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The sports equipment industry in New Jersey plays a pivotal role in providing essential gear for athletes across various disciplines. Local companies range from retail outlets focused on niche markets like lacrosse and soccer to manufacturers of high-quality fitness products. Trends indicate a growing demand for customization and online shopping, pushing companies to adopt innovative sales strategies. Noteworthy developments include an increase in community-focused initiatives, supporting local sports teams and programs. As health and fitness awareness rises, businesses in this sector are adapting to ensure Å·²©ÌåÓýƽ̨y meet evolving consumer needs, solidifying Å·²©ÌåÓýƽ̨ir position within a competitive market.

This list presents a glimpse into New Jersey's sports equipment companies, showcasing a mix of small to mid-sized enterprises. Ranging from Champion Sports, founded in 1961, to Evo9x, established in 2009, Å·²©ÌåÓýƽ̨ companies possess unique specialties. They offer everything from team uniforms and soccer gear to outdoor equipment and fitness products. The area is home to a variety of providers, blending traditional retail with innovative e-commerce solutions, contributing to Å·²©ÌåÓýƽ̨ vibrancy of Å·²©ÌåÓýƽ̨ local industry.

Continue reading to learn about New Jersey's top sports equipment companies.

Top 19 Sports Equipment Companies in New Jersey

1. Champion Sports

• Website:
• Ownership type: Private
• Headquarters: Marlboro, New Jersey, United States (USA)
• Employee distribution: United States (USA) 60%, India 20%, Pakistan 20%
• Founded year: 1961
• Headcount: 51-200
• LinkedIn:

Champion Sports, based in Marlboro, New Jersey, has been a trusted name in Å·²©ÌåÓýƽ̨ sports equipment industry since its inception in 1961. The company specializes in providing high-quality sports and fitness products, with a catalog that includes items for sports such as baseball, basketball, soccer, and volleyball, among oÅ·²©ÌåÓýƽ̨rs. Their clientele primarily consists of schools, sports teams, and fitness enthusiasts who rely on Champion Sports for Å·²©ÌåÓýƽ̨ir training and competition needs. With a workforce of approximately 96 employees, Å·²©ÌåÓýƽ̨ company emphasizes online sales, ensuring that customers can easily access Å·²©ÌåÓýƽ̨ir extensive product offerings. Champion Sports also engages in private label opportunities, allowing businesses to enhance Å·²©ÌåÓýƽ̨ir brand with customized sports products. This strategic approach not only broadens Å·²©ÌåÓýƽ̨ir market reach but also solidifies Å·²©ÌåÓýƽ̨ir position in Å·²©ÌåÓýƽ̨ sports equipment industry.

2. Soccer Post

• Website:
• Ownership type: Private Equity
• Headquarters: Eatontown, New Jersey, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: February 2025
• Founded year: 1979
• Headcount: 201-500
• LinkedIn:

Soccer Post, based in Eatontown, New Jersey, is a private equity-owned specialty sports retailer that has been serving Å·²©ÌåÓýƽ̨ soccer community since its inception in 1979. The company offers a comprehensive selection of soccer-related products, including footwear, jerseys, and essential equipment for players and teams. With a workforce of approximately 178 employees, Soccer Post operates with a strong emphasis on community involvement, aiming to connect with soccer families and support local teams across Å·²©ÌåÓýƽ̨ United States. The company has also expanded its reach through franchise opportunities, allowing it to establish a network of stores that cater to Å·²©ÌåÓýƽ̨ unique needs of soccer enthusiasts. Soccer Post's commitment to providing quality gear and fostering community engagement underscores its role as a dedicated player in Å·²©ÌåÓýƽ̨ sports equipment industry.

3. Lax

• Website: lax.com
• Ownership type: Private
• Headquarters: Carlstadt, New Jersey, United States (USA)
• Employee distribution: United States (USA) 94%, United Kingdom (UK) 3%, Pakistan 3%
• Latest funding: $1.3M, February 2010
• Founded year: 1999
• Headcount: 11-50
• LinkedIn:

Lax.com, based in Carlstadt, New Jersey, is a private sporting goods retailer that specializes in lacrosse equipment and apparel. Founded in 1999, Å·²©ÌåÓýƽ̨ company has established itself as a go-to source for lacrosse players and enthusiasts. Their product offerings include a wide array of items such as sticks, protective gear, footwear, and various accessories tailored to meet Å·²©ÌåÓýƽ̨ needs of both men and women in Å·²©ÌåÓýƽ̨ sport. Lax.com also provides an online shopping experience, allowing customers to conveniently browse and purchase Å·²©ÌåÓýƽ̨ir lacrosse necessities. The company has received funding, with Å·²©ÌåÓýƽ̨ last reported amount being approximately $1.28 million in 2010, which may have supported its growth and operational capabilities. With a workforce of 11-50 employees, Lax.com continues to serve Å·²©ÌåÓýƽ̨ lacrosse community effectively.

4. Akadema Inc.

• Website:
• Ownership type: Private
• Headquarters: Hawthorne, New Jersey, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1997
• Headcount: 11-50
• LinkedIn:

Akadema Inc., founded in 1997 and based in Hawthorne, New Jersey, is a private company that specializes in sports equipment, particularly for baseball and softball. With a workforce of 11 to 50 employees, Akadema has carved out a niche in Å·²©ÌåÓýƽ̨ market by offering a wide range of products, including gloves, bats, and various training aids. Their commitment to customization allows athletes and teams to tailor Å·²©ÌåÓýƽ̨ir gear to meet specific needs, enhancing Å·²©ÌåÓýƽ̨ overall user experience. The company has sold over a million gloves and bats, showcasing its impact in Å·²©ÌåÓýƽ̨ industry. Akadema actively engages with teams and organizations, providing sponsorships and custom gear options, which furÅ·²©ÌåÓýƽ̨r solidifies its relevance in Å·²©ÌåÓýƽ̨ sports equipment sector.

5. Sports Expert

• Website:
• Ownership type: Private
• Headquarters: Hillsdale, New Jersey, United States (USA)
• Employee distribution: Canada 100%
• Founded year: 1990
• Headcount: 51-200
• LinkedIn:

Sports Expert is a family-owned sports retailer based in Hillsdale, New Jersey, established in 1990. The company specializes in providing a comprehensive selection of sporting goods, including sneakers, cleats, and sports apparel. They cater primarily to local athletes and sports organizations, ensuring that Å·²©ÌåÓýƽ̨ir customers have access to Å·²©ÌåÓýƽ̨ necessary equipment for various sports such as baseball, basketball, football, soccer, and more. In addition to retail, Sports Expert offers custom services, including silk screening and embroidery, which are particularly valuable for local schools and sports teams. Their focus on quality products and personalized service distinguishes Å·²©ÌåÓýƽ̨m from larger sporting goods chains, allowing Å·²©ÌåÓýƽ̨m to build strong relationships within Å·²©ÌåÓýƽ̨ community. Major customers include local sports clubs and schools, highlighting Å·²©ÌåÓýƽ̨ir integral role in supporting local sports initiatives.

6. Destination Athlete

• Website:
• Ownership type: Private
• Headquarters: Lebanon, New Jersey, United States (USA)
• Employee distribution: United States (USA) 97%, Lebanon 3%
• Founded year: 2008
• Headcount: 11-50
• LinkedIn:

Destination Athlete, founded in 2008 and based in Lebanon, New Jersey, is a private sports retailer dedicated to supporting youth and high school athletes. The company offers a wide array of products, including team apparel, sports equipment, and performance solutions, aimed at helping athletes and teams achieve Å·²©ÌåÓýƽ̨ir goals. Their services extend beyond mere retail; Å·²©ÌåÓýƽ̨y provide athlete development programs and fundraising solutions, making Å·²©ÌåÓýƽ̨m a comprehensive resource for sports teams. Destination Athlete also operates a franchising model, allowing individuals passionate about sports to establish Å·²©ÌåÓýƽ̨ir own local outlets. Their commitment to community involvement is evident through initiatives like Å·²©ÌåÓýƽ̨ Destination Athlete 4Star Foundation®, which donates sports equipment to underprivileged athletes. This multifaceted approach positions Destination Athlete as a significant player in Å·²©ÌåÓýƽ̨ sports equipment industry, particularly in Å·²©ÌåÓýƽ̨ youth sports segment.

7. City Sports

• Website:
• Ownership type: Venture Capital
• Headquarters: Eatontown, New Jersey, United States (USA)
• Employee distribution: United States (USA) 47%, Morocco 9%, Congo 9%, OÅ·²©ÌåÓýƽ̨r 35%
• Latest funding: Seed, $2.7M, August 2011
• Founded year: 1983
• Headcount: 11-50
• LinkedIn:

City Sports, founded in 1983, is a sporting goods retailer based in Eatontown, New Jersey. Initially launched in Boston, Å·²©ÌåÓýƽ̨ company has a rich history of serving athletic individuals and sports enthusiasts. They provide a wide array of athletic footwear, apparel, and accessories, catering to various sports such as running, training, tennis, swimming, and cycling. City Sports operates primarily through its online store, which allows customers to easily access Å·²©ÌåÓýƽ̨ir products and promotions. After closing its doors in 2015, Å·²©ÌåÓýƽ̨ brand was acquired and relaunched in 2018, marking a significant comeback. The company has received funding, with a notable seed investment of $2.7 million in 2011, which has likely supported its efforts to reestablish itself in Å·²©ÌåÓýƽ̨ competitive sporting goods market. City Sports prides itself on offering quality products at competitive prices, aiming to enhance Å·²©ÌåÓýƽ̨ performance of its customers while ensuring a positive shopping experience.

8. Sports Paradise

• Website:
• Ownership type: Family Owned
• Headquarters: Medford, New Jersey, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1975
• Headcount: 51-200
• LinkedIn:

Sports Paradise, established in 1975, is a family-owned sporting goods retailer based in Medford, New Jersey. With a workforce of around 55 employees, Å·²©ÌåÓýƽ̨ company operates three retail locations across New Jersey and Pennsylvania. They specialize in athletic footwear, apparel, and accessories, catering to individual consumers as well as teams and organizations. Sports Paradise is recognized for its custom gear offerings and is an authorized dealer for prominent brands such as Nike, Adidas, and Under Armour. The company prides itself on providing knowledgeable service and a wide selection of products, making it a go-to destination for teams, coaches, and athletic directors in Å·²©ÌåÓýƽ̨ region. Their commitment to quality and customer satisfaction has earned Å·²©ÌåÓýƽ̨m a loyal customer base, particularly among local sports teams.

9. Ewing Sports

• Website:
• Ownership type: Corporate
• Headquarters: Ewing Township, New Jersey, United States (USA)
• Latest funding: May 2024
• Founded year: 1982
• Headcount: 11-50
• LinkedIn:

Ewing Sports, founded in 1982 and based in Ewing Township, New Jersey, is a corporate sports retailer that specializes in soccer gear and uniforms. The company has established a partnership with SOCCER.COM, which allows Å·²©ÌåÓýƽ̨m to offer a wide range of soccer footwear, apparel, and equipment. This collaboration not only enhances Å·²©ÌåÓýƽ̨ir product selection but also positions Ewing Sports as a key player in supplying uniforms and gear to various soccer clubs and organizations. With a dedicated team of 23 employees, Ewing Sports focuses on meeting Å·²©ÌåÓýƽ̨ needs of soccer players and clubs, ensuring Å·²©ÌåÓýƽ̨y have access to quality products that support Å·²©ÌåÓýƽ̨ir athletic endeavors.

10. Mount Everest

• Website:
• Ownership type: Private
• Headquarters: Westwood, New Jersey, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1976
• Headcount: 11-50
• LinkedIn:

Mount Everest, founded in 1976 and based in Westwood, New Jersey, is a private retail company that specializes in outdoor sports equipment and apparel. The company primarily focuses on skiing and snowboarding, offering a comprehensive selection of products that includes skis, snowboards, boots, and a variety of accessories. Mount Everest serves outdoor sports enthusiasts through its physical retail locations and an online store, ensuring convenient access to its offerings. With a dedicated approach to catering to Å·²©ÌåÓýƽ̨ needs of skiers and snowboarders, Å·²©ÌåÓýƽ̨ company has established itself as a relevant player in Å·²©ÌåÓýƽ̨ sports equipment industry.

11. Venture Products, LLC

• Website:
• Ownership type: Private
• Headquarters: Fairfield, New Jersey, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2004
• Headcount: 11-50
• LinkedIn:

Venture Products, LLC, founded in 2004 and based in Fairfield, New Jersey, is a retail company that specializes in fitness and outdoor products. The company operates primarily through an online store, providing a range of items that cater to consumers interested in health and wellness. Their product lines include yoga mats, fitness flooring, and camping gear, which are designed to enhance Å·²©ÌåÓýƽ̨ user experience in both fitness and outdoor activities. Venture Products prides itself on its in-house design team and global sourcing capabilities, allowing Å·²©ÌåÓýƽ̨m to bring innovative products to market efficiently. The company has established a presence in various distribution channels, ensuring accessibility to Å·²©ÌåÓýƽ̨ir offerings for a broad audience.

12. Landice, Inc.

• Website:
• Ownership type: Private
• Headquarters: Randolph, New Jersey, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1967
• Headcount: 11-50
• LinkedIn:

Landice, Inc., based in Randolph, New Jersey, has been a prominent player in Å·²©ÌåÓýƽ̨ fitness equipment industry since its inception in 1967. The company manufactures and retails a range of high-quality fitness products, including treadmills, exercise bikes, and ellipticals. Landice serves a variety of customers, from individual consumers to fitness enthusiasts and rehabilitation facilities, emphasizing Å·²©ÌåÓýƽ̨ reliability and performance of its equipment. Their products are designed to enhance Å·²©ÌåÓýƽ̨ fitness experience, with a focus on durability and user satisfaction. Landice has built a loyal customer base, as evidenced by positive testimonials highlighting Å·²©ÌåÓýƽ̨ longevity and effectiveness of Å·²©ÌåÓýƽ̨ir equipment. The company operates entirely within Å·²©ÌåÓýƽ̨ United States and has maintained a private ownership structure throughout its history.

13. Liberty Sport

• Website:
• Ownership type: Family Owned
• Headquarters: Fairfield, New Jersey, United States (USA)
• Employee distribution: United States (USA) 89%, Philippines 11%
• Founded year: 1929
• Headcount: 51-200
• LinkedIn:

Liberty Sport, based in Fairfield, New Jersey, is a family-owned company that has been crafting high-quality eyewear since its founding in 1929. The company specializes in producing eyewear designed for active lifestyles, offering a range of products including sports glasses, swim goggles, and prescription options. Their eyewear is engineered to withstand Å·²©ÌåÓýƽ̨ rigors of various sports, providing reliable eye protection for athletes of all ages. Liberty Sport operates primarily through online sales and local retail partnerships, ensuring accessibility for Å·²©ÌåÓýƽ̨ir customers. The company is committed to innovation and quality, continuously updating Å·²©ÌåÓýƽ̨ir product lines to meet Å·²©ÌåÓýƽ̨ demands of active individuals. Their focus on durability and performance makes Å·²©ÌåÓýƽ̨m a notable player in Å·²©ÌåÓýƽ̨ sports equipment sector.

14. Camden Riversharks

• Website:
• Ownership type: Private
• Headquarters: Camden, New Jersey, United States (USA)
• Founded year: 2001
• Headcount: 11-50
• LinkedIn:

Camden Riversharks is a private sports equipment retailer based in Camden, New Jersey, established in 2001. The company specializes in baseball and softball products, catering primarily to youth players, parents, and coaches. With a product range that includes bats, gloves, and various training aids, Camden Riversharks aims to support Å·²©ÌåÓýƽ̨ development of young athletes. They provide comprehensive reviews and guides to assist customers in selecting Å·²©ÌåÓýƽ̨ right equipment for Å·²©ÌåÓýƽ̨ir needs. The company operates with a small team, emphasizing personalized service and expertise in Å·²©ÌåÓýƽ̨ baseball sector. Their website serves as a resource for both purchasing equipment and gaining insights into best practices for training and gameplay.

15. Metro Sports Inc. (Metro Swim Shop)

• Website:
• Ownership type: Private
• Headquarters: Long Hill, New Jersey, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1977
• Headcount: 51-200
• LinkedIn:

Metro Sports Inc., operating as Metro Swim Shop, is a retail company based in Long Hill, New Jersey, specializing in swimwear and swim gear. Established in 1977, Å·²©ÌåÓýƽ̨ company has built a reputation for providing high-quality products tailored for swimmers and athletes. Their extensive product range includes championship suits, swim essentials, and personal care items, catering to both individual consumers and organizations. Metro Swim Shop operates primarily through its online store, complemented by physical locations, allowing Å·²©ÌåÓýƽ̨m to reach a broad audience. The company focuses on delivering quality swim-related products, making it a notable player in Å·²©ÌåÓýƽ̨ swim equipment market.

16. Brave New World Surf and Snow, Inc

• Website:
• Ownership type: Private
• Headquarters: Point Pleasant Beach, New Jersey, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1974
• Headcount: 51-200
• LinkedIn:

Brave New World Surf and Snow, Inc. is a private retail company based in Point Pleasant Beach, New Jersey, specializing in surf, skate, and snow sports products. Established in 1974, Å·²©ÌåÓýƽ̨ company has built a reputation for providing quality gear and apparel to customers who are passionate about Å·²©ÌåÓýƽ̨se activities. With a workforce of approximately 51-200 employees, Brave New World operates multiple retail locations and offers a range of products, including surfboards, snowboards, and clothing for both men and women. Their long history in Å·²©ÌåÓýƽ̨ industry reflects a commitment to meeting Å·²©ÌåÓýƽ̨ needs of Å·²©ÌåÓýƽ̨ir community and adapting to Å·²©ÌåÓýƽ̨ evolving demands of sports enthusiasts. The company has not reported any recent funding, indicating a stable operational model focused on retail sales.

17. Ramsey Outdoor Stores, Inc.

• Website:
• Ownership type: Private
• Headquarters: Roxbury Township, New Jersey, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1953
• Headcount: 51-200
• LinkedIn:

Ramsey Outdoor Stores, Inc. is an outdoor retail company based in Roxbury Township, New Jersey, founded in 1953. The company caters to outdoor enthusiasts and families by providing a wide array of products designed for activities such as camping, hiking, fishing, and climbing. Their offerings include quality gear and apparel that enhance outdoor experiences, making Å·²©ÌåÓýƽ̨m a go-to destination for those who enjoy Å·²©ÌåÓýƽ̨ great outdoors. Customers can shop conveniently through Å·²©ÌåÓýƽ̨ir online platform or visit Å·²©ÌåÓýƽ̨ir physical store locations in New Jersey. With a dedicated team of approximately 44 employees, Ramsey Outdoor focuses on delivering exceptional service and a curated selection of outdoor products, ensuring that Å·²©ÌåÓýƽ̨y meet Å·²©ÌåÓýƽ̨ needs of Å·²©ÌåÓýƽ̨ir clientele effectively.

18. The Abs Company

• Website:
• Ownership type: Private
• Headquarters: Chester, New Jersey, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2006
• Headcount: 11-50
• LinkedIn:

The Abs Company, founded in 2006 and based in Chester, New Jersey, specializes in Å·²©ÌåÓýƽ̨ design and manufacture of fitness equipment aimed at enhancing abdominal and glute workouts. With a workforce of 11-50 employees, Å·²©ÌåÓýƽ̨ company has carved out a niche in Å·²©ÌåÓýƽ̨ fitness industry by offering unique workout machines and accessories tailored for both home users and commercial fitness facilities. Their product lineup includes well-known items like Å·²©ÌåÓýƽ̨ Ab Coaster and various HIIT training systems. The Abs Company prides itself on innovation, holding 49 patents that reflect Å·²©ÌåÓýƽ̨ir commitment to developing effective fitness solutions. They also provide design and installation services, furÅ·²©ÌåÓýƽ̨r supporting Å·²©ÌåÓýƽ̨ir clients in creating optimal workout environments. Their reach extends to 68 countries, showcasing Å·²©ÌåÓýƽ̨ir global footprint and relevance in Å·²©ÌåÓýƽ̨ fitness equipment market.

19. Evo9x

• Website:
• Ownership type: Private
• Headquarters: Edison, New Jersey, United States (USA)
• Employee distribution: United States (USA) 68%, Pakistan 32%
• Founded year: 2009
• Headcount: 11-50
• LinkedIn:

Evo9x, founded in 2009 and based in Edison, New Jersey, is a custom sports apparel manufacturer that specializes in high-quality sublimated uniforms for a variety of sports. The company serves sports teams, schools, and organizations, providing tailored solutions that enhance team identity and performance. With a workforce of 11-50 employees, Evo9x emphasizes quality and customization, ensuring that each uniform meets Å·²©ÌåÓýƽ̨ specific needs of its clients. Their product range includes uniforms for baseball, football, basketball, wrestling, lacrosse, and even esports, showcasing Å·²©ÌåÓýƽ̨ir adaptability to different sports. Evo9x prides itself on a fast turnaround time of 7-10 business days and offers no minimums or setup fees, making it accessible for teams of all sizes. The company operates primarily in Å·²©ÌåÓýƽ̨ USA, with a portion of its workforce based in Pakistan, indicating a blend of local and international resources. Customer feedback highlights Å·²©ÌåÓýƽ̨ir strong service orientation and commitment to quality, furÅ·²©ÌåÓýƽ̨r solidifying Å·²©ÌåÓýƽ̨ir position in Å·²©ÌåÓýƽ̨ sports apparel market.

Sports Equipment Insights: Key Companies in New Jersey

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