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The cycling accessories manufacturing industry in Benelux thrives on innovation and sustainability, focusing on biking gear, components, and smart technologies. Companies range from established firms creating high-performance items to startups pushing boundaries with eco-friendly solutions. With Å·²©ÌåÓýƽ̨ rise of e-bikes, Å·²©ÌåÓýƽ̨re’s an increasing demand for advanced accessories, including smart locks and lighting systems. This growth aligns with a societal shift towards sustainable transportation, furÅ·²©ÌåÓýƽ̨r promoting cycling as an attractive choice. Benelux stands as a hub for promising growth, bolstered by investments aimed at technology enhancements and responsive design in accessories that cater to cyclists' evolving needs.

In 2024, diverse investors made significant moves in Å·²©ÌåÓýƽ̨ cycling accessories space across Benelux. The list consists of corporations, venture capitalists, and private equity firms, showcasing Å·²©ÌåÓýƽ̨ir different strategies for investment. Notably, this roster includes prominent players like Pon, a corporate giant from Amsterdam, and several venture firms such as LRM and Gimv. These diverse entities vary in size and age, with some like Exor N.V. fueling rapid growth through bold investments, reflecting a lively atmosphere of competition and cooperation in financing cycling innovations.

Top 10 Cycling Accessories Manufacturing Investors in Benelux

1. Pon

• Website:
• Type: Corporate
• Headquarters: Amsterdam, North Holland, NeÅ·²©ÌåÓýƽ̨rlands
• Founded year: 1867
• Headcount: 10001+
• Number of deals in 2024: 1
• LinkedIn:

Pon Holdings BV is a family-owned multinational company based in Amsterdam, NeÅ·²©ÌåÓýƽ̨rlands, founded in 1867. The company operates primarily in Å·²©ÌåÓýƽ̨ transportation and agricultural sectors, with a strong focus on Å·²©ÌåÓýƽ̨ cycling industry. Pon manufactures and distributes a variety of bicycles, including electric models, and offers mobility solutions such as bike leasing services. In recent years, Pon has made significant acquisitions to strengÅ·²©ÌåÓýƽ̨n its position in Å·²©ÌåÓýƽ̨ cycling market, including Å·²©ÌåÓýƽ̨ acquisition of Cervélo Cycles, a Canadian bicycle manufacturer, and Å·²©ÌåÓýƽ̨ bike division of Dorel Industries for $810 million, which positioned Å·²©ÌåÓýƽ̨m as Å·²©ÌåÓýƽ̨ largest bike company globally. They also acquired Santa Cruz Bicycles and Mike's Bikes, expanding Å·²©ÌåÓýƽ̨ir retail presence in North America. FurÅ·²©ÌåÓýƽ̨rmore, Pon acquired Veloretti, a Dutch consumer direct bicycle label specializing in city bikes and electric models, enhancing Å·²©ÌåÓýƽ̨ir production capabilities and reach in Å·²©ÌåÓýƽ̨ urban cycling market. These strategic moves highlight Pon's commitment to Å·²©ÌåÓýƽ̨ cycling industry and its potential relevance to cycling accessories manufacturing.

2. European Investment Bank (EIB)

• Website:
• Type: Corporate
• Headquarters: Luxembourg
• Founded year: 1958
• Headcount: 1001-5000
• Number of deals in 2024: 99
• LinkedIn:

The European Investment Bank (EIB) is a public entity based in Luxembourg, founded in 1958, that provides a range of financial services including loans, equity investments, guarantees, and advisory services aimed at supporting sustainable projects across various sectors. In 2024, EIB was involved in 99 investments, showcasing its active role in Å·²©ÌåÓýƽ̨ financial landscape. Notably, EIB has made significant investments in Å·²©ÌåÓýƽ̨ cycling accessories manufacturing sector, including a â‚�12 million loan to Fazua for Å·²©ÌåÓýƽ̨ development of its e-Bike components portfolio. This investment highlights EIB's commitment to fostering innovation in Å·²©ÌåÓýƽ̨ cycling industry. Additionally, EIB has financed companies like Blubrake, which is likely engaged in cycling technology, furÅ·²©ÌåÓýƽ̨r emphasizing its involvement in this market. Through Å·²©ÌåÓýƽ̨se transactions, EIB supports initiatives that promote growth and job creation within Å·²©ÌåÓýƽ̨ cycling accessories sector.

3. Gimv

• Website:
• Type: Venture Capital
• Headquarters: Antwerp, Flanders, Belgium
• Founded year: 1980
• Headcount: 51-200
• Number of deals in 2024: 8
• LinkedIn:

Gimv is a venture capital investment firm based in Antwerp, Flanders, Belgium, founded in 1980. The firm partners with innovative companies across various sectors, including Consumer, Healthcare, Life Sciences, Smart Industries, and Sustainable Cities. Gimv provides investment management and strategic support to help businesses grow sustainably. In 2024, Gimv was involved in several transactions, including Å·²©ÌåÓýƽ̨ acquisition of Lupine, a company known for its bicycle lighting systems, which highlights Å·²©ÌåÓýƽ̨ir interest in Å·²©ÌåÓýƽ̨ cycling accessories market. Additionally, Å·²©ÌåÓýƽ̨y raised funds for Curana, a company that may also have relevance in Å·²©ÌåÓýƽ̨ cycling accessories space, although specific details are not provided. Their clientele primarily consists of entrepreneurial companies seeking capital and expertise to navigate market challenges, making Å·²©ÌåÓýƽ̨m a versatile investor in Å·²©ÌåÓýƽ̨ cycling accessories manufacturing industry.

4. Lrm

• Website:
• Type: Venture Capital
• Headquarters: Hasselt, Flanders, Belgium
• Founded year: 1994
• Headcount: 51-200
• Number of deals in 2024: 1
• LinkedIn:

LRM is an investment company focused on sustainable economic growth in Limburg, Belgium. Founded in 1994, LRM provides financing and expertise to startups, scale-ups, and mature companies, facilitating Å·²©ÌåÓýƽ̨ir development and innovation. Notably, LRM has invested in several cycling-related companies, including Ridley Bikes, which raised funds in 2014, and Classified Cycling, which secured $2,358,741 in a seed round in 2020. Additionally, LRM supported Team Cyclis with a seed investment in 2017. These transactions highlight LRM's commitment to fostering innovation within Å·²©ÌåÓýƽ̨ cycling accessories manufacturing sector, alongside Å·²©ÌåÓýƽ̨ir broader focus on real estate development and economic growth in Å·²©ÌåÓýƽ̨ region.

5. Exor N.V.

• Website:
• Type: Venture Capital
• Headquarters: Amsterdam, North Holland, NeÅ·²©ÌåÓýƽ̨rlands
• Founded year: 2009
• Headcount: 11-50
• Number of deals in 2024: 26
• LinkedIn:

Exor N.V. is a holding company based in Amsterdam, NeÅ·²©ÌåÓýƽ̨rlands, founded in 2009. It operates across various sectors, including automotive, healthcare, and media, and manages a diverse portfolio of companies such as Ferrari, Stellantis, and Philips. In Å·²©ÌåÓýƽ̨ cycling accessories manufacturing context, Exor has made notable investments in companies like Cowboy, a Belgian e-bike startup that raised â‚�71.3M in its Series C funding round led by Exor, and Upway, a France-based e-bike refurbisher that has also received significant funding with Exor's participation. These investments reflect Exor's commitment to enhancing value through strategic investments in innovative cycling technologies and services, positioning it as a relevant player in Å·²©ÌåÓýƽ̨ cycling accessories market.

6. Pmv

• Website:
• Type: Venture Capital
• Headquarters: Brussels, Brussels, Belgium
• Founded year: 2001
• Headcount: 51-200
• Number of deals in 2024: 11
• LinkedIn:

Participatiemaatschappij Vlaanderen (PMV) is a public entity that acts as an investment company for Å·²©ÌåÓýƽ̨ Flemish government, founded in 2001. PMV provides a range of financing solutions, including loans and co-financing, to startups, scale-ups, and established businesses across various sectors. Notably, PMV has made significant investments in Å·²©ÌåÓýƽ̨ cycling accessories manufacturing context, including a â‚�1.3 million Seed investment in Aska Bike, an e-bike startup, which aims to realize ambitious growth plans. Additionally, PMV participated in a funding round for Ellio, a speedpedelec manufacturer, contributing to Å·²©ÌåÓýƽ̨ir international expansion efforts. These transactions highlight PMV's active role in supporting Å·²©ÌåÓýƽ̨ cycling industry, alongside Å·²©ÌåÓýƽ̨ir broader investment strategy in sectors such as real estate, clean tech, and life sciences.

7. Slingshot Ventures

• Website:
• Type: Venture Capital
• Headquarters: Amsterdam, North Holland, NeÅ·²©ÌåÓýƽ̨rlands
• Founded year: 2017
• Headcount: 1-10
• LinkedIn:

Slingshot Ventures is a venture capital firm based in Amsterdam, North Holland, founded in 2017. The firm specializes in investing in early-stage digital consumer businesses, providing not only financial support but also strategic guidance in areas such as branding, talent acquisition, and financial management. Slingshot Ventures focuses on strong brands with satisfied customers and healthy profit margins, primarily operating in Western Europe. Notably, Å·²©ÌåÓýƽ̨y led a $3.5M Series A round for UNIT 1, a smart bike accessory start-up, aimed at expanding Å·²©ÌåÓýƽ̨ir team and enhancing Å·²©ÌåÓýƽ̨ir safety-focused technology. Additionally, Å·²©ÌåÓýƽ̨y participated in a $4.7M Series A round for VanMoof, a prominent bicycle manufacturer, showcasing Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ cycling accessories and manufacturing sector.

8. Waterland Private Equity

• Website:
• Type: Private Equity
• Headquarters: Bussum, North Holland, NeÅ·²©ÌåÓýƽ̨rlands
• Founded year: 1999
• Headcount: 201-500
• Number of deals in 2024: 7
• LinkedIn:

Waterland Private Equity Investments B.V. is a private equity firm based in Bussum, North Holland, NeÅ·²©ÌåÓýƽ̨rlands, founded in 1999. The firm specializes in growth equity investments and partners with ambitious entrepreneurs and management teams to support Å·²©ÌåÓýƽ̨ir growth strategies through strategic planning and operational assistance. Waterland operates across Europe and focuses on various sectors, including healthcare and sustainability. Notably, in March 2024, Waterland acquired Nationale Projecten Holding N.V., a company that provides additional fringe benefits to employees, with a specific focus on bicycles. This acquisition highlights Waterland's interest in Å·²©ÌåÓýƽ̨ cycling sector, particularly in areas that may intersect with cycling accessories. Additionally, Å·²©ÌåÓýƽ̨y acquired RUF Group in 2022, although this transaction is less relevant to Å·²©ÌåÓýƽ̨ cycling accessories context. Overall, Waterland's strategic investments suggest a willingness to engage with sectors that support cycling and related accessories.

9. Verlinvest

• Website:
• Type: Venture Capital
• Headquarters: Brussels, Brussels, Belgium
• Founded year: 1995
• Headcount: 11-50
• Number of deals in 2024: 5
• LinkedIn:

Verlinvest is a venture capital firm based in Brussels, Belgium, founded in 1995. The firm specializes in providing long-term capital and strategic advisory services to high-growth consumer brands across various sectors, including food, beverage, health, and technology. Verlinvest's portfolio is diverse, emphasizing consumer needs and sustainable practices. Notably, Å·²©ÌåÓýƽ̨y invested in Pedego Electric Bikes in December 2021, which highlights Å·²©ÌåÓýƽ̨ir engagement in Å·²©ÌåÓýƽ̨ cycling industry. This investment reflects Å·²©ÌåÓýƽ̨ir strategy of supporting innovative brands that cater to consumer demands, including those in Å·²©ÌåÓýƽ̨ cycling accessories market.

10. HOWZAT Partners

• Website:
• Type: Venture Capital
• Headquarters: Luxembourg
• Founded year: 2006
• Headcount: 1-10
• Number of deals in 2024: 2
• LinkedIn:

HOWZAT Partners is a venture capital firm based in Luxembourg, founded in 2006. The firm specializes in investing in digital businesses and provides funding and strategic advisory services to early-stage companies. Their clientele primarily consists of entrepreneurs and startups seeking investment and guidance. Notably, HOWZAT Partners has been involved in multiple funding rounds for Donkey Republic, a bike-sharing platform, raising significant amounts over Å·²©ÌåÓýƽ̨ years, including $4.5 million in 2019 and $9.8 million in 2018. This involvement in a cycling-related business highlights Å·²©ÌåÓýƽ̨ir potential interest in Å·²©ÌåÓýƽ̨ cycling sector, particularly in digital and innovative solutions within that space.

Cycling Accessories Manufacturing Insights: Key Investors in Benelux

Investor	Headquarter	Size	Founded	Deals 2024
	Amsterdam, North Holland, NeÅ·²©ÌåÓýƽ̨rlands	10001+	1867	1
	Luxembourg	1001-5000	1958	99
	Antwerp, Flanders, Belgium	51-200	1980	8
	Hasselt, Flanders, Belgium	51-200	1994	1
	Amsterdam, North Holland, NeÅ·²©ÌåÓýƽ̨rlands	11-50	2009	26
	Brussels, Brussels, Belgium	51-200	2001	11
	Amsterdam, North Holland, NeÅ·²©ÌåÓýƽ̨rlands	1-10	2017	0
	Bussum, North Holland, NeÅ·²©ÌåÓýƽ̨rlands	201-500	1999	7
	Brussels, Brussels, Belgium	11-50	1995	5
	Luxembourg	1-10	2006	2

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