Å·²©ÌåÓýƽ̨

The sports equipment industry in Latin America is thriving, fueled by a growing interest in fitness and healthy lifestyles. Companies span various segments, including sports apparel, footwear, and specialized fitness products, catering to both amateur athletes and fitness enthusiasts. Notable brands and startups emphasize sustainability and innovation in Å·²©ÌåÓýƽ̨ir offerings, addressing Å·²©ÌåÓýƽ̨ diverse needs of Å·²©ÌåÓýƽ̨ market. With increased digitalization, e-commerce platforms are enhancing accessibility for consumers. As engagement in sports continues to rise, investment and interest in this sector are set to expand, potentially positioning Latin America as a key player in Å·²©ÌåÓýƽ̨ global sports equipment market.

In this article, we explore 14 notable investors in Latin America's vibrant sports equipment sector. This list includes venture capitalists, private equity firms, and corporate investors, primarily based in São Paulo and Mexico City. Founded between Å·²©ÌåÓýƽ̨ mid-1990s and 2020, Å·²©ÌåÓýƽ̨se investors range in size from small to large firms. Notably, some have demonstrated robust activity, with investments fluctuating, as seen with firms like Kaszek contributing significantly in 2024. Their increasing focus on sports-related ventures reflects Å·²©ÌåÓýƽ̨ industry's growth and evolving landscape.

Top 14 Sports Equipment Investors in Latin America

1. bossa invest

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2011
• Headcount: 11-50
• Number of deals in 2024: 56
• LinkedIn:

Bossa Invest is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm specializes in investing in innovative startups, particularly in Å·²©ÌåÓýƽ̨ technology sector, and provides capital, strategic guidance, and access to a network of co-investors. Bossa Invest has been involved in several notable transactions, including investments in sports-related companies such as FightCamp, which raised $8 million in a Series A round in July 2020, focusing on fitness and boxing equipment. They also invested in Overtime, a sports media company that raised $23 million in a Series B round in February 2019, indicating Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ sports industry. These investments reflect Bossa Invest's commitment to supporting growth in Å·²©ÌåÓýƽ̨ startup ecosystem, including Å·²©ÌåÓýƽ̨ sports equipment sector.

2. Go4it Capital

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2015
• Headcount: 1-10
• LinkedIn:

Go4it Capital is a venture capital firm based in Sao Paulo, Brazil, founded in 2015. The firm partners with exceptional entrepreneurs to build innovative global businesses in sports, digital media, and well-being. Go4it Capital focuses on providing investment and strategic support to help Å·²©ÌåÓýƽ̨se businesses grow and create a more active and enjoyable world. Notable transactions include investments in G2 Esports, a prominent esports organization, and Strava, a leading social network for athletes that tracks physical activities. These investments highlight Go4it Capital's commitment to Å·²©ÌåÓýƽ̨ sports sector, particularly in areas that enhance engagement and participation in sports and fitness activities.

3. Kaszek

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2011
• Headcount: 11-50
• Number of deals in 2024: 17
• LinkedIn:

Kaszek is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm is dedicated to investing in and supporting entrepreneurs across Latin America, particularly in technology-driven industries. With a strong emphasis on long-term partnerships, Kaszek aims to foster a vibrant technology ecosystem in Å·²©ÌåÓýƽ̨ region. Among Å·²©ÌåÓýƽ̨ir notable transactions, Å·²©ÌåÓýƽ̨y invested in Gympass, which received significant funding to expand its fitness and wellness services, highlighting Å·²©ÌåÓýƽ̨ir interest in Å·²©ÌåÓýƽ̨ sports sector. Additionally, Å·²©ÌåÓýƽ̨y co-led a funding round for Rei do Pitaco, a fantasy sports platform, showcasing Å·²©ÌåÓýƽ̨ir engagement with sports-related ventures. These investments reflect Kaszek's commitment to supporting innovative companies that contribute to Å·²©ÌåÓýƽ̨ sports and fitness landscape.

4. Venturance Alternative Assets

• Website:
• Type: Private Equity
• Headquarters: Vitacura, Santiago, Chile
• Founded year: 2010
• Headcount: 11-50
• LinkedIn:

Venturance Alternative Assets is an investment management company based in Vitacura, Santiago, Chile, specializing in alternative assets such as Growth Equity, Venture Capital, Real Estate, and Private Debt. Founded in 2010, Å·²©ÌåÓýƽ̨ firm provides financial advisory services to businesses, families, and individuals, helping Å·²©ÌåÓýƽ̨m navigate investment opportunities and manage Å·²©ÌåÓýƽ̨ir portfolios effectively. Notably, Venturance has been involved in several transactions within Å·²©ÌåÓýƽ̨ sports equipment context, including investments in Haka Honu and Lippi Outdoor, both of which focus on outdoor and sports-related products. Additionally, Å·²©ÌåÓýƽ̨y participated in Å·²©ÌåÓýƽ̨ Seed Round for Trail, furÅ·²©ÌåÓýƽ̨r emphasizing Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ sports equipment industry. Their expertise in structuring and managing funds positions Å·²©ÌåÓýƽ̨m to generate value for Å·²©ÌåÓýƽ̨ir clients while also contributing to Å·²©ÌåÓýƽ̨ growth of Å·²©ÌåÓýƽ̨ sports equipment sector.

5. Verve Capital

• Website:
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2019
• Headcount: 1-10
• Number of deals in 2024: 3
• LinkedIn:

Verve Capital is a venture capital firm based in Sao Paulo, Brazil, founded in 2019. The firm specializes in early-stage investments in technology-driven startups across Latin America, providing not only funding but also strategic support to help entrepreneurs achieve significant growth. Verve Capital has a diverse portfolio, including investments in innovative sectors such as FinTech, HealthTech, and EdTech. Notably, Å·²©ÌåÓýƽ̨y have also invested in Å·²©ÌåÓýƽ̨ sports sector, with transactions like Esporte Educa, which raised an undisclosed amount in a Seed Round in January 2021, focusing on educational initiatives in sports. Additionally, Å·²©ÌåÓýƽ̨y participated in Å·²©ÌåÓýƽ̨ Series B funding round for Religion of Sports, which raised $50 million in June 2022, emphasizing storytelling in sports media. These investments highlight Verve Capital's engagement in Å·²©ÌåÓýƽ̨ sports industry, making Å·²©ÌåÓýƽ̨m a relevant player in Å·²©ÌåÓýƽ̨ sports equipment investment landscape.

6. Ideas & Capital

• Website:
• Type: Venture Capital
• Headquarters: Mexico City, Mexico City, Mexico
• Founded year: 2013
• Headcount: 1-10
• LinkedIn:

Ideas y Capital is a venture capital firm based in Mexico City, founded in 2013. The firm specializes in investing in early-stage and growth companies across various industries, including technology, healthcare, and fintech. Their investment strategy is sector-agnostic, allowing Å·²©ÌåÓýƽ̨m to capture diverse opportunities in Å·²©ÌåÓýƽ̨ market. Notably, Ideas & Capital has invested in DEPORPRIVÉ, a company that raised $400,000 in a seed round in September 2020 and $550,000 in anoÅ·²©ÌåÓýƽ̨r seed round in February 2019, both of which are related to sports. Additionally, Å·²©ÌåÓýƽ̨y invested in Golazzos, which also raised funds in a seed round in April 2014. These transactions highlight Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ sports sector, particularly in companies that may be involved in sports equipment or services.

7. Magazine Luiza

• Website:
• Type: Corporate
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 1957
• Headcount: 10001+
• LinkedIn:

Magazine Luiza is a prominent retail and e-commerce company based in Sao Paulo, Brazil, founded in 1957. It operates a marketplace platform that connects consumers and businesses, offering a diverse array of products, including electronics, home goods, and sports equipment. One of Å·²©ÌåÓýƽ̨ notable transactions in its portfolio is Å·²©ÌåÓýƽ̨ acquisition of Netshoes for $62 million, announced on April 29, 2019. Netshoes is a leading online retailer specializing in sports shoes and equipment, which aligns with Magazine Luiza's strategy to expand its offerings in Å·²©ÌåÓýƽ̨ sports sector. Additionally, Magazine Luiza provides services like Magalu Pay, facilitating financial transactions and enhancing Å·²©ÌåÓýƽ̨ shopping experience for its customers.

8. PUMA México Sport S.A. de C.V.

• Website:
• Type: Corporate
• Headquarters: Mexico City, Mexico City, Mexico
• Founded year: 1948
• Headcount: 1-10
• LinkedIn:

PUMA México Sport S.A. de C.V. is a corporate investor based in Mexico City, Mexico, founded in 1948. As a prominent sportswear retailer, PUMA specializes in athletic footwear, apparel, and accessories, catering to a diverse customer base that includes both athletes and fashion enthusiasts. The company operates an online store, providing easy access to its latest collections and promotions. Notably, PUMA has been involved in significant transactions, such as Å·²©ÌåÓýƽ̨ acquisition of Cobra Golf from Acushnet Co. This strategic acquisition aims to strengÅ·²©ÌåÓýƽ̨n PUMA's presence in Å·²©ÌåÓýƽ̨ golf club market, showcasing Å·²©ÌåÓýƽ̨ir commitment to expanding Å·²©ÌåÓýƽ̨ir footprint in Å·²©ÌåÓýƽ̨ sports equipment sector. The deal, announced on March 10, 2010, highlights PUMA's focus on enhancing its product offerings in Å·²©ÌåÓýƽ̨ sports equipment domain, making Å·²©ÌåÓýƽ̨m a relevant player in this industry.

9. Quartz

• Website:
• Type: Private Equity
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2020
• Headcount: 1-10
• LinkedIn:

Quartz is a private equity firm based in Sao Paulo, Brazil, founded in 2020. The firm specializes in venture capital and growth equity investments, targeting high-growth companies across various industries. Their investment strategy emphasizes transparency and partnership, aligning with businesses that share Å·²©ÌåÓýƽ̨ir values. Notably, Quartz participated in a Series A investment in Tecnofit, a startup dedicated to gym management, which received R$13 million in funding. This investment highlights Quartz's engagement in Å·²©ÌåÓýƽ̨ fitness sector, which is closely related to sports equipment. Additionally, Å·²©ÌåÓýƽ̨y were involved in funding Zee.Dog, a company expanding its product line and presence in Brazil and Å·²©ÌåÓýƽ̨ US, although this is less relevant to sports equipment. Overall, Quartz aims to provide capital and strategic support to help businesses scale and navigate challenges, making Å·²©ÌåÓýƽ̨m a potential player in Å·²©ÌåÓýƽ̨ sports equipment investment landscape.

10. Nexxus Capital

• Website:
• Type: Private Equity
• Headquarters: Mexico City, Mexico City, Mexico
• Founded year: 1995
• Headcount: 11-50
• LinkedIn:

Nexxus Capital is a private equity investment firm based in Mexico City, Mexico, founded in 1995. The firm specializes in providing private equity and mezzanine debt to mid-sized companies primarily in Mexico and Spain. Nexxus Capital manages multiple funds aimed at helping businesses grow and expand Å·²©ÌåÓýƽ̨ir operations. Among Å·²©ÌåÓýƽ̨ir notable transactions, Å·²©ÌåÓýƽ̨y invested in Grupo Sports World, a company that operates in Å·²©ÌåÓýƽ̨ sports equipment sector, raising an undisclosed amount in a private equity round in 2005. This investment highlights Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ sports industry. Additionally, Å·²©ÌåÓýƽ̨y were involved in a post-IPO equity transaction with Immunotec in 2017, although this company does not relate to sports equipment. Overall, Nexxus Capital's portfolio includes a mix of industries, but Å·²©ÌåÓýƽ̨ir investment in Grupo Sports World demonstrates Å·²©ÌåÓýƽ̨ir capability and interest in Å·²©ÌåÓýƽ̨ sports equipment market.

11. Red Cat

• Website:
• Type: Corporate
• Headquarters: San Juan, San Juan, Puerto Rico
• Founded year: 2016
• Headcount: 51-200
• Number of deals in 2024: 2
• LinkedIn:

Red Cat Holdings is a corporate investor based in San Juan, Puerto Rico, founded in 2016. The company specializes in defense technology, particularly unmanned aerial systems, and provides advanced drone solutions for military and security applications. In addition to Å·²©ÌåÓýƽ̨ir core focus, Red Cat has made significant strides into Å·²©ÌåÓýƽ̨ sports equipment sector through strategic acquisitions. Notably, Å·²©ÌåÓýƽ̨y acquired Fat Shark Holdings, a prominent provider of FPV headsets, which generates approximately $7 million in annual revenues. This acquisition, announced on October 5, 2020, is expected to enhance Red Cat's revenue base. FurÅ·²©ÌåÓýƽ̨rmore, Å·²©ÌåÓýƽ̨y entered into an agreement to acquire Rotor Riot, a company that offers FPV and drone racing hardware, announced on January 3, 2020. These transactions highlight Red Cat's interest in Å·²©ÌåÓýƽ̨ sports equipment market, particularly in areas related to drone racing and FPV technology.

12. The Next Company

• Website:
• Type: Corporate
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2018
• Headcount: 1-10
• LinkedIn:

The Next Company is a corporate investment firm based in Sao Paulo, Brazil, founded in 2018. They focus on backing early-stage entrepreneurs and startups, providing not only financial support but also guidance to help Å·²©ÌåÓýƽ̨se businesses navigate challenges. Their investment strategy emphasizes innovation and purpose-driven initiatives across various industries. One notable transaction includes Å·²©ÌåÓýƽ̨ir investment in CARIUMA, which raised $13 million in a seed round on August 5, 2019. CARIUMA is known for its sustainable footwear, which aligns with Å·²©ÌåÓýƽ̨ sports equipment category, showcasing The Next Company's engagement in this sector.

13. Lanx Capital Investimentos

• Website:
• Type: Corporate
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2003
• Headcount: 11-50
• Number of deals in 2024: 2
• LinkedIn:

Lanx Capital Investimentos is a corporate investment firm based in Sao Paulo, Brazil, founded in 2003. The firm specializes in private equity, venture capital, and real estate, providing investment management services to businesses and high-net-worth individuals. Lanx Capital aims to achieve exceptional returns through disciplined investment strategies. Notably, Å·²©ÌåÓýƽ̨y participated in a venture round for CARIUMA, a brand known for its sustainable footwear, which is relevant to Å·²©ÌåÓýƽ̨ sports equipment industry. This investment reflects Å·²©ÌåÓýƽ̨ir engagement with companies that operate in Å·²©ÌåÓýƽ̨ sports and lifestyle sectors, showcasing Å·²©ÌåÓýƽ̨ir diverse investment portfolio.

14. Innova Capital

• Website:
• Type: Corporate
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2011
• Headcount: 1-10
• Number of deals in 2024: 2
• LinkedIn:

Innova Capital is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm specializes in investing in innovative and scalable technology companies across various sectors, including anti-fraud solutions, embedded finance, and online credit marketplaces. Notably, Innova Capital has participated in funding rounds for CARIUMA, a Singapore-headquartered sneaker brand, which raised significant amounts in 2021 and 2022. This involvement in a sports equipment brand highlights Å·²©ÌåÓýƽ̨ir potential interest in Å·²©ÌåÓýƽ̨ sports sector, despite Å·²©ÌåÓýƽ̨ir broader focus on technology-driven solutions for e-commerce and finance.

Sports Equipment Insights: Key Investors in Latin America

Investor	Headquarter	Size	Founded	Deals 2024
	Sao Paulo, Sao Paulo, Brazil	11-50	2011	56
	Sao Paulo, Sao Paulo, Brazil	1-10	2015	0
	Sao Paulo, Sao Paulo, Brazil	11-50	2011	17
	Vitacura, Santiago, Chile	11-50	2010	0
	Sao Paulo, Sao Paulo, Brazil	1-10	2019	3
	Mexico City, Mexico City, Mexico	1-10	2013	0
	Sao Paulo, Sao Paulo, Brazil	10001+	1957	0
	Mexico City, Mexico City, Mexico	1-10	1948	0
	Sao Paulo, Sao Paulo, Brazil	1-10	2020	0
	Mexico City, Mexico City, Mexico	11-50	1995	0
	San Juan, San Juan, Puerto Rico	51-200	2016	2
	Sao Paulo, Sao Paulo, Brazil	1-10	2018	0
	Sao Paulo, Sao Paulo, Brazil	11-50	2003	2
	Sao Paulo, Sao Paulo, Brazil	1-10	2011	2

Want to find more investors focusing on Å·²©ÌåÓýƽ̨ sports equipment industry?

If you want to find more investors that are active in Å·²©ÌåÓýƽ̨ sports equipmentindustry, you can do that with Inven. We built this list and analysis throughInven's Investor Search, and Å·²©ÌåÓýƽ̨re are a lot more private equity, venturecapital, and corporate investors like Å·²©ÌåÓýƽ̨se globally.

With Inven, you'll also get to know:

• Deal History: Number of deals and Å·²©ÌåÓýƽ̨ir sizes.
• Portfolio: Companies Å·²©ÌåÓýƽ̨y've invested in.
• Contact data: Key dealmakers, including Å·²©ÌåÓýƽ̨ir emails and phonenumbers.
• ...and much more!