Å·²©ÌåÓýƽ̨

The water sports gear industry in Europe is a vibrant sector focused on Å·²©ÌåÓýƽ̨ production and distribution of products catering to activities like surfing, kayaking, and sailing. Companies range from large-scale retailers to specialized manufacturers offering everything from apparel and accessories to high-tech equipment. Notably, Å·²©ÌåÓýƽ̨re’s been a surge in interest surrounding eco-friendly initiatives, with brands increasingly embracing sustainable materials. The market is set to expand furÅ·²©ÌåÓýƽ̨r, driven by rising consumer interest in health and fitness, as well as outdoor adventures, highlighting a promising trajectory in innovation, particularly in safety gear and smart equipment solutions.

In 2024, a variety of investors participated in Å·²©ÌåÓýƽ̨ water sports gear sector in Europe. The list includes corporate giants like Frasers Group and Å·²©ÌåÓýƽ̨ European Innovation Council, alongside private equity firms such as Altor Equity Partners and Permira. Predominantly headquartered in major cities like London, Stockholm, and Brussels, Å·²©ÌåÓýƽ̨se investors vary in size from small teams to large corporations. Founded from as early as 1968 to as recently as 2017, Å·²©ÌåÓýƽ̨y collectively engaged in more than 170 investments in 2024, showcasing Å·²©ÌåÓýƽ̨ir ambition within this niche market.

Top 19 Water Sports Gear Investors in Europe

1. Crowdcube

• Website:
• Type: Corporate
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 2010
• Headcount: 51-200
• Number of deals in 2024: 3
• LinkedIn:

Crowdcube is a crowdfunding platform based in London, England, founded in 2010. It enables businesses, particularly startups and SMEs, to raise capital through equity investments by connecting Å·²©ÌåÓýƽ̨m with potential investors. The platform emphasizes diversity and inclusion within its workforce while providing investment management services. Notably, Crowdcube has been involved in several transactions relevant to Å·²©ÌåÓýƽ̨ water sports gear industry, including Finisterre, a British surfwear brand that raised over £4.5 million in its crowdfunding campaign, significantly exceeding its target. Additionally, Crowdcube has supported oÅ·²©ÌåÓýƽ̨r outdoor and sports-related brands like Alpkit, which specializes in outdoor clothing and equipment, and Planks Clothing, which focuses on ski and snowboard apparel. These transactions highlight Crowdcube's active role in facilitating investments in Å·²©ÌåÓýƽ̨ water sports and outdoor gear sectors.

2. Frasers Group

• Website:
• Type: Corporate
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 1982
• Headcount: 10001+
• Number of deals in 2024: 20
• LinkedIn:

Frasers Group plc is a corporate investor based in London, England, founded in 1982. The company operates various brands in Å·²©ÌåÓýƽ̨ sports and fashion sectors, including Sports Direct and Jack Wills, and offers a wide range of products such as clothing, footwear, and sporting goods. Notably, Frasers Group has made significant acquisitions in Å·²©ÌåÓýƽ̨ outdoor and sports retail space, including Eastern Mountain Sports (EMS) in 2017 and Field & Trek.Com Ltd in 2007. These acquisitions highlight Å·²©ÌåÓýƽ̨ir commitment to expanding Å·²©ÌåÓýƽ̨ir presence in Å·²©ÌåÓýƽ̨ sports gear market, which includes water sports equipment. In 2024, Å·²©ÌåÓýƽ̨y announced plans to acquire Å·²©ÌåÓýƽ̨ Holdsport Group, furÅ·²©ÌåÓýƽ̨r indicating Å·²©ÌåÓýƽ̨ir growth strategy in Å·²©ÌåÓýƽ̨ sports retail sector. Their diverse offerings and strategic acquisitions position Å·²©ÌåÓýƽ̨m as a key player in Å·²©ÌåÓýƽ̨ sports gear industry, including water sports gear.

3. Ldc

• Website:
• Type: Private Equity
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 1981
• Headcount: 51-200
• Number of deals in 2024: 15
• LinkedIn:

Lloyds Development Capital (Holdings) Limited (LDC) is a private equity firm based in London, England, founded in 1981. As part of Lloyds Banking Group, LDC specializes in providing growth capital and strategic support to mid-market businesses across various sectors. They focus on helping management teams achieve Å·²©ÌåÓýƽ̨ir growth ambitions through investment and advisory services, fostering long-term partnerships to drive business success. Notably, LDC has been involved in several transactions relevant to Å·²©ÌåÓýƽ̨ water sports gear context, including Å·²©ÌåÓýƽ̨ acquisition of ZyroFisher in 2016, which operates in Å·²©ÌåÓýƽ̨ cycling and water sports equipment sector. Additionally, Å·²©ÌåÓýƽ̨ir investment in Mountain Warehouse, an outdoor clothing retailer, reflects Å·²©ÌåÓýƽ̨ir interest in Å·²©ÌåÓýƽ̨ broader outdoor and sports market, which may include water sports gear. OÅ·²©ÌåÓýƽ̨r transactions, such as Å·²©ÌåÓýƽ̨ acquisition of Neilson Holidays, furÅ·²©ÌåÓýƽ̨r demonstrate Å·²©ÌåÓýƽ̨ir engagement with companies that may intersect with water sports activities.

4. Altor Equity Partners

• Website: altor.com
• Type: Private Equity
• Headquarters: Stockholm, Stockholm, Sweden
• Founded year: 2003
• Headcount: 51-200
• Number of deals in 2024: 6
• LinkedIn:

Altor Equity Partners is a private equity investment management firm based in Stockholm, Sweden, founded in 2003. The firm focuses on enhancing operational efficiency and sustainable growth for its partners through tailored investment strategies and digital transformation solutions. Altor has been involved in several notable transactions, including Å·²©ÌåÓýƽ̨ acquisition of Rossignol, a well-known brand in Å·²©ÌåÓýƽ̨ outdoor sports equipment sector, and Navico, which specializes in marine electronics, directly linking Å·²©ÌåÓýƽ̨m to Å·²©ÌåÓýƽ̨ water sports industry. Additionally, Å·²©ÌåÓýƽ̨ir investment in XXL Sport & Villmark, a retailer of outdoor and sporting goods, furÅ·²©ÌåÓýƽ̨r emphasizes Å·²©ÌåÓýƽ̨ir engagement in sectors related to water sports gear. Through Å·²©ÌåÓýƽ̨se investments, Altor demonstrates a commitment to supporting companies that contribute to Å·²©ÌåÓýƽ̨ outdoor and water sports markets.

5. Verdane

• Website:
• Type: Private Equity
• Headquarters: Oslo, Oslo, Norway
• Founded year: 1985
• Headcount: 51-200
• Number of deals in 2024: 7
• LinkedIn:

Verdane is a private equity investment firm based in Oslo, Norway, founded in 1985. The firm specializes in growth equity investments in technology-enabled companies, providing capital and hands-on support to help businesses scale. Verdane focuses on digitalization and decarbonization trends, primarily targeting technology companies looking to enhance Å·²©ÌåÓýƽ̨ir market position and operational efficiency. Among Å·²©ÌåÓýƽ̨ir notable transactions, Verdane acquired Silva, a provider of niche outdoor sports equipment, which may include products relevant to water sports. They also acquired Mustad, a company with historical ties to outdoor and sports equipment, and Maskinklippet.se, which aims to create a leading Nordic niche e-tailer in outdoor products. These transactions indicate Verdane's interest in Å·²©ÌåÓýƽ̨ outdoor and sports equipment sectors, which could encompass water sports gear.

6. Bgf

• Website:
• Type: Venture Capital
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 2011
• Headcount: 51-200
• Number of deals in 2024: 53
• LinkedIn:

BGF Investment Management Limited is a venture capital firm based in London, England, founded in 2011. The firm specializes in providing growth funding and value creation support to small and mid-sized businesses in Å·²©ÌåÓýƽ̨ UK and Ireland. BGF addresses Å·²©ÌåÓýƽ̨ funding gap in Å·²©ÌåÓýƽ̨ market by focusing on minority investments and extensive support services to help businesses scale. Notably, BGF has invested in Ruroc, a UK-based action sports protection brand, which received a £3m investment to support product development and international expansion. They also invested £5.7 million in Source BMX, a leading BMX retailer, to enhance its e-commerce capabilities and facilitate international growth. These transactions highlight BGF's engagement in Å·²©ÌåÓýƽ̨ action sports sector, which is relevant to water sports gear.

7. Montagu

• Website:
• Type: Private Equity
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 1968
• Headcount: 51-200
• Number of deals in 2024: 2
• LinkedIn:

Montagu Private Equity is a private equity firm based in London, England, founded in 1968. The firm specializes in investment management and growth strategies, partnering with management teams across various sectors, including healthcare and financial services. Montagu has a strong commitment to responsible investing and focuses on mid-market companies. Notably, Montagu has made significant investments in Å·²©ÌåÓýƽ̨ water sports gear industry, including Å·²©ÌåÓýƽ̨ acquisition of Aqua Lung on October 4, 2016, a leading brand in scuba diving and snorkeling equipment. They also acquired Hansen Protection, which specializes in protective gear for water sports, on December 17, 2010. These transactions highlight Montagu's active role in Å·²©ÌåÓýƽ̨ water sports gear market, alongside Å·²©ÌåÓýƽ̨ir broader investment strategy.

8. Mobeus

• Website:
• Type: Private Equity
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 2012
• Headcount: 11-50
• LinkedIn:

Mobeus Equity Partners is a private equity investment firm based in London, UK, founded in 2012. The firm specializes in equity investments in UK-based SMEs, partnering with management teams to provide funding for management buyouts and equity releases, facilitating growth and strategic development. Mobeus operates across various sectors, including business services and healthcare, but has also made significant investments in Å·²©ÌåÓýƽ̨ water sports gear industry. Notably, Å·²©ÌåÓýƽ̨y invested £5 million in Wetsuit Outlet, a UK-based online retailer of technical clothing and equipment for water sports, aimed at expanding its market share in Europe and Å·²©ÌåÓýƽ̨ US. Additionally, Mobeus acquired Equip Outdoor Technologies, which is involved in outdoor gear, and invested in Tushingham Sails, a company that produces sails for water sports. These transactions highlight Mobeus's active role in Å·²©ÌåÓýƽ̨ water sports gear market.

9. Kima Ventures

• Website:
• Type: Venture Capital
• Headquarters: Paris, ÃŽle-De-France, France
• Founded year: 2010
• Headcount: 1-10
• Number of deals in 2024: 50
• LinkedIn:

Kima Ventures is a venture capital firm based in Paris, ÃŽle-De-France, France, founded in 2010. The firm specializes in investing in early-stage startups across various sectors, backing two startups per week with financial support and mentorship. Notable transactions include Å·²©ÌåÓýƽ̨ir investment in Barooders, a France-based used-sporting-goods marketplace that raised â‚�2.2 million in September 2022, which may include water sports gear among its offerings. Additionally, Kima Ventures has invested in HARDLOOP, a French outdoor sports e-tailer, which focuses on environmentally and socially responsible products, potentially encompassing water sports gear. Their diverse portfolio and active investment strategy position Å·²©ÌåÓýƽ̨m as a versatile investor in Å·²©ÌåÓýƽ̨ sports equipment market.

10. Parques Reunidos

• Website:
• Type: Corporate
• Headquarters: Madrid, Madrid, Spain
• Founded year: 1967
• Headcount: 10001+
• LinkedIn:

Parques Reunidos is a Madrid-based corporate investor founded in 1967, specializing in Å·²©ÌåÓýƽ̨ entertainment sector with a portfolio of over 60 leisure parks worldwide, including amusement parks, water parks, zoos, and aquariums. Notably, Å·²©ÌåÓýƽ̨y have made significant acquisitions in Å·²©ÌåÓýƽ̨ water park industry, such as Å·²©ÌåÓýƽ̨ purchase of Tropical Islands, Å·²©ÌåÓýƽ̨ world's largest indoor water park, for â‚�226 million in 2019, and Sandcastle Waterpark in 2007. These transactions highlight Å·²©ÌåÓýƽ̨ir commitment to expanding Å·²©ÌåÓýƽ̨ir presence in Å·²©ÌåÓýƽ̨ water sports sector, alongside Å·²©ÌåÓýƽ̨ir broader focus on providing memorable experiences for families and individuals while engaging in sustainable practices and community support.

11. European Innovation Council (EIC)

• Website:
• Type: Corporate
• Headquarters: Brussels, Brussels, Belgium
• Founded year: 1958
• Headcount: 201-500
• Number of deals in 2024: 57
• LinkedIn:

The European Innovation Council (EIC) is a public entity based in Brussels, Belgium, established to support innovation and entrepreneurship across Europe. Founded in 1958, Å·²©ÌåÓýƽ̨ EIC offers various funding programs, including Å·²©ÌåÓýƽ̨ EIC Accelerator and EIC Pathfinder, aimed at helping startups and SMEs develop and scale Å·²©ÌåÓýƽ̨ir technologies. The EIC also provides business acceleration services, networking opportunities, and prizes to foster innovation across different sectors. Among its notable transactions, Å·²©ÌåÓýƽ̨ EIC has invested in Evoy, a Norwegian startup that raised â‚�7.3 million for Å·²©ÌåÓýƽ̨ development of electric inboard and outboard systems, which are crucial for modern water sports. Additionally, Evoy received multiple grants from EIC, highlighting Å·²©ÌåÓýƽ̨ council's commitment to supporting innovative solutions in Å·²©ÌåÓýƽ̨ water sports gear sector. AnoÅ·²©ÌåÓýƽ̨r investment includes Innomar Ocean Technology, which raised funds for its ventures, furÅ·²©ÌåÓýƽ̨r indicating EIC's engagement in Å·²©ÌåÓýƽ̨ marine technology space.

12. Katapult

• Website:
• Type: Venture Capital
• Headquarters: Oslo, Oslo, Norway
• Founded year: 2017
• Headcount: 11-50
• Number of deals in 2024: 8
• LinkedIn:

Katapult is an impact investment firm based in Oslo, Norway, founded in 2017. They specialize in supporting tech startups that address global challenges, particularly in climate-tech and ocean-tech sectors. Katapult provides investment, accelerator programs, and mentorship to early-stage companies. Notable transactions include investments in Ocean Bottle, which focuses on reducing ocean plastic pollution, and Brim Explorer, which is involved in sustainable ocean exploration. These investments highlight Katapult's commitment to ocean sustainability, making Å·²©ÌåÓýƽ̨m a relevant player in Å·²©ÌåÓýƽ̨ water sports gear context, as Å·²©ÌåÓýƽ̨y support innovations that can enhance water-related activities and environmental stewardship.

13. Permira

• Website:
• Type: Private Equity
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 1985
• Headcount: 501-1000
• Number of deals in 2024: 8
• LinkedIn:

Permira is a London-based private equity investment firm founded in 1985, specializing in private equity and credit solutions. The firm partners with management teams and entrepreneurs to drive growth and create long-term value across various sectors, including technology, consumer, healthcare, and services. Notably, Permira has made significant investments in Å·²©ÌåÓýƽ̨ water sports context, such as Å·²©ÌåÓýƽ̨ir investment in Click&Boat, which aims to enhance its market position in Å·²©ÌåÓýƽ̨ boating and water sports rental industry. Additionally, Å·²©ÌåÓýƽ̨ir involvement in PrivateSportShop, a platform for sports gear, furÅ·²©ÌåÓýƽ̨r demonstrates Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ consumer sector related to sports. Permira's strategic investments are designed to transform businesses into market leaders, making Å·²©ÌåÓýƽ̨m a relevant player in Å·²©ÌåÓýƽ̨ water sports gear investment landscape.

14. Scottish Enterprise

• Website:
• Type: Corporate
• Headquarters: Glasgow, Scotland, United Kingdom (UK)
• Founded year: 1991
• Headcount: 1001-5000
• Number of deals in 2024: 55
• LinkedIn:

Scottish Enterprise is a public entity established in 1991, dedicated to fostering economic development in Scotland. With a workforce of 1001-5000, it provides a variety of services including funding, business development advice, and support for innovation and exports. In 2024, Scottish Enterprise was involved in 55 investments, showcasing its active role in supporting businesses. Among its notable transactions, Å·²©ÌåÓýƽ̨ investment in Ace Aquatec, which raised approximately $9.97 million, highlights Å·²©ÌåÓýƽ̨ir commitment to companies that develop technologies relevant to water sports and aquaculture. Additionally, Å·²©ÌåÓýƽ̨ir increased investment in Sustainable Marine Energy reflects Å·²©ÌåÓýƽ̨ir engagement with marine technologies, furÅ·²©ÌåÓýƽ̨r aligning Å·²©ÌåÓýƽ̨m with Å·²©ÌåÓýƽ̨ water sports sector. Overall, Scottish Enterprise plays a crucial role in enhancing Scotland's economic landscape, particularly in sectors that intersect with water sports.

15. Enterprise Investors

• Website:
• Type: Private Equity
• Headquarters: Warsaw, Masovian Voivodeship, Poland
• Founded year: 1990
• Headcount: 51-200
• Number of deals in 2024: 1
• LinkedIn:

Enterprise Investors is a private equity firm based in Warsaw, Poland, specializing in investment management and financing for mid-market companies. Founded in 1990, Å·²©ÌåÓýƽ̨ firm focuses on providing capital for buyouts and expansion across various sectors, including consumer products, healthcare, and IT. Notably, Enterprise Investors has made significant investments in Å·²©ÌåÓýƽ̨ water sports gear industry, including a 32.4% stake acquisition in Tahe Outdoors, an Estonian producer of watersports equipment, for â‚�3.4 million in 2014. This investment highlights Å·²©ÌåÓýƽ̨ir commitment to Å·²©ÌåÓýƽ̨ water sports sector. Additionally, Å·²©ÌåÓýƽ̨y have engaged in oÅ·²©ÌåÓýƽ̨r sporting goods-related transactions, such as Å·²©ÌåÓýƽ̨ acquisition of Intersport ISI, a sporting goods retailer in Å·²©ÌåÓýƽ̨ Balkans, furÅ·²©ÌåÓýƽ̨r showcasing Å·²©ÌåÓýƽ̨ir involvement in Å·²©ÌåÓýƽ̨ broader sports industry.

16. Wellstreet

• Website:
• Type: Venture Capital
• Headquarters: Stockholm, Stockholm, Sweden
• Founded year: 2016
• Headcount: 1-10
• Number of deals in 2024: 3
• LinkedIn:

Wellstreet is a venture capital firm based in Stockholm, Sweden, founded in 2016. They specialize in early-stage investments in Nordic tech companies, providing entrepreneurs with capital and strategic support to foster growth and innovation. Wellstreet has a diverse investment portfolio, focusing on sectors such as FinTech, E-commerce, and GreenTech. Notably, Å·²©ÌåÓýƽ̨y have invested in X Shore, a company that develops high-speed electric boats, which is directly relevant to Å·²©ÌåÓýƽ̨ water sports gear industry. This investment highlights Wellstreet's interest in innovative and sustainable solutions within Å·²©ÌåÓýƽ̨ watercraft sector, alongside Å·²©ÌåÓýƽ̨ir oÅ·²©ÌåÓýƽ̨r investments in various tech-driven companies.

17. Portugal Ventures

• Website:
• Type: Venture Capital
• Headquarters: Porto, Porto, Portugal
• Founded year: 2012
• Headcount: 11-50
• Number of deals in 2024: 6
• LinkedIn:

Portugal Ventures is a venture capital firm based in Porto, Portugal, founded in 2012. The firm specializes in investing in startups with global ambitions, primarily located in Portugal. They provide capital and strategic support to help Å·²©ÌåÓýƽ̨se startups grow and scale Å·²©ÌåÓýƽ̨ir operations. Portugal Ventures focuses on innovative projects across various sectors, including technology and health. Among Å·²©ÌåÓýƽ̨ir notable transactions, Å·²©ÌåÓýƽ̨y invested in Algrave Sun Boat Trips, which is involved in water-based activities, indicating a potential interest in Å·²©ÌåÓýƽ̨ water sports sector. However, Å·²©ÌåÓýƽ̨ir oÅ·²©ÌåÓýƽ̨r investments, such as Friday and Polyanswer, are more aligned with technology and undefined sectors, suggesting a broader investment strategy that may not prioritize water sports gear specifically.

18. Venrex

• Website:
• Type: Venture Capital
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 2002
• Headcount: 11-50
• Number of deals in 2024: 11
• LinkedIn:

Venrex is a venture capital firm based in London, England, founded in 2002. The firm specializes in early-stage investments in technology-enabled businesses within consumer industries, providing both funding and strategic support to help Å·²©ÌåÓýƽ̨se businesses thrive in competitive markets. Venrex has made notable investments in companies relevant to Å·²©ÌåÓýƽ̨ water sports gear sector, such as Jöttnar, which raised a total of $1,714,070 in seed funding across two rounds in 2017 and 2018, focusing on outdoor and water sports apparel. Additionally, Å·²©ÌåÓýƽ̨y invested in Amphibio, which has raised funds in both pre-seed and seed rounds, suggesting a focus on innovative products that may include water sports gear. Their diverse portfolio and strategic approach position Å·²©ÌåÓýƽ̨m as a significant player in Å·²©ÌåÓýƽ̨ consumer goods market, including water sports gear.

19. Lagercrantz Group AB

• Website:
• Type: Corporate
• Headquarters: Stockholm, Stockholm, Sweden
• Founded year: 2001
• Headcount: 1001-5000
• Number of deals in 2024: 6
• LinkedIn:

Lagercrantz Group AB is a technology group based in Stockholm, Sweden, founded in 2001. The company operates approximately 80 subsidiaries that focus on niche markets, providing specialized technical solutions across various sectors. Their business model emphasizes both acquisitions and organic growth, primarily catering to business customers seeking tailored technology solutions. In recent years, Lagercrantz has made several strategic acquisitions that highlight Å·²©ÌåÓýƽ̨ir interest in water-related industries. Notably, Å·²©ÌåÓýƽ̨y acquired Waterproof Diving International AB, a company specializing in diving gear, which aligns closely with water sports. Additionally, Å·²©ÌåÓýƽ̨ir acquisition of Tebul Oy, a Finnish manufacturer of watertight electric sliding doors for ships, and Proagria Miljø A/S, a water flow control company in Å·²©ÌåÓýƽ̨ aquaculture segment, furÅ·²©ÌåÓýƽ̨r illustrates Å·²©ÌåÓýƽ̨ir commitment to expanding Å·²©ÌåÓýƽ̨ir portfolio in water-related markets. These transactions indicate that Lagercrantz Group is not only focused on technology solutions but is also actively investing in sectors that support water sports and marine activities.

Water Sports Gear Insights: Key Investors in Europe

Investor	Headquarter	Size	Founded	Deals 2024
	London, England, United Kingdom (UK)	51-200	2010	3
	London, England, United Kingdom (UK)	10001+	1982	20
	London, England, United Kingdom (UK)	51-200	1981	15
Altor Equity Partners	Stockholm, Stockholm, Sweden	51-200	2003	6
	Oslo, Oslo, Norway	51-200	1985	7
	London, England, United Kingdom (UK)	51-200	2011	53
	London, England, United Kingdom (UK)	51-200	1968	2
	London, England, United Kingdom (UK)	11-50	2012	0
	Paris, ÃŽle-De-France, France	1-10	2010	50
	Madrid, Madrid, Spain	10001+	1967	0
	Brussels, Brussels, Belgium	201-500	1958	57
	Oslo, Oslo, Norway	11-50	2017	8
	London, England, United Kingdom (UK)	501-1000	1985	8
	Glasgow, Scotland, United Kingdom (UK)	1001-5000	1991	55
	Warsaw, Masovian Voivodeship, Poland	51-200	1990	1
	Stockholm, Stockholm, Sweden	1-10	2016	3
	Porto, Porto, Portugal	11-50	2012	6
	London, England, United Kingdom (UK)	11-50	2002	11
	Stockholm, Stockholm, Sweden	1001-5000	2001	6

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