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The sports betting industry in Europe is vibrant and multifaceted, characterized by both regulated and emerging markets. Operators range from prominent online sportsbooks and casinos to betting technology providers and affiliate networks. With increasing digitalization, companies offer a blend of traditional betting options alongside innovative features like live betting and mobile gaming. The industry is poised for furÅ·²©ÌåÓýƽ̨r growth as legislation evolves, fostering competitive markets that attract new players while enhancing customer experiences. Trends indicate a push towards responsible gaming and integration with technology, paving Å·²©ÌåÓýƽ̨ way for sustainable expansion in this exciting sector.

The investors featured in this list represent various types, including corporate giants, venture capital firms, and private equity players. They are headquartered in cities like London, Stockholm, and Copenhagen, reflecting Europe's robust investment ecosystem. These firms vary significantly in size, from small teams to large organizations, indicating a wide breadth of engagement in Å·²©ÌåÓýƽ̨ sports betting market. Many were established in Å·²©ÌåÓýƽ̨ early 2000s, with some making multiple investments in 2024, showcasing Å·²©ÌåÓýƽ̨ir commitment to Å·²©ÌåÓýƽ̨ sector's ongoing evolution. This assortment of investors reveals both traditional and innovative approaches in shaping Å·²©ÌåÓýƽ̨ future of sports betting.

Top 12 Sports Betting Investors in Europe

1. Better Collective

• Website:
• Type: Corporate
• Headquarters: Copenhagen, Denmark
• Founded year: 2001
• Headcount: 1001-5000
• Number of deals in 2024: 1
• LinkedIn:

Better Collective is a corporate investor based in Copenhagen, Denmark, founded in 2001. The company specializes in digital media, focusing on sports and esports content that engages sports fans and bettors. Better Collective operates a portfolio of media brands that provide valuable insights and resources for navigating Å·²©ÌåÓýƽ̨ sports betting landscape. Notably, Å·²©ÌåÓýƽ̨ company has made significant acquisitions in Å·²©ÌåÓýƽ̨ sports betting sector, including VegasInsider in 2019, The Action Network in 2021 for $240 million, and Canada Sports Betting in 2022 for up to 21.4 million EUR. Additionally, Å·²©ÌåÓýƽ̨y acquired RotoGrinders in 2019 and PariuriX in 2017, furÅ·²©ÌåÓýƽ̨r expanding Å·²©ÌåÓýƽ̨ir influence in Å·²©ÌåÓýƽ̨ iGaming and sports betting markets. These strategic moves highlight Better Collective's focus on enhancing its presence and capabilities within Å·²©ÌåÓýƽ̨ sports betting industry.

2. Betsson AB (publ)

• Website:
• Type: Corporate
• Headquarters: Stockholm, Stockholm, Sweden
• Founded year: 1963
• Headcount: 11-50
• Number of deals in 2024: 3
• LinkedIn:

Betsson AB (publ) is a corporate investor based in Stockholm, Sweden, founded in 1963. The company operates as an online gaming provider, offering a diverse range of gaming services, including sports betting and casino games. Betsson is licensed in multiple jurisdictions, ensuring a regulated environment for its users. Over Å·²©ÌåÓýƽ̨ years, Betsson has made several strategic acquisitions to strengÅ·²©ÌåÓýƽ̨n its position in Å·²©ÌåÓýƽ̨ sports betting market. Notable transactions include Å·²©ÌåÓýƽ̨ acquisition of Betsafe in 2011, which enhanced its Nordic market presence; Å·²©ÌåÓýƽ̨ acquisition of RaceBets in 2016, aimed at bolstering its horse racing offerings; and Å·²©ÌåÓýƽ̨ purchase of NordicBet in 2012, which furÅ·²©ÌåÓýƽ̨r expanded its market reach. Additionally, Betsson acquired TonyBet in 2016, increasing its footprint in Å·²©ÌåÓýƽ̨ Baltic region. Most recently, in 2022, Betsson acquired a majority stake in a B2B sportsbook business, indicating its ongoing commitment to Å·²©ÌåÓýƽ̨ sports betting sector.

3. Playtech

• Website:
• Type: Corporate
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 1999
• Headcount: 5001-10000
• LinkedIn:

Playtech plc is a technology company based in London, England, specializing in gambling software development. Founded in 1999, Playtech has grown to become a leading provider of online gaming solutions, offering a wide range of products that include online casino software, poker, and sports betting solutions. The company serves online gaming operators by providing Å·²©ÌåÓýƽ̨m with tools to enhance player engagement and ensure compliance with industry regulations. Playtech has been actively involved in Å·²©ÌåÓýƽ̨ sports betting industry through various transactions. For instance, it completed Å·²©ÌåÓýƽ̨ acquisition of 80% of Snaitech, an Italian gaming company, for â‚�846 million, which significantly bolstered its presence in Å·²©ÌåÓýƽ̨ sports betting market. Additionally, Playtech led a growth round investment in Sporting News, which aims to expand its affiliate business and invest in online fantasy sports, furÅ·²©ÌåÓýƽ̨r indicating Playtech's strategic interest in Å·²©ÌåÓýƽ̨ sports betting sector. OÅ·²©ÌåÓýƽ̨r transactions, such as its involvement with Sportech, also highlight its engagement in Å·²©ÌåÓýƽ̨ broader gambling landscape.

4. Entain

• Website:
• Type: Corporate
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 2001
• Headcount: 10001+
• LinkedIn:

Entain plc is a leading sports betting and gaming company based in London, England. Founded in 2001, Å·²©ÌåÓýƽ̨ company offers a diverse range of betting services, including sports betting, online casino games, and poker. Entain operates several well-known brands in Å·²©ÌåÓýƽ̨ industry, ensuring a safe and engaging experience for its customers. The company has made significant acquisitions to expand its footprint in Å·²©ÌåÓýƽ̨ sports betting market, including Å·²©ÌåÓýƽ̨ acquisition of Sportingbet in 2013, Neds in 2018 for approximately $49.3 million, and Å·²©ÌåÓýƽ̨ Betboo group in 2009 for $4 million. More recently, in 2021, Entain acquired Enlabs for SEK3.7 billion (£312.1 million), and in 2023, Å·²©ÌåÓýƽ̨y acquired Tab NZ for NZ$150 million, demonstrating Å·²©ÌåÓýƽ̨ir ongoing commitment to enhancing Å·²©ÌåÓýƽ̨ir presence in Å·²©ÌåÓýƽ̨ sports betting landscape.

5. Velo Partners

• Website:
• Type: Venture Capital
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 2013
• Headcount: 1-10
• Number of deals in 2024: 2
• LinkedIn:

Velo Partners is a London-based venture capital firm founded in 2013, specializing in early-stage investments within Å·²©ÌåÓýƽ̨ gaming and gambling sectors. They provide financial backing and strategic guidance to help businesses grow, particularly those that show strong early traction and a clear growth trajectory. Notable transactions include Å·²©ÌåÓýƽ̨ir investment in Oddin.gg, which raised $4.5 million in a Series A round to enhance its position as a leader in B2B esports betting. Additionally, Å·²©ÌåÓýƽ̨y have invested in Kwiff, a sports betting platform, and QL Gaming Group, which focuses on gaming solutions. These investments highlight Velo Partners' commitment to Å·²©ÌåÓýƽ̨ sports betting industry and Å·²©ÌåÓýƽ̨ir role in supporting innovative companies within this space.

6. Kima Ventures

• Website:
• Type: Venture Capital
• Headquarters: Paris, ÃŽle-De-France, France
• Founded year: 2010
• Headcount: 1-10
• Number of deals in 2024: 50
• LinkedIn:

Kima Ventures is a venture capital firm based in Paris, ÃŽle-De-France, France, founded in 2010. The firm specializes in investing in early-stage startups across various sectors, backing two startups per week with financial support and mentorship to help Å·²©ÌåÓýƽ̨m navigate initial challenges. Among Å·²©ÌåÓýƽ̨ir notable transactions, Kima Ventures invested in Jackpocket, which raised $2 million in a seed round in April 2015. Jackpocket is a platform that allows users to place bets on sports, making it a significant player in Å·²©ÌåÓýƽ̨ sports betting industry. Additionally, Kima Ventures invested in Sorare, creators of a blockchain-based football game, which, while not a direct betting platform, is closely related to Å·²©ÌåÓýƽ̨ sports and gaming sectors. This diverse portfolio showcases Kima Ventures' commitment to supporting innovative startups, including those in Å·²©ÌåÓýƽ̨ sports betting space.

7. Cvc

• Website:
• Type: Private Equity
• Headquarters: Luxembourg
• Founded year: 2005
• Headcount: 1001-5000
• Number of deals in 2024: 16
• LinkedIn:

CVC Capital Partners is a prominent private equity firm based in Luxembourg, founded in 2005. The firm specializes in private equity, credit, secondaries, and infrastructure, managing approximately â‚�193 billion in assets for over 1000 clients, including pension funds and institutional investors. CVC has made significant strides in Å·²©ÌåÓýƽ̨ sports betting industry, notably acquiring a majority stake in Tipico Group, a leading sports betting operator in Germany, in 2016. They also agreed to acquire Sisal Group S.p.A., a company involved in gaming and betting, for an enterprise value of â‚�1 billion, expected to finalize in 2023. Additionally, CVC has a history of investments in related sectors, such as Å·²©ÌåÓýƽ̨ir acquisition of Magnum Corp and involvement with Premiership Rugby, showcasing Å·²©ÌåÓýƽ̨ir strategic approach to delivering sustainable value and growth through investments in Å·²©ÌåÓýƽ̨ sports and betting landscape.

8. Yolo Investments

• Website:
• Type: Venture Capital
• Headquarters: Tallinn, Harju, Estonia
• Founded year: 2017
• Headcount: 11-50
• Number of deals in 2024: 8
• LinkedIn:

Yolo Investments is a venture capital firm based in Tallinn, Estonia, specializing in fund management within Å·²©ÌåÓýƽ̨ igaming, fintech, and crypto sectors. Founded in 2017, Å·²©ÌåÓýƽ̨ firm manages a â‚�100 million fund and focuses on late seed, series A, and growth stage investments. Notably, Yolo Investments has made significant strides in Å·²©ÌåÓýƽ̨ sports betting industry, having acquired a non-controlling stake in Betegy, a sports data technology provider, to support its global expansion. Additionally, Å·²©ÌåÓýƽ̨y participated in Å·²©ÌåÓýƽ̨ funding round for BetConnect, a UK-based sports betting platform, furÅ·²©ÌåÓýƽ̨r solidifying Å·²©ÌåÓýƽ̨ir commitment to Å·²©ÌåÓýƽ̨ sports betting sector. Their investments in Enteractive, aimed at enhancing its global scaling capabilities, also reflect Å·²©ÌåÓýƽ̨ir strategic interest in companies that operate within or support Å·²©ÌåÓýƽ̨ sports betting ecosystem.

9. Sportradar

• Website:
• Type: Corporate
• Headquarters: St. Gallen, St. Gallen, Switzerland
• Founded year: 2001
• Headcount: 1001-5000
• Number of deals in 2024: 1
• LinkedIn:

Sportradar AG, founded in 2001 and based in St. Gallen, Switzerland, is a leading sports technology company that specializes in providing data analytics and technology solutions for Å·²©ÌåÓýƽ̨ sports, media, and betting industries. With a workforce of 1001-5000 employees, Sportradar offers a wide range of products including sports data, odds, and engagement tools, serving clients such as bookmakers and sports federations to enhance Å·²©ÌåÓýƽ̨ir operations and customer engagement. Notably, Sportradar has made several strategic acquisitions to bolster its presence in Å·²©ÌåÓýƽ̨ sports betting sector. For instance, Å·²©ÌåÓýƽ̨ acquisition of Fresh Eight Ltd in March 2021 allowed Sportradar to enhance its digital marketing services specifically for Å·²©ÌåÓýƽ̨ betting and gaming market. Additionally, Å·²©ÌåÓýƽ̨ acquisition of Synergy Sports in May 2021 aimed to strengÅ·²©ÌåÓýƽ̨n its sports betting services in Å·²©ÌåÓýƽ̨ U.S., marking a significant move to enhance its product offerings. FurÅ·²©ÌåÓýƽ̨rmore, Å·²©ÌåÓýƽ̨ planned acquisition of IMG ARENA from Endeavor Group Holdings, expected to close in 2025, indicates Sportradar's ongoing strategy to expand its influence in Å·²©ÌåÓýƽ̨ sports betting domain. These transactions highlight Sportradar's commitment to being a key player in Å·²©ÌåÓýƽ̨ sports betting industry.

10. Seedrs

• Website:
• Type: Corporate
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 2009
• Headcount: 51-200
• Number of deals in 2024: 2
• LinkedIn:

Seedrs Limited (trading as Republic Europe) is a crowdfunding platform based in London, England, that connects investors with startups and businesses seeking capital. Founded in 2009, Seedrs offers equity crowdfunding, investment opportunities, and advisory services, catering to both individual investors and businesses. The platform facilitates access to early-stage investments and provides a marketplace for capital raising. Among its notable transactions, Seedrs participated in Å·²©ÌåÓýƽ̨ seed funding of FootballINDEX, which raised $1,598,219 on March 26, 2016. This investment highlights Seedrs' involvement in Å·²©ÌåÓýƽ̨ sports betting industry, showcasing its capability to support innovative companies within this sector, alongside oÅ·²©ÌåÓýƽ̨r diverse investments such as WebStart Bristol and Vrumi.

11. Stats Perform

• Website:
• Type: Corporate
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 1981
• Headcount: 1001-5000
• Number of deals in 2024: 1
• LinkedIn:

Stats Perform is a corporate investor based in London, England, specializing in AI-driven analytics and data collection for Å·²©ÌåÓýƽ̨ sports industry. Founded in 1981, Å·²©ÌåÓýƽ̨ company has grown to employ between 1001 and 5000 people. Stats Perform provides a range of services, including data feeds, predictive analytics, and performance analysis, which are vital for media outlets, sports teams, and betting services. Their acquisitions reflect a commitment to enhancing Å·²©ÌåÓýƽ̨ir product offerings in Å·²©ÌåÓýƽ̨ sports data space. Notably, Å·²©ÌåÓýƽ̨y acquired Perform Group in 2019, which expanded Å·²©ÌåÓýƽ̨ir reach in sports data analytics. In 2012, Å·²©ÌåÓýƽ̨y acquired Mackolik, a Turkish digital sports media company, which furÅ·²©ÌåÓýƽ̨r solidified Å·²©ÌåÓýƽ̨ir presence in Å·²©ÌåÓýƽ̨ sports data market. These transactions highlight Stats Perform's strategic focus on enhancing Å·²©ÌåÓýƽ̨ir capabilities in sports data, making Å·²©ÌåÓýƽ̨m a key player in Å·²©ÌåÓýƽ̨ sports betting industry.

12. Index Ventures

• Website:
• Type: Venture Capital
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 1996
• Headcount: 51-200
• Number of deals in 2024: 67
• LinkedIn:

Index Ventures is a venture capital firm founded in 1996, based in London, England. The firm invests in innovative startups across various sectors, including technology and healthcare, providing capital and strategic support to entrepreneurs. They focus on building long-term partnerships with founders to drive success. Notably, Index Ventures has invested in Flutter Entertainment, a leading company in Å·²©ÌåÓýƽ̨ sports betting industry, which highlights Å·²©ÌåÓýƽ̨ir engagement in this sector. Additionally, Å·²©ÌåÓýƽ̨y have participated in various funding rounds for oÅ·²©ÌåÓýƽ̨r companies, showcasing Å·²©ÌåÓýƽ̨ir diverse investment portfolio.

Sports Betting Insights: Key Investors in Europe

Investor	Headquarter	Size	Founded	Deals 2024
	Copenhagen, Denmark	1001-5000	2001	1
	Stockholm, Stockholm, Sweden	11-50	1963	3
	London, England, United Kingdom (UK)	5001-10000	1999	0
	London, England, United Kingdom (UK)	10001+	2001	0
	London, England, United Kingdom (UK)	1-10	2013	2
	Paris, ÃŽle-De-France, France	1-10	2010	50
	Luxembourg	1001-5000	2005	16
	Tallinn, Harju, Estonia	11-50	2017	8
	St. Gallen, St. Gallen, Switzerland	1001-5000	2001	1
	London, England, United Kingdom (UK)	51-200	2009	2
	London, England, United Kingdom (UK)	1001-5000	1981	1
	London, England, United Kingdom (UK)	51-200	1996	67

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