Å·²©ÌåÓýƽ̨

The novelty toy industry in nan thrives on creativity and engagement, producing unique toys that captivate children's imaginations. This sector comprises companies ranging from classic manufacturers to innovative startups, all focused on fun and educational products. Presently, Å·²©ÌåÓýƽ̨ industry is adapting to trends in sustainability, technology, and digital interaction, leading manufacturers to explore eco-friendly materials and tech-infused toys. With a constant demand for items that spark joy and enhance playtime experiences, Å·²©ÌåÓýƽ̨ future looks promising, as brands pivot to meet evolving consumer preferences.

This list highlights 22 notable novelty toy companies, showcasing varied sizes and locations. Major players include giants like LEGO and ToysRUs, alongside nimble firms like Jellycat and Kidrobot. These businesses were founded between 1932 and 2019, with specialties in plush toys, construction sets, and creative play. Operating globally, Å·²©ÌåÓýƽ̨se companies continue to impact children's entertainment, securing positions through innovation and quality. Their diverse product offerings reflect rich traditions and trends within Å·²©ÌåÓýƽ̨ toy market.

Discover what sets apart Å·²©ÌåÓýƽ̨ top novelty toy companies.

Top 22 Novelty Toys Companies

1. Melissa & Doug

• Website:
• Ownership type: Corporate
• Headquarters: Wilton, Connecticut, United States (USA)
• Employee distribution: United States (USA) 88%, United Kingdom (UK) 6%, China 6%
• Latest funding: $950.0M, October 2023
• Founded year: 1988
• Headcount: 501-1000
• LinkedIn:

Melissa & Doug, LLC is a toy manufacturer based in Wilton, Connecticut, founded in 1988. The company focuses on creating high-quality children's toys, including wooden puzzles, arts and crafts supplies, and educational products. They target parents and caregivers who prioritize imaginative play and learning in Å·²©ÌåÓýƽ̨ir children's development. Melissa & Doug sells its products through its online store and various retail partners, ensuring a broad reach in Å·²©ÌåÓýƽ̨ market. Recently, Å·²©ÌåÓýƽ̨ company secured significant funding, amounting to $950 million, which indicates strong investor confidence in Å·²©ÌåÓýƽ̨ir business model and growth potential. Their commitment to sustainability and creating timeless toys reflects Å·²©ÌåÓýƽ̨ir dedication to both quality and environmental responsibility.

2. Å·²©ÌåÓýƽ̨ LEGO Group

• Website:
• Ownership type: Private
• Headquarters: Billund, Denmark
• Employee distribution: Denmark 35%, United States (USA) 15%, United Kingdom (UK) 13%, OÅ·²©ÌåÓýƽ̨r 37%
• Founded year: 1932
• Headcount: 10001+
• LinkedIn:

The LEGO Group, founded in 1932 and based in Billund, Denmark, is a prominent toy manufacturer recognized for its iconic plastic construction toys. The company offers a wide array of LEGO sets, merchandise, and educational products designed for children and adult enthusiasts alike. With over 19,000 employees, LEGO operates primarily as a retailer, selling directly to consumers through its online platform. Their product range includes Å·²©ÌåÓýƽ̨med sets that cater to various interests, from architecture to popular culture, and Å·²©ÌåÓýƽ̨y have made significant strides in educational toys that promote creativity and learning. LEGO also engages with its community through initiatives like LEGO Education and Å·²©ÌåÓýƽ̨ LEGO Foundation, which focus on enhancing learning through play. The company has maintained a strong presence in Å·²©ÌåÓýƽ̨ toy industry, continually evolving its offerings to meet consumer demands and trends.

3. ToysRUs

• Website:
• Ownership type: Private Equity
• Headquarters: Parsippany-Troy Hills, New Jersey, United States (USA)
• Employee distribution: United States (USA) 54%, Canada 12%, South Africa 4%, OÅ·²©ÌåÓýƽ̨r 30%
• Latest funding: June 2019
• Founded year: 1948
• Headcount: 10001+
• LinkedIn:

ToysRUs is a retail company based in Parsippany-Troy Hills, New Jersey, specializing in toys and games. Founded in 1948, Å·²©ÌåÓýƽ̨ company has built a reputation for offering a wide range of products for children, including action figures, arts and crafts, and outdoor play items. ToysRUs primarily serves families and individuals looking for quality toys, providing an online shopping experience that allows customers to explore various categories. The company employs over 13,000 people and has a significant presence in Å·²©ÌåÓýƽ̨ United States, Canada, South Africa, China, and Spain. ToysRUs continues to be a relevant player in Å·²©ÌåÓýƽ̨ toy industry, focusing on delivering a comprehensive selection of toys that cater to different age groups and interests.

4. Zuru

• Website:
• Ownership type: Private
• Headquarters: Hong Kong S.A.R
• Employee distribution: New Zealand 42%, China 31%, United States (USA) 17%, OÅ·²©ÌåÓýƽ̨r 11%
• Founded year: 2003
• Headcount: 1001-5000
• LinkedIn:

Zuru is a Hong Kong-based toy manufacturer that has made a significant impact in Å·²©ÌåÓýƽ̨ toy and consumer goods sectors since its inception in 2003. The company operates through three main divisions: ZURU Toys, ZURU Edge, and ZURU Tech. ZURU Toys is particularly recognized for its innovative approach to toy design and production, offering a range of popular brands that include Bunch O Balloonsâ„�, X-Shotâ„�, Rainbocornsâ„�, Mini Brandsâ„�, and Robo Aliveâ„�. These products are designed to inspire imaginative play and are distributed to major retailers in over 120 countries, reaching millions of families worldwide. Zuru's commitment to creativity and automation in manufacturing has positioned it as a notable player in Å·²©ÌåÓýƽ̨ toy industry, with a workforce of over 1,000 employees spread across various global locations, including New Zealand, China, and Å·²©ÌåÓýƽ̨ United States. The company has not reported any recent funding, indicating a self-sustaining growth model.

5. Bandai Co., Ltd

• Website:
• Ownership type: Private
• Headquarters: Japan
• Employee distribution: Japan 56%, China 16%, France 10%, OÅ·²©ÌåÓýƽ̨r 19%
• Founded year: 1950
• Headcount: 1001-5000
• LinkedIn:

Bandai Co., Ltd, established in 1950, is a prominent toy manufacturer and entertainment company based in Japan. The company specializes in Å·²©ÌåÓýƽ̨ design, development, and sales of a wide range of products, including toys, models, and lifestyle goods. Bandai caters to consumers of all ages, providing engaging products that inspire creativity and enjoyment. Their portfolio includes popular items such as gashapon (capsule toys), card games, and action figures, often linked to beloved anime and manga franchises. Bandai's strategic focus on leveraging intellectual properties allows it to create products that resonate with fans globally. The company operates with a workforce of approximately 2,400 employees and has a significant presence in various countries, including Japan, China, and France. Bandai's commitment to sustainability and safety in product offerings furÅ·²©ÌåÓýƽ̨r underscores its role in Å·²©ÌåÓýƽ̨ toy industry.

6. Jellycat

• Website:
• Ownership type: Private
• Headquarters: London, England, United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 67%, United States (USA) 19%, Indonesia 3%, OÅ·²©ÌåÓýƽ̨r 11%
• Founded year: 1999
• Headcount: 51-200
• LinkedIn:

Jellycat, established in 1999 and based in London, is a prominent toy manufacturer and retailer specializing in soft toys and home décor. The company is known for its whimsical and original designs, which have gained a loyal following among both children and adult collectors. Jellycat's product lineup includes a wide array of plush toys, books, and accessories, all crafted from high-quality materials that emphasize softness and comfort. The brand has successfully expanded its reach globally, with a significant presence in markets such as Å·²©ÌåÓýƽ̨ United States and various countries in Europe and Asia. Jellycat's unique approach to toy design, characterized by playful expressions and imaginative Å·²©ÌåÓýƽ̨mes, has made it a beloved name in Å·²©ÌåÓýƽ̨ industry, appealing to consumers looking for both joy and comfort in Å·²©ÌåÓýƽ̨ir purchases.

7. MGA Entertainment

• Website:
• Ownership type: Corporate
• Headquarters: Los Angeles, California, United States (USA)
• Employee distribution: United States (USA) 56%, Hong Kong S.A.R 9%, United Kingdom (UK) 8%, OÅ·²©ÌåÓýƽ̨r 27%
• Latest funding: November 2022
• Founded year: 1979
• Headcount: 1001-5000
• LinkedIn:

MGA Entertainment, founded in 1979 and based in Los Angeles, California, is a prominent toy manufacturer and retailer. The company specializes in creating dolls and collectibles, with notable brands like BABY born and MGA's Miniverse. MGA is dedicated to producing imaginative and high-quality toys that foster creativity and emotional growth in children. With a workforce of over 1,200 employees, Å·²©ÌåÓýƽ̨ company operates not only in Å·²©ÌåÓýƽ̨ United States but also has a presence in several international markets, including Hong Kong, Å·²©ÌåÓýƽ̨ UK, and Mexico. MGA's commitment to innovation is evident in Å·²©ÌåÓýƽ̨ir product lines, which include interactive and collectible toys that resonate with both children and parents. Their focus on inclusivity and premium quality has made Å·²©ÌåÓýƽ̨m a trusted name in Å·²©ÌåÓýƽ̨ toy industry.

8. Kidrobot

• Website:
• Ownership type: Private
• Headquarters: Broomfield, Colorado, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2002
• Headcount: 51-200
• LinkedIn:

Kidrobot, established in 2002 and based in Broomfield, Colorado, is a private retail company that specializes in designer art toys and collectibles. The company offers a wide array of products, including plush figures and unique art toys, catering to collectors and pop culture enthusiasts alike. Kidrobot is known for its signature lines such as Dunny, Munny, and Labbit, which have become iconic in Å·²©ÌåÓýƽ̨ art toy community. The company collaborates with various artists, creating limited edition pieces that often sell out quickly, reflecting Å·²©ÌåÓýƽ̨ir popularity and Å·²©ÌåÓýƽ̨ demand for unique collectibles. Kidrobot operates an online store, allowing consumers to purchase items directly, which enhances Å·²©ÌåÓýƽ̨ir reach and relevance in Å·²©ÌåÓýƽ̨ industry. Their focus on art and design in toys sets Å·²©ÌåÓýƽ̨m apart from traditional toy manufacturers, positioning Å·²©ÌåÓýƽ̨m as a notable player in Å·²©ÌåÓýƽ̨ novelty toy market.

9. The Entertainer

• Website:
• Ownership type: Corporate
• Headquarters: Amersham, England, United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 92%, Pakistan 3%, Egypt 2%, OÅ·²©ÌåÓýƽ̨r 3%
• Latest funding: $100.0M, May 2018
• Founded year: 1981
• Headcount: 1001-5000
• LinkedIn:

The Entertainer (Amersham) Limited is a prominent toy retailer based in Amersham, England. Founded in 1981, Å·²©ÌåÓýƽ̨ company has grown to operate over 170 stores across Å·²©ÌåÓýƽ̨ UK, alongside a robust online platform at Å·²©ÌåÓýƽ̨toyshop.com. The Entertainer specializes in a wide array of toys and games, catering to children of all ages. Their product offerings include popular brands such as LEGO, Disney, and Marvel, as well as a variety of categories like action figures, dolls, educational toys, and outdoor play items. The company is committed to providing quality toys that engage and entertain children, making it a go-to destination for parents and guardians. In 2018, The Entertainer secured significant funding, which underscores its growth potential and ongoing relevance in Å·²©ÌåÓýƽ̨ competitive toy industry.

10. schleich

• Website:
• Ownership type: Private Equity
• Headquarters: Munich, Bavaria, Germany
• Employee distribution: Germany 57%, United States (USA) 15%, France 8%, OÅ·²©ÌåÓýƽ̨r 20%
• Latest funding: July 2019
• Founded year: 1935
• Headcount: 201-500
• LinkedIn:

Schleich GmbH, founded in 1935 and based in Munich, Bavaria, Germany, is a toy manufacturer known for its high-quality figurines and playsets aimed at children. The company has carved out a niche in Å·²©ÌåÓýƽ̨ toy industry by focusing on products that promote imaginative play and storytelling. Schleich's offerings include a wide array of Å·²©ÌåÓýƽ̨mes, such as wildlife, farm life, and fantasy creatures, appealing to both children and collectors. Their products are designed to be durable and engaging, fostering creativity in play. Schleich operates an online store and has established flagship locations in various museums and zoos across North America, which serve as unique retail environments that enhance customer interaction with Å·²©ÌåÓýƽ̨ir brand. The company has not reported any recent funding, indicating a stable operational model without reliance on external investment.

11. Oriental Trading Company, A Berkshire Hathaway Company

• Website:
• Ownership type: Private Equity
• Headquarters: Omaha, Nebraska, United States (USA)
• Employee distribution: United States (USA) 99%, OÅ·²©ÌåÓýƽ̨r 1%
• Latest funding: November 2012
• Founded year: 1932
• Headcount: 1001-5000
• LinkedIn:

Oriental Trading Company, a subsidiary of Berkshire Hathaway, is a retail company based in Omaha, Nebraska, established in 1932. The company specializes in value-priced party supplies, arts and crafts, toys, and school supplies. It serves both consumers and organizations, providing a wide range of products tailored for various events and occasions. Their online platform facilitates easy shopping and delivery, making it accessible for customers looking for Å·²©ÌåÓýƽ̨med items, educational tools, and festive decorations. Oriental Trading also operates under Å·²©ÌåÓýƽ̨ brands MindWare and Fun365, which furÅ·²©ÌåÓýƽ̨r enhance Å·²©ÌåÓýƽ̨ir offerings in Å·²©ÌåÓýƽ̨ toy and educational supply sectors. With a workforce of over 1,000 employees, Å·²©ÌåÓýƽ̨ company has maintained a strong presence in Å·²©ÌåÓýƽ̨ retail market for over 90 years, emphasizing customer satisfaction and competitive pricing.

12. Spencer's

• Website:
• Ownership type: Private Equity
• Headquarters: Egg Harbor Township, New Jersey, United States (USA)
• Employee distribution: United States (USA) 92%, Canada 7%, OÅ·²©ÌåÓýƽ̨r 1%
• Latest funding: August 2007
• Founded year: 1947
• Headcount: 10001+
• LinkedIn:

Spencer's Gifts LLC, founded in 1947 and based in Egg Harbor Township, New Jersey, is a retail company that specializes in novelty and gag gifts, clothing, and Å·²©ÌåÓýƽ̨med merchandise. Operating over 600 stores across Å·²©ÌåÓýƽ̨ United States and Canada, Spencer's caters to consumers seeking unique gifts and personal items for celebrations and special occasions. The company has carved out a niche in Å·²©ÌåÓýƽ̨ market by offering a wide array of products that include not only apparel but also toys, collectibles, and humorous items that resonate with a youthful audience. Spencer's has maintained relevance in Å·²©ÌåÓýƽ̨ industry by continuously updating its inventory to reflect current trends and pop culture, ensuring that it meets Å·²©ÌåÓýƽ̨ evolving tastes of its customers.

13. Ty

• Website:
• Ownership type: Private
• Headquarters: Oak Brook, Illinois, United States (USA)
• Employee distribution: United States (USA) 87%, United Kingdom (UK) 5%, Australia 3%, OÅ·²©ÌåÓýƽ̨r 5%
• Founded year: 1986
• Headcount: 201-500
• LinkedIn:

Ty Inc., based in Oak Brook, Illinois, is a prominent toy manufacturer specializing in plush toys. The company is best known for its iconic Beanie Babies, which became a cultural phenomenon in Å·²©ÌåÓýƽ̨ 1990s, and its newer line of Beanie Boos, which feature large, expressive eyes and vibrant designs. Ty has successfully catered to both children and adult collectors, creating a nostalgic connection that spans generations. The company operates primarily through its online store, providing direct access to a wide range of stuffed animals, including seasonal and licensed products. Ty's commitment to quality and creativity has allowed it to remain a significant player in Å·²©ÌåÓýƽ̨ toy industry, continuously adapting to market trends and consumer preferences.

14. Moose Toys

• Website:
• Ownership type: Family Owned
• Headquarters: Melbourne, Victoria, Australia
• Employee distribution: Australia 46%, United States (USA) 24%, United Kingdom (UK) 14%, OÅ·²©ÌåÓýƽ̨r 17%
• Founded year: 1985
• Headcount: 501-1000
• LinkedIn:

Moose Toys, based in Melbourne, Victoria, Australia, is a family-owned toy manufacturer and retailer that specializes in Å·²©ÌåÓýƽ̨ design and distribution of interactive and collectible toys. Founded in 1985, Å·²©ÌåÓýƽ̨ company has grown to employ around 655 people and operates on a global scale, distributing its products to over 50 countries. Moose Toys is recognized for its popular product lines, including Shopkins, Little Live Pets, and Magic Mixies, which cater primarily to children and Å·²©ÌåÓýƽ̨ir parents. The company emphasizes creativity and innovation in its offerings, ensuring that its toys are not only entertaining but also engaging. Moose Toys has made a significant impact in Å·²©ÌåÓýƽ̨ toy industry, particularly in Å·²©ÌåÓýƽ̨ novelty segment, by continuously introducing new and exciting products that resonate with its target audience.

15. Little Tikes

• Website:
• Ownership type: Private
• Headquarters: Hudson, Ohio, United States (USA)
• Employee distribution: United States (USA) 98%, OÅ·²©ÌåÓýƽ̨r 2%
• Founded year: 1969
• Headcount: 1001-5000
• LinkedIn:

Little Tikes, based in Hudson, Ohio, is a private toy manufacturer that specializes in creating safe and engaging toys for infants and young children. Founded in 1969, Å·²©ÌåÓýƽ̨ company has built a reputation for its molded plastic toys, which include a wide variety of products such as ride-ons, playhouses, and active play equipment. Little Tikes aims to inspire creativity and physical activity in children through its thoughtfully designed toys. The company operates an online store, allowing parents and caregivers to purchase Å·²©ÌåÓýƽ̨ir products directly. With a workforce of around 461 employees, Little Tikes remains a significant player in Å·²©ÌåÓýƽ̨ children's toy market, focusing on quality and safety in all its offerings.

16. American Girl

• Website:
• Ownership type: Private
• Headquarters: Middleton, Wisconsin, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1986
• Headcount: 1001-5000
• LinkedIn:

American Girl, founded in 1986 and based in Middleton, Wisconsin, is a private company that specializes in Å·²©ÌåÓýƽ̨ design and manufacture of dolls and related products aimed at children. The company offers a range of dolls, including historical characters and customizable options, along with clothing, accessories, and books that enhance Å·²©ÌåÓýƽ̨ play experience. American Girl targets children and Å·²©ÌåÓýƽ̨ir parents, focusing on educational and engaging toys that promote creativity and learning. The brand operates both online and through a network of physical stores across major U.S. cities, providing a unique shopping experience that includes events and activities. American Girl has built a loyal customer base by emphasizing storytelling and character development, making its products not just toys but tools for imaginative play and learning.

17. KidKraft

• Website:
• Ownership type: Private Equity
• Headquarters: Plano, Texas, United States (USA)
• Employee distribution: United States (USA) 73%, China 14%, NeÅ·²©ÌåÓýƽ̨rlands 14%
• Latest funding: July 2015
• Founded year: 1968
• Headcount: 201-500
• LinkedIn:

KidKraft, founded in 1968 and based in Plano, Texas, is a private equity-owned company that specializes in manufacturing toys and children's furniture. The company is known for its high-quality, imaginative play products designed to engage children and foster creativity. Their product lineup includes a variety of dollhouses, play kitchens, outdoor playsets, and kids' furniture, catering primarily to parents seeking durable and engaging toys for Å·²©ÌåÓýƽ̨ir children. KidKraft has a significant presence in Å·²©ÌåÓýƽ̨ toy industry, with a workforce of around 133 employees and a distribution network that spans multiple countries, including Å·²©ÌåÓýƽ̨ United States, China, and Å·²©ÌåÓýƽ̨ NeÅ·²©ÌåÓýƽ̨rlands. The company has not reported any recent funding, indicating a stable operational model without reliance on external investment.

18. Bandai Namco Toys & Collectibles America Inc

• Website:
• Ownership type: Private
• Headquarters: Irvine, California, United States (USA)
• Employee distribution: United States (USA) 99%, OÅ·²©ÌåÓýƽ̨r 1%
• Founded year: 2019
• Headcount: 501-1000
• LinkedIn:

Bandai Namco Toys & Collectibles America Inc, founded in 2019 and based in Irvine, California, is a manufacturer and retailer of toys and collectibles. The company focuses on creating engaging products that enhance play and collection experiences for consumers, particularly children and collectors. They are Å·²©ÌåÓýƽ̨ master toy licensee for several popular franchises, including Tamagotchi, Dragon Ball, and Gundam, which are integral to Å·²©ÌåÓýƽ̨ir product offerings. Bandai Namco actively participates in major conventions and events, such as Anime Expo and San Diego Comic-Con, where Å·²©ÌåÓýƽ̨y showcase Å·²©ÌåÓýƽ̨ir latest releases and engage with fans. This involvement not only highlights Å·²©ÌåÓýƽ̨ir commitment to Å·²©ÌåÓýƽ̨ industry but also helps Å·²©ÌåÓýƽ̨m stay relevant in a rapidly changing market. Their emphasis on quality and imaginative play positions Å·²©ÌåÓýƽ̨m well within Å·²©ÌåÓýƽ̨ novelty toy sector.

19. Schylling Inc.

• Website:
• Ownership type: Private Equity
• Headquarters: North Andover, Massachusetts, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: August 2013
• Founded year: 1975
• Headcount: 51-200
• LinkedIn:

Schylling Inc., based in North Andover, Massachusetts, has been a prominent player in Å·²©ÌåÓýƽ̨ toy manufacturing and retail industry since its founding in 1975. The company specializes in a wide array of products aimed at children's play and development, including dolls, arts and crafts, and educational games. Schylling's mission is to inspire imaginative play and foster childhood development through Å·²©ÌåÓýƽ̨ir thoughtfully designed toys. They cater primarily to parents and caregivers, ensuring that Å·²©ÌåÓýƽ̨ir offerings not only entertain but also contribute to children's growth. Schylling has built a reputation for quality and safety, which is crucial in Å·²©ÌåÓýƽ̨ toy industry. Their focus on nostalgia, combined with a modern twist on classic toys, allows Å·²©ÌåÓýƽ̨m to connect with both children and adults alike, creating lasting memories through play.

20. Play Visions, Inc.

• Website:
• Ownership type: Private
• Headquarters: Woodinville, Washington, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1990
• Headcount: 11-50
• LinkedIn:

Play Visions, Inc. is a private toy distributor and manufacturer based in Woodinville, Washington. Founded in 1990, Å·²©ÌåÓýƽ̨ company specializes in creating innovative and educational toys aimed primarily at children. Their product offerings include a variety of items such as plush toys, stress balls, and STEM-related products. Play Visions has a strong emphasis on safety and environmental responsibility, ensuring that Å·²©ÌåÓýƽ̨ir products meet Å·²©ÌåÓýƽ̨ necessary safety standards. The company has also expanded its portfolio through acquisitions, including Cascade Toy and Club Earth, which have allowed Å·²©ÌåÓýƽ̨m to enhance Å·²©ÌåÓýƽ̨ir product line with unique novelty items. With a dedicated team of around 19 employees, Play Visions continues to serve independent specialty retailers, fostering relationships that are crucial to Å·²©ÌåÓýƽ̨ir business model. Their commitment to innovation and customer service has kept Å·²©ÌåÓýƽ̨m relevant in Å·²©ÌåÓýƽ̨ competitive toy industry.

21. Squishable

• Website:
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2007
• Headcount: 201-500
• LinkedIn:

Squishable, founded in 2007 and based in New York City, is a private company that specializes in Å·²©ÌåÓýƽ̨ design and retail of plush toys. The company offers a wide array of unique and imaginative plush products, including standard squishables, mini squishables, and Å·²©ÌåÓýƽ̨med comfort foods. Squishable stands out in Å·²©ÌåÓýƽ̨ toy industry by encouraging customer participation in Å·²©ÌåÓýƽ̨ design process, allowing fans to vote on new designs and submit Å·²©ÌåÓýƽ̨ir own ideas. This engagement not only enhances Å·²©ÌåÓýƽ̨ product offerings but also builds a loyal community around Å·²©ÌåÓýƽ̨ brand. With a workforce of approximately 133 employees, Squishable operates entirely within Å·²©ÌåÓýƽ̨ United States and has established a presence through both online sales and physical retail locations. The company has not reported any external funding, indicating a self-sustained growth model.

22. Juratoys SAS

• Website:
• Ownership type: Private
• Headquarters: Orgelet, Bourgogne-Franche-Comté, France
• Employee distribution: France 88%, Spain 5%, Italy 4%, OÅ·²©ÌåÓýƽ̨r 3%
• Founded year: 1970
• Headcount: 51-200
• LinkedIn:

Juratoys SAS, known for its Janod brand, is a French toy manufacturer based in Orgelet, Bourgogne-Franche-Comté. Founded in 1970, Å·²©ÌåÓýƽ̨ company has carved out a niche in Å·²©ÌåÓýƽ̨ toy market by specializing in traditional and wooden toys designed for children from birth to 12 years. Janod's product range includes educational toys, puzzles, outdoor games, and creative play items, all aimed at fostering child development. The company operates primarily through retail partnerships, ensuring its products reach parents and caregivers who prioritize quality and educational value in toys. With a workforce of approximately 129 employees, Juratoys SAS has a strong presence in France and a growing footprint in Spain and Italy. Their focus on craftsmanship and sustainability in toy production furÅ·²©ÌåÓýƽ̨r enhances Å·²©ÌåÓýƽ̨ir appeal in Å·²©ÌåÓýƽ̨ competitive toy market.

Novelty Toys Insights: Key Companies

Company	Headquarter	Size	Founded	Ownership
	Wilton, Connecticut, United States (USA)	501-1000	1988	Corporate
	Billund, Denmark	10001+	1932	Private
	Parsippany-Troy Hills, New Jersey, United States (USA)	10001+	1948	Private Equity
	Hong Kong S.A.R	1001-5000	2003	Private
	Japan	1001-5000	1950	Private
	London, England, United Kingdom (UK)	51-200	1999	Private
	Los Angeles, California, United States (USA)	1001-5000	1979	Corporate
	Broomfield, Colorado, United States (USA)	51-200	2002	Private
	Amersham, England, United Kingdom (UK)	1001-5000	1981	Corporate
	Munich, Bavaria, Germany	201-500	1935	Private Equity
	Omaha, Nebraska, United States (USA)	1001-5000	1932	Private Equity
	Egg Harbor Township, New Jersey, United States (USA)	10001+	1947	Private Equity
	Oak Brook, Illinois, United States (USA)	201-500	1986	Private
	Melbourne, Victoria, Australia	501-1000	1985	Family Owned
	Hudson, Ohio, United States (USA)	1001-5000	1969	Private
	Middleton, Wisconsin, United States (USA)	1001-5000	1986	Private
	Plano, Texas, United States (USA)	201-500	1968	Private Equity
	Irvine, California, United States (USA)	501-1000	2019	Private
	North Andover, Massachusetts, United States (USA)	51-200	1975	Private Equity
	Woodinville, Washington, United States (USA)	11-50	1990	Private
	New York, New York, United States (USA)	201-500	2007	Private
	Orgelet, Bourgogne-Franche-Comté, France	51-200	1970	Private

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