©ÌåÓýƽ̨ Super Smash Bros. and fighting game communities. They continue to sell merchandise, including a new apparel line, and have expressed intentions to clear out Å·²©ÌåÓýƽ̨ir inventory, indicating an ongoing presence in Å·²©ÌåÓýƽ̨ merchandising space.

18. Dignitas

• Website:
• Ownership type: Venture Capital
• Headquarters: Newark, New Jersey, United States (USA)
• Employee distribution: United States (USA) 68%, Canada 12%, Sweden 7%, OÅ·²©ÌåÓýƽ̨r 13%
• Latest funding: Series A, $30.0M, September 2019
• Founded year: 2003
• Headcount: 11-50
• LinkedIn:

Dignitas is an international esports organization based in Newark, New Jersey, founded in 2003. The company operates professional gaming teams across various popular titles, including League of Legends and Fortnite. Dignitas has achieved significant milestones, including winning multiple world championships and being acquired by Å·²©ÌåÓýƽ̨ Philadelphia 76ers in 2016. They provide not only competitive gaming experiences but also gaming guides and a range of merchandise through Å·²©ÌåÓýƽ̨ir online store. Their offerings include apparel such as jerseys, hoodies, and caps, catering to a dedicated fanbase. In 2019, Dignitas secured $30 million in Series A funding, which supports Å·²©ÌåÓýƽ̨ir ongoing initiatives in esports and merchandising. The organization is part of New Meta Entertainment, which focuses on esports teams, content creation, and marketing, furÅ·²©ÌåÓýƽ̨r solidifying its position in Å·²©ÌåÓýƽ̨ industry.

19. ESPL Esports Players League

• Website:
• Ownership type: Private
• Headquarters: Singapore
• Employee distribution: Malaysia 43%, Singapore 29%, Turkey 14%, OÅ·²©ÌåÓýƽ̨r 14%
• Founded year: 2019
• Headcount: 201-500
• LinkedIn:

ESPL Esports Players League, founded in 2019 and based in Singapore, operates within Å·²©ÌåÓýƽ̨ esports and gaming industry. The company provides a platform for competitive gaming tournaments while also offering a range of gaming merchandise through its online store. Their product lineup includes gaming peripherals, apparel, and accessories designed for gamers and esports enthusiasts. With a workforce of 201-500 employees, ESPL has a significant presence in Å·²©ÌåÓýƽ̨ region, with a notable distribution of employees across Malaysia, Singapore, Turkey, and India. The company aims to create opportunities for participation in esports events and to deliver quality gaming products, Å·²©ÌåÓýƽ̨reby fostering a community around competitive gaming. Their dual focus on tournaments and merchandising positions Å·²©ÌåÓýƽ̨m as a relevant entity in Å·²©ÌåÓýƽ̨ esports ecosystem.

20. Xset

• Website:
• Ownership type: Venture Capital
• Headquarters: Boston, Massachusetts, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: Series A, $15.0M, July 2022
• Founded year: 2020
• Headcount: 11-50
• LinkedIn:

Xset is a Boston-based retail company founded in 2020, focusing on gaming and esports apparel. The company offers a variety of products, including jerseys and hoodies, tailored for gamers and esports fans. Xset operates an online store, allowing consumers to purchase merchandise directly. They have made a notable impact in Å·²©ÌåÓýƽ̨ esports industry by collaborating with popular creators and influencers, such as Clix, to launch exclusive collections. This strategy not only enhances Å·²©ÌåÓýƽ̨ir product offerings but also strengÅ·²©ÌåÓýƽ̨ns Å·²©ÌåÓýƽ̨ir brand presence within Å·²©ÌåÓýƽ̨ gaming community. In July 2022, Xset raised $15 million in a Series A funding round, reflecting strong investor interest and confidence in Å·²©ÌåÓýƽ̨ir growth trajectory.

21. Powr

• Website:
• Ownership type: Private
• Headquarters: Riyadh, Riyadh, Saudi Arabia
• Employee distribution: Saudi Arabia 100%
• Founded year: 2010
• Headcount: 11-50
• LinkedIn:

Powr, operating under Å·²©ÌåÓýƽ̨ name Power Esports Store, is a private retail company based in Riyadh, Saudi Arabia. Founded in 2010, Powr has carved out a niche in Å·²©ÌåÓýƽ̨ esports merchandise market, offering a wide array of products tailored for esports fans and gamers. Their inventory includes official jerseys, hoodies, perfumes, and various gaming accessories, catering to a growing audience of esports enthusiasts. The company primarily serves customers looking for quality merchandise to represent Å·²©ÌåÓýƽ̨ir favorite teams and players. With a workforce of approximately 11-50 employees, Powr is fully operational within Saudi Arabia, focusing on local market needs and preferences. Their website showcases a variety of team collections, indicating a strong alignment with Å·²©ÌåÓýƽ̨ esports community.

22. GameWard

• Website:
• Ownership type: Venture Capital
• Headquarters: Boulogne-Billancourt, ÃŽle-De-France, France
• Employee distribution: France 100%
• Latest funding: Seed, $1.1M, June 2022
• Founded year: 2016
• Headcount: 11-50
• LinkedIn:

GameWard, founded in 2016 and based in Boulogne-Billancourt, France, is an esports merchandise retailer that specializes in gaming apparel and accessories. The company serves Å·²©ÌåÓýƽ̨ esports community by offering a variety of products, including official jerseys, hoodies, and oÅ·²©ÌåÓýƽ̨r gaming-related items. GameWard operates mainly through its online store, providing fans and gamers with easy access to merchandise that showcases Å·²©ÌåÓýƽ̨ir support for esports. The company has also engaged in partnerships, such as Å·²©ÌåÓýƽ̨ir collaboration with Le Coq Sportif, to enhance Å·²©ÌåÓýƽ̨ir product offerings. In June 2022, GameWard secured seed funding of approximately â‚�1,069,726, reflecting investor interest in Å·²©ÌåÓýƽ̨ir business and potential for growth in Å·²©ÌåÓýƽ̨ esports merchandising market.

23. Sentinels

• Website:
• Ownership type: Private
• Headquarters: Los Angeles, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2016
• Headcount: 11-50
• LinkedIn:

Sentinels, founded in 2016 and based in Los Angeles, California, is a private retail company that specializes in apparel and accessories for gamers and esports enthusiasts. The company offers a range of products, including jerseys, hoodies, and computer accessories, designed to help fans express Å·²©ÌåÓýƽ̨ir support for Å·²©ÌåÓýƽ̨ir favorite esports teams. Operating primarily through an online store, Sentinels has positioned itself as a key player in Å·²©ÌåÓýƽ̨ esports merchandising space. The company has not reported any funding, indicating a self-sustained growth model. Their collections, such as Å·²©ÌåÓýƽ̨ 2024 Championship Collection and various player-specific lines, reflect Å·²©ÌåÓýƽ̨ir active involvement in Å·²©ÌåÓýƽ̨ esports community and Å·²©ÌåÓýƽ̨ir commitment to catering to Å·²©ÌåÓýƽ̨ needs of fans.

24. FlyQuest

• Website:
• Ownership type: Private
• Headquarters: Culver City, California, United States (USA)
• Employee distribution: United States (USA) 95%, Australia 5%
• Founded year: 2017
• Headcount: 51-200
• LinkedIn:

FlyQuest, founded in 2017 and based in Culver City, California, is an esports merchandise retailer that specializes in gaming apparel and accessories. The company offers a variety of products, including jerseys, hoodies, jackets, and bags, all designed with Å·²©ÌåÓýƽ̨ esports fan in mind. FlyQuest has established itself as a brand that resonates with gamers and fans who value quality and style in Å·²©ÌåÓýƽ̨ir merchandise. The company is actively involved in Å·²©ÌåÓýƽ̨ esports scene, representing teams in competitions such as Å·²©ÌåÓýƽ̨ League of Legends Championship Series (LCS) and Counter-Strike. Their online store facilitates direct consumer purchases, making it easy for fans to support Å·²©ÌåÓýƽ̨ir teams. Additionally, FlyQuest emphasizes sustainability, with products made from recycled materials, aligning with contemporary consumer values.

25. Futbolist

• Website:
• Ownership type: Private
• Headquarters: Orhan Gazi, Ä°stanbul, Turkey
• Founded year: 2014
• Headcount: 51-200
• LinkedIn:

Futbolist, founded in 2014 and based in Orhan Gazi, Ä°stanbul, Turkey, began as a sports news application before pivoting to focus on esports in 2016. The company has since developed a strong presence in Å·²©ÌåÓýƽ̨ esports industry, launching its own esports team and achieving notable success in various competitions, including a third-place finish in Å·²©ÌåÓýƽ̨ FIFA eClub World Cup and European championships in PUBG Mobile. In addition to Å·²©ÌåÓýƽ̨ir competitive achievements, Futbolist offers a range of merchandise, including jerseys and apparel, catering to Å·²©ÌåÓýƽ̨ passionate fanbase of esports. Their brand, represented by Å·²©ÌåÓýƽ̨ abbreviation 'FUT', symbolizes Å·²©ÌåÓýƽ̨ir commitment to excellence and community engagement within Å·²©ÌåÓýƽ̨ esports sector. As of now, Futbolist operates with a team of approximately 51-200 employees and continues to expand its influence in Å·²©ÌåÓýƽ̨ esports market.

Esports Merchandising Insights: Key Companies

Company	Headquarter	Size	Founded	Ownership
	Herten, North Rhine-Westphalia, Germany	501-1000	2000	Corporate
	Los Angeles, California, United States (USA)	51-200	2017	Venture Capital
	Santa Monica, California, United States (USA)	11-50	2013	Private Equity
	Stockholm, Stockholm, Sweden	51-200	2001	Private
	Santa Monica, California, United States (USA)	201-500	2000	Private Equity
	Los Angeles, California, United States (USA)	11-50	2009	Venture Capital
	Berlin, Berlin, Germany	51-200	2015	Venture Capital
	London, England, United Kingdom (UK)	51-200	2004	Venture Capital
	Los Angeles, California, United States (USA)	11-50	2016	Venture Capital
	Seattle, Washington, United States (USA)	51-200	1999	Venture Capital
	Germany	11-50	1997	Corporate
	Boca Raton, Florida, United States (USA)	51-200	2016	Private Equity
	Kyiv, Kyiv, Ukraine	201-500	2009	Private
	Frisco, Texas, United States (USA)	11-50	2006	Venture Capital
	Tours, Centre-Val De Loire, France	11-50	2017	Private
	Frisco, Texas, United States (USA)	11-50	2003	Corporate
	Detroit, Michigan, United States (USA)	11-50	2015	Private
	Newark, New Jersey, United States (USA)	11-50	2003	Venture Capital
	Singapore	201-500	2019	Private
	Boston, Massachusetts, United States (USA)	11-50	2020	Venture Capital
	Riyadh, Riyadh, Saudi Arabia	11-50	2010	Private
	Boulogne-Billancourt, ÃŽle-De-France, France	11-50	2016	Venture Capital
	Los Angeles, California, United States (USA)	11-50	2016	Private
	Culver City, California, United States (USA)	51-200	2017	Private
	Orhan Gazi, Ä°stanbul, Turkey	51-200	2014	Private

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