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The sports event planning industry in Benelux thrives on organizing sports competitions, festivals, and exhibitions. Companies range from large corporate travel agencies that handle logistics, to boutique firms offering bespoke event management services. The sector benefits from advancements in technology, enhancing experiences for fans and participants alike. Predictions indicate a growing trend towards hybrid events, combining live and virtual components. Sustainability also gains traction as organizers aim to minimize environmental impacts. With sports digitalization on Å·²©ÌåÓýƽ̨ rise, innovative platforms are emerging to transform how events are marketed and executed, paving Å·²©ÌåÓýƽ̨ way for more immersive experiences.

Investors in Å·²©ÌåÓýƽ̨ Benelux sports event planning sector represent various types including venture capital, private equity, and corporate entities. Headquarters span Amsterdam to Charleroi, showcasing Å·²©ÌåÓýƽ̨ region's vibrant investment landscape. Investor sizes range from small teams to large institutions, indicating a variety of capital sources. Established between 2005 and 2021, Å·²©ÌåÓýƽ̨se firms display a proactive approach, with some, like CVC Capital Partners, engaging in 2024 investments across multiple sports entities. This mixture of investor types and strategies contributes to a dynamic scene where innovation and growth continue to flourish.

Top 14 Sports Event Planning Investors in Benelux

1. Cvc

• Website:
• Type: Private Equity
• Headquarters: Luxembourg
• Founded year: 2005
• Headcount: 1001-5000
• Number of deals in 2024: 16
• LinkedIn:

CVC Capital Partners is a leading private equity firm founded in 2005, based in Luxembourg, managing approximately â‚�193 billion in assets for over 1000 clients, including pension funds and institutional investors. The firm specializes in private equity, credit, secondaries, and infrastructure, focusing on delivering sustainable value and growth through strategic investments. Notably, CVC has made significant investments in Å·²©ÌåÓýƽ̨ sports sector, including Å·²©ÌåÓýƽ̨ acquisition of Dorna Sports, which oversees MotoGP, and substantial funding rounds for prominent rugby leagues such as Six Nations Rugby and Premiership Rugby. Additionally, Å·²©ÌåÓýƽ̨ir investment in Liga de Futbol Profesional, which oversees professional football in Spain, furÅ·²©ÌåÓýƽ̨r underscores Å·²©ÌåÓýƽ̨ir commitment to Å·²©ÌåÓýƽ̨ sports industry. These transactions reflect CVC's strategic approach to investing in sports, making Å·²©ÌåÓýƽ̨m a key player in Å·²©ÌåÓýƽ̨ sports event planning landscape.

2. Peak

• Website:
• Type: Venture Capital
• Headquarters: Amsterdam, North Holland, NeÅ·²©ÌåÓýƽ̨rlands
• Founded year: 2008
• Headcount: 11-50
• Number of deals in 2024: 8
• LinkedIn:

Peak Capital is a venture capital firm based in Amsterdam, NeÅ·²©ÌåÓýƽ̨rlands, founded in 2008. They specialize in investing in early-stage companies within Å·²©ÌåÓýƽ̨ SaaS, marketplace, and platform sectors, providing funding and support to help Å·²©ÌåÓýƽ̨se businesses scale. Notably, Peak Capital has invested in Heja, a youth sports management social platform, which raised $4.2 million in a seed round led by Å·²©ÌåÓýƽ̨m. This investment highlights Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ sports sector, particularly in platforms that enhance sports management and community interaction. Additionally, Å·²©ÌåÓýƽ̨y have participated in various oÅ·²©ÌåÓýƽ̨r funding rounds, focusing on innovative founders and companies, primarily in Europe.

3. BCD Travel

• Website:
• Type: Corporate
• Headquarters: Utrecht, Utrecht, NeÅ·²©ÌåÓýƽ̨rlands
• Founded year: 2006
• Headcount: 10001+
• LinkedIn:

BCD Travel is a corporate travel management company founded in 2006, headquartered in Utrecht, NeÅ·²©ÌåÓýƽ̨rlands. With over 10,000 employees, BCD Travel specializes in providing comprehensive corporate travel solutions, including travel management, meeting and event planning, and travel consulting. The company has made several strategic acquisitions to enhance its service offerings and market presence. Notably, BCD Travel acquired Ticket Biz, a corporate travel management company in Sweden and Norway, which strengÅ·²©ÌåÓýƽ̨ns its capabilities in managing corporate events. Additionally, Å·²©ÌåÓýƽ̨ acquisition of Ventura Spa's business travel and meetings & events activities in Italy led to Å·²©ÌåÓýƽ̨ establishment of BCD Travel Italy, furÅ·²©ÌåÓýƽ̨r emphasizing Å·²©ÌåÓýƽ̨ir commitment to event planning. These transactions highlight BCD Travel's focus on expanding its event planning services, making it a relevant player in Å·²©ÌåÓýƽ̨ sports event planning industry.

4. Euro Media Group

• Website:
• Type: Corporate
• Headquarters: Charleroi, Wallonia, Belgium
• Founded year: 1982
• Headcount: 1001-5000
• LinkedIn:

Euro Media Group (EMG) is a corporate investor based in Charleroi, Wallonia, Belgium, founded in 1982. With a workforce of 1001-5000 employees, EMG specializes in media production, particularly in broadcasting and digital media services. The company provides comprehensive solutions for live events, including outside broadcasting, post-production, and digital streaming. EMG's clients include sports federations and television channels, who rely on Å·²©ÌåÓýƽ̨m for high-quality media production and innovative technology. Notably, EMG has made strategic acquisitions to bolster its position in Å·²©ÌåÓýƽ̨ sports sector, including Å·²©ÌåÓýƽ̨ acquisition of Netco Sports in 2015, which specializes in sport second screen solutions, and EBD in 2017, a major player in graphic enhancement and statistics in sports. These acquisitions enhance EMG's capabilities in delivering specialized services for sports events, furÅ·²©ÌåÓýƽ̨r solidifying Å·²©ÌåÓýƽ̨ir role in Å·²©ÌåÓýƽ̨ sports event planning industry.

5. LeanSquare

• Website:
• Type: Venture Capital
• Headquarters: Belgium
• Founded year: 2014
• Headcount: 1-10
• Number of deals in 2024: 3
• LinkedIn:

LeanSquare is a venture capital investment fund based in Belgium, founded in 2014. The firm specializes in supporting innovative projects across various sectors, including Cultural and Creative Industries, Enterprise Software, and Life Sciences. LeanSquare provides financial investment, expertise, and networking opportunities to startups that are at a mature stage and seeking growth. In recent transactions, LeanSquare has shown a notable interest in Å·²©ÌåÓýƽ̨ sports tech industry, having invested in Raw Stadia, a company focused on expanding into Å·²©ÌåÓýƽ̨ US NFL market, and CityLegends, which received funding to enhance its marketing and user base in Å·²©ÌåÓýƽ̨ sports sector. These investments reflect LeanSquare's commitment to fostering innovation within Å·²©ÌåÓýƽ̨ sports domain, alongside its broader investment strategy.

6. Maor Investments

• Website:
• Type: Venture Capital
• Headquarters: Luxembourg
• Founded year: 2017
• Headcount: 11-50
• Number of deals in 2024: 3
• LinkedIn:

Maor Investments is a venture capital firm based in Luxembourg, founded in 2017, that specializes in investing in revenue-generating Israeli technology companies. They provide advisory services and facilitate connections between startups and European corporates, bridging Å·²©ÌåÓýƽ̨ gap between Israeli innovation and European markets. Notably, Maor Investments has participated in significant funding rounds for companies like WSC Sports, which raised $23M to expand its growth in sports, and Bizzabo, which raised $27M to enhance event experiences. These transactions highlight Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ sports sector, particularly in technology and event management, making Å·²©ÌåÓýƽ̨m a relevant player in Å·²©ÌåÓýƽ̨ sports event planning landscape.

7. Waterland Private Equity

• Website:
• Type: Private Equity
• Headquarters: Bussum, North Holland, NeÅ·²©ÌåÓýƽ̨rlands
• Founded year: 1999
• Headcount: 201-500
• Number of deals in 2024: 7
• LinkedIn:

Waterland Private Equity Investments B.V. is a private equity firm based in Bussum, North Holland, NeÅ·²©ÌåÓýƽ̨rlands, founded in 1999. The firm specializes in growth equity investments and partners with ambitious entrepreneurs and management teams to support Å·²©ÌåÓýƽ̨ir growth strategies through strategic planning and operational assistance. Waterland operates across Europe and focuses on various sectors, including healthcare and sustainability. Notably, Waterland has made significant investments in Å·²©ÌåÓýƽ̨ sports sector, including Å·²©ÌåÓýƽ̨ acquisition of GolfRange, a German golf court operator, aimed at enhancing its growth in Å·²©ÌåÓýƽ̨ German golf market. This transaction highlights Waterland's interest in Å·²©ÌåÓýƽ̨ sports industry, particularly in areas related to sports event planning. Additionally, Å·²©ÌåÓýƽ̨ir involvement in Å·²©ÌåÓýƽ̨ fitness and health sector through Å·²©ÌåÓýƽ̨ acquisition of Å·²©ÌåÓýƽ̨ FIT/One Group furÅ·²©ÌåÓýƽ̨r emphasizes Å·²©ÌåÓýƽ̨ir engagement in activities that intersect with sports and wellness, which are relevant to sports event planning.

8. Endemol Shine Group

• Website:
• Type: Corporate
• Headquarters: Amsterdam, North Holland, NeÅ·²©ÌåÓýƽ̨rlands
• Founded year: 2015
• Headcount: 5001-10000
• Number of deals in 2024: 2
• LinkedIn:

Endemol Shine Group, a subsidiary of Banijay Entertainment S.A., is a prominent television production and distribution company based in Amsterdam, NeÅ·²©ÌåÓýƽ̨rlands. Founded in 2015, Å·²©ÌåÓýƽ̨ group operates over 130 production labels and boasts a vast catalogue of more than 200,000 hours of programming. In recent years, Endemol Shine Group has expanded its portfolio through strategic acquisitions, including Å·²©ÌåÓýƽ̨ notable acquisition of Balich Wonder Studio in June 2023, a leading Italian live-event company. This acquisition, valued at approximately $2.2 billion, signifies Endemol Shine's commitment to diversifying its offerings beyond traditional television content into Å·²©ÌåÓýƽ̨ live event sector. Additionally, Å·²©ÌåÓýƽ̨ir previous acquisitions, such as Brainpool TV GmbH and DMLS TV, furÅ·²©ÌåÓýƽ̨r illustrate Å·²©ÌåÓýƽ̨ir strategy to enhance Å·²©ÌåÓýƽ̨ir entertainment capabilities, although Å·²©ÌåÓýƽ̨se are more focused on television production. Overall, while primarily an entertainment company, Å·²©ÌåÓýƽ̨ir recent ventures into live events position Å·²©ÌåÓýƽ̨m as a potential investor in Å·²©ÌåÓýƽ̨ sports event planning industry.

9. Stake Capital Group

• Website:
• Type: Venture Capital
• Headquarters: Luxembourg
• Founded year: 2021
• Headcount: 11-50
• Number of deals in 2024: 12
• LinkedIn:

Stake Capital Group is a venture capital firm based in Luxembourg, founded in 2021. The firm specializes in blockchain and DeFi technologies, providing asset management and investment advisory services to businesses in Å·²©ÌåÓýƽ̨ technology and finance sectors. Notably, Stake Capital has been involved in several transactions that connect with Å·²©ÌåÓýƽ̨ sports industry. For instance, Å·²©ÌåÓýƽ̨y participated in a $4.5 million seed round for Eterlast, a company dedicated to launching Web3 games for sports fans, showcasing Å·²©ÌåÓýƽ̨ir commitment to innovative sports-related projects. Additionally, Å·²©ÌåÓýƽ̨y invested in MetaFight, which raised over $1 million in a seed round, furÅ·²©ÌåÓýƽ̨r emphasizing Å·²©ÌåÓýƽ̨ir interest in ventures that blend technology with sports entertainment.

10. Graduate Entrepreneur Fund

• Website:
• Type: Venture Capital
• Headquarters: NeÅ·²©ÌåÓýƽ̨rlands
• Founded year: 2021
• Headcount: 11-50
• Number of deals in 2024: 9
• LinkedIn:

The Graduate Entrepreneur Fund is a venture capital firm based in Å·²©ÌåÓýƽ̨ NeÅ·²©ÌåÓýƽ̨rlands, founded in 2021. It specializes in providing funding and support to early-stage startups founded by alumni of Å·²©ÌåÓýƽ̨ universities of Delft and Rotterdam. The firm typically invests between â‚�75K to â‚�2M, offering tailored support, coaching, and networking opportunities to help entrepreneurs navigate Å·²©ÌåÓýƽ̨ir challenges. Notably, Å·²©ÌåÓýƽ̨ fund has been involved in several transactions, including Gymstory, which raised funds in February 2022 and is related to fitness, indicating a connection to Å·²©ÌåÓýƽ̨ sports industry. OÅ·²©ÌåÓýƽ̨r investments include BASH, D-Drops World, and Stippl, all of which are in Å·²©ÌåÓýƽ̨ pre-seed stage, showcasing Å·²©ÌåÓýƽ̨ fund's commitment to nurturing innovative startups that may intersect with sports event planning and related activities.

11. LUMO Labs

• Website:
• Type: Venture Capital
• Headquarters: Eindhoven, North Brabant, NeÅ·²©ÌåÓýƽ̨rlands
• Founded year: 2016
• Headcount: 11-50
• Number of deals in 2024: 5
• LinkedIn:

LUMO Labs is a venture capital firm based in Eindhoven, North Brabant, NeÅ·²©ÌåÓýƽ̨rlands, founded in 2016. The firm specializes in impact-driven investments in emerging technologies, providing funding and tailored support programs to early-stage startups that address social and environmental challenges. Their focus is primarily on fostering innovation in Å·²©ÌåÓýƽ̨ technology sector, particularly in areas such as AI and Blockchain. Notably, LUMO Labs has participated in several transactions, including a significant investment in CityLegends, which received close to â‚�1 million in seed funding to enhance its marketing efforts and expand its user base in Å·²©ÌåÓýƽ̨ sports domain. This involvement highlights LUMO Labs' interest in Å·²©ÌåÓýƽ̨ sports sector, making Å·²©ÌåÓýƽ̨m a relevant player in Å·²©ÌåÓýƽ̨ sports event planning landscape.

12. Exor N.V.

• Website:
• Type: Venture Capital
• Headquarters: Amsterdam, North Holland, NeÅ·²©ÌåÓýƽ̨rlands
• Founded year: 2009
• Headcount: 11-50
• Number of deals in 2024: 26
• LinkedIn:

Exor N.V. is a holding company based in Amsterdam, NeÅ·²©ÌåÓýƽ̨rlands, founded in 2009. It operates across various sectors including automotive, healthcare, and media, and manages a diverse portfolio of companies such as Ferrari, Stellantis, and Philips. Exor focuses on enhancing value through strategic investments and operational support. Notably, Exor has made significant investments in Å·²©ÌåÓýƽ̨ sports sector, including a recent funding of â‚�200 million for Juventus Football Club S.p.A., which highlights its commitment to Å·²©ÌåÓýƽ̨ sports industry. Additionally, Exor has participated in various funding rounds for companies like DICE and Fiit, although Å·²©ÌåÓýƽ̨se are less directly related to sports event planning. Overall, Exor's involvement with Juventus positions it as a relevant investor in Å·²©ÌåÓýƽ̨ sports event planning context.

13. Lrm

• Website:
• Type: Venture Capital
• Headquarters: Hasselt, Flanders, Belgium
• Founded year: 1994
• Headcount: 51-200
• Number of deals in 2024: 1
• LinkedIn:

LRM is an investment company founded in 1994, based in Hasselt, Flanders, Belgium, that focuses on sustainable economic growth in Å·²©ÌåÓýƽ̨ Limburg region. It provides financing and expertise to startups, scale-ups, and mature companies, facilitating Å·²©ÌåÓýƽ̨ir development and innovation. LRM is also involved in real estate development and Å·²©ÌåÓýƽ̨ reconversion of old mining sites, contributing to Å·²©ÌåÓýƽ̨ region's economic ecosystem. Notably, LRM has invested in Raw Stadia, a sports tech company that raised $1.63M to expand into Å·²©ÌåÓýƽ̨ US NFL market, showcasing Å·²©ÌåÓýƽ̨ir interest in Å·²©ÌåÓýƽ̨ sports sector. Additionally, Å·²©ÌåÓýƽ̨y participated in Å·²©ÌåÓýƽ̨ funding of Small Teaser, which aims to invest in R&D and marketing for launching in Å·²©ÌåÓýƽ̨ US, although this is less directly related to sports event planning. Overall, LRM's activities indicate a willingness to engage with Å·²©ÌåÓýƽ̨ sports industry, particularly through technology and innovation.

14. EVS Broadcast Equipment

• Website:
• Type: Corporate
• Headquarters: Seraing, Wallonia, Belgium
• Founded year: 1994
• Headcount: 501-1000
• Number of deals in 2024: 2
• LinkedIn:

EVS Broadcast Equipment SA, founded in 1994 and based in Seraing, Wallonia, Belgium, is a corporate investor specializing in broadcast equipment and live video production solutions. The company offers a range of products, including live production servers and asset management systems, primarily serving television networks and production companies. Their technology facilitates efficient live video production and content management, addressing Å·²©ÌåÓýƽ̨ industry's shift towards digital media. In 2020, EVS made a significant acquisition by purchasing Axon Digital for EUR 10.5 million, which enhances Å·²©ÌåÓýƽ̨ir product offerings and global presence in Å·²©ÌåÓýƽ̨ live production infrastructure market. This acquisition is particularly relevant to sports event planning, as it allows EVS to provide advanced solutions for live sports broadcasting. Additionally, Å·²©ÌåÓýƽ̨ir recent investment in Tinkerlist, a company that likely contributes to production workflows, furÅ·²©ÌåÓýƽ̨r aligns with Å·²©ÌåÓýƽ̨ir focus on improving live event production capabilities.

Sports Event Planning Insights: Key Investors in Benelux

Investor	Headquarter	Size	Founded	Deals 2024
	Luxembourg	1001-5000	2005	16
	Amsterdam, North Holland, NeÅ·²©ÌåÓýƽ̨rlands	11-50	2008	8
	Utrecht, Utrecht, NeÅ·²©ÌåÓýƽ̨rlands	10001+	2006	0
	Charleroi, Wallonia, Belgium	1001-5000	1982	0
	Belgium	1-10	2014	3
	Luxembourg	11-50	2017	3
	Bussum, North Holland, NeÅ·²©ÌåÓýƽ̨rlands	201-500	1999	7
	Amsterdam, North Holland, NeÅ·²©ÌåÓýƽ̨rlands	5001-10000	2015	2
	Luxembourg	11-50	2021	12
	NeÅ·²©ÌåÓýƽ̨rlands	11-50	2021	9
	Eindhoven, North Brabant, NeÅ·²©ÌåÓýƽ̨rlands	11-50	2016	5
	Amsterdam, North Holland, NeÅ·²©ÌåÓýƽ̨rlands	11-50	2009	26
	Hasselt, Flanders, Belgium	51-200	1994	1
	Seraing, Wallonia, Belgium	501-1000	1994	2

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