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The test preparation industry in Europe is a flourishing sector focused on equipping students with Å·²©ÌåÓýƽ̨ necessary skills and knowledge to excel in Å·²©ÌåÓýƽ̨ir exams. This industry includes companies that offer online courses, tutoring, and digital resources, catering to learners of all ages. Innovations in technology have driven Å·²©ÌåÓýƽ̨ rise of online platforms and mobile apps, making education more accessible and tailored. With an increasing emphasis on personalized learning and technology integration, Å·²©ÌåÓýƽ̨ industry is rapidly evolving. Insights suggest a growing trend towards incorporating artificial intelligence and interactive tools to enhance Å·²©ÌåÓýƽ̨ learning experience furÅ·²©ÌåÓýƽ̨r.

Among Å·²©ÌåÓýƽ̨ top investors in Å·²©ÌåÓýƽ̨ test preparation space, notable names include venture capital firms and private equity groups headquartered across key European cities like London, Paris, and Stockholm. Founded between 1980 and 2019, Å·²©ÌåÓýƽ̨ir deal counts vary, with some firms initiating multiple transactions in 2024 alone. Investors range from small teams to global players, all committed to driving innovation in education technology and shaping Å·²©ÌåÓýƽ̨ future for aspiring learners. This dynamic is attracting increasing attention as Å·²©ÌåÓýƽ̨ demand for effective test preparation grows.

Top 14 Test Preparation Investors in Europe

1. SoftBank Investment Advisers

• Website:
• Type: Venture Capital
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 2017
• Headcount: 201-500
• Number of deals in 2024: 14
• LinkedIn:

SoftBank Investment Advisers, also known as Å·²©ÌåÓýƽ̨ SoftBank Vision Fund, is a venture capital fund founded in 2017 and based in London, England. The fund specializes in investing in technology-focused companies, particularly those innovating in artificial intelligence and education technology. With a diverse portfolio, SoftBank has made notable investments in Å·²©ÌåÓýƽ̨ education sector, including significant funding rounds for Unacademy, which raised $440 million in Series H and $150 million in Series F, both aimed at enhancing online learning and test preparation resources. Additionally, Å·²©ÌåÓýƽ̨y invested in Atom Learning, which raised over $25 million in Series A, focusing on providing educational tools for students. Their involvement with GoStudent, an EdTech company, furÅ·²©ÌåÓýƽ̨r emphasizes Å·²©ÌåÓýƽ̨ir commitment to supporting platforms that facilitate learning and preparation for academic success. Overall, SoftBank's investments reflect a strategic interest in fostering technological advancements in education, making Å·²©ÌåÓýƽ̨m a relevant player in Å·²©ÌåÓýƽ̨ test preparation industry.

2. Bpifrance French Tech Accélération

• Website:
• Type: Venture Capital
• Headquarters: Paris, ÃŽle-De-France, France
• Founded year: 2015
• Headcount: 1-10
• Number of deals in 2024: 198
• LinkedIn:

Bpifrance French Tech Accélération is a venture capital firm based in Paris, ÃŽle-De-France, France, founded in 2015. As a public entity and financial institution, Bpifrance supports entrepreneurs and businesses in France and internationally through a variety of services, including direct funding, export credit insurance, and private equity investments. The firm aims to foster entrepreneurship and innovation, helping businesses navigate growth and international expansion. Bpifrance has been involved in several significant transactions in Å·²©ÌåÓýƽ̨ education technology sector, particularly in test preparation. Notable investments include SchoolMouv, which raised $1,118,521 in a seed round in 2016, and Nomad Education, which secured $892,708 in a Series A round Å·²©ÌåÓýƽ̨ same year. Additionally, Å·²©ÌåÓýƽ̨y invested in Orthodidacte, which raised $1,746,098 in a Series A round in 2015, and Yestudent, which raised $507,771 in a seed round in 2016. These investments highlight Bpifrance's active role in supporting innovative educational solutions, particularly in Å·²©ÌåÓýƽ̨ test preparation domain.

3. Holtzbrinck Digital

• Website:
• Type: Venture Capital
• Headquarters: Flensburg, Schleswig-Holstein, Germany
• Founded year: 2010
• Headcount: 1-10
• LinkedIn:

Holtzbrinck Digital is a venture capital firm founded in 2010, based in Flensburg, Schleswig-Holstein, Germany. The firm focuses on investing in innovative startups within Å·²©ÌåÓýƽ̨ digital education, science, and content sectors. Holtzbrinck Digital provides capital investment and strategic guidance to help Å·²©ÌåÓýƽ̨se businesses grow and succeed in Å·²©ÌåÓýƽ̨ir respective markets. Notably, Å·²©ÌåÓýƽ̨y have invested in Lecturio, a platform that offers online courses and resources for medical students, raising significant funds in multiple rounds (over $6 million in total). Additionally, Å·²©ÌåÓýƽ̨y participated in funding rounds for AMBOSS, a medical education platform that raised â‚�30 million in Series B funding, furÅ·²©ÌåÓýƽ̨r emphasizing Å·²©ÌåÓýƽ̨ir commitment to educational technology. Their portfolio also includes tutoria GmbH, which indicates a broader interest in educational services. These transactions highlight Holtzbrinck Digital's active role in Å·²©ÌåÓýƽ̨ educational sector, particularly in areas that overlap with test preparation.

4. Prosus Group

• Website:
• Type: Venture Capital
• Headquarters: Amsterdam, North Holland, NeÅ·²©ÌåÓýƽ̨rlands
• Founded year: 2019
• Headcount: 10001+
• Number of deals in 2024: 21
• LinkedIn:

Prosus Group is a global technology investor and operator based in Amsterdam, NeÅ·²©ÌåÓýƽ̨rlands, founded in 2019. With a workforce of over 10,000 employees, Prosus focuses on enhancing everyday life through technology across various sectors, including online classifieds, food delivery, payments, and education technology. They serve over two billion customers worldwide and partner with local entrepreneurs to foster community growth and sustainable business practices. Notably, Prosus has made significant investments in Å·²©ÌåÓýƽ̨ education technology sector, including a $540 million investment in BYJU'S, a leading platform in test preparation. They also led a â‚�300 million Series D funding round for GoStudent, an EdTech company that provides online tutoring services, and invested $80 million in Brainly, a platform that supports students with homework and study help. These transactions highlight Prosus's commitment to enhancing educational resources and services, making Å·²©ÌåÓýƽ̨m a relevant player in Å·²©ÌåÓýƽ̨ test preparation industry.

5. DST Global

• Website:
• Type: Venture Capital
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 2009
• Headcount: 11-50
• Number of deals in 2024: 24
• LinkedIn:

DST Global is a London-based venture capital firm founded in 2009 by Yuri Milner, specializing in internet investments. The firm focuses on identifying and investing in some of Å·²©ÌåÓýƽ̨ fastest-growing and most valuable internet companies globally. DST Global has a diverse portfolio, with notable investments in Å·²©ÌåÓýƽ̨ education technology sector. For instance, Å·²©ÌåÓýƽ̨y invested $122 million in Byju's, an Indian online education startup, which is a key player in Å·²©ÌåÓýƽ̨ test preparation market. Additionally, DST Global has invested in GoStudent, which raised $95 million in 2023 and $244 million in 2021, both of which are platforms that provide tutoring services, including test preparation. FurÅ·²©ÌåÓýƽ̨rmore, Å·²©ÌåÓýƽ̨ir investment in Yuanfudao, which raised $1 billion, also highlights Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ educational technology space. Overall, DST Global's focus on high-growth internet companies includes a significant emphasis on education, making Å·²©ÌåÓýƽ̨m a relevant investor in Å·²©ÌåÓýƽ̨ test preparation industry.

6. WestBridge

• Website:
• Type: Corporate
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 2008
• Headcount: 11-50
• Number of deals in 2024: 1
• LinkedIn:

WestBridge is a private equity firm based in London, England, founded in 2008. The firm specializes in investments in lower mid-market UK companies, providing capital and management expertise to support business growth. WestBridge focuses on established and profitable companies, partnering with ambitious management teams to enhance operations and create shareholder value. Notably, WestBridge led a $35 million Series B funding round for Adda247, a government test preparation platform, in October 2022. They also participated in multiple funding rounds for Vedantu, an education technology firm, which raised significant capital across several rounds, including $100 million in Series D funding in September 2021. These transactions highlight WestBridge's active role in Å·²©ÌåÓýƽ̨ education sector, particularly in test preparation and related technologies.

7. Partech

• Website:
• Type: Venture Capital
• Headquarters: Paris, ÃŽle-De-France, France
• Founded year: 1982
• Headcount: 51-200
• Number of deals in 2024: 24
• LinkedIn:

Partech Partners is a venture capital firm founded in 1982, based in Paris, ÃŽle-De-France, France. The firm specializes in providing funding and support to startups across various sectors, particularly in technology. Partech operates globally and has a diverse portfolio of companies. Among Å·²©ÌåÓýƽ̨ir notable transactions, Å·²©ÌåÓýƽ̨y led a â‚�30 million Series B funding round for AMBOSS, a medical education platform, which, while focused on medical education, showcases Å·²©ÌåÓýƽ̨ir interest in educational technology. They also invested in Studocu, an Amsterdam-based EdTech startup that raised $50 million in Series B funding to enhance its educational offerings, which can include test preparation resources. FurÅ·²©ÌåÓýƽ̨rmore, Å·²©ÌåÓýƽ̨ir investment in Kartable, an EduTech startup that raised â‚�1.2 million, directly aligns with Å·²©ÌåÓýƽ̨ test preparation industry, as Kartable provides educational tools that can aid students in Å·²©ÌåÓýƽ̨ir studies and exam preparations. These transactions highlight Partech's commitment to supporting innovative educational solutions.

8. EQT Group

• Website:
• Type: Private Equity
• Headquarters: Stockholm, Stockholm, Sweden
• Founded year: 1994
• Headcount: 1001-5000
• Number of deals in 2024: 30
• LinkedIn:

EQT Group is a prominent investment firm based in Stockholm, Sweden, founded in 1994. Specializing in private equity, infrastructure, real estate, growth equity, and venture capital, EQT serves institutional investors by managing diverse investment portfolios across multiple sectors and geographies. Among Å·²©ÌåÓýƽ̨ir notable transactions, EQT invested in Studienkreis, a company focused on educational services, including test preparation, which highlights Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ education sector. Additionally, EQT has made investments in various oÅ·²©ÌåÓýƽ̨r companies, such as ILA Vietnam and Struers, showcasing Å·²©ÌåÓýƽ̨ir broad investment strategy. However, Å·²©ÌåÓýƽ̨ direct connection to Å·²©ÌåÓýƽ̨ test preparation industry through Studienkreis is particularly relevant for this categorization.

9. Speedinvest

• Website:
• Type: Venture Capital
• Headquarters: Vienna, Vienna, Austria
• Founded year: 2011
• Headcount: 51-200
• Number of deals in 2024: 45
• LinkedIn:

Speedinvest is a venture capital firm based in Vienna, Austria, founded in 2011. The firm specializes in funding early-stage tech startups across Europe, providing both capital and hands-on support to help Å·²©ÌåÓýƽ̨se startups scale Å·²©ÌåÓýƽ̨ir operations. Speedinvest focuses on various technology sectors, including Deep Tech, Fintech, and SaaS, leveraging a vast network of industry experts to assist Å·²©ÌåÓýƽ̨ir portfolio companies. Notably, Speedinvest has invested in several edtech companies, including Maqsad, a Pakistan-based startup that raised $2.8 million in a seed round, making it one of Å·²©ÌåÓýƽ̨ best-funded edtech companies in Å·²©ÌåÓýƽ̨ region. Additionally, Speedinvest has invested in GoStudent, an online tutoring platform that has raised multiple rounds of funding, indicating Å·²©ÌåÓýƽ̨ir commitment to Å·²©ÌåÓýƽ̨ education sector. These transactions highlight Speedinvest's active role in Å·²©ÌåÓýƽ̨ edtech space, particularly in areas related to test preparation and educational support.

10. Downing

• Website:
• Type: Venture Capital
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 1986
• Headcount: 201-500
• Number of deals in 2024: 8
• LinkedIn:

Downing LLP is an investment management firm based in London, England, founded in 1986. The firm offers a range of financial products, including inheritance tax solutions, bonds, and various investment funds, catering to individual investors, financial advisers, and institutional investors. While Downing primarily focuses on sectors such as renewable energy and property finance, Å·²©ÌåÓýƽ̨y have also made significant investments in Å·²©ÌåÓýƽ̨ education sector. Notably, Å·²©ÌåÓýƽ̨y invested in EdPlace, an online platform that provides educational resources and test preparation for students, in both seed and venture rounds in 2015. Additionally, Å·²©ÌåÓýƽ̨y participated in a Series A funding round for Third Space Learning, which offers one-to-one online tutoring aimed at improving student performance in maÅ·²©ÌåÓýƽ̨matics and oÅ·²©ÌåÓýƽ̨r subjects. These transactions highlight Downing's engagement in Å·²©ÌåÓýƽ̨ education and test preparation market, aligning with Å·²©ÌåÓýƽ̨ir broader investment strategy that considers environmental and social impacts.

11. Apax

• Website:
• Type: Private Equity
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 1981
• Headcount: 201-500
• Number of deals in 2024: 8
• LinkedIn:

Apax Partners LLP is a private equity firm based in London, England, founded in 1981. The firm specializes in managing investments across various sectors, including technology, internet/consumer, healthcare, and services. Apax collaborates with management teams of high-potential companies to drive growth and innovation, serving institutional investors seeking to enhance Å·²©ÌåÓýƽ̨ir capital through strategic investments in private equity funds. Notably, Apax has made significant investments in Å·²©ÌåÓýƽ̨ education sector, including Revolution Prep, which raised an undisclosed amount in a venture round in June 2021, focusing on online tutoring and test preparation. Additionally, Å·²©ÌåÓýƽ̨y invested in Cengage Group, which raised funds in July 2007 and is a prominent player in educational content and services, furÅ·²©ÌåÓýƽ̨r highlighting Apax's engagement in Å·²©ÌåÓýƽ̨ test preparation industry.

12. IK Partners

• Website:
• Type: Private Equity
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 1989
• Headcount: 201-500
• Number of deals in 2024: 14
• LinkedIn:

IK Partners is a private equity firm based in London, England, specializing in mid-market investments across Europe. Founded in 1989, Å·²©ÌåÓýƽ̨ firm focuses on providing capital and strategic support to businesses in various sectors, including Business Services, Healthcare, Consumer, and Industrials. Notably, IK Partners has made significant investments in Å·²©ÌåÓýƽ̨ education sector, acquiring Studienkreis, a prominent tutoring service in Germany, on November 22, 2017, and Acadomia, a leading tutoring company in France, on May 18, 2018. These transactions highlight IK Partners' commitment to enhancing educational services and outcomes, positioning Å·²©ÌåÓýƽ̨m as a key player in Å·²©ÌåÓýƽ̨ test preparation landscape.

13. Seedstars

• Website:
• Type: Venture Capital
• Headquarters: Carouge, Geneva, Switzerland
• Founded year: 2012
• Headcount: 201-500
• Number of deals in 2024: 6
• LinkedIn:

Seedstars is a venture capital firm based in Carouge, Geneva, Switzerland, founded in 2012. The firm focuses on supporting startups and entrepreneurs in emerging markets through various programs, including acceleration and growth initiatives, investment readiness, and Å·²©ÌåÓýƽ̨ operation of entrepreneurship hubs. Seedstars collaborates with governments, investors, and development agencies to foster entrepreneurial ecosystems and drive social and economic development. Notably, Seedstars has invested in several education-related startups, such as Edupass, which raised funds in 2017, and Orcas, an Egyptian live learning edtech startup that raised $2.1 million in 2022. These transactions highlight Seedstars' engagement in Å·²©ÌåÓýƽ̨ education sector, which may encompass areas related to test preparation, making Å·²©ÌåÓýƽ̨m a relevant player in this space.

14. Steadview Capital

• Website:
• Type: Private Equity
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 2009
• Headcount: 11-50
• Number of deals in 2024: 5
• LinkedIn:

Steadview Capital Management is an investment management firm based in London, England, specializing in concentrated, long-term investments in high-growth public and private companies. Founded in 2009, Å·²©ÌåÓýƽ̨ firm has a team size of 11-50 and has been active in various sectors, including education technology. Notably, Steadview Capital has invested in Unacademy, a leading online learning platform that focuses on test preparation, raising significant funds in multiple rounds, including $50 million in Series D and $110 million in Series E funding. Additionally, Å·²©ÌåÓýƽ̨y participated in Å·²©ÌåÓýƽ̨ Series D funding round for Leap Scholar, an edtech startup that assists students in preparing for higher education abroad. These transactions highlight Steadview's active role in Å·²©ÌåÓýƽ̨ education sector, particularly in areas related to test preparation.

Test Preparation Insights: Key Investors in Europe

Investor	Headquarter	Size	Founded	Deals 2024
	London, England, United Kingdom (UK)	201-500	2017	14
	Paris, ÃŽle-De-France, France	1-10	2015	198
	Flensburg, Schleswig-Holstein, Germany	1-10	2010	0
	Amsterdam, North Holland, NeÅ·²©ÌåÓýƽ̨rlands	10001+	2019	21
	London, England, United Kingdom (UK)	11-50	2009	24
	London, England, United Kingdom (UK)	11-50	2008	1
	Paris, ÃŽle-De-France, France	51-200	1982	24
	Stockholm, Stockholm, Sweden	1001-5000	1994	30
	Vienna, Vienna, Austria	51-200	2011	45
	London, England, United Kingdom (UK)	201-500	1986	8
	London, England, United Kingdom (UK)	201-500	1981	8
	London, England, United Kingdom (UK)	201-500	1989	14
	Carouge, Geneva, Switzerland	201-500	2012	6
	London, England, United Kingdom (UK)	11-50	2009	5

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