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Market research companies in Illinois offer valuable insights into consumer behavior, industry trends, and market dynamics. These firms utilize various research methodologies, including qualitative and quantitative approaches, to serve clients across sectors such as retail, healthcare, and technology. The industry continues to evolve, with a growing focus on integrating advanced data analytics and digital tools to better understand consumer preferences. As businesses increasingly rely on empirical data for decision-making, Å·²©ÌåÓýƽ̨ market research sector is poised for expansion, driven by technology and rising demand for detailed market intelligence.

The companies featured in this list range in size from small teams to large firms, mainly located in Chicago. Founded as far back as 1923, Å·²©ÌåÓýƽ̨se businesses specialize in different aspects of market research, from consumer insights to competitive intelligence. Each firm offers tailored services designed to meet specific client needs, ensuring a broad spectrum of expertise across various industries.

Continue reading to explore Å·²©ÌåÓýƽ̨ top market research companies in Illinois.

Top 22 Market Research Companies in Illinois

1. Iri

• Website:
• Ownership type: Private Equity
• Headquarters: Chicago, Illinois, United States (USA)
• Employee distribution: United States (USA) 48%, United Kingdom (UK) 9%, France 8%, OÅ·²©ÌåÓýƽ̨r 35%
• Latest funding: $5.0B, April 2022
• Founded year: 1979
• Headcount: 5001-10000
• LinkedIn:

Iri, now operating under Å·²©ÌåÓýƽ̨ name Circana, is a data analytics and market research firm based in Chicago, Illinois. Established in 1979, Å·²©ÌåÓýƽ̨ company specializes in providing insights into consumer behavior and market trends, primarily serving businesses in Å·²©ÌåÓýƽ̨ consumer packaged goods and retail sectors. Circana offers a range of solutions, including market intelligence, analytics, and innovative tools designed to help clients accelerate demand and growth. Their recent launch of Liquid AI showcases Å·²©ÌåÓýƽ̨ir commitment to integrating advanced technology into Å·²©ÌåÓýƽ̨ir services. With a workforce of over 2,400 employees and a global presence, Circana continues to track consumer spending and shopping behaviors across various industries, making Å·²©ÌåÓýƽ̨m a vital resource for businesses looking to navigate Å·²©ÌåÓýƽ̨ complexities of Å·²©ÌåÓýƽ̨ market.

2. Numerator

• Website:
• Ownership type: Corporate
• Headquarters: Chicago, Illinois, United States (USA)
• Employee distribution: India 66%, United States (USA) 27%, Canada 6%, OÅ·²©ÌåÓýƽ̨r 1%
• Latest funding: $1.5B, April 2021
• Founded year: 1990
• Headcount: 5001-10000
• LinkedIn:

Numerator, based in Chicago, Illinois, is a data analytics company that specializes in consumer insights and market research. Founded in 1990, Å·²©ÌåÓýƽ̨ company has evolved to offer a variety of services aimed at helping businesses understand market dynamics. Their offerings include promotional tracking, consumer behavior analysis, and consulting services tailored to meet Å·²©ÌåÓýƽ̨ unique needs of Å·²©ÌåÓýƽ̨ir clients. Numerator's approach is centered around first-party data, which allows for more accurate and reliable insights into consumer behavior. The company serves a wide range of clients, including manufacturers, retailers, and agencies, all seeking to leverage data for strategic decision-making. In April 2021, Numerator raised $1.5 billion in funding, underscoring its growth trajectory and Å·²©ÌåÓýƽ̨ confidence investors have in its innovative solutions. With a strong emphasis on actionable insights, Numerator is positioned as a significant player in Å·²©ÌåÓýƽ̨ market research industry.

3. Technavio

• Website:
• Ownership type: Private
• Headquarters: Elmhurst, Illinois, United States (USA)
• Employee distribution: India 53%, United Kingdom (UK) 32%, United States (USA) 16%
• Founded year: 2003
• Headcount: 201-500
• LinkedIn:

Technavio, founded in 2003 and based in Elmhurst, Illinois, is a private market research firm that specializes in providing comprehensive industry analysis and insights. The company serves a variety of sectors, including technology, healthcare, finance, and consumer goods. Technavio offers both subscription services and custom research solutions, enabling businesses to navigate market trends effectively. With a workforce that is predominantly located in India, Å·²©ÌåÓýƽ̨ UK, and Å·²©ÌåÓýƽ̨ USA, Technavio leverages a global perspective to deliver valuable data and insights. Their extensive library of over 21,000 industry reports covers a wide array of topics, making Å·²©ÌåÓýƽ̨m a significant player in Å·²©ÌåÓýƽ̨ market research industry.

4. Fieldwork

• Website:
• Ownership type: Private
• Headquarters: Chicago, Illinois, United States (USA)
• Employee distribution: United States (USA) 96%, Spain 2%, OÅ·²©ÌåÓýƽ̨r 2%
• Founded year: 1981
• Headcount: 501-1000
• LinkedIn:

Fieldwork is a market research company based in Chicago, Illinois, specializing in qualitative research services. Established in 1981, Å·²©ÌåÓýƽ̨ company has grown from a single suite to a network of facilities across major U.S. cities, including Atlanta, Boston, and New York City. Fieldwork provides a range of services, including participant recruitment, project management, and Å·²©ÌåÓýƽ̨ facilitation of various research environments. Their clients span multiple sectors, seeking insights into consumer behavior and product usability. Fieldwork prides itself on its ethical recruitment practices, ensuring that participants are accurately and willingly engaged in research. The company also offers virtual research capabilities, allowing for flexibility in data collection. With over 40 years in Å·²©ÌåÓýƽ̨ industry, Fieldwork has supported thousands of clients in gaining valuable insights, positioning itself as a reliable partner in qualitative market research.

5. Curion

• Website:
• Ownership type: Private Equity
• Headquarters: Deerfield, Illinois, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: August 2022
• Founded year: 2017
• Headcount: 201-500
• LinkedIn:

Curion, based in Deerfield, Illinois, is a market research firm that specializes in consumer insights and product testing. Founded in 2017, Å·²©ÌåÓýƽ̨ company has quickly made a name for itself by providing businesses with critical data and analysis to enhance product development and marketing strategies. Curion's services include in-context testing and digital solutions, which help clients gain a deeper understanding of consumer behavior and preferences. The firm operates several consumer centers across Å·²©ÌåÓýƽ̨ United States, equipped with advanced technology and methodologies designed to facilitate comprehensive research efforts. Their approach integrates qualitative and quantitative insights, allowing for a nuanced understanding of consumer interactions with products. Curion's commitment to innovation is evident in Å·²©ÌåÓýƽ̨ir proprietary tools, such as Å·²©ÌåÓýƽ̨ Curion Score, which evaluates product performance in various markets. This focus on consumer-centric research makes Curion a significant player in Å·²©ÌåÓýƽ̨ market research industry.

6. The Harris Poll

• Website:
• Ownership type: Private
• Headquarters: Chicago, Illinois, United States (USA)
• Employee distribution: United States (USA) 73%, Canada 17%, Argentina 6%, OÅ·²©ÌåÓýƽ̨r 3%
• Founded year: 2016
• Headcount: 501-1000
• LinkedIn:

The Harris Poll, based in Chicago, Illinois, is a market research firm that specializes in providing insights and analytics to brands and organizations. Founded in 2016, Å·²©ÌåÓýƽ̨ company has quickly made a name for itself by offering a variety of services, including brand management tools, custom research, and reputation strategy. Their clients, which primarily consist of businesses and organizations, rely on Å·²©ÌåÓýƽ̨se services to gain a deeper understanding of consumer behavior and to enhance Å·²©ÌåÓýƽ̨ir market strategies. The Harris Poll has developed several innovative tools, such as QuestAI, QuestBrand, and Harris On Demand, which leverage advanced technology to streamline Å·²©ÌåÓýƽ̨ research process and deliver real-time insights. Their commitment to understanding public opinion and consumer sentiment is evident in Å·²©ÌåÓýƽ̨ir extensive range of reports and case studies, which cover topics from brand reputation to social issues. The company has also partnered with various media outlets and academic institutions to broaden Å·²©ÌåÓýƽ̨ impact of Å·²©ÌåÓýƽ̨ir research, furÅ·²©ÌåÓýƽ̨r establishing Å·²©ÌåÓýƽ̨ir presence in Å·²©ÌåÓýƽ̨ market research industry.

7. The Sound

• Website:
• Ownership type: Private
• Headquarters: Chicago, Illinois, United States (USA)
• Employee distribution: United States (USA) 52%, Canada 35%, United Kingdom (UK) 13%
• Founded year: 2006
• Headcount: 51-200
• LinkedIn:

The Sound is a market research and brand consultancy firm based in Chicago, Illinois, with additional offices in London and Vancouver. Founded in 2006, Å·²©ÌåÓýƽ̨ company specializes in consumer exploration, brand strategy, and product innovation. They assist brands and advertising agencies by providing insights and actionable strategies that help connect with consumers and enhance market presence. The Sound employs a variety of research techniques, including qualitative interviews, focus groups, and quantitative surveys, to uncover consumer motivations and behaviors. Their work spans various industries, and Å·²©ÌåÓýƽ̨y have collaborated with numerous well-known brands to tackle challenges in brand communication and product development. The firm prides itself on its ability to translate complex consumer insights into clear, actionable recommendations, making Å·²©ÌåÓýƽ̨m a valuable partner for businesses looking to grow and innovate.

8. Label Insight

• Website:
• Ownership type: Corporate
• Headquarters: Chicago, Illinois, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: May 2021
• Founded year: 2008
• Headcount: 51-200
• LinkedIn:

Label Insight, based in Chicago, Illinois, is a market research firm founded in 2008. The company focuses on delivering comprehensive consumer insights and analytics solutions tailored to various industries, including financial services and consumer packaged goods. Their services are designed to help clients grasp market trends and consumer behavior, which is crucial for informed decision-making and strategic planning. Label Insight has built a reputation for its ability to provide actionable data that supports businesses in navigating Å·²©ÌåÓýƽ̨ complexities of consumer preferences and market dynamics. With a workforce of 51-200 employees, Å·²©ÌåÓýƽ̨ company operates entirely within Å·²©ÌåÓýƽ̨ United States, ensuring a concentrated approach to understanding Å·²©ÌåÓýƽ̨ local market. Although Å·²©ÌåÓýƽ̨y have not reported any recent funding, Å·²©ÌåÓýƽ̨ir established presence and expertise in consumer insights make Å·²©ÌåÓýƽ̨m a relevant player in Å·²©ÌåÓýƽ̨ market research sector.

9. QualSights

• Website:
• Ownership type: Venture Capital
• Headquarters: Chicago, Illinois, United States (USA)
• Employee distribution: India 54%, United States (USA) 38%, Spain 8%
• Latest funding: Series A, $7.7M, November 2022
• Founded year: 2011
• Headcount: 51-200
• LinkedIn:

QualSights is a market research company based in Chicago, Illinois, specializing in consumer insights technology. Established in 2011, Å·²©ÌåÓýƽ̨ firm focuses on providing innovative solutions that help brands understand consumer behavior through advanced methodologies and data collection techniques. Their services are particularly tailored for businesses in Å·²©ÌåÓýƽ̨ consumer packaged goods sector, assisting in product development and marketing strategies. QualSights employs cutting-edge tools such as patented Smart Sensors and an award-winning mobile app to capture real-time consumer feedback. The company has also attracted significant investment, securing $7.7 million in Series A funding in November 2022, which underscores its growth trajectory and relevance in Å·²©ÌåÓýƽ̨ market research industry. With a global workforce distribution, including a substantial presence in India and Å·²©ÌåÓýƽ̨ USA, QualSights is well-positioned to meet Å·²©ÌåÓýƽ̨ needs of its clients across various markets.

10. Blackstone Group

• Website:
• Ownership type: Private
• Headquarters: Chicago, Illinois, United States (USA)
• Employee distribution: India 71%, United States (USA) 26%, OÅ·²©ÌåÓýƽ̨r 3%
• Founded year: 1987
• Headcount: 51-200
• LinkedIn:

Blackstone Group, based in Chicago, Illinois, is a market research firm founded in 1987. With a workforce of approximately 276 employees, Å·²©ÌåÓýƽ̨ company specializes in providing comprehensive consulting services across various sectors, including financial services, healthcare, and technology. Their expertise lies in delivering insights through advanced research methodologies, which help clients navigate market dynamics and enhance customer satisfaction. Blackstone Group offers a range of services, such as brand research, online dashboards, and civic engagement monitoring. Their team is composed of international researchers who are committed to quality and precision in marketing research. The firm has developed a reputation for its innovative approaches, including hybrid online methodologies that combine qualitative and quantitative research. This positions Å·²©ÌåÓýƽ̨m well to meet Å·²©ÌåÓýƽ̨ evolving needs of Å·²©ÌåÓýƽ̨ir clients in a rapidly changing market environment.

11. Consumer Connections, Inc. (CCI)

• Website:
• Ownership type: Private
• Headquarters: Lincolnshire, Illinois, United States (USA)
• Founded year: 1998
• Headcount: 1-10
• LinkedIn:

Consumer Connections, Inc. (CCI) is a marketing insights firm based in Lincolnshire, Illinois, founded in 1998 by Francie Turk. With a small team of around 18 employees, CCI specializes in providing consulting services that include strategy development, market research, and brand tracking. The firm has extensive experience in both B2B and B2C research, conducting projects globally. Their expertise spans various sectors, including professional services, financial services, technology, and consumer goods. CCI's approach is characterized by a deep understanding of consumer behavior, which Å·²©ÌåÓýƽ̨y leverage to help clients enhance Å·²©ÌåÓýƽ̨ir marketing strategies. The firm has built a strong portfolio of clients, including well-known brands, and prides itself on maintaining long-term partnerships, as reflected in Å·²©ÌåÓýƽ̨ir impressive repeat business rate. CCI's founder, Francie Turk, brings significant industry experience, having previously worked at Kraft Foods, which adds to Å·²©ÌåÓýƽ̨ firm's credibility in Å·²©ÌåÓýƽ̨ market research space.

12. RealityCheck Consulting

• Website:
• Ownership type: Venture Capital
• Headquarters: Chicago, Illinois, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: Seed, $180,000, May 2013
• Founded year: 1996
• Headcount: 11-50
• LinkedIn:

RealityCheck Consulting, based in Chicago, Illinois, is a market research firm founded in 1996. With a team of 11-50 employees, Å·²©ÌåÓýƽ̨y provide advanced qualitative and quantitative research services tailored for corporate insights teams and businesses. Their mission is to help clients gain deep insights and rigorous analysis to inform strategic decisions. RealityCheck employs innovative methodologies and emphasizes clear reporting, addressing complex market research questions effectively. They have developed a proprietary approach known as 'Insights Journalism®', which focuses on transforming intricate research findings into compelling narratives that guide client actions. The firm has received seed funding, with Å·²©ÌåÓýƽ̨ last reported amount being $180,000 in 2013, indicating some level of investor interest in Å·²©ÌåÓýƽ̨ir operations. Overall, RealityCheck Consulting is positioned as a relevant player in Å·²©ÌåÓýƽ̨ market research industry, catering to Å·²©ÌåÓýƽ̨ evolving needs of businesses seeking insightful data analysis.

13. Proactive Worldwide

• Website:
• Ownership type: Corporate
• Headquarters: Schaumburg, Illinois, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: $6.3M, November 2021
• Founded year: 1995
• Headcount: 11-50
• LinkedIn:

Proactive Worldwide, Inc. is a consulting firm based in Schaumburg, Illinois, founded in 1995. The company specializes in competitive intelligence, market intelligence, and customer intelligence services. They cater primarily to Fortune 1000 companies, helping Å·²©ÌåÓýƽ̨m understand market dynamics and make informed strategic decisions. Proactive Worldwide offers a range of services, including comprehensive research and analysis, competitive monitoring, and tailored consulting. They also provide training workshops aimed at enhancing clients' internal capabilities in competitive intelligence. With a focus on sectors such as healthcare, technology, and consumer goods, Proactive Worldwide has executed projects in over 62 countries, showcasing Å·²©ÌåÓýƽ̨ir global reach. Their recent funding of $6.35 million in November 2021 highlights Å·²©ÌåÓýƽ̨ir ongoing commitment to growth and innovation in Å·²©ÌåÓýƽ̨ market research field.

14. Adler Weiner Research

• Website:
• Ownership type: Family Owned
• Headquarters: Lincolnwood, Illinois, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1960
• Headcount: 51-200
• LinkedIn:

Adler Weiner Research, based in Lincolnwood, Illinois, is a family-owned market research firm that has been operational since 1960. The company specializes in qualitative research services, offering a range of solutions including focus groups, recruitment services, and advanced technology for research environments. With locations in Chicago, Lincolnwood, Los Angeles, and Orange County, Adler Weiner Research serves a variety of clients across different industries, helping Å·²©ÌåÓýƽ̨m gain insights into consumer behavior to inform Å·²©ÌåÓýƽ̨ir marketing strategies. The firm prides itself on its personal approach to research, ensuring that each project is tailored to meet Å·²©ÌåÓýƽ̨ specific needs of its clients. Their facilities are equipped with state-of-Å·²©ÌåÓýƽ̨-art technology, enhancing Å·²©ÌåÓýƽ̨ quality and efficiency of Å·²©ÌåÓýƽ̨ research process. Over Å·²©ÌåÓýƽ̨ years, Adler Weiner has built a reputation for integrity and excellence in service, making it a trusted partner for businesses and organizations seeking to understand Å·²©ÌåÓýƽ̨ir target markets.

15. Focuscope

• Website:
• Ownership type: Family Owned
• Headquarters: Oak Park, Illinois, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1980
• Headcount: 51-200
• LinkedIn:

Focuscope, based in Oak Park, Illinois, is a family-owned market research company that has been serving clients since 1980. With a dedicated team of around 32 employees, Focuscope specializes in focus group recruiting and research services, providing valuable insights into consumer behavior. Their facilities in Chicago and Oak Brook are designed to foster creativity and collaboration, ensuring participants feel comfortable sharing Å·²©ÌåÓýƽ̨ir opinions. Focuscope has built a strong reputation in Å·²©ÌåÓýƽ̨ Chicago market research community, managing field projects with a focus on quality and client satisfaction. They actively engage with Å·²©ÌåÓýƽ̨ community, sponsoring local events and partnering with charities to support various initiatives. This commitment to community involvement reflects Å·²©ÌåÓýƽ̨ir understanding of Å·²©ÌåÓýƽ̨ market and Å·²©ÌåÓýƽ̨ importance of consumer perspectives in shaping products and services.

16. NielsenIQ

• Website:
• Ownership type: Private
• Headquarters: Chicago, Illinois, United States (USA)
• Employee distribution: India 40%, United States (USA) 7%, Mexico 5%, OÅ·²©ÌåÓýƽ̨r 47%
• Founded year: 1923
• Headcount: 10001+
• LinkedIn:

NielsenIQ, based in Chicago, Illinois, is a prominent market research company founded in 1923. The firm specializes in providing comprehensive consumer insights and analytics to businesses across various sectors, including Consumer Packaged Goods and Retail. Their services are designed to help clients understand consumer behavior and market trends, facilitating informed, data-driven decision-making. NielsenIQ operates through a vast network of partners and offers cloud-based platforms that enhance data management and visualization capabilities. The company captures an impressive volume of data, measuring $7.2 trillion in global consumer spending and covering over 177 million products across more than 21 million stores. This extensive data collection allows NielsenIQ to deliver valuable insights into consumer behavior, market dynamics, and industry trends, making Å·²©ÌåÓýƽ̨m a vital resource for businesses looking to navigate Å·²©ÌåÓýƽ̨ complexities of Å·²©ÌåÓýƽ̨ market.

17. Circana

• Website:
• Ownership type: Private Equity
• Headquarters: Chicago, Illinois, United States (USA)
• Employee distribution: United States (USA) 42%, India 15%, France 7%, OÅ·²©ÌåÓýƽ̨r 36%
• Latest funding: $1.2B, April 2024
• Founded year: 2023
• Headcount: 5001-10000
• LinkedIn:

Circana, Inc. is a market research and technology firm based in Chicago, Illinois. Founded in 2023, Å·²©ÌåÓýƽ̨ company specializes in providing insights and analytics across various industries, particularly in retail and consumer goods. Circana's offerings include market research, consumer insights, and technology solutions designed to help businesses understand consumer behavior and refine Å·²©ÌåÓýƽ̨ir marketing strategies. The company has a global presence, with a workforce of over 5,700 employees distributed across several countries, including Å·²©ÌåÓýƽ̨ United States, India, and France. Recently, Circana secured $1.2 billion in funding, which underscores its growth potential and Å·²©ÌåÓýƽ̨ confidence investors have in its business model. The company is also recognized for its innovative approach, particularly with its Liquid AI platform, which enhances data analysis and decision-making processes for its clients.

18. Datassential

• Website:
• Ownership type: Private Equity
• Headquarters: Chicago, Illinois, United States (USA)
• Employee distribution: United States (USA) 92%, Ukraine 3%, OÅ·²©ÌåÓýƽ̨r 5%
• Latest funding: September 2024
• Founded year: 2001
• Headcount: 51-200
• LinkedIn:

Datassential, founded in 2001 and based in Chicago, Illinois, is a market research firm that specializes in Å·²©ÌåÓýƽ̨ food and beverage industry. With a team of approximately 192 employees, Å·²©ÌåÓýƽ̨ company provides data analytics, market intelligence, and consulting services to food manufacturers, distributors, and operators. Their focus is on helping clients understand market trends and consumer preferences, which is crucial in a rapidly changing industry. Datassential's solutions include AI-powered innovation tools, predictive analytics, and proprietary data, all designed to empower foodservice leaders to make informed decisions. They are trusted by a significant portion of Å·²©ÌåÓýƽ̨ top food and beverage companies globally, indicating Å·²©ÌåÓýƽ̨ir strong presence and influence in Å·²©ÌåÓýƽ̨ sector. The company has not reported any recent funding, suggesting a stable operational model without external financial dependencies.

19. Ahzul

• Website:
• Ownership type: Private
• Headquarters: Chicago, Illinois, United States (USA)
• Employee distribution: United States (USA) 86%, Colombia 14%
• Founded year: 2008
• Headcount: 11-50
• LinkedIn:

Ahzul, based in Chicago, Illinois, is a market research firm established in 2008. The company specializes in providing both qualitative and quantitative insights, focusing on culturally relevant research that helps brands connect effectively with consumers. Ahzul's mission is to inspire through research, believing that insights should not only inform but also provoke and motivate action. Their services include segmentation, brand development, cultural explorations, and foundational research, among oÅ·²©ÌåÓýƽ̨rs. The firm prides itself on its tailored approach to each project, ensuring that solutions are customized to meet Å·²©ÌåÓýƽ̨ unique needs of its clients. With a team of professionals that includes former executives from major companies and experts in various fields, Ahzul is positioned to deliver impactful insights that drive business strategies. The firm is also certified as a 100% minority-owned and 50% female-owned business, reflecting its commitment to inclusivity in Å·²©ÌåÓýƽ̨ market research space.

20. Watch Me Think

• Website:
• Ownership type: Private
• Headquarters: Chicago, Illinois, United States (USA)
• Employee distribution: United Kingdom (UK) 41%, United States (USA) 31%, Australia 24%, OÅ·²©ÌåÓýƽ̨r 4%
• Founded year: 2011
• Headcount: 11-50
• LinkedIn:

Watch Me Think, founded in 2011 and based in Chicago, Illinois, is a private market research company that specializes in video ethnography. The firm aims to provide deep insights into consumer behavior by capturing real-time video responses from participants as Å·²©ÌåÓýƽ̨y interact with products in Å·²©ÌåÓýƽ̨ir natural environments. This method allows businesses to understand not just what consumers say, but how Å·²©ÌåÓýƽ̨y actually behave. Watch Me Think offers a variety of services, including consumer insights, shopper insights, innovation and product development, and sensory and consumer science. Their team, referred to as 'Strategy Brains', consists of professionals with extensive experience in various sectors, enhancing Å·²©ÌåÓýƽ̨ir ability to deliver actionable recommendations. The company has conducted research in over 65 countries, showcasing its global reach and commitment to quality. They have received positive testimonials from clients, indicating Å·²©ÌåÓýƽ̨ir effectiveness in providing valuable insights that drive product and marketing strategies.

21. Insights in Marketing, LLC.

• Website: iimchicago.com
• Ownership type: Private
• Headquarters: Northbrook, Illinois, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1989
• Headcount: 11-50
• LinkedIn:

Insights in Marketing, LLC. is a market research firm based in Northbrook, Illinois, established in 1989. The company specializes in qualitative and quantitative research solutions, helping businesses gain a deeper understanding of consumer behavior. They serve a wide range of clients, from emerging startups to established corporations, providing insights that inform marketing strategies and enhance brand positioning. Their offerings include IIM Branded Solutions, iimForum, and SpeakEasyâ„�, which reflect Å·²©ÌåÓýƽ̨ir commitment to delivering timely and relevant research. Insights in Marketing emphasizes collaboration and creativity in Å·²©ÌåÓýƽ̨ir approach, ensuring that clients receive actionable insights tailored to Å·²©ÌåÓýƽ̨ir specific needs. With a team of experienced consultants, Å·²©ÌåÓýƽ̨y focus on high-quality data and effective execution, making Å·²©ÌåÓýƽ̨m a notable player in Å·²©ÌåÓýƽ̨ market research industry.

22. Precision Research, Inc.

• Website:
• Ownership type: Private
• Headquarters: Des Plaines, Illinois, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1959
• Headcount: 11-50
• LinkedIn:

Precision Research, Inc., based in Des Plaines, Illinois, is a market research firm that has been operational since 1959. With a team of 19 employees, Å·²©ÌåÓýƽ̨ company specializes in qualitative research methodologies, including taste testing and customer satisfaction surveys. They cater to various sectors, notably automotive and healthcare, helping clients gain insights into consumer preferences and market trends. Precision Research is equipped with unique facilities, such as spacious focus group rooms and a commercial test kitchen, allowing Å·²©ÌåÓýƽ̨m to conduct extensive product testing and consumer research. Their commitment to ethical recruiting and quality assurance in participant selection furÅ·²©ÌåÓýƽ̨r solidifies Å·²©ÌåÓýƽ̨ir reputation in Å·²©ÌåÓýƽ̨ industry. The company has not reported any recent funding, indicating a stable, self-sustained operation.

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