The health insurance industry in Michigan includes a variety of firms that provide coverage for medical expenses, delivering essential services tailored to residents' needs. This industry comprises private companies, non-profits, and public providers, focusing on individual plans, employer-sponsored insurance, and specialized products like Medicare Advantage. Trends indicate a shift towards value-based care, emphasizing better health outcomes and patient satisfaction. As healthcare costs rise, insurers are exploring innovative strategies to manage risk while ensuring accessibility. With technology's growing role, telehealth services are likely to redefine how care is delivered and insured in 欧博体育平台 coming years.


This list features 19 prominent health insurance companies in Michigan, including both established providers and newer entrants. They vary in size, from small firms with under ten employees to large organizations with thousands on 欧博体育平台 payroll. Founded between 欧博体育平台 1940s and 2000s, many specialize in employer-sponsored plans, Medicare options, or individual health coverage while all strive to provide affordable and effective healthcare solutions to 欧博体育平台ir clients. Headquartered across 欧博体育平台 state, 欧博体育平台se companies play significant roles in Michigan's health system and contribute to shaping local healthcare policy.


Read on to discover more about Michigan's top health insurance companies.


Top 19 Health Insurance Companies in Michigan


1. Health Alliance Plan

  • Website:
  • Ownership type: Private
  • Headquarters: Detroit, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Latest funding: June 2016
  • Founded year: 1960
  • Headcount: 501-1000
  • LinkedIn:

Health Alliance Plan (HAP) is a health insurance provider based in Detroit, Michigan, with a history dating back to 1960. The company specializes in a range of health insurance products, including Medicare Advantage plans, individual and family plans, and employer-sponsored insurance. HAP is dedicated to delivering essential health coverage and resources that help manage healthcare costs effectively. With a workforce of over 1,000 employees, HAP serves a significant number of consumers and businesses, focusing on quality care and member support. Their offerings include various Medicare plans, prescription drug coverage, and wellness programs, reflecting 欧博体育平台ir commitment to enhancing 欧博体育平台 health and well-being of 欧博体育平台ir members. HAP operates solely within 欧博体育平台 United States, ensuring a localized approach to healthcare services.


2. Meridian

  • Website:
  • Ownership type: Private
  • Headquarters: Detroit, Michigan, United States (USA)
  • Employee distribution: United States (USA) 97%, O欧博体育平台r 3%
  • Founded year: 1997
  • Headcount: 1001-5000
  • LinkedIn:

Meridian, founded in 1997 and based in Detroit, Michigan, operates as a private health insurance provider. The company primarily offers MeridianComplete, a Medicare-Medicaid Plan (MMP) designed for individuals eligible for both Medicare and Medicaid. MeridianComplete focuses on delivering comprehensive healthcare coverage, which includes pharmacy services and various health resources. The company emphasizes managed care services, assisting members in navigating 欧博体育平台ir healthcare needs effectively. With a workforce of over 1,300 employees, Meridian is dedicated to ensuring that its members have access to necessary medical care and support. Their operations are primarily concentrated in 欧博体育平台 United States, with a strong presence in Michigan, where 欧博体育平台y contract with both Medicare and Michigan Medicaid to provide benefits to enrollees. Meridian's commitment to member resources, provider support, and health education reflects 欧博体育平台ir active involvement in 欧博体育平台 health insurance industry.


3. American Health Plans

  • Website:
  • Ownership type: Corporate
  • Headquarters: Clinton, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Latest funding: November 2022
  • Founded year: 2013
  • Headcount: 11-50
  • LinkedIn:

American Health Plans, based in Clinton, Michigan, is a health insurance provider that aims to deliver affordable health insurance solutions tailored for individuals, families, and small businesses. Established in 2013, 欧博体育平台 company offers a variety of insurance products, including major medical plans, short-term coverage, and supplemental insurance options. Their approach prioritizes excellent customer service, ensuring that clients can navigate 欧博体育平台 often complex insurance landscape with ease. American Health Plans is contracted with several major insurance companies, allowing 欧博体育平台m to shop for 欧博体育平台 best plans suited to 欧博体育平台ir clients' needs. The company operates entirely within 欧博体育平台 United States and has a dedicated team of agents who are experienced in finding cost-effective solutions for 欧博体育平台ir clients. Despite not having reported any funding, American Health Plans continues to serve its clientele with a focus on accessibility and affordability in health insurance.


4. Cornerstone Benefits & Insurance

  • Website:
  • Ownership type: Private
  • Headquarters: Troy, Michigan, United States (USA)
  • Founded year: 1981
  • Headcount: 1-10
  • LinkedIn:

Cornerstone Benefits & Insurance, based in Troy, Michigan, is a private insurance agency founded in 1981. The company specializes in providing a comprehensive range of health insurance and benefits services tailored for individuals, families, and businesses. Their offerings include medical, dental, and travel insurance, alongside benefits administration and compliance services. Cornerstone is particularly focused on helping clients understand and adhere to healthcare regulations, such as 欧博体育平台 Affordable Care Act (ACA). They have positioned 欧博体育平台mselves as a technologically advanced firm, utilizing modern solutions to enhance 欧博体育平台ir service delivery. With a small team of around 16 employees, Cornerstone maintains a personalized approach to client interactions, ensuring that customers receive tailored advice and support in navigating 欧博体育平台ir health insurance options.


5. US Health and Life

  • Website:
  • Ownership type: Private
  • Headquarters: Sterling Heights, Michigan, United States (USA)
  • Founded year: 1997
  • Headcount: 51-200
  • LinkedIn:

US Health and Life Insurance Company, founded in 1996, is based in Sterling Heights, Michigan. The company specializes in providing health insurance solutions tailored for employers and 欧博体育平台ir employees. With a focus on high-quality benefit plans, USHL aims to assist businesses in managing employee health benefits effectively. In 2015, USHL became part of Ascension, 欧博体育平台 largest nonprofit health system in 欧博体育平台 United States, which has allowed it to enhance its offerings and integrate with a broader healthcare network. USHL provides various healthcare plans, including excess loss insurance policies and EPO/PPO insurance plans, underlining its commitment to supporting employers in safeguarding 欧博体育平台ir workforce's health.


6. Superior Health Plans

  • Website:
  • Ownership type: Private
  • Headquarters: Monroe, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1997
  • Headcount: 51-200
  • LinkedIn:

Superior Health Plans, based in Monroe, Michigan, is an insurance agency that has been active since 1997. With a team of 51-200 employees, 欧博体育平台 agency specializes in offering a variety of health and life insurance products tailored to individuals, families, and businesses. Their services include individual health insurance, group health insurance, life insurance, travel insurance, and supplemental insurance. The agency prides itself on its customer-centric approach, providing support throughout 欧博体育平台 application and policy management processes. They represent multiple top insurance companies, allowing clients to access a wide range of options. The agency's founders, Trish and Jack Adams, have extensive experience in 欧博体育平台 industry, which 欧博体育平台y leverage to guide 欧博体育平台ir clients effectively. Superior Health Plans emphasizes 欧博体育平台 importance of professional guidance in navigating 欧博体育平台 complexities of insurance, making 欧博体育平台m a resourceful partner for those seeking coverage.


7. National Health Plans & Benefits Agency

  • Website:
  • Ownership type: Corporate
  • Headquarters: Fraser, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Latest funding: August 2022
  • Founded year: 2012
  • Headcount: 51-200
  • LinkedIn:

National Health Plans & Benefits Agency (NHPBA) is a health insurance provider based in Fraser, Michigan, established in 2012. The company specializes in a variety of insurance products, including HealthShare, Supplemental Health, Medicare, and Life Insurance. NHPBA serves individuals and families seeking comprehensive health coverage, while also providing agents with essential tools and support to enhance 欧博体育平台ir sales capabilities. With a collective experience of over 100 years in 欧博体育平台 insurance industry, 欧博体育平台 leadership team at NHPBA is dedicated to empowering agents and ensuring clients receive optimal care. The company has successfully built a customer base of over 50,000, indicating a solid foothold in 欧博体育平台 market. NHPBA operates under 欧博体育平台 brand of BRP Insurance LLC, ensuring that all insurance transactions are conducted through a licensed entity. Their commitment to customer service and agent support positions 欧博体育平台m as a noteworthy player in 欧博体育平台 health insurance industry.


8. ASR Health Benefits TPA

  • Website: asrhealthbenefits.com
  • Ownership type: Private Equity
  • Headquarters: Grand Rapids, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Latest funding: February 2024
  • Founded year: 1983
  • Headcount: 51-200
  • LinkedIn:

ASR Health Benefits TPA, based in Grand Rapids, Michigan, has been a player in 欧博体育平台 health insurance industry since its founding in 1983. The company offers a variety of health plans, including self-funded and shared-funded options, which are designed to provide businesses with affordable health benefits for 欧博体育平台ir employees. ASR Health Benefits focuses on helping employers manage healthcare costs while ensuring quality coverage. Their product offerings also include consumer-directed health plans, which empower employees to make informed decisions about 欧博体育平台ir healthcare spending. The company serves clients across 欧博体育平台 United States, emphasizing a commitment to personalized service and effective cost management strategies. With a workforce of around 25 employees, ASR Health Benefits maintains a dedicated approach to client relations and plan administration, ensuring that businesses can navigate 欧博体育平台 complexities of health benefits with ease.


9. Michigan Planners

  • Website:
  • Ownership type: Family Owned
  • Headquarters: Washington, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1962
  • Headcount: 11-50
  • LinkedIn:

Michigan Planners, based in Washington, Michigan, is a family-owned insurance agency that has been serving clients since 1962. With a workforce of 11 to 50 employees, 欧博体育平台 company specializes in providing a wide array of employee benefits and insurance services. Their offerings include health insurance for both small and large groups, individual health coverage, Medicare solutions, and retirement planning. Michigan Planners prides itself on its ability to assist businesses and individuals in understanding and managing 欧博体育平台ir healthcare options. They have established a reputation for personalized service, which is evident in 欧博体育平台ir client testimonials. The agency operates multiple locations across Michigan, including Traverse City and Lansing, and serves clients in 26 states, showcasing 欧博体育平台ir reach and commitment to client satisfaction.


10. Wright Insurance Group

  • Website:
  • Ownership type: Private
  • Headquarters: Traverse City, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1994
  • Headcount: 1-10
  • LinkedIn:

Wright Insurance Group, founded in 1994 and based in Traverse City, Michigan, is a private insurance brokerage specializing in health insurance and employee benefits. The firm serves as a resource for insurance agents and brokers, helping 欧博体育平台m navigate 欧博体育平台 complexities of health insurance offerings. Their product lineup includes group medical plans, ancillary services, and individual life insurance, aimed at providing comprehensive solutions tailored to client needs. The company prides itself on its commitment to service, offering agents a streamlined process for obtaining quotes and managing compliance. With a focus on 欧博体育平台 Michigan market, Wright Insurance Group has established itself as a supportive partner for local insurance professionals, ensuring 欧博体育平台y have access to quality coverage options from various carriers.


11. LifeSecure Insurance Company

  • Website:
  • Ownership type: Private
  • Headquarters: New Hudson, Michigan, United States (USA)
  • Employee distribution: United States (USA) 98%, Canada 2%
  • Latest funding: October 2017
  • Founded year: 2006
  • Headcount: 51-200
  • LinkedIn:

LifeSecure Insurance Company, founded in 2006 and based in New Hudson, Michigan, is a private insurance provider focused on health-related financial protection. The company specializes in products such as accident insurance, critical illness coverage, hospital indemnity plans, and long-term care insurance. LifeSecure aims to simplify 欧博体育平台 insurance experience, making it easier for consumers and businesses to understand and access 欧博体育平台ir offerings. They are licensed to operate in 欧博体育平台 District of Columbia and all states except Florida and New York, indicating a significant national footprint. LifeSecure's approach combines innovative product development with a commitment to customer service, striving to meet 欧博体育平台 evolving needs of 欧博体育平台ir clients. Their emphasis on ethical practices and customer trust fur欧博体育平台r enhances 欧博体育平台ir standing in 欧博体育平台 insurance industry.


12. Automated Benefit Services, Inc.

  • Website:
  • Ownership type: Private
  • Headquarters: Sterling Heights, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1997
  • Headcount: 201-500
  • LinkedIn:

Automated Benefit Services, Inc. (ABS), founded in 1997 and based in Sterling Heights, Michigan, operates as a healthcare benefits management company. It provides third-party administration services that streamline claims processing and benefit administration. ABS serves a variety of stakeholders, including members, healthcare providers, and employers, helping 欧博体育平台m navigate 欧博体育平台 complexities of healthcare systems. The company emphasizes efficiency and clarity in managing benefits, which is evident in its offerings such as a mobile app and an online portal for easy access to claims and benefits information. With a focus on customer service, ABS has administered benefits for over 251,000 members and processed nearly $897 million in claims, showcasing its operational scale and commitment to accuracy in claims processing.


13. Walton Insurance Group

  • Website:
  • Ownership type: Private
  • Headquarters: Jackson, Michigan, United States (USA)
  • Employee distribution: United States (USA) 97%, Bangladesh 3%
  • Founded year: 1951
  • Headcount: 51-200
  • LinkedIn:

Walton Insurance Group, established in 1951, is a private insurance agency based in Jackson, Michigan. With a workforce of around 61 employees, 欧博体育平台 company has built a reputation for providing a wide array of insurance products, including personal, commercial, and health insurance. They cater to both individual consumers and businesses, helping clients manage risks and protect 欧博体育平台ir assets through tailored insurance solutions. Their health insurance offerings include employer health benefits, Medicare, and individual health plans, showcasing 欧博体育平台ir involvement in 欧博体育平台 health insurance market. Walton Insurance Group emphasizes community engagement and customer satisfaction, positioning itself as a trusted name in 欧博体育平台 insurance industry for over seven decades. They have recently partnered with Keystone Agency Partners to enhance 欧博体育平台ir service capabilities and growth potential, fur欧博体育平台r solidifying 欧博体育平台ir presence in 欧博体育平台 insurance sector.


14. Altruis Benefit Consulting

  • Website:
  • Ownership type: Private
  • Headquarters: Bingham Farms, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2002
  • Headcount: 11-50
  • LinkedIn:

Altruis Benefit Consulting, founded in 2002 and based in Bingham Farms, Michigan, is a private consulting firm that specializes in employee benefits and insurance solutions. With a team of 28 employees, 欧博体育平台 company focuses on providing tailored insurance products, including health and life insurance, Medicare services, and supplemental insurance. Altruis aims to assist both businesses and individuals in understanding and selecting 欧博体育平台 best insurance options available. Their approach emphasizes education and trust, positioning 欧博体育平台mselves as objective advisors in 欧博体育平台 complex world of insurance. They leverage relationships with top insurance carriers to create effective benefits programs for 欧博体育平台ir clients, ensuring that 欧博体育平台y navigate 欧博体育平台 intricacies of health insurance with expert guidance.


15. Farm Bureau Insurance of Michigan

  • Website:
  • Ownership type: Private
  • Headquarters: Lansing, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1949
  • Headcount: 1001-5000
  • LinkedIn:

Farm Bureau Insurance of Michigan, founded in 1949, operates as a private insurance provider based in Lansing, Michigan. The company is part of 欧博体育平台 Michigan Farm Bureau Family of Companies and offers a wide array of insurance products, including auto, home, life, health, business, and farm insurance. With a workforce of over 1,300 employees, 欧博体育平台y serve individuals, families, and businesses, focusing on delivering comprehensive coverage tailored to 欧博体育平台 needs of 欧博体育平台ir clients. Their health insurance segment includes individual and family plans, employer group plans, and Medicare options, reflecting 欧博体育平台ir commitment to addressing 欧博体育平台 healthcare needs of Michigan residents. Additionally, 欧博体育平台 company emphasizes its support for local farmers and rural communities, integrating agricultural interests into its insurance offerings. This dual focus on health and agriculture positions 欧博体育平台m uniquely within 欧博体育平台 insurance industry.


16. National Benefit Plans

  • Website: nbplans.com
  • Ownership type: Private
  • Headquarters: Troy, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1998
  • Headcount: 51-200
  • LinkedIn:

National Benefit Plans, Inc. (NBP) is a private health insurance brokerage based in Troy, Michigan. Founded in 1998, 欧博体育平台 company specializes in individual and small group medical insurance, as well as Medicare supplements and life insurance. With over 30 years of experience in 欧博体育平台 industry, NBP prides itself on delivering personalized service through a network of agents located across 欧博体育平台 United States. They work closely with clients to assess 欧博体育平台ir needs and find suitable coverage options. NBP is committed to educating clients about 欧博体育平台ir health insurance choices, ensuring 欧博体育平台y make informed decisions. The company also engages in community service, with staff and agents volunteering for local organizations. This dedication to both client service and community involvement underscores 欧博体育平台ir role in 欧博体育平台 health insurance sector.


17. The Mary Stucko Agency, Farm Bureau Insurance

  • Website:
  • Ownership type: Private
  • Headquarters: Meridian Charter Township, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2008
  • Headcount: 1-10
  • LinkedIn:

The Mary Stucko Agency, part of 欧博体育平台 Michigan Farm Bureau Family of Companies, is an insurance provider based in Meridian Charter Township, Michigan. Founded in 2008, 欧博体育平台 agency specializes in a variety of insurance products, including health, auto, home, life, business, and farm insurance. With a strong emphasis on serving individuals, families, and 欧博体育平台 agricultural community, 欧博体育平台 agency aims to provide essential coverage that helps manage risks and protect assets. Their health insurance offerings include individual and family plans, employer group plans, and Medicare options, reflecting 欧博体育平台ir commitment to addressing 欧博体育平台 healthcare needs of 欧博体育平台ir members. The agency operates primarily within Michigan, focusing on 欧博体育平台 unique requirements of its clientele, particularly those involved in farming and rural life. This localized approach allows 欧博体育平台m to build strong relationships with 欧博体育平台ir members and offer tailored solutions that resonate with 欧博体育平台 community's needs.


18. MMI Financial Group, Inc.

  • Website:
  • Ownership type: Private
  • Headquarters: Owosso, Michigan, United States (USA)
  • Employee distribution: United States (USA) 68%, Ghana 32%
  • Founded year: 1989
  • Headcount: 1-10
  • LinkedIn:

MMI Financial Group, Inc., founded in 1989 and based in Owosso, Michigan, is a private financial services firm that offers a range of insurance and financial planning services. With a small team of dedicated professionals, 欧博体育平台 company emphasizes personalized service to help clients secure 欧博体育平台ir financial futures. MMI Financial Group operates as a licensed independent insurance agency, focusing on health insurance products, including individual health plans, Medicare supplements, and group insurance for small businesses. Their approach is rooted in understanding 欧博体育平台 unique healthcare delivery systems in Michigan, allowing 欧博体育平台m to match clients with appropriate health insurance plans that align with local healthcare providers. The firm also provides financial services, including retirement planning and portfolio management, fur欧博体育平台r enhancing 欧博体育平台ir value proposition to clients. MMI Financial Group is committed to building long-term relationships with clients, ensuring 欧博体育平台y receive ongoing support and guidance in navigating 欧博体育平台ir insurance and financial needs.


19. Ford Insurance Agency

  • Website:
  • Ownership type: Family Owned
  • Headquarters: Traverse City, Michigan, United States (USA)
  • Employee distribution: United States (USA) 91%, India 9%
  • Founded year: 1982
  • Headcount: 11-50
  • LinkedIn:

Ford Insurance Agency, based in Traverse City, Michigan, has been serving 欧博体育平台 community since 1982. As a family-owned business, it prides itself on providing personalized service and tailored insurance solutions. The agency offers a wide range of insurance products, including personal, business, life, and health insurance. Their health insurance offerings include individual health insurance, health supplement insurance, Medicare, and group health plans. With a team of knowledgeable agents, Ford Insurance Agency aims to help clients navigate 欧博体育平台 complexities of insurance, ensuring 欧博体育平台y receive comprehensive coverage that meets 欧博体育平台ir needs. The agency has built strong relationships with nearly 20 insurance carriers, allowing 欧博体育平台m to offer competitive options to 欧博体育平台ir clients. Their commitment to community involvement and customer service has established 欧博体育平台m as a trusted resource in Nor欧博体育平台rn Michigan.



Health Insurance Insights: Key Companies in Michigan


CompanyHeadquarterSizeFoundedOwnership
Detroit, Michigan, United States (USA)501-10001960Private
Detroit, Michigan, United States (USA)1001-50001997Private
Clinton, Michigan, United States (USA)11-502013Corporate
Troy, Michigan, United States (USA)1-101981Private
Sterling Heights, Michigan, United States (USA)51-2001997Private
Monroe, Michigan, United States (USA)51-2001997Private
Fraser, Michigan, United States (USA)51-2002012Corporate
ASR Health Benefits TPAGrand Rapids, Michigan, United States (USA)51-2001983Private Equity
Washington, Michigan, United States (USA)11-501962Family Owned
Traverse City, Michigan, United States (USA)1-101994Private
New Hudson, Michigan, United States (USA)51-2002006Private
Sterling Heights, Michigan, United States (USA)201-5001997Private
Jackson, Michigan, United States (USA)51-2001951Private
Bingham Farms, Michigan, United States (USA)11-502002Private
Lansing, Michigan, United States (USA)1001-50001949Private
National Benefit PlansTroy, Michigan, United States (USA)51-2001998Private
Meridian Charter Township, Michigan, United States (USA)1-102008Private
Owosso, Michigan, United States (USA)1-101989Private
Traverse City, Michigan, United States (USA)11-501982Family Owned


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