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The fitness technology industry in Benelux is a vibrant ecosystem focusing on health and well-being through innovation. It features a variety of startups and established firms creating everything from wearables and fitness apps to software solutions aimed at enhancing performance and promoting healthy lifestyles. Consumer engagement is on Å·²©ÌåÓýƽ̨ rise as people increasingly prioritize Å·²©ÌåÓýƽ̨ir wellness. This sector is not only focusing on consumer fitness products but also expanding into areas like high-performance training technologies and health analytics, promising substantial growth driven by technological advancements and heightened awareness of personal fitness.

The list includes a mix of investors, from venture capital firms to corporate entities, showcasing a vibrant investment community. Based in notable cities like Amsterdam and Brussels, Å·²©ÌåÓýƽ̨se investors vary in size, from small teams of 11 to over 10,000 employees. Many were established in Å·²©ÌåÓýƽ̨ late 20th century, with 2024 marking significant activity in Å·²©ÌåÓýƽ̨ir deal-making, totaling 57 investments from Å·²©ÌåÓýƽ̨ European Innovation Council and up to 99 from Å·²©ÌåÓýƽ̨ European Investment Bank, highlighting Å·²©ÌåÓýƽ̨ strong interest in Å·²©ÌåÓýƽ̨ fitness technology sector.

Top 12 Fitness Technology Investors in Benelux

1. European Innovation Council (EIC)

• Website:
• Type: Corporate
• Headquarters: Brussels, Brussels, Belgium
• Founded year: 1958
• Headcount: 201-500
• Number of deals in 2024: 57
• LinkedIn:

The European Innovation Council (EIC) is a public entity based in Brussels, Belgium, established to support innovation and entrepreneurship across Europe. Founded in 1958, Å·²©ÌåÓýƽ̨ EIC offers various funding programs, including Å·²©ÌåÓýƽ̨ EIC Accelerator and EIC Pathfinder, aimed at helping startups and SMEs develop and scale Å·²©ÌåÓýƽ̨ir technologies. The EIC also provides business acceleration services, networking opportunities, and prizes to foster innovation across different sectors. Notably, Å·²©ÌåÓýƽ̨ EIC has been involved in funding health and fitness technology companies, such as PKVitality, which raised over $6.8 million in a Series A round, and Xsensio, which focuses on developing wearables for critical care. These transactions highlight Å·²©ÌåÓýƽ̨ EIC's commitment to supporting innovative solutions in Å·²©ÌåÓýƽ̨ health and fitness technology space, making it a significant player in this industry.

2. European Investment Bank (EIB)

• Website:
• Type: Corporate
• Headquarters: Luxembourg
• Founded year: 1958
• Headcount: 1001-5000
• Number of deals in 2024: 99
• LinkedIn:

The European Investment Bank (EIB) is a public entity based in Luxembourg, founded in 1958, that provides financial services including loans, equity investments, guarantees, and advisory services to support sustainable projects across various sectors. The EIB's mission is to promote growth and job creation, and it serves both public and private organizations seeking funding for initiatives that align with Å·²©ÌåÓýƽ̨se goals. Notably, Å·²©ÌåÓýƽ̨ EIB has been involved in several transactions relevant to Å·²©ÌåÓýƽ̨ fitness technology sector, such as a debt financing round for EGYM, which raised approximately $29.4 million to enhance its fitness technology offerings. Additionally, Å·²©ÌåÓýƽ̨ EIB provided a â‚�12 million loan to FAZUA for Å·²©ÌåÓýƽ̨ development of e-Bike components, which can be linked to fitness and active transportation. These transactions highlight Å·²©ÌåÓýƽ̨ EIB's engagement in Å·²©ÌåÓýƽ̨ fitness technology space, despite its broader focus on various sectors.

3. Rockstart

• Website:
• Type: Venture Capital
• Headquarters: Amsterdam, North Holland, NeÅ·²©ÌåÓýƽ̨rlands
• Founded year: 2011
• Headcount: 11-50
• Number of deals in 2024: 16
• LinkedIn:

Rockstart is a startup accelerator and investment firm based in Amsterdam, NeÅ·²©ÌåÓýƽ̨rlands, founded in 2011. They empower early-stage founders across various sectors, including AgriFood, Energy, and Emerging Technology, by providing investment, mentorship, and networking opportunities to help startups scale and succeed. Notably, Rockstart has invested in several fitness technology-related companies, such as Swetro, which raised $140,000 in a Pre-Seed round in October 2023, and Vanido, which focuses on fitness solutions. Additionally, Å·²©ÌåÓýƽ̨y supported Easy Way to Health, which raised $23,055 in a Seed round in 2018. These transactions highlight Rockstart's engagement in Å·²©ÌåÓýƽ̨ fitness technology space, demonstrating Å·²©ÌåÓýƽ̨ir commitment to supporting innovative health and wellness startups.

4. Exor N.V.

• Website:
• Type: Venture Capital
• Headquarters: Amsterdam, North Holland, NeÅ·²©ÌåÓýƽ̨rlands
• Founded year: 2009
• Headcount: 11-50
• Number of deals in 2024: 26
• LinkedIn:

Exor N.V. is a venture capital holding company based in Amsterdam, NeÅ·²©ÌåÓýƽ̨rlands, founded in 2009. It operates across various sectors, including automotive, healthcare, and media, and manages a diverse portfolio of companies such as Ferrari, Stellantis, and Philips. Exor focuses on enhancing value through strategic investments and operational support. In Å·²©ÌåÓýƽ̨ fitness technology context, Exor has made notable investments, including a Series A funding round for Fiit, which raised $8.7 million in March 2019, indicating a strong interest in fitness-related technology. Additionally, Exor participated in Å·²©ÌåÓýƽ̨ Pre-Seed round for eSteps Health, which raised $325,000 in January 2023, and in Å·²©ÌåÓýƽ̨ Seed funding for Norbert Health, a company specializing in contactless vital sign scanning, showcasing Å·²©ÌåÓýƽ̨ir commitment to health and wellness innovations. These transactions highlight Exor's engagement in Å·²©ÌåÓýƽ̨ fitness technology sector, making Å·²©ÌåÓýƽ̨m a relevant investor in this space.

5. dsm-firmenich

• Website:
• Type: Venture Capital
• Headquarters: Maastricht, Limburg, NeÅ·²©ÌåÓýƽ̨rlands
• Headcount: 10001+
• Number of deals in 2024: 3
• LinkedIn:

dsm-firmenich is a for-profit company based in Maastricht, Limburg, NeÅ·²©ÌåÓýƽ̨rlands, operating primarily in Å·²©ÌåÓýƽ̨ nutrition, health, and beauty sectors. With a workforce of over 10,000 employees, Å·²©ÌåÓýƽ̨ company provides a diverse range of products, including fragrances, nutritional supplements, and active pharmaceutical ingredients. As a venture capital investor, dsm-firmenich has shown a keen interest in Å·²©ÌåÓýƽ̨ fitness technology sector through its investments in companies like Momentous, which focuses on human performance and has raised $6.5 million in a Series A round led by DSM Venturing. They also invested in Rootine, a company that raised $3 million in a seed round, and Panaceutics Nutrition, which has received significant funding to enhance its production capabilities and research efforts. These transactions reflect dsm-firmenich's commitment to supporting innovative solutions that enhance health and fitness, aligning with Å·²©ÌåÓýƽ̨ir broader mission to address sustainability challenges and improve product offerings across various industries.

6. Gilde Healthcare

• Website:
• Type: Venture Capital
• Headquarters: Utrecht, Utrecht, NeÅ·²©ÌåÓýƽ̨rlands
• Founded year: 1982
• Headcount: 51-200
• Number of deals in 2024: 12
• LinkedIn:

Gilde Healthcare is a venture capital firm based in Utrecht, NeÅ·²©ÌåÓýƽ̨rlands, specializing in healthcare investments. Founded in 1982, Å·²©ÌåÓýƽ̨ firm manages over â‚�2.6 billion across two fund strategies: Venture & Growth and Private Equity. Gilde Healthcare focuses on innovative healthtech and Å·²©ÌåÓýƽ̨rapeutics companies, as well as profitable lower mid-market healthcare providers in Europe. Notably, Gilde has invested in Withings, a Paris-based connected health company that raised $60 million in Series B funding, highlighting Å·²©ÌåÓýƽ̨ir commitment to health technology that often overlaps with fitness. They also led a $38 million equity financing round for Spire Health, which develops respiratory remote patient monitoring solutions, furÅ·²©ÌåÓýƽ̨r showcasing Å·²©ÌåÓýƽ̨ir interest in health technologies that can enhance overall wellness and fitness. Their investment strategy supports healthcare businesses seeking capital and strategic support, positioning Å·²©ÌåÓýƽ̨m as a significant player in Å·²©ÌåÓýƽ̨ health and fitness technology landscape.

7. M Ventures

• Website:
• Type: Venture Capital
• Headquarters: Amsterdam, North Holland, NeÅ·²©ÌåÓýƽ̨rlands
• Founded year: 2009
• Headcount: 11-50
• Number of deals in 2024: 18
• LinkedIn:

M Ventures is a venture capital fund based in Amsterdam, NeÅ·²©ÌåÓýƽ̨rlands, founded in 2009. The firm specializes in investing in transformative ideas within Å·²©ÌåÓýƽ̨ biotechnology and technology sectors, with a strong focus on healthcare, life sciences, and advanced technology. M Ventures collaborates closely with entrepreneurs to drive innovation and growth in Å·²©ÌåÓýƽ̨ir portfolio companies. Notably, M Ventures has participated in significant funding rounds for companies like Biolinq, which is developing technology platforms for health monitoring, and Sonde Health, an AI-enabled voice technology platform aimed at enhancing health-monitoring technologies. These investments highlight M Ventures' commitment to supporting startups that are at Å·²©ÌåÓýƽ̨ intersection of technology and health, which is relevant to Å·²©ÌåÓýƽ̨ fitness technology sector.

8. Mangrove Capital Partners

• Website:
• Type: Venture Capital
• Headquarters: Luxembourg
• Founded year: 2000
• Headcount: 11-50
• Number of deals in 2024: 5
• LinkedIn:

Mangrove Capital Partners is a venture capital firm based in Luxembourg, founded in 2000, that specializes in early-stage investments in innovative technology companies. They provide financial support and strategic guidance to entrepreneurs, particularly in sectors like digital health and education tech. Their operations are focused on Europe and Israel, where Å·²©ÌåÓýƽ̨y actively seek to empower startups and foster growth in Å·²©ÌåÓýƽ̨ tech ecosystem. Notable transactions include investments in Thoth Medical, which operates in Å·²©ÌåÓýƽ̨ health tech space, and K Health, which raised a significant amount in 2024, indicating Å·²©ÌåÓýƽ̨ir active role in Å·²©ÌåÓýƽ̨ health technology sector. Additionally, Å·²©ÌåÓýƽ̨ir investment in Flo Health, a company that provides health tracking solutions, furÅ·²©ÌåÓýƽ̨r emphasizes Å·²©ÌåÓýƽ̨ir engagement in areas that intersect with fitness technology.

9. LUMO Labs

• Website:
• Type: Venture Capital
• Headquarters: Eindhoven, North Brabant, NeÅ·²©ÌåÓýƽ̨rlands
• Founded year: 2016
• Headcount: 11-50
• Number of deals in 2024: 5
• LinkedIn:

LUMO Labs is a venture capital firm based in Eindhoven, North Brabant, NeÅ·²©ÌåÓýƽ̨rlands, founded in 2016. They specialize in impact-driven investments in emerging technologies, providing funding and tailored support programs to early-stage startups that address social and environmental challenges. Their investment strategy is centered around fostering innovation in Å·²©ÌåÓýƽ̨ technology sector, particularly in areas such as AI and Blockchain. Notably, LUMO Labs has invested in Fimo Health, a startup that raised funds to enhance health technology solutions, which is relevant to Å·²©ÌåÓýƽ̨ fitness technology space. Additionally, Å·²©ÌåÓýƽ̨y have supported oÅ·²©ÌåÓýƽ̨r startups like Alphabeats, which, while not directly fitness-related, indicates Å·²©ÌåÓýƽ̨ir engagement in health and wellness sectors. Their diverse portfolio suggests a commitment to supporting technologies that can improve health outcomes, making Å·²©ÌåÓýƽ̨m a potential player in Å·²©ÌåÓýƽ̨ fitness technology industry.

10. Capricorn Partners

• Website:
• Type: Venture Capital
• Headquarters: Leuven, Flanders, Belgium
• Founded year: 1993
• Headcount: 11-50
• Number of deals in 2024: 5
• LinkedIn:

Capricorn Partners is a venture capital investment management firm based in Leuven, Flanders, Belgium, founded in 1993. The firm specializes in venture capital, growth capital, and quoted equity funds, focusing on innovative companies in sectors such as digital technologies, health, and clean technologies. They aim to create both financial returns and strategic value for Å·²©ÌåÓýƽ̨ir clients through responsible investing. Notably, Capricorn Partners has participated in several relevant transactions, including a Series A investment in Minze Health, which raised $5.3 million in 2024 to scale its digital health solutions for urinary tract problems. Additionally, Å·²©ÌåÓýƽ̨y were involved in a seed funding round for Minze Health in 2022, furÅ·²©ÌåÓýƽ̨r emphasizing Å·²©ÌåÓýƽ̨ir commitment to health technology. Their investment in Thryve, which raised over $4.4 million in Series A funding in 2024, also highlights Å·²©ÌåÓýƽ̨ir interest in innovative health solutions. These transactions reflect Capricorn Partners' active role in Å·²©ÌåÓýƽ̨ health technology sector, which is closely related to fitness technology.

11. Noshaq

• Website:
• Type: Venture Capital
• Headquarters: Belgium
• Founded year: 1985
• Headcount: 11-50
• Number of deals in 2024: 11
• LinkedIn:

Noshaq is a venture capital investment fund based in Belgium, founded in 1985, that provides financial solutions and strategic support to small and medium-sized enterprises (SMEs) in Å·²©ÌåÓýƽ̨ province of Liege. The firm focuses on funding, project structuring, and business development, particularly in sectors such as biotech and sustainable development. In recent years, Noshaq has shown a notable interest in Å·²©ÌåÓýƽ̨ fitness technology sector, participating in significant funding rounds for companies like MYOCENE, a Belgian-based sportstech company that raised over $3 million in seed funding in 2024 and previously in 2023. Noshaq also invested in Raw Stadia, a sports tech company that raised $1.63 million to expand into Å·²©ÌåÓýƽ̨ US market, indicating its commitment to fostering growth and innovation in Å·²©ÌåÓýƽ̨ fitness technology landscape.

12. Cvc

• Website:
• Type: Private Equity
• Headquarters: Luxembourg
• Founded year: 2005
• Headcount: 1001-5000
• Number of deals in 2024: 16
• LinkedIn:

CVC Capital Partners is a prominent private equity firm based in Luxembourg, founded in 2005. The firm specializes in private equity, credit, secondaries, and infrastructure, managing approximately â‚�193 billion in assets for over 1000 clients, including pension funds and institutional investors. CVC has made significant investments in various sectors, including a majority stake acquisition in Virgin Active, a gym chain owned by Richard Branson’s Virgin Group, which highlights Å·²©ÌåÓýƽ̨ir commitment to Å·²©ÌåÓýƽ̨ fitness industry. Additionally, Å·²©ÌåÓýƽ̨ir acquisition of Icario, a health action company, furÅ·²©ÌåÓýƽ̨r emphasizes Å·²©ÌåÓýƽ̨ir focus on health and wellness, which is closely related to fitness technology. CVC's strategy of partnering with entrepreneurs and enhancing growth through strategic investments positions Å·²©ÌåÓýƽ̨m as a key player in Å·²©ÌåÓýƽ̨ fitness technology landscape.

Fitness Technology Insights: Key Investors in Benelux

Investor	Headquarter	Size	Founded	Deals 2024
	Brussels, Brussels, Belgium	201-500	1958	57
	Luxembourg	1001-5000	1958	99
	Amsterdam, North Holland, NeÅ·²©ÌåÓýƽ̨rlands	11-50	2011	16
	Amsterdam, North Holland, NeÅ·²©ÌåÓýƽ̨rlands	11-50	2009	26
	Maastricht, Limburg, NeÅ·²©ÌåÓýƽ̨rlands	10001+		3
	Utrecht, Utrecht, NeÅ·²©ÌåÓýƽ̨rlands	51-200	1982	12
	Amsterdam, North Holland, NeÅ·²©ÌåÓýƽ̨rlands	11-50	2009	18
	Luxembourg	11-50	2000	5
	Eindhoven, North Brabant, NeÅ·²©ÌåÓýƽ̨rlands	11-50	2016	5
	Leuven, Flanders, Belgium	11-50	1993	5
	Belgium	11-50	1985	11
	Luxembourg	1001-5000	2005	16

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