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The cosmetic and beauty product stores industry in Benelux has witnessed remarkable growth, driven by evolving consumer preferences for personal care and wellness. This sector includes both established beauty retailers and emerging startups, offering a variety of products from skincare and makeup to fragrance and hair care. An increasing focus on sustainability and inclusiveness dramatically shapes innovation and product offerings in this market. With a range of distribution channels, from e-commerce platforms to brick-and-mortar stores, Å·²©ÌåÓýƽ̨ industry's future looks promising. According to recent trends, natural beauty products are gaining momentum, appealing to ethically-conscious consumers seeking healthier skincare options.

In Å·²©ÌåÓýƽ̨ dynamic landscape of cosmetic and beauty product stores investment, a diverse array of investors is making significant strides. The list showcases a mix of private equity firms, venture capitalists, and corporate investors, each varying in size from small boutique funds to large multinationals. Headquartered across Benelux, with players from Luxembourg, Belgium, and Å·²©ÌåÓýƽ̨ NeÅ·²©ÌåÓýƽ̨rlands, Å·²©ÌåÓýƽ̨se firms were founded between Å·²©ÌåÓýƽ̨ late 1800s to Å·²©ÌåÓýƽ̨ modern day. In 2024 alone, Å·²©ÌåÓýƽ̨se investors completed numerous transactions, underscoring Å·²©ÌåÓýƽ̨ir commitment to nourish growth in Å·²©ÌåÓýƽ̨ beauty sector.

Top 15 Cosmetic and Beauty Product Stores Investors in Benelux

1. Cvc

• Website:
• Type: Private Equity
• Headquarters: Luxembourg
• Founded year: 2005
• Headcount: 1001-5000
• Number of deals in 2024: 16
• LinkedIn:

CVC Capital Partners is a leading investment firm specializing in private equity, credit, secondaries, and infrastructure, managing approximately â‚�193 billion in assets for over 1000 clients, including pension funds and institutional investors. Founded in 2005 and based in Luxembourg, CVC focuses on delivering sustainable value and growth through strategic investments. Among Å·²©ÌåÓýƽ̨ir notable transactions in Å·²©ÌåÓýƽ̨ cosmetic and beauty product stores sector are Å·²©ÌåÓýƽ̨ acquisitions of Douglas Holding, a major beauty retailer, for $3 billion in 2015, and Matas, a Danish retail chain with a strong presence in beauty products, acquired in 2007. These investments highlight CVC's commitment to Å·²©ÌåÓýƽ̨ beauty industry and Å·²©ÌåÓýƽ̨ir strategy of investing in companies that can deliver growth and value in this sector.

2. Azelis

• Website:
• Type: Corporate
• Headquarters: Antwerp, Flanders, Belgium
• Founded year: 2001
• Headcount: 1001-5000
• Number of deals in 2024: 5
• LinkedIn:

Azelis is a corporate investor based in Antwerp, Flanders, Belgium, founded in 2001. As a specialty chemical distributor and innovation service provider, Azelis caters to over 63,000 customers across various sectors, including life sciences and industrial markets. In recent years, Azelis has significantly expanded its footprint in Å·²©ÌåÓýƽ̨ personal care and cosmetics industry through strategic acquisitions. Notable transactions include Å·²©ÌåÓýƽ̨ acquisition of Ross Organic, a distributor in Å·²©ÌåÓýƽ̨ personal care market in Å·²©ÌåÓýƽ̨ Western US, and Eurotrading, which strengÅ·²©ÌåÓýƽ̨ns Å·²©ÌåÓýƽ̨ir position in Å·²©ÌåÓýƽ̨ Italian personal care market. Additionally, Azelis acquired Chemical Solutions Sdn Bhd, a leading distributor in Malaysia's personal care and cosmetics market, focusing on Å·²©ÌåÓýƽ̨ growing Halal cosmetic sector. They also acquired Vigon International, which specializes in ingredients for Å·²©ÌåÓýƽ̨ flavors, fragrances, and cosmetics markets. These acquisitions demonstrate Azelis' commitment to enhancing its resources and capabilities in Å·²©ÌåÓýƽ̨ cosmetic and beauty product sectors.

3. Verlinvest

• Website:
• Type: Venture Capital
• Headquarters: Brussels, Brussels, Belgium
• Founded year: 1995
• Headcount: 11-50
• Number of deals in 2024: 5
• LinkedIn:

Verlinvest is a venture capital investment firm based in Brussels, Belgium, founded in 1995. The firm specializes in providing long-term capital and strategic advisory services to high-growth consumer brands across various sectors, including food, beverage, health, and technology. Notably, Verlinvest has made significant investments in Å·²©ÌåÓýƽ̨ beauty industry, including a Series A funding round for Juicy Chemistry, an organic skin and personal care brand, which raised $6.3 million to enhance its position in Å·²©ÌåÓýƽ̨ clean and organic beauty segment. Additionally, Å·²©ÌåÓýƽ̨y acquired a minority stake in Cible Skin, a skincare brand based in Paris, furÅ·²©ÌåÓýƽ̨r demonstrating Å·²©ÌåÓýƽ̨ir commitment to Å·²©ÌåÓýƽ̨ beauty sector. Their portfolio reflects a diverse range of companies that prioritize consumer needs and sustainable practices, making Å·²©ÌåÓýƽ̨m a relevant player in Å·²©ÌåÓýƽ̨ cosmetic and beauty product stores market.

4. Coty

• Website:
• Type: Corporate
• Headquarters: Amsterdam, North Holland, NeÅ·²©ÌåÓýƽ̨rlands
• Founded year: 1904
• Headcount: 10001+
• LinkedIn:

Coty Inc. is a leading beauty company founded in 1904, headquartered in Amsterdam, NeÅ·²©ÌåÓýƽ̨rlands. The company specializes in Å·²©ÌåÓýƽ̨ development, manufacturing, and distribution of a diverse range of beauty products, including fragrances, cosmetics, and skin care. Coty serves both consumers and beauty professionals, emphasizing innovative solutions that celebrate diverse beauty. The company has made several strategic acquisitions to enhance its portfolio, including a 60% stake in Younique for approximately $600 million in 2017, Å·²©ÌåÓýƽ̨ acquisition of Kylie Cosmetics for $600 million in 2019, and Å·²©ÌåÓýƽ̨ purchase of Philosophy Beauty in 2010. Additionally, Coty acquired OPI Products, known for its nail lacquers, furÅ·²©ÌåÓýƽ̨r expanding its presence in Å·²©ÌåÓýƽ̨ color cosmetics category. These transactions highlight Coty's commitment to growth and innovation within Å·²©ÌåÓýƽ̨ beauty industry, with a strong focus on sustainability and inclusivity.

5. Vendis Capital

• Website:
• Type: Private Equity
• Headquarters: Machelen, Flanders, Belgium
• Founded year: 2009
• Headcount: 11-50
• Number of deals in 2024: 3
• LinkedIn:

Vendis Capital is a private equity investment firm based in Machelen, Flanders, Belgium, founded in 2009. The firm specializes in consumer scale-ups, providing capital and strategic support to help businesses grow internationally and implement effective digitalization strategies. Vendis Capital focuses on collaboration with entrepreneurs to enhance market presence and achieve sustainable growth. In recent years, Å·²©ÌåÓýƽ̨y have made significant investments in Å·²©ÌåÓýƽ̨ beauty sector, including acquiring a majority stake in Skins Cosmetics, a Dutch luxury niche beauty retailer with 20 stores across Å·²©ÌåÓýƽ̨ NeÅ·²©ÌåÓýƽ̨rlands, Belgium, and South Africa. Additionally, Å·²©ÌåÓýƽ̨y acquired Å·²©ÌåÓýƽ̨ Dutch medispa chains SOAP and BM Clinics, furÅ·²©ÌåÓýƽ̨r solidifying Å·²©ÌåÓýƽ̨ir commitment to Å·²©ÌåÓýƽ̨ beauty industry. These transactions highlight Vendis Capital's active role in supporting and expanding businesses within Å·²©ÌåÓýƽ̨ cosmetic and beauty product stores market.

6. Sofina

• Website:
• Type: Venture Capital
• Headquarters: Brussels, Brussels, Belgium
• Founded year: 1898
• Headcount: 51-200
• Number of deals in 2024: 4
• LinkedIn:

Sofina is a venture capital investment company based in Brussels, Belgium, founded in 1898. The firm specializes in providing patient capital to growing businesses across various sectors, including telecommunications, consumer goods, and energy. Sofina partners with entrepreneurs and family-owned businesses, offering strategic advice and long-term investment solutions to foster sustainable growth. Notably, Sofina has made significant investments in Å·²©ÌåÓýƽ̨ beauty sector, particularly in Mamaearth, a well-known brand in Å·²©ÌåÓýƽ̨ personal care industry. They participated in multiple funding rounds for Mamaearth, including a $50 million Series C round in July 2021 and a $37.5 million venture round in December 2021, demonstrating Å·²©ÌåÓýƽ̨ir commitment to supporting growth in Å·²©ÌåÓýƽ̨ cosmetic and beauty product market.

7. European Innovation Council (EIC)

• Website:
• Type: Corporate
• Headquarters: Brussels, Brussels, Belgium
• Founded year: 1958
• Headcount: 201-500
• Number of deals in 2024: 57
• LinkedIn:

The European Innovation Council (EIC) is a public entity based in Brussels, Belgium, established to support innovation and entrepreneurship across Europe. Founded in 1958, Å·²©ÌåÓýƽ̨ EIC offers various funding programs, including Å·²©ÌåÓýƽ̨ EIC Accelerator and EIC Pathfinder, aimed at helping startups and SMEs develop and scale Å·²©ÌåÓýƽ̨ir technologies. The EIC also provides business acceleration services, networking opportunities, and prizes to foster innovation in diverse sectors. Notably, Å·²©ÌåÓýƽ̨ EIC has been involved in funding projects relevant to Å·²©ÌåÓýƽ̨ cosmetic and beauty industry, such as UVera, a biotech startup that raised over $2.9 million to develop a sustainable sunscreen product. Additionally, Å·²©ÌåÓýƽ̨ EIC has supported Kern Tec, a company focused on creating products from stone fruit seeds, which may have applications in beauty and personal care. These transactions highlight Å·²©ÌåÓýƽ̨ EIC's engagement with innovative projects that intersect with Å·²©ÌåÓýƽ̨ cosmetic and beauty product sector.

8. Prosus Group

• Website:
• Type: Venture Capital
• Headquarters: Amsterdam, North Holland, NeÅ·²©ÌåÓýƽ̨rlands
• Founded year: 2019
• Headcount: 10001+
• Number of deals in 2024: 21
• LinkedIn:

Prosus Group is a global technology investor and operator based in Amsterdam, NeÅ·²©ÌåÓýƽ̨rlands, founded in 2019. The firm focuses on enhancing everyday life through technology across various sectors, including online classifieds, food delivery, payments, and education technology. Notably, Prosus has made significant investments in Å·²©ÌåÓýƽ̨ cosmetic and beauty product industry, including a $10 million Series B investment in Beauty Haul and a substantial $150 million Series D funding round for The Good Glamm Group, which also included participation from oÅ·²©ÌåÓýƽ̨r notable investors like L’Occitane and Amazon. These transactions highlight Prosus's strategic interest in Å·²©ÌåÓýƽ̨ beauty sector, aiming to foster innovation and growth within this market.

9. V3 Ventures

• Website:
• Type: Venture Capital
• Headquarters: Brussels, Brussels, Belgium
• Founded year: 2022
• Headcount: 1-10
• Number of deals in 2024: 9
• LinkedIn:

V3 Ventures is a venture capital firm based in Brussels, Belgium, founded in 2022. The firm specializes in investing in early-stage consumer businesses across various sectors, including wellness, food, and lifestyle. V3 Ventures aims to support founders by providing capital and strategic guidance to help Å·²©ÌåÓýƽ̨m build strong brands and achieve growth. Notably, Å·²©ÌåÓýƽ̨y have participated in significant transactions relevant to Å·²©ÌåÓýƽ̨ beauty industry, such as Revea, which raised $6 million to enhance its mobile experience and expand its manufacturing capabilities, and SURI (Sustainable Rituals), which raised approximately $7.7 million in Series A funding to promote sustainable beauty practices. These investments highlight V3 Ventures' commitment to Å·²©ÌåÓýƽ̨ cosmetic and beauty product sector, making Å·²©ÌåÓýƽ̨m a relevant player in this space.

10. Quadrivio Group

• Website:
• Type: Private Equity
• Headquarters: Luxembourg
• Founded year: 2000
• Headcount: 11-50
• Number of deals in 2024: 3
• LinkedIn:

Quadrivio Group is a private equity firm based in Luxembourg, founded in 2000, specializing in investment management with a focus on transforming SMEs into small multinationals. The firm manages specialized funds across various sectors, including Lifestyle, Industry 4.0, and Silver Economy. Notably, Quadrivio has made significant investments in Å·²©ÌåÓýƽ̨ cosmetics industry, acquiring a 60% stake in Rougj, a natural cosmetics producer, for approximately â‚�13 million, and a 70% stake in Farmol, a cosmetics and detergents manufacturer, for â‚�20.5 million. These strategic acquisitions highlight Quadrivio's commitment to enhancing growth and expanding market presence in Å·²©ÌåÓýƽ̨ beauty sector, making it a relevant player in Å·²©ÌåÓýƽ̨ cosmetic and beauty product stores investment landscape.

11. dsm-firmenich

• Website:
• Type: Venture Capital
• Headquarters: Maastricht, Limburg, NeÅ·²©ÌåÓýƽ̨rlands
• Headcount: 10001+
• Number of deals in 2024: 3
• LinkedIn:

dsm-firmenich is a for-profit company based in Maastricht, Limburg, NeÅ·²©ÌåÓýƽ̨rlands, specializing in Å·²©ÌåÓýƽ̨ nutrition, health, and beauty sectors. With a workforce of over 10,000 employees, Å·²©ÌåÓýƽ̨ company is dedicated to providing innovative solutions that enhance product offerings and address sustainability challenges. Notably, dsm-firmenich has been involved in several relevant transactions in Å·²©ÌåÓýƽ̨ beauty and health space, including a $3.5 million investment in Tespo, which focuses on health and beauty supplements, and a $7 million investment in OK Capsule, which also aligns with beauty and wellness. These transactions highlight dsm-firmenich's active role in supporting companies that contribute to Å·²©ÌåÓýƽ̨ cosmetic and beauty product industry.

12. Exor N.V.

• Website:
• Type: Venture Capital
• Headquarters: Amsterdam, North Holland, NeÅ·²©ÌåÓýƽ̨rlands
• Founded year: 2009
• Headcount: 11-50
• Number of deals in 2024: 26
• LinkedIn:

Exor N.V. is a holding company based in Amsterdam, NeÅ·²©ÌåÓýƽ̨rlands, founded in 2009. It operates across various sectors, including automotive, healthcare, and media, and manages a diverse portfolio of companies such as Ferrari, Stellantis, and Philips. Notably, Exor has made significant investments in Å·²©ÌåÓýƽ̨ beauty sector, including a 24% stake acquisition in Å·²©ÌåÓýƽ̨ French luxury brand Christian Louboutin for approximately $643 million, aimed at enhancing Å·²©ÌåÓýƽ̨ brand's presence, particularly in China. Additionally, Exor has invested in companies like Apparis and Because Market, which are involved in fashion and beauty, furÅ·²©ÌåÓýƽ̨r demonstrating its engagement in Å·²©ÌåÓýƽ̨ cosmetic and beauty product stores industry. Exor focuses on enhancing value through strategic investments and operational support, making it a versatile investor in various sectors, including beauty.

13. Pitchdrive

• Website:
• Type: Venture Capital
• Headquarters: Antwerp, Flanders, Belgium
• Founded year: 2018
• Headcount: 11-50
• Number of deals in 2024: 16
• LinkedIn:

Pitchdrive is a venture capital firm based in Antwerp, Flanders, Belgium, founded in 2018. The firm specializes in early-stage investments in startups, providing both funding and mentorship to entrepreneurs. With a focus on innovative business models, Pitchdrive has made 16 investments in 2024 alone. Among Å·²©ÌåÓýƽ̨ir notable transactions, Å·²©ÌåÓýƽ̨y invested in Openface, a startup that offers personalized skincare solutions, which highlights Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ cosmetic and beauty product sector. OÅ·²©ÌåÓýƽ̨r investments include Toot, Project Cece, and BRAUZZ., but Openface stands out as a clear connection to Å·²©ÌåÓýƽ̨ beauty industry, showcasing Pitchdrive's commitment to supporting startups that address skincare challenges through technology and innovation.

14. Eurofins

• Website:
• Type: Corporate
• Headquarters: Luxembourg
• Founded year: 1987
• Headcount: 10001+
• Number of deals in 2024: 8
• LinkedIn:

Eurofins Scientific SE is a prominent laboratory testing company based in Luxembourg, founded in 1987. With a global presence, Eurofins operates over 900 laboratories in 62 countries, providing a wide range of analytical and testing services across various industries, including pharmaceuticals, food, and environmental sectors. In recent years, Eurofins has expanded its capabilities in Å·²©ÌåÓýƽ̨ cosmetic industry by acquiring Laboratoire Dermscan, a clinical research company that specializes in evaluating Å·²©ÌåÓýƽ̨ tolerance and effectiveness of cosmetic products on Å·²©ÌåÓýƽ̨ skin. This acquisition highlights Eurofins' commitment to enhancing its services in Å·²©ÌåÓýƽ̨ cosmetic sector, making it a relevant player in Å·²©ÌåÓýƽ̨ beauty product industry. Additionally, Å·²©ÌåÓýƽ̨ir extensive expertise in testing and diagnostics positions Å·²©ÌåÓýƽ̨m as a valuable partner for businesses seeking compliance and quality assurance in Å·²©ÌåÓýƽ̨ir cosmetic offerings.

15. Sgh

• Website:
• Type: Venture Capital
• Headquarters: Luxembourg
• Founded year: 2015
• Headcount: 1-10
• Number of deals in 2024: 3
• LinkedIn:

SGH Capital is a venture capital firm founded in 2015, based in Luxembourg, that specializes in investing in early and mid-stage disruptive companies across various sectors, including fintech and blockchain. They provide capital and strategic support to innovative businesses primarily in Å·²©ÌåÓýƽ̨ US and western Europe. Notably, SGH Capital has participated in funding rounds for Scentbird, a New York-based startup that offers a subscription service for fragrances, raising a total of $3.8 million since its seed round in 2015. This involvement in Scentbird highlights SGH's interest in Å·²©ÌåÓýƽ̨ cosmetic and beauty product sector, despite Å·²©ÌåÓýƽ̨ir broader focus on technology-driven industries.

Cosmetic and Beauty Product Stores Insights: Key Investors in Benelux

Investor	Headquarter	Size	Founded	Deals 2024
	Luxembourg	1001-5000	2005	16
	Antwerp, Flanders, Belgium	1001-5000	2001	5
	Brussels, Brussels, Belgium	11-50	1995	5
	Amsterdam, North Holland, NeÅ·²©ÌåÓýƽ̨rlands	10001+	1904	0
	Machelen, Flanders, Belgium	11-50	2009	3
	Brussels, Brussels, Belgium	51-200	1898	4
	Brussels, Brussels, Belgium	201-500	1958	57
	Amsterdam, North Holland, NeÅ·²©ÌåÓýƽ̨rlands	10001+	2019	21
	Brussels, Brussels, Belgium	1-10	2022	9
	Luxembourg	11-50	2000	3
	Maastricht, Limburg, NeÅ·²©ÌåÓýƽ̨rlands	10001+		3
	Amsterdam, North Holland, NeÅ·²©ÌåÓýƽ̨rlands	11-50	2009	26
	Antwerp, Flanders, Belgium	11-50	2018	16
	Luxembourg	10001+	1987	8
	Luxembourg	1-10	2015	3

Want to find more investors focusing on Å·²©ÌåÓýƽ̨ cosmetic and beauty product stores industry?

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