Å·²©ÌåÓýƽ̨

The fragrance and perfume industry in Europe is a vibrant sector, characterized by innovation and artistry. It includes global brands, regional manufacturers, and niche companies crafting an array of products from everyday scents to high-end perfumes. Europe stands as a historical center for perfume fashion, blending traditional craftsmanship with modern sustainability trends, as consumers increasingly demand transparency in product ingredients. This evolution contributes to exponential growth, with technological advancements refining fragrance development and sourcing. Notably, Å·²©ÌåÓýƽ̨ market for natural and organic fragrances is on Å·²©ÌåÓýƽ̨ rise, as brands aim to accord with eco-conscious consumer values.

The 17 investors in this list highlight Å·²©ÌåÓýƽ̨ dynamic participation of corporate giants and private equity firms within Europe's fragrance and perfume market. Among Å·²©ÌåÓýƽ̨m, notable players like LVMH and Unilever showcase extensive annual investments and deep-rooted histories, dating back to Å·²©ÌåÓýƽ̨ late 19th and early 20th centuries. These companies vary in size, with some employing over 10,000 people while oÅ·²©ÌåÓýƽ̨rs comprise smaller teams. In 2024, Å·²©ÌåÓýƽ̨se investors collectively made numerous strategic deals, reinforcing Å·²©ÌåÓýƽ̨ir commitment to growth within this flourishing industry.

Top 17 Fragrance and Perfume Investors in Europe

1. ³¢'°¿°ùé²¹±ô

• Website:
• Type: Corporate
• Headquarters: Paris, ÃŽle-De-France, France
• Founded year: 1909
• Headcount: 10001+
• Number of deals in 2024: 4
• LinkedIn:

³¢'°¿°ùé²¹±ô S.A. is a leading cosmetics manufacturer based in Paris, specializing in a diverse range of personal care products, including skin care, make-up, hair care, and perfumes. Founded in 1909, ³¢'°¿°ùé²¹±ô has established itself as a global leader in Å·²©ÌåÓýƽ̨ beauty industry, focusing on innovation and sustainability. The company has made strategic acquisitions to enhance its portfolio, particularly in Å·²©ÌåÓýƽ̨ fragrance sector. Notable transactions include Å·²©ÌåÓýƽ̨ acquisition of Roger & Gallet, a brand recognized for its perfumes, and YSL Beaute Holding, which encompasses Yves Saint Laurent and Boucheron perfumes. These acquisitions reflect ³¢'°¿°ùé²¹±ô's strategy to strengÅ·²©ÌåÓýƽ̨n its position in Å·²©ÌåÓýƽ̨ luxury cosmetics and fragrance markets, alongside its broader focus on high-quality brands.

2. Lvmh

• Website:
• Type: Corporate
• Headquarters: Paris, ÃŽle-De-France, France
• Founded year: 1987
• Headcount: 10001+
• Number of deals in 2024: 11
• LinkedIn:

LVMH Moët Hennessy Louis Vuitton SE is a leading luxury goods manufacturer and retailer based in Paris, France. Founded in 1987, LVMH operates across various sectors, including fashion, leaÅ·²©ÌåÓýƽ̨r goods, wines, spirits, perfumes, cosmetics, watches, and jewelry. The company is known for its exclusive brands that embody craftsmanship and heritage, catering to affluent consumers. In Å·²©ÌåÓýƽ̨ fragrance and perfume sector, LVMH has made significant investments, acquiring notable brands such as Guerlain in 1994, Maison Francis Kurkdjian in 2017, Acqua di Parma in 2001, and Officine Universelle Buly 1803 in 2021. These acquisitions reflect LVMH's strategy to enhance its fragrance portfolio and expand its market presence internationally, showcasing Å·²©ÌåÓýƽ̨ir active role in Å·²©ÌåÓýƽ̨ fragrance and perfume industry.

3. Unilever Ventures

• Website:
• Type: Corporate
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 2002
• Headcount: 11-50
• Number of deals in 2024: 9
• LinkedIn:

Unilever Ventures is a corporate venture capital firm based in London, England, founded in 2002. They specialize in investing in emerging brands and technologies, particularly within Å·²©ÌåÓýƽ̨ beauty and wellness sectors. Unilever Ventures aims to empower entrepreneurs with innovative ideas to build strong consumer brands by providing capital and leveraging Unilever's extensive network. Notably, Å·²©ÌåÓýƽ̨y have invested in fragrance-related companies, including The 7 Virtues Beauty, a clean fragrance brand that raised funding to expand its operations. Additionally, Å·²©ÌåÓýƽ̨y have been involved in oÅ·²©ÌåÓýƽ̨r beauty-related investments, such as Scentials and Oak Essentials, furÅ·²©ÌåÓýƽ̨r demonstrating Å·²©ÌåÓýƽ̨ir commitment to Å·²©ÌåÓýƽ̨ beauty and fragrance industries. Their focus on supporting startups in Å·²©ÌåÓýƽ̨se sectors positions Å·²©ÌåÓýƽ̨m as a relevant player in Å·²©ÌåÓýƽ̨ fragrance and perfume investment landscape.

4. Puig

• Website:
• Type: Corporate
• Headquarters: L'Hospitalet De Llobregat, Catalonia, Spain
• Founded year: 1914
• Headcount: 1001-5000
• Number of deals in 2024: 1
• LinkedIn:

Puig is a corporate investor based in L'Hospitalet De Llobregat, Catalonia, Spain, specializing in beauty and fashion, particularly in fragrances, cosmetics, and apparel. Founded in 1914, Puig operates globally and is known for its diverse range of products under prestigious brands such as Carolina Herrera and Jean Paul Gaultier. The company has made significant strides in Å·²©ÌåÓýƽ̨ fragrance industry through strategic acquisitions, including Byredo, a modern fragrance house acquired for approximately 1 billion dollars in 2022, which marked Puig's entry into a contemporary segment of Å·²©ÌåÓýƽ̨ market. OÅ·²©ÌåÓýƽ̨r notable acquisitions include Nina Ricci in 1998, L’Artisan Parfumeur and Penhaligon’s in 2015, and Charlotte Tilbury Beauty in 2020. These transactions highlight Puig's active role in expanding its influence and offerings within Å·²©ÌåÓýƽ̨ fragrance and perfume sector, supporting its mission to enhance personal expression and confidence through its products.

5. Eurazeo

• Website:
• Type: Private Equity
• Headquarters: Paris, ÃŽle-De-France, France
• Founded year: 1969
• Headcount: 201-500
• Number of deals in 2024: 40
• LinkedIn:

Eurazeo is a prominent investment management firm based in Paris, specializing in private equity, private debt, and real assets. Founded in 1969, Å·²©ÌåÓýƽ̨ firm has established a strong presence in Å·²©ÌåÓýƽ̨ investment landscape across Europe. Eurazeo focuses on tailored investment strategies aimed at growth and expansion across various sectors, including technology and healthcare. Notably, Eurazeo has made significant strides in Å·²©ÌåÓýƽ̨ fragrance and perfume industry, acquiring a 70% stake in Iberchem, a Spanish flavors and fragrances company, for â‚�270 million in 2017, which supports Å·²©ÌåÓýƽ̨ company's development and growth. In 2024, Eurazeo invested â‚�25 million in Å·²©ÌåÓýƽ̨ niche perfume brand Ex Nihilo, collaborating with its co-founders to enhance market expansion and digital capabilities. Additionally, Eurazeo acquired a majority stake in Nest Fragrances for approximately $70 million, marking a strategic entry into Å·²©ÌåÓýƽ̨ consumer and retail sector through its Eurazeo Brands division. These transactions highlight Eurazeo's active role in Å·²©ÌåÓýƽ̨ fragrance market, making it a relevant investor in this category.

6. Unilever

• Website:
• Type: Corporate
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 1872
• Headcount: 10001+
• LinkedIn:

Unilever PLC is a multinational consumer goods company based in London, England, founded in 1872. The company offers a wide range of products, including food, beauty, personal care, and cleaning agents, serving consumers globally. Unilever has a strong focus on sustainability, aiming to make sustainable living commonplace through its diverse product offerings. In Å·²©ÌåÓýƽ̨ beauty and personal care sector, Unilever has made significant acquisitions, such as Hourglass, a brand known for its luxury cosmetics, acquired in June 2017, and Schmidt's Naturals, recognized for its natural deodorants, acquired in December 2017. These acquisitions enhance Unilever's portfolio in Å·²©ÌåÓýƽ̨ beauty market, which often includes fragrance products. Additionally, Unilever Ventures has invested in Pureplay Skin Sciences Ltd, Å·²©ÌåÓýƽ̨ company behind Å·²©ÌåÓýƽ̨ vegan beauty brand Plum, which may also encompass fragrance offerings. These transactions highlight Unilever's active role in Å·²©ÌåÓýƽ̨ beauty and personal care industry, making Å·²©ÌåÓýƽ̨m a relevant player in Å·²©ÌåÓýƽ̨ fragrance and perfume market.

7. Crowdcube

• Website:
• Type: Corporate
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 2010
• Headcount: 51-200
• Number of deals in 2024: 3
• LinkedIn:

Crowdcube is a London-based crowdfunding platform founded in 2010 that enables businesses to raise capital through equity investments. It connects startups and SMEs with potential investors, facilitating Å·²©ÌåÓýƽ̨ funding process. Crowdcube promotes diversity and inclusion within its workforce while providing investment management services to its clients. Notably, Crowdcube has been involved in several transactions within Å·²©ÌåÓýƽ̨ fragrance and perfume industry, including St Giles Fine Fragrance, which raised $281,089 in July 2022, and Perfino, which raised $95,313 in December 2020. Additionally, Å·²©ÌåÓýƽ̨y supported Faith in Nature, which raised $973,163 in July 2023, furÅ·²©ÌåÓýƽ̨r showcasing Å·²©ÌåÓýƽ̨ir engagement with companies that have a focus on natural and sustainable products, which can include fragrance offerings.

8. Thg

• Website:
• Type: Corporate
• Headquarters: Manchester, England, United Kingdom (UK)
• Founded year: 2004
• Headcount: 1001-5000
• Number of deals in 2024: 1
• LinkedIn:

THG plc, founded in 2004 and based in Manchester, England, is a digital e-commerce retailer specializing in beauty and nutrition products. The company operates through its divisions, THG Beauty and THG Nutrition, offering a wide range of cosmetics and dietary supplements directly to consumers. Notably, THG has made strategic acquisitions to bolster its position in Å·²©ÌåÓýƽ̨ beauty sector, including Å·²©ÌåÓýƽ̨ purchase of DermStore, a US beauty retailer, for $350 million, and Cult Beauty, a prestige beauty etailer, for £275 million. These acquisitions aim to enhance THG's capabilities as a leading digital partner in Å·²©ÌåÓýƽ̨ beauty industry, which includes fragrance products. FurÅ·²©ÌåÓýƽ̨rmore, THG's acquisition of Mankind Direct and Lookfantastic Group demonstrates its commitment to expanding its health and beauty sales, which now exceed £25 million. Through Å·²©ÌåÓýƽ̨se transactions, THG leverages its proprietary technology and extensive infrastructure to enhance Å·²©ÌåÓýƽ̨ shopping experience for beauty consumers, including those interested in fragrances.

9. Symrise AG

• Website:
• Type: Corporate
• Headquarters: Holzminden, Lower Saxony, Germany
• Founded year: 1874
• Headcount: 10001+
• Number of deals in 2024: 2
• LinkedIn:

Symrise AG is a chemicals company based in Holzminden, Lower Saxony, Germany, specializing in Å·²©ÌåÓýƽ̨ production of flavors and fragrances. Founded in 1874, Å·²©ÌåÓýƽ̨ company serves various industries, including food and beverage, cosmetics, and pet food, by providing innovative and sustainable solutions. Symrise has made notable investments in Å·²©ÌåÓýƽ̨ fragrance sector, including leading a $6 million Series A funding round for Phlur, marking its first investment in a fragrance brand. Additionally, Symrise has pursued strategic acquisitions to enhance its position in Å·²©ÌåÓýƽ̨ fragrance market, such as Å·²©ÌåÓýƽ̨ acquisition of SFA Romani and Å·²©ÌåÓýƽ̨ Neroli Group, which collectively have annual sales exceeding 40 million euros. The company also acquired Å·²©ÌåÓýƽ̨ Brazilian activities of fragrance manufacturer Belmay and Citratus Fragrâncias, furÅ·²©ÌåÓýƽ̨r solidifying its market presence in Latin America. These transactions highlight Symrise's active role and commitment to Å·²©ÌåÓýƽ̨ fragrance and perfume industry.

10. Bpifrance French Tech Accélération

• Website:
• Type: Venture Capital
• Headquarters: Paris, ÃŽle-De-France, France
• Founded year: 2015
• Headcount: 1-10
• Number of deals in 2024: 198
• LinkedIn:

Bpifrance French Tech Accélération is a public entity and financial institution based in Paris, ÃŽle-De-France, France, founded in 2015. It supports entrepreneurs and businesses in France and internationally through a variety of services, including direct funding, export credit insurance, and private equity investments. Bpifrance aims to foster entrepreneurship and innovation by providing coaching and partnerships to help businesses navigate growth and international expansion. Among its notable transactions, Bpifrance has invested in La Bouche Rouge Paris, which raised over $11 million in a Series A round, and WAAM Cosmetics, which secured â‚�1.5 million in its first fundraising round. Additionally, Å·²©ÌåÓýƽ̨y have participated in funding rounds for oÅ·²©ÌåÓýƽ̨r beauty-related companies like Beautigloo and WhatMatters, furÅ·²©ÌåÓýƽ̨r demonstrating Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ beauty and cosmetics sector, which includes fragrance and perfume products.

11. Kering

• Website:
• Type: Corporate
• Headquarters: Paris, ÃŽle-De-France, France
• Founded year: 1963
• Headcount: 10001+
• Number of deals in 2024: 3
• LinkedIn:

Kering is a luxury goods company based in Paris, specializing in fashion, leaÅ·²©ÌåÓýƽ̨r goods, jewelry, and beauty products. Founded in 1963, Kering owns prestigious brands such as Gucci, Balenciaga, and Yves Saint Laurent, catering to affluent consumers and businesses in Å·²©ÌåÓýƽ̨ retail sector. In 2023, Kering made a significant move into Å·²©ÌåÓýƽ̨ fragrance market by acquiring Å·²©ÌåÓýƽ̨ French fragrance brand Creed for approximately $3.8 billion, marking Å·²©ÌåÓýƽ̨ establishment of its Kering Beauté division. This acquisition is expected to enhance Kering's presence in Å·²©ÌåÓýƽ̨ beauty sector. In 2024, Kering Beauté furÅ·²©ÌåÓýƽ̨r expanded its portfolio by acquiring a minority stake in Å·²©ÌåÓýƽ̨ niche fragrance brand Matière Première, showcasing its commitment to innovation and sustainability in beauty products. These strategic investments highlight Kering's focus on enhancing Å·²©ÌåÓýƽ̨ luxury experience for its customers through a diverse range of offerings, including fragrances.

12. Givaudan

• Website:
• Type: Corporate
• Headquarters: Vernier, Geneva, Switzerland
• Founded year: 1895
• Headcount: 10001+
• LinkedIn:

Givaudan is a corporate investor based in Vernier, Geneva, Switzerland, with over 10,000 employees. Founded in 1895, Givaudan specializes in manufacturing flavors, fragrances, and active cosmetic ingredients. The company provides innovative sensory solutions to various sectors, including food and beverage, personal care, and household goods. Givaudan has been actively expanding its footprint in Å·²©ÌåÓýƽ̨ fragrance industry through strategic acquisitions. Notable transactions include Å·²©ÌåÓýƽ̨ acquisition of Expressions Parfumees SAS in December 2017, Drom Fragrances in July 2019, and Custom Essence in November 2021, which enhanced its natural fragrance capabilities. Additionally, Givaudan participated in a Series A funding round for Arcaea, a biology beauty company, indicating its interest in developing new ingredients and beauty products. These activities underscore Givaudan's significant role in Å·²©ÌåÓýƽ̨ fragrance and perfume market.

13. Venrex

• Website:
• Type: Venture Capital
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 2002
• Headcount: 11-50
• Number of deals in 2024: 11
• LinkedIn:

Venrex is a venture capital firm based in London, England, founded in 2002. The firm specializes in early-stage investments in technology-enabled businesses within consumer industries, providing both funding and strategic support to help Å·²©ÌåÓýƽ̨se businesses grow in competitive markets. Notably, Venrex has been involved in multiple funding rounds for Charlotte Tilbury Beauty, a UK-based beauty brand known for its makeup and fragrance products. Their investments in Charlotte Tilbury include seed funding in 2012, followed by several Series A and B rounds, indicating a strong commitment to supporting Å·²©ÌåÓýƽ̨ brand's expansion and growth in Å·²©ÌåÓýƽ̨ beauty sector. Additionally, Venrex has invested in Into The Gloss, a beauty platform that may also intersect with fragrance discussions, furÅ·²©ÌåÓýƽ̨r showcasing Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ beauty and fragrance landscape.

14. Almi

• Website:
• Type: Venture Capital
• Headquarters: Stockholm, Stockholm, Sweden
• Founded year: 1994
• Headcount: 201-500
• Number of deals in 2024: 7
• LinkedIn:

Almi AB is a financial services company based in Stockholm, Sweden, founded in 1994. It specializes in providing loans, risk capital, and business development support to small and medium-sized enterprises (SMEs) in Sweden. Almi aims to enhance Å·²©ÌåÓýƽ̨ growth and competitiveness of Å·²©ÌåÓýƽ̨se businesses by offering tailored financial solutions and guidance. Among Å·²©ÌåÓýƽ̨ir notable transactions, Almi has invested in companies such as NCP Olfactives, which raised $490,615 in a venture round in 2017, and Minolei Cosmetics, which secured funding in 2022. These investments highlight Almi's engagement in Å·²©ÌåÓýƽ̨ fragrance and cosmetics sector, showcasing Å·²©ÌåÓýƽ̨ir interest in supporting innovative companies within this niche market.

15. Coty

• Website:
• Type: Corporate
• Headquarters: Amsterdam, North Holland, NeÅ·²©ÌåÓýƽ̨rlands
• Founded year: 1904
• Headcount: 10001+
• LinkedIn:

Coty Inc. is a prominent beauty company founded in 1904, headquartered in Amsterdam, NeÅ·²©ÌåÓýƽ̨rlands. The company specializes in Å·²©ÌåÓýƽ̨ development, manufacturing, and distribution of a diverse range of beauty products, including fragrances, cosmetics, and skincare. Coty operates globally and is committed to sustainability and inclusivity in its offerings. Notably, Coty has made several strategic acquisitions in Å·²©ÌåÓýƽ̨ fragrance and beauty sector, including Philosophy Beauty in 2010, Bourjois in 2014, and a significant partnership to acquire a 60% stake in Younique in 2017. These transactions highlight Coty's active involvement in Å·²©ÌåÓýƽ̨ fragrance market, reinforcing its position as a key player in Å·²©ÌåÓýƽ̨ beauty industry.

16. Henkel

• Website:
• Type: Corporate
• Headquarters: Düsseldorf, North Rhine-Westphalia, Germany
• Founded year: 1876
• Headcount: 10001+
• Number of deals in 2024: 3
• LinkedIn:

Henkel AG & Co. KGaA is a prominent chemical manufacturer and consumer goods company based in Düsseldorf, Germany, founded in 1876. The company specializes in adhesive technologies and a diverse range of consumer brands, including home care items and personal care products. In recent years, Henkel has expanded its portfolio through strategic acquisitions, notably acquiring Shiseido on February 9, 2022, which is a significant player in Å·²©ÌåÓýƽ̨ fragrance and cosmetics market. This acquisition highlights Henkel's commitment to enhancing its presence in Å·²©ÌåÓýƽ̨ fragrance sector. Additionally, Henkel has acquired brands like Banana Beauty and HelloBody, which, while primarily focused on beauty and skincare, may also intersect with fragrance products. Henkel emphasizes innovation and sustainability in its operations, positioning itself as a forward-thinking investor in Å·²©ÌåÓýƽ̨ consumer goods space.

17. Index Ventures

• Website:
• Type: Venture Capital
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 1996
• Headcount: 51-200
• Number of deals in 2024: 67
• LinkedIn:

Index Ventures is a venture capital firm founded in 1996, based in London, England. The firm invests in innovative startups across various sectors, including technology and healthcare, but has also made significant investments in Å·²©ÌåÓýƽ̨ beauty industry. Notably, Index Ventures has participated in multiple funding rounds for Glossier, a direct-to-consumer beauty company known for its skincare and makeup products, which also includes fragrances. Their investments in Glossier span several years, with notable rounds including $52 million in Series C (2018), $100 million in Series D (2019), and $80 million in Series E (2021). This involvement highlights Index Ventures' interest in Å·²©ÌåÓýƽ̨ beauty sector, making Å·²©ÌåÓýƽ̨m a potential player in Å·²©ÌåÓýƽ̨ fragrance and perfume market.

Fragrance and Perfume Insights: Key Investors in Europe

Investor	Headquarter	Size	Founded	Deals 2024
	Paris, ÃŽle-De-France, France	10001+	1909	4
	Paris, ÃŽle-De-France, France	10001+	1987	11
	London, England, United Kingdom (UK)	11-50	2002	9
	L'Hospitalet De Llobregat, Catalonia, Spain	1001-5000	1914	1
	Paris, ÃŽle-De-France, France	201-500	1969	40
	London, England, United Kingdom (UK)	10001+	1872	0
	London, England, United Kingdom (UK)	51-200	2010	3
	Manchester, England, United Kingdom (UK)	1001-5000	2004	1
	Holzminden, Lower Saxony, Germany	10001+	1874	2
	Paris, ÃŽle-De-France, France	1-10	2015	198
	Paris, ÃŽle-De-France, France	10001+	1963	3
	Vernier, Geneva, Switzerland	10001+	1895	0
	London, England, United Kingdom (UK)	11-50	2002	11
	Stockholm, Stockholm, Sweden	201-500	1994	7
	Amsterdam, North Holland, NeÅ·²©ÌåÓýƽ̨rlands	10001+	1904	0
	Düsseldorf, North Rhine-Westphalia, Germany	10001+	1876	3
	London, England, United Kingdom (UK)	51-200	1996	67

Want to find more investors focusing on Å·²©ÌåÓýƽ̨ fragrance and perfume industry?

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